Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Ten Things Every Marine Executive Needs to Know About Facebook and Social Media

  • 1,466 views
Uploaded on

This is a presentation I made to the Young Executives in the Marine Industry in March 2012. ...

This is a presentation I made to the Young Executives in the Marine Industry in March 2012.
The presentation covers the best strategies for using Facebook for business, how to build relationships through LinkedIn, how to monitor what is being said online, marketing and business opportunities for YouTube videos, my favorite social media secret weapon and the best strategy for succeeding in Social Media if you are already way too busy.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,466
On Slideshare
1,324
From Embeds
142
Number of Embeds
3

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 142

http://presentations.tengoldenrules.com 140
http://www.linkedin.com 1
https://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking Jay Berkowitz www.TenGoldenRules.com Flickr Photo Credit Stephenwg
  • 2. Ten Things Every Financial Marine Needs to Know about Facebook and Social Networking* Facebook for business* How to build relationships with LinkedIn* How to monitor what is being said online* How do we use YouTube videos* My favorite social media secret weapon* How to ‘do it all’* (Slides)
  • 3. Recent MediaWall Street Journal
  • 4. Recent Media FOX TV
  • 5. Blog
  • 6. Social Networking is „Networking‟
  • 7. “Strategy for networking Flickr Photo Credit: Old Shoe Woman
  • 8. “Goal 2-3 Follow-up Flickr Photo Credit: Mikecogh
  • 9. “Listen (first)” Flickr Photo Crtedit: litherland
  • 10. “Collecting Passions” Flickr Photo Crtedit: acrib
  • 11. Andrea Nierenberg‟s 28 Things to Learn about People 1. Name 17. Who they refer you to 2. Company 3. Phones-company, home and 18. How you met cell 19. Likes 4. Address 20. Dislikes 5. Birthday 21. Prior Job 6. Hobbies/Interests 22. Anniversary of doing business 7. Favorite foods/restaurants together 8. Vacation interests 23. Professional Organizations 9. Spouse name 24. Assistant’s name 10. Kids 11. Pets 25. Know what ‘motivates’ them 12. Preferred method of 26. Ask for their advice and communication information given 13. College or grad school 27. How you have handled any 14. Special holidays problems that have arisen with 15. Job promotions/moves their account 16. Who you refer to them 28. What they said when you ask them: “Why do you work with me?”
  • 12. Flickr Photo Crtedit: adesigna
  • 13. “Strategy for networking” 1. Listen and Help 2. Database 3. Follow Up Flickr Photo Credit: Old Shoe Woman
  • 14. Photo Credit Flickr Kate Raynes-Goldie
  • 15. Over 500 million active (users who have returned to the site in the last 30 days)
  • 16. Facebook ‘Profile’
  • 17. Facebook ‘Fan Page’
  • 18. Facebook ‘Fan Page’
  • 19. Memes
  • 20. #2 Facebook !!!• Build out your personal profile, Some people rarely leave Facebook.• Facebook Fan pages are different from personal profiles• Build your ‘friends’ and ‘likes’ with interaction
  • 21. #3 Facebook Advertising is beating Google Advertising!
  • 22. Same Timeframe, Same Landing Page For Both Campaigns
  • 23. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
  • 24. #3 Facebook Advertising is beating Google Advertising!• Facebook advertising targets demographics and ‘like-ographics’• Use Google Analytics code to track conversions• Test graphics = 70% of results
  • 25. Photo Credit nan palmero Flickr
  • 26. What is Linked in ?The Six Degrees of Kevin Bacon
  • 27. • 100 Million members• Someone joins LinkedIn every second!
  • 28. START!
  • 29. Create a Great Profile
  • 30. Create a Great Profile
  • 31. Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz Professional Headline!
  • 32. Create a Great ProfileUse your ‘Professional Headline’ Professional Headline!
  • 33. Create a Great Profile Use your 3 Links
  • 34. Create a Great ProfileGreat Summary with Keywords
  • 35. Include all Jobs
  • 36. Build your Network
  • 37. Build your Network
  • 38. LinkedIn Group ‘Boca Raton’
  • 39. LinkedIn Group ‘X-eDiets.com’
  • 40. Start A Group
  • 41. Recommend People
  • 42. Ask and Answer Questions
  • 43. LinkedIn• Complete your profile• Add jobs, links, keywords• Reconnect• Answer Questions!
  • 44. AskTheBuilder.com’s Tim Carter has used YouTubesearch results to drive traffic!
  • 45. How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
  • 46. Product Demonstration
  • 47. Video!• Huge opportunity!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search
  • 48. Twitter - 140 Character updates “personalized news feed”
  • 49. Twitter - What it is Most recent tweet Stats Past tweets Other Twitter users this member is following
  • 50. Follow people in your area TwitterGrader.com
  • 51. Follow people in your business WeFollow.com
  • 52. What is happening right now? www.Search.Twitter.com
  • 53. TweetDeck
  • 54. The Three E‟s of Social Media – Educate „How to get traffic to old blog posts…‟
  • 55. The Three E‟s - Entertain 4.3 million #7 celebrity
  • 56. The Three E‟s - Engagewww.Twitter.com/Iconic88
  • 57. Twitter• Follow people with commonalities• Listen first• Follow the 3 E’s
  • 58. Cascade Content!
  • 59. Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking1. Great Networking = Relationships2. Help People!3. Facebook Profiles and Pages4. Facebook beating Google5. LinkedIn Profile6. LinkedIn Answers7. Video8. Twitter9. The 3 E’s of Social Media10. Cascade Content
  • 60. Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking1. Try 1 thing today!2. Be my friend! Facebook, Twitter LinkedIn.com/in/jayberkowitz3. Speaking4. f/u5. (Slides) Jay Berkowitz www.TenGoldenRules.com