Ten Things Every Marine Executive Needs to Know About Facebook and Social Media

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This is a presentation I made to the Young Executives in the Marine Industry in March 2012.
The presentation covers the best strategies for using Facebook for business, how to build relationships through LinkedIn, how to monitor what is being said online, marketing and business opportunities for YouTube videos, my favorite social media secret weapon and the best strategy for succeeding in Social Media if you are already way too busy.

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Ten Things Every Marine Executive Needs to Know About Facebook and Social Media

  1. 1. Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking Jay Berkowitz www.TenGoldenRules.com Flickr Photo Credit Stephenwg
  2. 2. Ten Things Every Financial Marine Needs to Know about Facebook and Social Networking* Facebook for business* How to build relationships with LinkedIn* How to monitor what is being said online* How do we use YouTube videos* My favorite social media secret weapon* How to ‘do it all’* (Slides)
  3. 3. Recent MediaWall Street Journal
  4. 4. Recent Media FOX TV
  5. 5. Blog
  6. 6. Social Networking is „Networking‟
  7. 7. “Strategy for networking Flickr Photo Credit: Old Shoe Woman
  8. 8. “Goal 2-3 Follow-up Flickr Photo Credit: Mikecogh
  9. 9. “Listen (first)” Flickr Photo Crtedit: litherland
  10. 10. “Collecting Passions” Flickr Photo Crtedit: acrib
  11. 11. Andrea Nierenberg‟s 28 Things to Learn about People 1. Name 17. Who they refer you to 2. Company 3. Phones-company, home and 18. How you met cell 19. Likes 4. Address 20. Dislikes 5. Birthday 21. Prior Job 6. Hobbies/Interests 22. Anniversary of doing business 7. Favorite foods/restaurants together 8. Vacation interests 23. Professional Organizations 9. Spouse name 24. Assistant’s name 10. Kids 11. Pets 25. Know what ‘motivates’ them 12. Preferred method of 26. Ask for their advice and communication information given 13. College or grad school 27. How you have handled any 14. Special holidays problems that have arisen with 15. Job promotions/moves their account 16. Who you refer to them 28. What they said when you ask them: “Why do you work with me?”
  12. 12. Flickr Photo Crtedit: adesigna
  13. 13. “Strategy for networking” 1. Listen and Help 2. Database 3. Follow Up Flickr Photo Credit: Old Shoe Woman
  14. 14. Photo Credit Flickr Kate Raynes-Goldie
  15. 15. Over 500 million active (users who have returned to the site in the last 30 days)
  16. 16. Facebook ‘Profile’
  17. 17. Facebook ‘Fan Page’
  18. 18. Facebook ‘Fan Page’
  19. 19. Memes
  20. 20. #2 Facebook !!!• Build out your personal profile, Some people rarely leave Facebook.• Facebook Fan pages are different from personal profiles• Build your ‘friends’ and ‘likes’ with interaction
  21. 21. #3 Facebook Advertising is beating Google Advertising!
  22. 22. Same Timeframe, Same Landing Page For Both Campaigns
  23. 23. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
  24. 24. #3 Facebook Advertising is beating Google Advertising!• Facebook advertising targets demographics and ‘like-ographics’• Use Google Analytics code to track conversions• Test graphics = 70% of results
  25. 25. Photo Credit nan palmero Flickr
  26. 26. What is Linked in ?The Six Degrees of Kevin Bacon
  27. 27. • 100 Million members• Someone joins LinkedIn every second!
  28. 28. START!
  29. 29. Create a Great Profile
  30. 30. Create a Great Profile
  31. 31. Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz Professional Headline!
  32. 32. Create a Great ProfileUse your ‘Professional Headline’ Professional Headline!
  33. 33. Create a Great Profile Use your 3 Links
  34. 34. Create a Great ProfileGreat Summary with Keywords
  35. 35. Include all Jobs
  36. 36. Build your Network
  37. 37. Build your Network
  38. 38. LinkedIn Group ‘Boca Raton’
  39. 39. LinkedIn Group ‘X-eDiets.com’
  40. 40. Start A Group
  41. 41. Recommend People
  42. 42. Ask and Answer Questions
  43. 43. LinkedIn• Complete your profile• Add jobs, links, keywords• Reconnect• Answer Questions!
  44. 44. AskTheBuilder.com’s Tim Carter has used YouTubesearch results to drive traffic!
  45. 45. How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
  46. 46. Product Demonstration
  47. 47. Video!• Huge opportunity!• Product Demo, How-tos• Entertain, parody, comedy• Optimize for Search
  48. 48. Twitter - 140 Character updates “personalized news feed”
  49. 49. Twitter - What it is Most recent tweet Stats Past tweets Other Twitter users this member is following
  50. 50. Follow people in your area TwitterGrader.com
  51. 51. Follow people in your business WeFollow.com
  52. 52. What is happening right now? www.Search.Twitter.com
  53. 53. TweetDeck
  54. 54. The Three E‟s of Social Media – Educate „How to get traffic to old blog posts…‟
  55. 55. The Three E‟s - Entertain 4.3 million #7 celebrity
  56. 56. The Three E‟s - Engagewww.Twitter.com/Iconic88
  57. 57. Twitter• Follow people with commonalities• Listen first• Follow the 3 E’s
  58. 58. Cascade Content!
  59. 59. Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking1. Great Networking = Relationships2. Help People!3. Facebook Profiles and Pages4. Facebook beating Google5. LinkedIn Profile6. LinkedIn Answers7. Video8. Twitter9. The 3 E’s of Social Media10. Cascade Content
  60. 60. Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking1. Try 1 thing today!2. Be my friend! Facebook, Twitter LinkedIn.com/in/jayberkowitz3. Speaking4. f/u5. (Slides) Jay Berkowitz www.TenGoldenRules.com

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