Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet
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Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet

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Jay Berkowitz, author and Internet marketing expert, presented at the Professional Club Marketing Association annual meeting on how to improve their website so it generates prospective member......

Jay Berkowitz, author and Internet marketing expert, presented at the Professional Club Marketing Association annual meeting on how to improve their website so it generates prospective member traffic and how to find out hits on competitors websites.

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  • 1. The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet
  • 2. Our Objectives
    How to Cost effectively generate traffic to your website
    Turn that traffic into leads, and sales
    How to get your website ranked at the top of Google searches
    Measure lead cost and generate profitable ROI
  • 3. Recent MediaWall Street Journal
  • 4. Recent MediaBusiness Journal
  • 5. Recent MediaFOX TV
  • 6.
  • 7. U San Fran Internet Masters Certificate
  • 8. ‘I know half of my Advertising is wasted… I just don’t know which half’
    JohnWanamaker
  • 9. #1 You can measure ROI…to the penny
  • 10. Pay Per Click – Conversions are a measurable action on your site
  • 11. Advanced PPC You can advertised locally
    11
  • 12. Advanced PPC Landing pages and Conversion
  • 13. #2 It’s easy to find out how you perform vs. a competitor
  • 14. 1,380pages indexed ‘read’ by Google
    Google Page Rank 4/10
    436 Links TO the site
    SEO Quake
    Toolbar
  • 15. 2,993 Links TO the site
    Google Page Rank 4/10
    2,603,249 Alexa Rank
    SEO Quake
    Toolbar
  • 16. Google Page Rank 3/10
    72 pages indexed ‘read’ by Google
    Alexa Rank 4,879,287
    SEO Quake
    Toolbar
  • 17. Google Page Rank 4/10
    697 Pages Indexed or ‘read’
    Alexa Rank 7,200,993
    SEO Quake
    Toolbar
  • 18. Google Page Rank 3/10
    82 pages indexed ‘read’ by Google
    Alexa Rank 2,846,564
    SEO Quake
    Toolbar
  • 19. Compete.comUnique Visitors to Websites
  • 20. SpyuFu.com - Understand Competitors Pay Per Click Spending
  • 21. #3 It is for Every Business!
  • 22.
  • 23.
  • 24. Free Guide
    Living in Naples!
    Name
    eMail
    Get Free Guide
  • 28. #4 What are they doing online?
  • 29. YouTube – 100 Million Views/Day!
    Alexa Rank 3
    Google Page Rank 8/10
  • 30. YouTube – Dove Evolution
    http://www.youtube.com/watch?v=iYhCn0jf46U
  • 31. YouTube – BlendTec
  • 32. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  • 33. Best Practices – Educate “How to Videos”
  • 34. Facebook – Rising Star
  • 35. Facebook Fan Pages for Business
  • 36. LinkedIn – The Social Network for Buiness (Grownups)
  • 37. What is Twitter?
    A Personalized News Feed
  • 38. Twitter = Microblogging, 140 Characters
    Most recent tweet
    Personal Information
    Stats
    Past tweets
    Other Twitter users this member is following
  • 39. Does it Work for Business?11:53 AM
    @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
    8:10 AM May 2nd
  • 40. Does it Work for Business?11:55 AM
  • 41. Does it Work for Business?11:56 AM
  • 42. Twitter = Advanced StrategySort Your Tweets! TweetDeck
  • 43. #5 Internet Advertising is NOT Expensive
  • 44. Search

    100
    Billion
    68%
  • 45. Free Search “PR”
    ‘Natural’ or ‘Organic’
    72% Prefer Left Side
  • 46. Keyword Research - Searches
  • 47. Highlight text
    Copy into Word Docment
  • 48. Target 250 – 1000 words per page
  • 49. How many links TO a site
    TenGoldenRules has 4,979 Links TO the site
  • 50. Directory links Business.com
    Page Rank 7/10
  • 51. TenGoldenRules.com Meta tags match content
  • 52.
  • 53. GUS – Google Universal Search
    Optimize Video, Images, PR
  • 54. # 6 – Your List is Your Biggest Asset
  • 55. The Power of Newsletters
    Reason for an ‘Opt-In’
    Builds permission to re-market
    Opportunity to be top-of-mind
    Include a send-to-a-friend (like-to-like)
    Optimize the content for the search engines
    Use article submission sites to syndicate content and build links
    Discipline to regularly build content
    Include a call-to-action (donate/volunteer) on each page
  • 56. #7 It’s not too late to learn this internet stuff
  • 57. Podcasts
    Free Internet Radio on any topic
  • 58. #8 Blogging
  • 59. Blogs are the New NewslettersProspects will subscribe to Blogs
  • 60. Google Reader User Defined News
  • 61. Log in
  • 62. Click New Post
  • 63. Type in a title and the text of your blog post
  • 64. Click ‘publish post’ to make it live
  • 65. Congratulations you’re a Blogger!
  • 66. #9 You can find the People
  • 67. Craigslist – Classifieds, Real Estate, Very Few Pay
    Alexa Rank 47
    Google Page Rank 8/10
  • 68. Facebook – Rising Star
  • 69. # 10 – Your Website is a Lead Magnet
  • 70. Site Utilities such as Log in, Contact and phone for Local Business
    Logo Top Left throughout the site link “Home”
    20-30% are searchers
    “Top Right”
    Add a UVP “Unique Value Proposition”
    4 Second Rule Who are you, what site offers
    Repeat Navigation
    Add a site map
    Navigation Top or left!
    Add Copy for the Search Engines
  • 71. Ten Things Every Club marketer needs to know about Generating Business on the Internet
    Measurable to the Penny
    Compare to Competitors
    It is for your business!
    It’s not too late to learn
    Internet Advertising is NOT Expensive
    PR direct to Consumers
    Your house list is your biggest asset
    What are they doing at their desks
    You can find the People
    Your website is a lead magnet
  • 72. What is TenGoldenRules.com?Landing Pages & Conversion
  • 73. What is TenGoldenRules.com?Video
  • 74. What is TenGoldenRules.com?Viral Marketing
  • 75. What is TenGoldenRules.com?Search Engine Marketing
  • 76. What is TenGoldenRules.com?eNewsletters
  • 77. What is TenGoldenRules.com?New Program Launch Strategy
  • 78. Ten Things Every Club Manager Needs to Know About Internet Marketing
    Try 1 thing today!
    Please ‘pay-it-forward’
    Join the Conversation
    Podcast call in 206-888-6606
    Be my friend! Linked In, Facebook, Twitter
    Speaking Opportunities
    Consulting, Search, Conversion, Affiliate, SEO PR
    Jay Berkowitz www.TenGoldenRules.com 561-620-9121
    Jay@TenGoldenRules.com