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The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet<br />
Our Objectives<br /> How to Cost effectively generate 	traffic to your website <br /> Turn that traffic into leads, and sa...
Recent MediaWall Street Journal<br />
Recent MediaBusiness Journal<br />
Recent MediaFOX TV<br />
U San Fran Internet Masters Certificate<br />
‘I know half of my Advertising is wasted… I just don’t know which half’<br />JohnWanamaker<br />
#1 You can measure ROI…to the penny<br />
Pay Per Click – Conversions are a measurable action on your site<br />
Advanced PPC You can advertised locally<br />11<br />
Advanced PPC Landing pages and Conversion<br />
#2 It’s easy to find out how you perform vs. a competitor<br />
1,380pages indexed ‘read’ by Google<br />Google Page Rank 4/10<br />436 Links TO the site<br />SEO Quake<br />Toolbar<br />
 2,993 Links TO the site<br />Google Page Rank 4/10<br />2,603,249 Alexa Rank<br />SEO Quake<br />Toolbar<br />
Google Page Rank 3/10<br />72 pages indexed ‘read’ by Google<br />Alexa Rank 4,879,287<br />SEO Quake<br />Toolbar<br />
Google Page Rank 4/10<br />697 Pages Indexed or ‘read’<br />Alexa Rank 7,200,993<br />SEO Quake<br />Toolbar<br />
Google Page Rank 3/10<br />82 pages indexed ‘read’ by Google<br />Alexa Rank 2,846,564<br />SEO Quake<br />Toolbar<br />
Compete.comUnique Visitors to Websites<br />
SpyuFu.com - Understand Competitors Pay Per Click Spending<br />
#3  It is for Every Business! <br />
Free Guide<br />Living in Naples!<br /><ul><li> Golf Guide
 Homes for Sale
 Community Activities
 Annual Weather</li></ul> Name<br /> eMail<br />Get Free Guide<br />
#4 What are they doing online?<br />
YouTube – 100 Million Views/Day! <br />Alexa Rank 3<br />Google Page Rank 8/10<br />
YouTube – Dove Evolution<br />http://www.youtube.com/watch?v=iYhCn0jf46U<br />
YouTube – BlendTec<br />
Best Practices – Entertain, Great Music, Celebrities, Spoofs<br />
Best Practices – Educate “How to Videos”<br />
Facebook – Rising Star<br />
Facebook Fan Pages for Business<br />
LinkedIn – The Social Network for Buiness (Grownups)<br />
What is Twitter?<br />A Personalized News Feed<br />
Twitter = Microblogging, 140 Characters<br />Most recent tweet<br />Personal Information<br />Stats<br />Past tweets<br />...
Does it Work for Business?11:53 AM<br />    @MissionPie   Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the do...
Does it Work for Business?11:55 AM<br />
Does it Work for Business?11:56 AM<br />
Twitter = Advanced StrategySort Your Tweets! TweetDeck<br />
#5 Internet Advertising is        NOT Expensive<br />
Search<br />™<br />100<br />Billion<br />68%<br />
Free Search “PR”<br />‘Natural’ or ‘Organic’<br />72% Prefer Left Side<br />
Keyword Research -  Searches<br />
Highlight text<br />Copy into Word Docment<br />
Target 250 – 1000 words per page<br />
How many links TO a site<br />TenGoldenRules has 4,979 Links TO the site<br />
Directory links Business.com<br />Page Rank 7/10<br />
TenGoldenRules.com    Meta tags match content<br />
GUS – Google Universal Search<br />Optimize Video, Images, PR<br />
# 6 – Your List is Your Biggest Asset<br />
The Power of Newsletters<br />Reason for an ‘Opt-In’<br />Builds permission to re-market<br />Opportunity to be top-of-min...
#7 It’s not too late to learn this internet stuff<br />
Podcasts <br />Free Internet Radio on any topic<br />
#8 Blogging<br />
Blogs are the New NewslettersProspects will subscribe to Blogs<br />
Google Reader User Defined News<br />
Log in<br />
Click New Post<br />
Type in a title and the text of your blog post<br />
Click ‘publish post’ to make it live<br />
Congratulations you’re a Blogger!<br />
#9 You can find the People<br />
Craigslist – Classifieds, Real Estate, Very Few Pay   <br />Alexa Rank 47<br />Google Page Rank 8/10<br />
Facebook – Rising Star<br />
# 10 – Your Website is a Lead Magnet<br />
Site Utilities such as Log in, Contact and phone for Local Business<br />Logo Top Left throughout the site link “Home”<br ...
Ten Things Every Club marketer needs to know about Generating Business on the Internet<br />Measurable to the Penny<br />C...
What is TenGoldenRules.com?Landing Pages & Conversion <br />
What is TenGoldenRules.com?Video<br />
What is TenGoldenRules.com?Viral Marketing<br />
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Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet

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Jay Berkowitz, author and Internet marketing expert, presented at the Professional Club Marketing Association annual meeting on how to improve their website so it generates prospective member traffic and how to find out hits on competitors websites.

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Transcript of "Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet"

  1. 1. The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet<br />
  2. 2. Our Objectives<br /> How to Cost effectively generate traffic to your website <br /> Turn that traffic into leads, and sales<br /> How to get your website ranked at the top of Google searches<br /> Measure lead cost and generate profitable ROI<br />
  3. 3. Recent MediaWall Street Journal<br />
  4. 4. Recent MediaBusiness Journal<br />
  5. 5. Recent MediaFOX TV<br />
  6. 6.
  7. 7. U San Fran Internet Masters Certificate<br />
  8. 8. ‘I know half of my Advertising is wasted… I just don’t know which half’<br />JohnWanamaker<br />
  9. 9. #1 You can measure ROI…to the penny<br />
  10. 10. Pay Per Click – Conversions are a measurable action on your site<br />
  11. 11. Advanced PPC You can advertised locally<br />11<br />
  12. 12. Advanced PPC Landing pages and Conversion<br />
  13. 13. #2 It’s easy to find out how you perform vs. a competitor<br />
  14. 14. 1,380pages indexed ‘read’ by Google<br />Google Page Rank 4/10<br />436 Links TO the site<br />SEO Quake<br />Toolbar<br />
  15. 15. 2,993 Links TO the site<br />Google Page Rank 4/10<br />2,603,249 Alexa Rank<br />SEO Quake<br />Toolbar<br />
  16. 16. Google Page Rank 3/10<br />72 pages indexed ‘read’ by Google<br />Alexa Rank 4,879,287<br />SEO Quake<br />Toolbar<br />
  17. 17. Google Page Rank 4/10<br />697 Pages Indexed or ‘read’<br />Alexa Rank 7,200,993<br />SEO Quake<br />Toolbar<br />
  18. 18. Google Page Rank 3/10<br />82 pages indexed ‘read’ by Google<br />Alexa Rank 2,846,564<br />SEO Quake<br />Toolbar<br />
  19. 19. Compete.comUnique Visitors to Websites<br />
  20. 20. SpyuFu.com - Understand Competitors Pay Per Click Spending<br />
  21. 21. #3 It is for Every Business! <br />
  22. 22.
  23. 23.
  24. 24. Free Guide<br />Living in Naples!<br /><ul><li> Golf Guide
  25. 25. Homes for Sale
  26. 26. Community Activities
  27. 27. Annual Weather</li></ul> Name<br /> eMail<br />Get Free Guide<br />
  28. 28. #4 What are they doing online?<br />
  29. 29. YouTube – 100 Million Views/Day! <br />Alexa Rank 3<br />Google Page Rank 8/10<br />
  30. 30. YouTube – Dove Evolution<br />http://www.youtube.com/watch?v=iYhCn0jf46U<br />
  31. 31. YouTube – BlendTec<br />
  32. 32. Best Practices – Entertain, Great Music, Celebrities, Spoofs<br />
  33. 33. Best Practices – Educate “How to Videos”<br />
  34. 34. Facebook – Rising Star<br />
  35. 35. Facebook Fan Pages for Business<br />
  36. 36. LinkedIn – The Social Network for Buiness (Grownups)<br />
  37. 37. What is Twitter?<br />A Personalized News Feed<br />
  38. 38. Twitter = Microblogging, 140 Characters<br />Most recent tweet<br />Personal Information<br />Stats<br />Past tweets<br />Other Twitter users this member is following<br />
  39. 39. Does it Work for Business?11:53 AM<br /> @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!<br /> 8:10 AM May 2nd<br />
  40. 40. Does it Work for Business?11:55 AM<br />
  41. 41. Does it Work for Business?11:56 AM<br />
  42. 42. Twitter = Advanced StrategySort Your Tweets! TweetDeck<br />
  43. 43. #5 Internet Advertising is NOT Expensive<br />
  44. 44. Search<br />™<br />100<br />Billion<br />68%<br />
  45. 45. Free Search “PR”<br />‘Natural’ or ‘Organic’<br />72% Prefer Left Side<br />
  46. 46. Keyword Research - Searches<br />
  47. 47. Highlight text<br />Copy into Word Docment<br />
  48. 48. Target 250 – 1000 words per page<br />
  49. 49. How many links TO a site<br />TenGoldenRules has 4,979 Links TO the site<br />
  50. 50. Directory links Business.com<br />Page Rank 7/10<br />
  51. 51. TenGoldenRules.com Meta tags match content<br />
  52. 52.
  53. 53. GUS – Google Universal Search<br />Optimize Video, Images, PR<br />
  54. 54. # 6 – Your List is Your Biggest Asset<br />
  55. 55. The Power of Newsletters<br />Reason for an ‘Opt-In’<br />Builds permission to re-market<br />Opportunity to be top-of-mind<br />Include a send-to-a-friend (like-to-like)<br />Optimize the content for the search engines <br />Use article submission sites to syndicate content and build links<br />Discipline to regularly build content<br />Include a call-to-action (donate/volunteer) on each page<br />
  56. 56. #7 It’s not too late to learn this internet stuff<br />
  57. 57. Podcasts <br />Free Internet Radio on any topic<br />
  58. 58. #8 Blogging<br />
  59. 59. Blogs are the New NewslettersProspects will subscribe to Blogs<br />
  60. 60. Google Reader User Defined News<br />
  61. 61. Log in<br />
  62. 62. Click New Post<br />
  63. 63. Type in a title and the text of your blog post<br />
  64. 64. Click ‘publish post’ to make it live<br />
  65. 65. Congratulations you’re a Blogger!<br />
  66. 66. #9 You can find the People<br />
  67. 67. Craigslist – Classifieds, Real Estate, Very Few Pay <br />Alexa Rank 47<br />Google Page Rank 8/10<br />
  68. 68. Facebook – Rising Star<br />
  69. 69. # 10 – Your Website is a Lead Magnet<br />
  70. 70. Site Utilities such as Log in, Contact and phone for Local Business<br />Logo Top Left throughout the site link “Home”<br />20-30% are searchers<br />“Top Right”<br />Add a UVP “Unique Value Proposition”<br />4 Second Rule Who are you, what site offers<br />Repeat Navigation<br /> Add a site map<br />Navigation Top or left!<br />Add Copy for the Search Engines<br />
  71. 71. Ten Things Every Club marketer needs to know about Generating Business on the Internet<br />Measurable to the Penny<br />Compare to Competitors<br />It is for your business!<br />It’s not too late to learn<br />Internet Advertising is NOT Expensive<br />PR direct to Consumers<br />Your house list is your biggest asset<br />What are they doing at their desks<br />You can find the People<br /> Your website is a lead magnet<br />
  72. 72. What is TenGoldenRules.com?Landing Pages & Conversion <br />
  73. 73. What is TenGoldenRules.com?Video<br />
  74. 74. What is TenGoldenRules.com?Viral Marketing<br />
  75. 75. What is TenGoldenRules.com?Search Engine Marketing<br />
  76. 76. What is TenGoldenRules.com?eNewsletters <br />
  77. 77. What is TenGoldenRules.com?New Program Launch Strategy<br />
  78. 78. Ten Things Every Club Manager Needs to Know About Internet Marketing<br />Try 1 thing today!<br />Please ‘pay-it-forward’<br />Join the Conversation <br />Podcast call in 206-888-6606<br />Be my friend! Linked In, Facebook, Twitter<br />Speaking Opportunities<br />Consulting, Search, Conversion, Affiliate, SEO PR<br />Jay Berkowitz www.TenGoldenRules.com 561-620-9121<br />Jay@TenGoldenRules.com<br />
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