Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet
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Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet

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Jay Berkowitz, author and Internet marketing expert, presented at the Professional Club Marketing Association annual meeting on how to improve their website so it generates prospective member traffic ...

Jay Berkowitz, author and Internet marketing expert, presented at the Professional Club Marketing Association annual meeting on how to improve their website so it generates prospective member traffic and how to find out hits on competitors websites.

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    Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet Presentation Transcript

    • The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet
    • Our Objectives
      How to Cost effectively generate traffic to your website
      Turn that traffic into leads, and sales
      How to get your website ranked at the top of Google searches
      Measure lead cost and generate profitable ROI
    • Recent MediaWall Street Journal
    • Recent MediaBusiness Journal
    • Recent MediaFOX TV
    • U San Fran Internet Masters Certificate
    • ‘I know half of my Advertising is wasted… I just don’t know which half’
      JohnWanamaker
    • #1 You can measure ROI…to the penny
    • Pay Per Click – Conversions are a measurable action on your site
    • Advanced PPC You can advertised locally
      11
    • Advanced PPC Landing pages and Conversion
    • #2 It’s easy to find out how you perform vs. a competitor
    • 1,380pages indexed ‘read’ by Google
      Google Page Rank 4/10
      436 Links TO the site
      SEO Quake
      Toolbar
    • 2,993 Links TO the site
      Google Page Rank 4/10
      2,603,249 Alexa Rank
      SEO Quake
      Toolbar
    • Google Page Rank 3/10
      72 pages indexed ‘read’ by Google
      Alexa Rank 4,879,287
      SEO Quake
      Toolbar
    • Google Page Rank 4/10
      697 Pages Indexed or ‘read’
      Alexa Rank 7,200,993
      SEO Quake
      Toolbar
    • Google Page Rank 3/10
      82 pages indexed ‘read’ by Google
      Alexa Rank 2,846,564
      SEO Quake
      Toolbar
    • Compete.comUnique Visitors to Websites
    • SpyuFu.com - Understand Competitors Pay Per Click Spending
    • #3 It is for Every Business!
    • Free Guide
      Living in Naples!
      • Golf Guide
      • Homes for Sale
      • Community Activities
      • Annual Weather
      Name
      eMail
      Get Free Guide
    • #4 What are they doing online?
    • YouTube – 100 Million Views/Day!
      Alexa Rank 3
      Google Page Rank 8/10
    • YouTube – Dove Evolution
      http://www.youtube.com/watch?v=iYhCn0jf46U
    • YouTube – BlendTec
    • Best Practices – Entertain, Great Music, Celebrities, Spoofs
    • Best Practices – Educate “How to Videos”
    • Facebook – Rising Star
    • Facebook Fan Pages for Business
    • LinkedIn – The Social Network for Buiness (Grownups)
    • What is Twitter?
      A Personalized News Feed
    • Twitter = Microblogging, 140 Characters
      Most recent tweet
      Personal Information
      Stats
      Past tweets
      Other Twitter users this member is following
    • Does it Work for Business?11:53 AM
      @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
      8:10 AM May 2nd
    • Does it Work for Business?11:55 AM
    • Does it Work for Business?11:56 AM
    • Twitter = Advanced StrategySort Your Tweets! TweetDeck
    • #5 Internet Advertising is NOT Expensive
    • Search

      100
      Billion
      68%
    • Free Search “PR”
      ‘Natural’ or ‘Organic’
      72% Prefer Left Side
    • Keyword Research - Searches
    • Highlight text
      Copy into Word Docment
    • Target 250 – 1000 words per page
    • How many links TO a site
      TenGoldenRules has 4,979 Links TO the site
    • Directory links Business.com
      Page Rank 7/10
    • TenGoldenRules.com Meta tags match content
    • GUS – Google Universal Search
      Optimize Video, Images, PR
    • # 6 – Your List is Your Biggest Asset
    • The Power of Newsletters
      Reason for an ‘Opt-In’
      Builds permission to re-market
      Opportunity to be top-of-mind
      Include a send-to-a-friend (like-to-like)
      Optimize the content for the search engines
      Use article submission sites to syndicate content and build links
      Discipline to regularly build content
      Include a call-to-action (donate/volunteer) on each page
    • #7 It’s not too late to learn this internet stuff
    • Podcasts
      Free Internet Radio on any topic
    • #8 Blogging
    • Blogs are the New NewslettersProspects will subscribe to Blogs
    • Google Reader User Defined News
    • Log in
    • Click New Post
    • Type in a title and the text of your blog post
    • Click ‘publish post’ to make it live
    • Congratulations you’re a Blogger!
    • #9 You can find the People
    • Craigslist – Classifieds, Real Estate, Very Few Pay
      Alexa Rank 47
      Google Page Rank 8/10
    • Facebook – Rising Star
    • # 10 – Your Website is a Lead Magnet
    • Site Utilities such as Log in, Contact and phone for Local Business
      Logo Top Left throughout the site link “Home”
      20-30% are searchers
      “Top Right”
      Add a UVP “Unique Value Proposition”
      4 Second Rule Who are you, what site offers
      Repeat Navigation
      Add a site map
      Navigation Top or left!
      Add Copy for the Search Engines
    • Ten Things Every Club marketer needs to know about Generating Business on the Internet
      Measurable to the Penny
      Compare to Competitors
      It is for your business!
      It’s not too late to learn
      Internet Advertising is NOT Expensive
      PR direct to Consumers
      Your house list is your biggest asset
      What are they doing at their desks
      You can find the People
      Your website is a lead magnet
    • What is TenGoldenRules.com?Landing Pages & Conversion
    • What is TenGoldenRules.com?Video
    • What is TenGoldenRules.com?Viral Marketing
    • What is TenGoldenRules.com?Search Engine Marketing
    • What is TenGoldenRules.com?eNewsletters
    • What is TenGoldenRules.com?New Program Launch Strategy
    • Ten Things Every Club Manager Needs to Know About Internet Marketing
      Try 1 thing today!
      Please ‘pay-it-forward’
      Join the Conversation
      Podcast call in 206-888-6606
      Be my friend! Linked In, Facebook, Twitter
      Speaking Opportunities
      Consulting, Search, Conversion, Affiliate, SEO PR
      Jay Berkowitz www.TenGoldenRules.com 561-620-9121
      Jay@TenGoldenRules.com