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Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509
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Ten Things Every CEO Needs To Know To Generate Business on the Internet 0509

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Ten Things Every CEO Needs To Know To Generate Business on the Internet...

Ten Things Every CEO Needs To Know To Generate Business on the Internet

How to use LinkedIn, Facebook and Twitter for Business
How to Cost effectively generate traffic to your website
Turn that traffic into leads, and sales
How to get your website ranked at the top of Google searches with Search Engine marketing and Search Engine Optimization
Best practices for Fortune 1000 Executives
Ten Practical Marketing Strategies

More in: Business , Technology
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  • 1. Ten Things Every Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620-9121 @JayBerkowitz
  • 2. Objectives
    • How to use LinkedIn, Facebook and Twitter for Business
    • How to Cost effectively generate traffic to your website
    • Turn that traffic into leads, and sales
    • How to get your website ranked at the top of Google searches
    • Best practices for Fortune 1000 Executives
    • Ten Practical Marketing Strategies
  • 3.  
  • 4. Recent Media Wall Street Journal
  • 5. Recent Media Business Journal
  • 6. Recent Media B&T Australia
  • 7. Recent Media FOX TV
  • 8. Ten Things Every Fortune 1000 Executive Needs to Know About Generating Business on the Internet
  • 9. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  • 10. #1 You can measure ROI…to the penny
  • 11. Pay Per Click Sponsored Link Position #2
  • 12. Pay Per Click
  • 13. Advanced PPC Phone Number Trick
  • 14. Advanced PPC Google Checkout
  • 15. Advanced PPC Local
  • 16. Advanced PPC Landing pages and Conversion
  • 17. Landing Page Performance + 44%
  • 18. Website Optimizer
  • 19. #2 It’s easy to find out how you perform vs. a competitor
  • 20. Alexa Rank 2,423 SEO Quake Toolbar Google Page Rank 7/10 65,675 Links TO the site 111,000 pages indexed ‘read’ by Google
  • 21. 340 Links to the Site Alexa Rank 921,329 SEO Quake Toolbar Google Page Rank 3/10
  • 22. Google Page Rank 3/10 490 Links SEO Quake Toolbar 2,820 pages indexed ‘read’ by Google
  • 23.  
  • 24.  
  • 25.  
  • 26.  
  • 27. #3 It is for Every Business!
  • 28.  
  • 29.  
  • 30.  
  • 31. #4 What are they doing?
  • 32. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10
  • 33. Facebook – Rising Star
  • 34.  
  • 35.  
  • 36. What are the Ten Hottest Trends in Internet Marketing?
  • 37. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets
  • 38. Twitter = Advanced Strategy Micro Selling
  • 39. Twitter = Advanced Strategy Customer Service Marketing
  • 40. Twitter = Advanced Strategy Sort Your Tweets! TweetDeck
  • 41. #5 Internet Advertising is NOT Expensive
  • 42. YouTube – Dove Evolution
  • 43. S e a r c h ™
  • 44. 491 affiliate program 1,445 internet marketing 230 affiliate marketing 36 affiliate marketing ideas 32 2 tier affiliate program 28 New affiliate program
  • 45. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  • 46. Keyword Research - Searches
  • 47. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  • 48. GUS – Google Universal Search
  • 49. # 6 – Your List is Your Biggest Asset
  • 50. The Power of Newsletters
    • Reason for an ‘Opt-In’
    • Builds permission to re-market
    • Opportunity to be top-of-mind
    • Include a send-to-a-friend (like-to-like)
    • Optimize the content for the search engines
    • Use article submission sites to syndicate content and build links
    • Discipline to regularly build content
    • Include a call-to-action on each page
  • 51. #7 It’s not too late to learn this internet stuff
  • 52. Podcast.TenGoldenRules.com (Play Podcast)
  • 53. #8 Blogging
  • 54. Technorati State of the Blogosphere Report
    • 900,000 blog posts a day worldwide
    • Blogs: 77.7 million unique visitors in the US
    • 22.6 million US bloggers
    • 77% of active Internet users read blogs
    • Blogs with 100,000 or more unique visitors a month earn an average of $75,000
    • Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  • 55. Blogs are the New Newsletters Prospects will subscribe to Blogs
  • 56. Google Reader User Defined News
  • 57. #9 You can find the People
  • 58. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
  • 59. Facebook – Rising Star
  • 60. # 10 – Your Website is a Lead Magnet
  • 61. ► Google can’t read flash ► The 4 Second Rule – Who are you, what is on this website ► Logo top left, with descriptive slogan ► Navigation left or top ► Search top right ► Testimonials or other trust logos ► UVP – Free Offer!!
  • 62.
    • Ten Things Every Executive Needs to Know About Generating Business on the Internet
    • Measurable to the Penny
    • Compare to Competitors
    • It is for your business!
    • What are they doing at their desks – Best Practices
    • Internet Advertising is NOT Expensive
    • Your house list is your biggest asset
    • It’s not too late to learn
    • Blogging
    • You can find the People
    • Your website is a lead magnet
  • 63. What is TenGoldenRules.com? Landing Pages & Conversion
  • 64. What is TenGoldenRules.com? Video
  • 65. What is TenGoldenRules.com? Viral Marketing
  • 66. What is TenGoldenRules.com? Search Engine Marketing
  • 67. What is TenGoldenRules.com? New Program Launch Strategy
  • 68.
    • Try 1 thing today!
    • Please ‘pay-it-forward’
      • Join the Conversation
      • Podcast call in 206-888-6606
      • Be my friend! Linked In, Facebook, Twitter
      • Speaking Opportunities
      • Consulting, Search, Conversion, Affiliate, SEO PR
    Ten Things Every Fortune 1000 Executive Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
  • 69. Ten Things Every Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620-9121 @JayBerkowitz