Ten Things Every Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620-9121 @JayBerkowitz

Objectives How to use LinkedIn, Facebook and Twitter for Business How to Cost effectively generate traffic to your website Turn that traffic into leads, and sales How to get your website ranked at the top of Google searches Best practices for Fortune 1000 Executives Ten Practical Marketing Strategies

How to use LinkedIn, Facebook and Twitter for Business

How to Cost effectively generate traffic to your website

Turn that traffic into leads, and sales

How to get your website ranked at the top of Google searches

Best practices for Fortune 1000 Executives

Ten Practical Marketing Strategies

Recent Media Wall Street Journal

Recent Media Business Journal

Recent Media B&T Australia

Recent Media FOX TV

Ten Things Every Fortune 1000 Executive Needs to Know About Generating Business on the Internet

‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker

#1 You can measure ROI…to the penny

Pay Per Click Sponsored Link Position #2

Pay Per Click

Advanced PPC Phone Number Trick

Advanced PPC Google Checkout

Advanced PPC Local

Advanced PPC Landing pages and Conversion

Landing Page Performance + 44%

Website Optimizer

#2 It’s easy to find out how you perform vs. a competitor

Alexa Rank 2,423 SEO Quake Toolbar Google Page Rank 7/10 65,675 Links TO the site 111,000 pages indexed ‘read’ by Google

340 Links to the Site Alexa Rank 921,329 SEO Quake Toolbar Google Page Rank 3/10

Google Page Rank 3/10 490 Links SEO Quake Toolbar 2,820 pages indexed ‘read’ by Google

#3 It is for Every Business!

#4 What are they doing?

YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10

Facebook – Rising Star

What are the Ten Hottest Trends in Internet Marketing?

Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Most recent tweet Past tweets

Twitter = Advanced Strategy Micro Selling

Twitter = Advanced Strategy Customer Service Marketing

Twitter = Advanced Strategy Sort Your Tweets! TweetDeck

#5 Internet Advertising is NOT Expensive

YouTube – Dove Evolution

S e a r c h ™

491 affiliate program 1,445 internet marketing 230 affiliate marketing 36 affiliate marketing ideas 32 2 tier affiliate program 28 New affiliate program

Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

Keyword Research - Searches

How many links TO a site TenGoldenRules has 4,979 Links TO the site

GUS – Google Universal Search

# 6 – Your List is Your Biggest Asset

The Power of Newsletters Reason for an ‘Opt-In’ Builds permission to re-market Opportunity to be top-of-mind Include a send-to-a-friend (like-to-like) Optimize the content for the search engines Use article submission sites to syndicate content and build links Discipline to regularly build content Include a call-to-action on each page

Reason for an ‘Opt-In’

Builds permission to re-market

Opportunity to be top-of-mind

Include a send-to-a-friend (like-to-like)

Optimize the content for the search engines

Use article submission sites to syndicate content and build links

Discipline to regularly build content

Include a call-to-action on each page

#7 It’s not too late to learn this internet stuff

Podcast.TenGoldenRules.com (Play Podcast)

#8 Blogging

Technorati State of the Blogosphere Report 900,000 blog posts a day worldwide Blogs: 77.7 million unique visitors in the US 22.6 million US bloggers 77% of active Internet users read blogs Blogs with 100,000 or more unique visitors a month earn an average of $75,000 Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

900,000 blog posts a day worldwide

Blogs: 77.7 million unique visitors in the US

22.6 million US bloggers

77% of active Internet users read blogs

Blogs with 100,000 or more unique visitors a month earn an average of $75,000

Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

Blogs are the New Newsletters Prospects will subscribe to Blogs

Google Reader User Defined News

#9 You can find the People

Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10

Facebook – Rising Star

# 10 – Your Website is a Lead Magnet

► Google can’t read flash ► The 4 Second Rule – Who are you, what is on this website ► Logo top left, with descriptive slogan ► Navigation left or top ► Search top right ► Testimonials or other trust logos ► UVP – Free Offer!!

Ten Things Every Executive Needs to Know About Generating Business on the Internet Measurable to the Penny Compare to Competitors It is for your business! What are they doing at their desks – Best Practices Internet Advertising is NOT Expensive Your house list is your biggest asset It’s not too late to learn Blogging You can find the People Your website is a lead magnet

Ten Things Every Executive Needs to Know About Generating Business on the Internet

Measurable to the Penny

Compare to Competitors

It is for your business!

What are they doing at their desks – Best Practices

Internet Advertising is NOT Expensive

Your house list is your biggest asset

It’s not too late to learn

Blogging

You can find the People

Your website is a lead magnet

What is TenGoldenRules.com? Landing Pages & Conversion

What is TenGoldenRules.com? Video

What is TenGoldenRules.com? Viral Marketing

What is TenGoldenRules.com? Search Engine Marketing

What is TenGoldenRules.com? New Program Launch Strategy

Try 1 thing today! Please ‘pay-it-forward’ Join the Conversation Podcast call in 206-888-6606 Be my friend! Linked In, Facebook, Twitter Speaking Opportunities Consulting, Search, Conversion, Affiliate, SEO PR Ten Things Every Fortune 1000 Executive Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

Try 1 thing today!

Please ‘pay-it-forward’

Join the Conversation

Podcast call in 206-888-6606

Be my friend! Linked In, Facebook, Twitter

Speaking Opportunities

Consulting, Search, Conversion, Affiliate, SEO PR

Ten Things Every Executive Needs to Know About Generating Business on the Internet Jay Berkowitz Ten Golden Rules 561-620-9121 @JayBerkowitz