Ten Things Every CEO Needs to Know About Generating Business on the Internet
Upcoming SlideShare
Loading in...5
×
 

Ten Things Every CEO Needs to Know About Generating Business on the Internet

on

  • 1,310 views

The internet is one of the hottest sectors of our economy. Facebook has become a significant force with over 600 Million members. Social Media is on everyone’s lips and a new website Groupon has ...

The internet is one of the hottest sectors of our economy. Facebook has become a significant force with over 600 Million members. Social Media is on everyone’s lips and a new website Groupon has become the fastest company to reach a one billion dollar evaluation, in just 7 months! Consumers are doing over 100 billion searches a month and CEO’s want to know “What does all of this mean for my business?”

Jay Berkowitz, CEO of Ten Golden Rules, will answer 10 questions every CEO should be asking about the internet, what it means for their business, what are the strategies that matter and the trends that won’t impact a business.

* How to improve my website so it shows up in Google searches
* How does my site rank vs. my competitors?
* How to generate positive return-on-investment with online marketing
* What online business models are working, and not working today?
* Does Facebook matter for business? What is a Tweet? Where is FourSquare?
* How do we use YouTube videos and should we be Blogging and Podcasting?

Statistics

Views

Total Views
1,310
Slideshare-icon Views on SlideShare
1,310
Embed Views
0

Actions

Likes
0
Downloads
32
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Ten Things Every CEO Needs to Know About Generating Business on the Internet Ten Things Every CEO Needs to Know About Generating Business on the Internet Presentation Transcript

    • Ten Things Every CEO Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com
    •  
    • Recent Media - FOX TV
    • Recent Media - Wall Street Journal
    • U San Fran Internet Masters Certificate
    •  
    • #1 You can measure ROI…to the penny
    • ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
    • Pay Per Click (PPC) Sponsored Link Position #2. We ‘pay per click’ when they come to the website
    • Pay Per Click – Measure Conversions
    • Advanced PPC – Local Target
    • Landing Page Performance + 44%
    • New! Facebook PPC Ad Testing
    • Use ‘likes’ and profile to narrow target
    • Images are key in Ad Testing
    • Use Google Analytics to track conversion Sample URL: http://www.internetmarketingclub.org/? utm_source=Facebook & utm_medium=PPC & utm_campaign=Competitor
    • 1. You can measure ROI to the penny
    • #2 Internet Advertising is NOT Expensive
    • Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
    • Keyword Research - Searches
    • Highlight text Copy into Word Docment Goal – add 250 -1000 words to each page
    • Paste text into word document and use ‘ word count’
    • How many links TO a site TenGoldenRules has 4,979 Links TO the site [SEO Quake Toolbar]
    • Directory links Business.com Page Rank 7/10
    • TenGoldenRules.com Meta tags match content
    • SEMRush – number of keyword phrases found in Google searches
    • SEMRush – number of keyword phrases found in Google searches
    • ‘ Blended’ SEO – Objective page dominance
    • 2. Internet Advertising is not Expensive. SEO is Free!
    • #3 It’s easy to set a baseline vs. competitors
    • SEO Quake Toolbar Google Page Rank 3/10 138 Links TO the Site The site is 7,857,412th ranked by Alexa. 296 Pages Indexed ‘Read’ by Google
    • SEO Quake Toolbar 830 Pages Indexed ‘Read’ by Google Google Page Rank 3/10 271 Links TO the Site The site is 6,946,670th ranked by Alexa.
    • SEO Quake Toolbar 23 Pages Indexed ‘Read’ by Google Google Page Rank 3/10 21 Links TO the Site N/A Alexa
    • SEO Quake Toolbar 87 Pages Indexed ‘Read’ by Google Google Page Rank 2/10 30 Links TO the Site The site is 6,696,773rd ranked by Alexa.
    • Measure competitors site traffic
    • Measure competitors Pay Per Click Search Marketing Spend
    • 3. It is easy and free to set a baseline vs. competitors
    • #4 It is for Every Business!
    •  
    •  
    •  
    • 4. Internet Marketing is for EVERY business
    • The company you invest in today, is not the company that will make millions tomorrow
    •  
    •  
    •  
    •  
    • 5. The company you build or invest in today…is not the company that will make millions tomorrow
    • #6 It’s not too late to learn this internet stuff
    • Podcast.TenGoldenRules.com (Play Podcast)
    •  
    •  
    • Customized News
    • Customized Mobile News Feed
    • 6. It is easy to learn this stuff. (The rule of 3)
    • #7 Blogging
    • Technorati State of the Blogosphere Report
      • 900,000 blog posts a day worldwide
      • Blogs: 77.7 million unique visitors in the US
      • 22.6 million US bloggers
      • 77% of active Internet users read blogs
      • Blogs with 100,000 or more unique visitors a month earn an average of $75,000
      • Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
    •  
    • Log in
    • Click New Post
    • Type in a title and the text of your blog post
    • Click ‘publish post’ to make it live
    • Congratulations you’re a Blogger!
    • 7. Blogging = your own website
    • #8 You can find the People
    • Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
    • Facebook – Rising Star
    • 8. Find good people where they hang out
    • Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
    • 9. Your website is a lead magnet
    • Groupon Announces $1.35 Billion Valuation Round
    •  
    • YouTube – BlendTec
    • Augmented Reality AccrossAir
    • Info Product Marketing ‘ Sell your knowledge’
    • What is Twitter?
    • Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
    • Does it Work for Business? 11:53 AM
      • @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
      • 8:10 AM May 2nd
    • Does it Work for Business? 11:55 AM
    • 10. What’s Hot!
      • Ten Things Every CEO needs to know about Generating Business on the Internet
      • Measurable to the Penny
      • Internet Advertising is NOT Expensive
      • Baseline vs. Competitors
      • It is for your business!
      • It is not what you start…
      • … not too late to learn
      • What are they doing at their desks
      • You can find great People
      • Your website is a lead magnet
      • What’s Hot!
    • What is TenGoldenRules.com? Landing Pages & Conversion
    • What is TenGoldenRules.com? Video
    • What is TenGoldenRules.com? Viral Marketing
    • What is TenGoldenRules.com? Search Engine Marketing
    • What is TenGoldenRules.com? eNewsletters
    • What is TenGoldenRules.com? New Program Launch Strategy
      • Try 1 thing today!
      • Please ‘pay-it-forward’
        • Join the Conversation
        • Be my friend! Linked In, Facebook, Twitter
        • Speaking Opportunities
        • Consulting, Search, Conversion, Affiliate, SEO PR
      Ten Things Every CEO Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]