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Ten Things Every CEO Needs to Know About Generating  Business on the Internet Jay Berkowitz www.TenGoldenRules.com
 
Recent Media - FOX TV
Recent Media - Wall Street Journal
U San Fran Internet Masters Certificate
 
#1 You can measure ROI…to the penny
‘ I know half of my Advertising is wasted… I just don’t know which half’ John   Wanamaker
Pay Per Click (PPC) Sponsored Link Position #2. We ‘pay per click’ when they come to the website
Pay Per Click – Measure Conversions
Advanced PPC – Local Target
Landing Page Performance + 44%
New! Facebook PPC Ad Testing
Use ‘likes’ and profile to narrow target
Images are key in Ad Testing
Use Google Analytics to track conversion Sample URL:  http://www.internetmarketingclub.org/? utm_source=Facebook & utm_med...
1. You can measure ROI to the penny
#2 Internet Advertising is  NOT  Expensive
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research -  Searches
Highlight text Copy into Word Docment Goal – add 250 -1000 words to each page
Paste text into word document and use  ‘ word count’
How many links TO a site TenGoldenRules has 4,979 Links  TO  the site [SEO Quake Toolbar]
Directory links Business.com Page Rank 7/10
TenGoldenRules.com  Meta tags match content
SEMRush – number of keyword phrases found in Google searches
SEMRush – number of keyword phrases found in Google searches
‘ Blended’ SEO – Objective page dominance
2. Internet Advertising is not Expensive.  SEO is Free!
#3 It’s easy to set a baseline vs. competitors
SEO Quake  Toolbar Google Page Rank 3/10 138 Links  TO  the Site The site is 7,857,412th ranked by Alexa. 296 Pages  Index...
SEO Quake  Toolbar 830 Pages Indexed ‘Read’ by Google Google Page Rank 3/10 271 Links  TO  the Site The site is 6,946,670t...
SEO Quake  Toolbar 23 Pages Indexed ‘Read’ by Google  Google Page Rank 3/10 21 Links  TO  the Site N/A Alexa
SEO Quake  Toolbar 87 Pages Indexed ‘Read’ by Google Google Page Rank 2/10 30 Links  TO  the Site The site is 6,696,773rd ...
Measure competitors site traffic
Measure competitors Pay Per Click  Search Marketing Spend
3. It is easy and free to set a baseline vs. competitors
#4  It is for Every Business!
 
 
 
4. Internet Marketing is for EVERY business
The company you invest in today, is not the company that will make millions tomorrow
 
 
 
 
5. The company you build or invest in today…is not the company that will make millions tomorrow
#6 It’s not too late to learn this internet stuff
Podcast.TenGoldenRules.com (Play Podcast)
 
 
Customized News
Customized Mobile News Feed
6. It is easy to learn this stuff. (The rule of 3)
#7 Blogging
Technorati State of the  Blogosphere Report  <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 mill...
 
Log in
Click New Post
Type in a title and the text of your blog post
Click ‘publish post’ to make it live
Congratulations you’re a Blogger!
7. Blogging = your own website
#8 You  can  find the People
Craigslist – Classifieds, Real Estate, Very Few Pay  Alexa Rank 47 Google Page Rank 8/10
Facebook – Rising Star
8. Find good people where they hang out
Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Na...
9. Your website is a lead magnet
Groupon Announces  $1.35 Billion Valuation Round
 
YouTube – BlendTec
Augmented Reality AccrossAir
Info Product Marketing ‘ Sell your knowledge’
What is Twitter?
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweet...
Does it Work for Business? 11:53 AM <ul><li>@MissionPie  Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the dow...
Does it Work for Business? 11:55 AM
10. What’s Hot!
<ul><li>Ten Things Every CEO needs to know about Generating Business on the Internet </li></ul><ul><li>Measurable to the P...
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation  </li></u...
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Ten Things Every CEO Needs to Know About Generating Business on the Internet

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The internet is one of the hottest sectors of our economy. Facebook has become a significant force with over 600 Million members. Social Media is on everyone’s lips and a new website Groupon has become the fastest company to reach a one billion dollar evaluation, in just 7 months! Consumers are doing over 100 billion searches a month and CEO’s want to know “What does all of this mean for my business?”

Jay Berkowitz, CEO of Ten Golden Rules, will answer 10 questions every CEO should be asking about the internet, what it means for their business, what are the strategies that matter and the trends that won’t impact a business.

* How to improve my website so it shows up in Google searches
* How does my site rank vs. my competitors?
* How to generate positive return-on-investment with online marketing
* What online business models are working, and not working today?
* Does Facebook matter for business? What is a Tweet? Where is FourSquare?
* How do we use YouTube videos and should we be Blogging and Podcasting?

Published in: Business, Technology, Design
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Transcript of "Ten Things Every CEO Needs to Know About Generating Business on the Internet"

  1. 1. Ten Things Every CEO Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com
  2. 3. Recent Media - FOX TV
  3. 4. Recent Media - Wall Street Journal
  4. 5. U San Fran Internet Masters Certificate
  5. 7. #1 You can measure ROI…to the penny
  6. 8. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  7. 9. Pay Per Click (PPC) Sponsored Link Position #2. We ‘pay per click’ when they come to the website
  8. 10. Pay Per Click – Measure Conversions
  9. 11. Advanced PPC – Local Target
  10. 12. Landing Page Performance + 44%
  11. 13. New! Facebook PPC Ad Testing
  12. 14. Use ‘likes’ and profile to narrow target
  13. 15. Images are key in Ad Testing
  14. 16. Use Google Analytics to track conversion Sample URL: http://www.internetmarketingclub.org/? utm_source=Facebook & utm_medium=PPC & utm_campaign=Competitor
  15. 17. 1. You can measure ROI to the penny
  16. 18. #2 Internet Advertising is NOT Expensive
  17. 19. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  18. 20. Keyword Research - Searches
  19. 21. Highlight text Copy into Word Docment Goal – add 250 -1000 words to each page
  20. 22. Paste text into word document and use ‘ word count’
  21. 23. How many links TO a site TenGoldenRules has 4,979 Links TO the site [SEO Quake Toolbar]
  22. 24. Directory links Business.com Page Rank 7/10
  23. 25. TenGoldenRules.com Meta tags match content
  24. 26. SEMRush – number of keyword phrases found in Google searches
  25. 27. SEMRush – number of keyword phrases found in Google searches
  26. 28. ‘ Blended’ SEO – Objective page dominance
  27. 29. 2. Internet Advertising is not Expensive. SEO is Free!
  28. 30. #3 It’s easy to set a baseline vs. competitors
  29. 31. SEO Quake Toolbar Google Page Rank 3/10 138 Links TO the Site The site is 7,857,412th ranked by Alexa. 296 Pages Indexed ‘Read’ by Google
  30. 32. SEO Quake Toolbar 830 Pages Indexed ‘Read’ by Google Google Page Rank 3/10 271 Links TO the Site The site is 6,946,670th ranked by Alexa.
  31. 33. SEO Quake Toolbar 23 Pages Indexed ‘Read’ by Google Google Page Rank 3/10 21 Links TO the Site N/A Alexa
  32. 34. SEO Quake Toolbar 87 Pages Indexed ‘Read’ by Google Google Page Rank 2/10 30 Links TO the Site The site is 6,696,773rd ranked by Alexa.
  33. 35. Measure competitors site traffic
  34. 36. Measure competitors Pay Per Click Search Marketing Spend
  35. 37. 3. It is easy and free to set a baseline vs. competitors
  36. 38. #4 It is for Every Business!
  37. 42. 4. Internet Marketing is for EVERY business
  38. 43. The company you invest in today, is not the company that will make millions tomorrow
  39. 48. 5. The company you build or invest in today…is not the company that will make millions tomorrow
  40. 49. #6 It’s not too late to learn this internet stuff
  41. 50. Podcast.TenGoldenRules.com (Play Podcast)
  42. 53. Customized News
  43. 54. Customized Mobile News Feed
  44. 55. 6. It is easy to learn this stuff. (The rule of 3)
  45. 56. #7 Blogging
  46. 57. Technorati State of the Blogosphere Report <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>22.6 million US bloggers </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 or more unique visitors a month earn an average of $75,000 </li></ul><ul><li>Jason Kottke quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  47. 59. Log in
  48. 60. Click New Post
  49. 61. Type in a title and the text of your blog post
  50. 62. Click ‘publish post’ to make it live
  51. 63. Congratulations you’re a Blogger!
  52. 64. 7. Blogging = your own website
  53. 65. #8 You can find the People
  54. 66. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
  55. 67. Facebook – Rising Star
  56. 68. 8. Find good people where they hang out
  57. 69. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
  58. 70. 9. Your website is a lead magnet
  59. 71. Groupon Announces $1.35 Billion Valuation Round
  60. 73. YouTube – BlendTec
  61. 74. Augmented Reality AccrossAir
  62. 75. Info Product Marketing ‘ Sell your knowledge’
  63. 76. What is Twitter?
  64. 77. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  65. 78. Does it Work for Business? 11:53 AM <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  66. 79. Does it Work for Business? 11:55 AM
  67. 80. 10. What’s Hot!
  68. 81. <ul><li>Ten Things Every CEO needs to know about Generating Business on the Internet </li></ul><ul><li>Measurable to the Penny </li></ul><ul><li>Internet Advertising is NOT Expensive </li></ul><ul><li>Baseline vs. Competitors </li></ul><ul><li>It is for your business! </li></ul><ul><li>It is not what you start… </li></ul><ul><li>… not too late to learn </li></ul><ul><li>What are they doing at their desks </li></ul><ul><li>You can find great People </li></ul><ul><li>Your website is a lead magnet </li></ul><ul><li>What’s Hot! </li></ul>
  69. 82. What is TenGoldenRules.com? Landing Pages & Conversion
  70. 83. What is TenGoldenRules.com? Video
  71. 84. What is TenGoldenRules.com? Viral Marketing
  72. 85. What is TenGoldenRules.com? Search Engine Marketing
  73. 86. What is TenGoldenRules.com? eNewsletters
  74. 87. What is TenGoldenRules.com? New Program Launch Strategy
  75. 88. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul>Ten Things Every CEO Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
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