Your SlideShare is downloading. ×
0
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Ten Things Every CEO Needs to Know About Generating Business on the Internet
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ten Things Every CEO Needs to Know About Generating Business on the Internet

1,160

Published on

The internet is one of the hottest sectors of our economy. Facebook has become a significant force with over 600 Million members. Social Media is on everyone’s lips and a new website Groupon has …

The internet is one of the hottest sectors of our economy. Facebook has become a significant force with over 600 Million members. Social Media is on everyone’s lips and a new website Groupon has become the fastest company to reach a one billion dollar evaluation, in just 7 months! Consumers are doing over 100 billion searches a month and CEO’s want to know “What does all of this mean for my business?”

Jay Berkowitz, CEO of Ten Golden Rules, will answer 10 questions every CEO should be asking about the internet, what it means for their business, what are the strategies that matter and the trends that won’t impact a business.

* How to improve my website so it shows up in Google searches
* How does my site rank vs. my competitors?
* How to generate positive return-on-investment with online marketing
* What online business models are working, and not working today?
* Does Facebook matter for business? What is a Tweet? Where is FourSquare?
* How do we use YouTube videos and should we be Blogging and Podcasting?

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,160
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
33
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. Ten Things Every CEO Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com
  2.  
  3. Recent Media - FOX TV
  4. Recent Media - Wall Street Journal
  5. U San Fran Internet Masters Certificate
  6.  
  7. #1 You can measure ROI…to the penny
  8. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  9. Pay Per Click (PPC) Sponsored Link Position #2. We ‘pay per click’ when they come to the website
  10. Pay Per Click – Measure Conversions
  11. Advanced PPC – Local Target
  12. Landing Page Performance + 44%
  13. New! Facebook PPC Ad Testing
  14. Use ‘likes’ and profile to narrow target
  15. Images are key in Ad Testing
  16. Use Google Analytics to track conversion Sample URL: http://www.internetmarketingclub.org/? utm_source=Facebook & utm_medium=PPC & utm_campaign=Competitor
  17. 1. You can measure ROI to the penny
  18. #2 Internet Advertising is NOT Expensive
  19. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  20. Keyword Research - Searches
  21. Highlight text Copy into Word Docment Goal – add 250 -1000 words to each page
  22. Paste text into word document and use ‘ word count’
  23. How many links TO a site TenGoldenRules has 4,979 Links TO the site [SEO Quake Toolbar]
  24. Directory links Business.com Page Rank 7/10
  25. TenGoldenRules.com Meta tags match content
  26. SEMRush – number of keyword phrases found in Google searches
  27. SEMRush – number of keyword phrases found in Google searches
  28. ‘ Blended’ SEO – Objective page dominance
  29. 2. Internet Advertising is not Expensive. SEO is Free!
  30. #3 It’s easy to set a baseline vs. competitors
  31. SEO Quake Toolbar Google Page Rank 3/10 138 Links TO the Site The site is 7,857,412th ranked by Alexa. 296 Pages Indexed ‘Read’ by Google
  32. SEO Quake Toolbar 830 Pages Indexed ‘Read’ by Google Google Page Rank 3/10 271 Links TO the Site The site is 6,946,670th ranked by Alexa.
  33. SEO Quake Toolbar 23 Pages Indexed ‘Read’ by Google Google Page Rank 3/10 21 Links TO the Site N/A Alexa
  34. SEO Quake Toolbar 87 Pages Indexed ‘Read’ by Google Google Page Rank 2/10 30 Links TO the Site The site is 6,696,773rd ranked by Alexa.
  35. Measure competitors site traffic
  36. Measure competitors Pay Per Click Search Marketing Spend
  37. 3. It is easy and free to set a baseline vs. competitors
  38. #4 It is for Every Business!
  39.  
  40.  
  41.  
  42. 4. Internet Marketing is for EVERY business
  43. The company you invest in today, is not the company that will make millions tomorrow
  44.  
  45.  
  46.  
  47.  
  48. 5. The company you build or invest in today…is not the company that will make millions tomorrow
  49. #6 It’s not too late to learn this internet stuff
  50. Podcast.TenGoldenRules.com (Play Podcast)
  51.  
  52.  
  53. Customized News
  54. Customized Mobile News Feed
  55. 6. It is easy to learn this stuff. (The rule of 3)
  56. #7 Blogging
  57. Technorati State of the Blogosphere Report <ul><li>900,000 blog posts a day worldwide </li></ul><ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>22.6 million US bloggers </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 or more unique visitors a month earn an average of $75,000 </li></ul><ul><li>Jason Kottke quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  58.  
  59. Log in
  60. Click New Post
  61. Type in a title and the text of your blog post
  62. Click ‘publish post’ to make it live
  63. Congratulations you’re a Blogger!
  64. 7. Blogging = your own website
  65. #8 You can find the People
  66. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
  67. Facebook – Rising Star
  68. 8. Find good people where they hang out
  69. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
  70. 9. Your website is a lead magnet
  71. Groupon Announces $1.35 Billion Valuation Round
  72.  
  73. YouTube – BlendTec
  74. Augmented Reality AccrossAir
  75. Info Product Marketing ‘ Sell your knowledge’
  76. What is Twitter?
  77. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  78. Does it Work for Business? 11:53 AM <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  79. Does it Work for Business? 11:55 AM
  80. 10. What’s Hot!
  81. <ul><li>Ten Things Every CEO needs to know about Generating Business on the Internet </li></ul><ul><li>Measurable to the Penny </li></ul><ul><li>Internet Advertising is NOT Expensive </li></ul><ul><li>Baseline vs. Competitors </li></ul><ul><li>It is for your business! </li></ul><ul><li>It is not what you start… </li></ul><ul><li>… not too late to learn </li></ul><ul><li>What are they doing at their desks </li></ul><ul><li>You can find great People </li></ul><ul><li>Your website is a lead magnet </li></ul><ul><li>What’s Hot! </li></ul>
  82. What is TenGoldenRules.com? Landing Pages & Conversion
  83. What is TenGoldenRules.com? Video
  84. What is TenGoldenRules.com? Viral Marketing
  85. What is TenGoldenRules.com? Search Engine Marketing
  86. What is TenGoldenRules.com? eNewsletters
  87. What is TenGoldenRules.com? New Program Launch Strategy
  88. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul>Ten Things Every CEO Needs to Know About Generating Business on the Internet Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

×