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Ten New  Opportunities in Social Media & Search Marketing

Ten New Opportunities in Social Media & Search Marketing



Jay Berkowitz, Author and Internet marketing speaker, shared a keynote presentation during the South Florida Interactive Marketing Association’s event in Ft. Lauderdale. ...

Jay Berkowitz, Author and Internet marketing speaker, shared a keynote presentation during the South Florida Interactive Marketing Association’s event in Ft. Lauderdale.

Social Media and Search Engine Ranking Tips Include:

* Using new Social Media tools, Facebook “Like”, Widgets, Foursquare, and the iPad to drive traffic to the website

* Learn the single most important Social Media opportunity and how to create a marketing plan for it

* The changing paradigm of Search Marketing and tips on search engine ranking

* New opportunities in S-commerce, Video, Augmented Reality and Virtualization



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    Ten New  Opportunities in Social Media & Search Marketing Ten New Opportunities in Social Media & Search Marketing Presentation Transcript

    • Ten New Opportunities in Social Media & Search Marketing Jay Berkowitz www.TenGoldenrules.com 561-620-9121
    • Objectives
      • Strategic Insight = Opportunity
      • News from Social Media
      • How Individuals can build a Personal Brand and generate online revenue
      • A few highlights from the day and opportunities to learn more in ‘Search’ and ‘Social’ paths
      • Golden Rules #10 ‘Lead the Trends’
        • 2 weeks!
    • Career Highlights
      • Developed ‘Live’ campaign used in 208 countries
      • Managed largest territory in country. Promotion increased sales 34%
      • Developed internet sales and marketing strategy, sold first integrated deal
      • Created 4 of 6 ‘Hall of Fame’ banners
      • Launched Atkins Diet Online, 22 diets overall
      • Author - Ten Golden Rules of Online Marketing
      • Launched TenGoldenRules.com in 2003
    • Recent Media Wall Street Journal
    • Recent Media FOX TV
    • Motor Trend Car of The Year 1995 Chrysler Cirrus Super Bowl XXIX 1995 Domain Name Opportunity
    • www.Facebook.com/TenGoldenRules Facebook ‘Page’ Opportunity
    • www.Twitter.com/TenGoldenRules Twitter Opportunity
    • LinkedIn ‘Follow’ a Company
    • Facebook ‘Likes’
    • Add Facebook ‘Like’ Widgets to your sites and blogs
    • #1 The new ‘domain’ rush
      • Insight: It is like the domain name rush of 1995 all over again
      • Facebook Fan Pages, Twitter and LinkedIn are the new ‘domains
      • Protect your name, your company and company brands
      • Amazing window of opportunity for Facebook ‘Likes’
    • #2 S-Commerce
    • S-Commerce
    • @MissionPie
      • @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
      • 8:10 AM May 2nd
    • S-Commerce
    • #2 S-Commerce
      • Insight: Real commerce is now happening in Social Media
      • eCommerce in Facebook
      • Online Ordering from iPhone and Facebook Apps
      • Twitter Commerce
    • #3 Location Based Networking
    • FourSquare the early Leader
    • FourSquare Offer
    • Augmented Reality - Restaurants AcrossAir
    • Augmented Reality - Tweets AcrossAir
    • #3 Location Based Networking
      • Insight: Social Media is adding location GEO
      • Tremendous opportunities for Retail and Restaurants
      • Hot in NYC, San Francisco and Austin
      • Facebook and Yelp adding GEO
    • Mario Armando Lavandeira, Jr. was an out of work actor 4 years ago today his blog generates $110,000 per month #4 MAKE CONTENT MAKE MONEY
    • Start with Google AdSense Revenue
    • Affiliate Ads ShareASale, CJ.com, Google Affiliate
    • $5 - $2500 Sponsored Social
    • Social Sponsorships
    • #4 Make Social Make Money
      • Insight: Social Media Traffic = $$
      • High traffic blogs generate ad revenue
      • Paid Posts, Paid Tweets
      • Podcast Monetization
      • Marketing Laddering
    • Only 46% are doing Video!
    • YouTube is the #2 Search Engine
    • http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
    • YouTube is the #3 Website (Alexa)
    • Blendtec Product Demonstration Videos Generate 100M Views!
    • Blended Search
    • #5 Video!
      • Insight: Only 46% are doing video, YouTube is the #2 search engine and #3 website!
      • Product demonstrations, How-tos
      • Create a Channel, Optimize Titles and Descriptions
      • Participate in the community, build subscriptions, ratings, favorites, links
    • #6 Create Community .org
    • Google Page Rank 4/10 695 pages indexed ‘read’ by Google SEO Quake Toolbar Alexa Rank 325,985 544 Links TO the site .org
    • #6 Create Community
      • Insight: We want to commune amongst like minded folks
      • NING, MemberGate
      • Create a reason to communicate to your community
      • Stimulate Activity
    • #7 Internet Traffic is NOT Expensive
    • Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
    • Keyword Research - Wordtracker
    • Build Links TO your site TenGoldenRules has 4,979 Links TO the site
    • GUS – Google Universal Search, adds video, images, news
    • Web Press Release
    • Google judges “author quality,” “probability of relevance” and “query hotness. That’s what real-time search is all about,” Amit Singhal, Google http://www.wired.com/epicenter/2009/12/google-introduces-real-time-search-google-goggles/#ixzz0nr4GlnnQ Google Adds ‘Recency’
    • Google Adds Site Speed Install Webmaster Tools
    • #7 SEO Traffic is FREE
      • Insight: Google is still the heart of internet marketing
      • Add targeted KeyWords
      • Build Links
      • Code – Meta Tags, Internal Links
      • Optimize Images, Video
      • Recency = new content matters!
      • Site Speed
      • Web PR – Add to site first!
    • #8 The New PPC
    • LinkedIn PPC
    • #8 The New PPC
      • Facebook and LinkedIn Ads target specific demographics
      • YouTube emerging
      • Use Analytics to track
    • Thought Leadership is establishing a relationship with and delivering something of value to your stakeholders and customers that aligns with your brand/company value. … go well beyond selling and establish your brand /company as the expert in that field and differentiate yourself from your competitors…
    • Photo Credit Mirka23 Flickr
    • Blog Get your own free Blog (website)
    • #9 Thought Leadership
      • Insight: Strategic thinking + innovative content and added value, plus a platform = Thought Leadership
      • Pick 1!
      • Blog, Video, Podcast, Facebook, LinkedIn, Twitter
      • White Papers, Articles, Case Studies, Research Reports, Books, Speaking, Create a Paradigm Shifting Theory or Business Evolution
    • #10 Info Products
    • # 10 Info Products
      • Selling Info Products: Membership Sites, Conferences
      • Great Sales Letters
      • Selling at the back of the room
      • Players: Dan Kennedy, Armind Moran, Eban Pegan, Frank Kern, John Reese, Jeff Walker, Cory Rudl, Ali Brown,
      • Seminar to a Product
    • Ten New Opportunities in Social Media & Search Marketing
      • The New Domains
      • S-Commerce
      • Location Based Networking
      • Make Social Make Money
      • Video !
      • Create Community
      • New SEO Opportunities
      • The New PPC
      • Thought Leadership
      • Info Marketing
    • What is TenGoldenRules?
    • What is TenGoldenRules.com? Social Media
    • What is TenGoldenRules.com? Blogs
    • What is TenGoldenRules.com? Video
    • What is TenGoldenRules.com? Search Engine Marketing
    • What is TenGoldenRules.com? Landing Pages & Conversion
    • What is TenGoldenRules.com? Viral Marketing
    • What is TenGoldenRules.com? Affiliate Program Management
    • What is TenGoldenRules.com? eNewsletters
    • What is TenGoldenRules.com? New Program Launch Strategy
    • Ten New Opportunities in Social Media & Search Marketing
      • Top 10 Priorities - do 1 thing today!
      • Please ‘pay-it-forward’
        • Join the Conversation! Podcast 206-888-6606
        • Be my friend! Linked In, Twitter @JayBerkowitz
        • Speaking Opportunities
        • Consulting, Search, Conversion, Affiliate
      • http://presentations.tengoldenrules.com
      • f/u
      • Q&A
      Jay Berkowitz www.TenGoldenRules.com