Ten New Media Opportunities for Traditional Media
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This presentation was delivered to the editorial and marketing team at a traditional newspaper. We explored how an 'old-fashioned' print publication can use new media, social media, seo, search engine ...

This presentation was delivered to the editorial and marketing team at a traditional newspaper. We explored how an 'old-fashioned' print publication can use new media, social media, seo, search engine optimization, youtube, video marketing, and more to build readership, subscriptions and engagement with their audience.

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Ten New Media Opportunities for Traditional Media Presentation Transcript

  • 1. Ten New Media Opportunities for Traditional MediaJay Berkowitz www.TenGoldenRules.com 561-620-9121
  • 2.
  • 3. This breaking news brought to you by Twitter…
  • 4. Follow people in a topic areaWeFollow.com
  • 5. Follow people in your area TwitterGrader.com
  • 6. Google Alerts
  • 7. RSSFeeds
  • 8. 2. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’
  • 9. The Three E’s - Entertain
    4.3 million #7 celebrity
  • 10. The Three E’s - Engage www.Twitter.com/Iconic88
  • 11.
  • 12. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  • 13. Facebook Advertising is beating Google Advertising
  • 14. Target demographics and ‘Like-ographics’
  • 15. 2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70
  • 16.
  • 17. Keyword Research
    Google, WordTracker, Keyword Discovery
  • 18. Target
    250 – 1000 words per page
  • 19. How many links TO a site
    TenGoldenRules has 4,979 Links TO the site
  • 20. Link Popularity
    Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.
    The TouchGraphreveals the network of connectivity between Ten Golden Rules and other websites.
  • 21. Panda!
  • 22. Quality Raters Guidelines
    http://www.barcelona-webdesign.com/download/GOOGLE_quality-rater-guidelines.pdf
  • 23. Panda Guidelines
    Design and user experience matter for SEO
    Obviously optimized copy is bad for SEO
    Page Speed counts
    Good visitors metrics are good for SEO
    Click through rates on organic listings matter
    Where your traffic comes from matters
  • 24. Social Signals
  • 25. Only 46% of marketers are using YouTube the #3 website and #2 search engine
  • 26. http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
  • 27. Commonly used Social Media…
  • 28. YouTube is the #2 Search Engine
  • 29. YouTube is the #3 Website (Alexa)
  • 30. iJustine = 1.2 Million Subscribers
  • 31. Product Demonstration
  • 32. Video Optimized for the Search Engines
  • 33. New Opportunities for Local Business to Market with Location Based Networking
  • 34.
  • 35. Augmented RealityAccrossAir
  • 36. Augmented RealityAccrossAir
  • 37. Internet Radio Podcasts – used by 25% of people Little competition for businesses
  • 38.
  • 39.
  • 40.
  • 41. Golden Rule #3 Create a UVP
  • 42. Tip of the Week, breaking news alerts etc.
  • 43. You aren’t dreaming – those ads are following you around… (retargeting)
  • 44. Cascade Content!