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Ten New Media Opportunities for Traditional MediaJay Berkowitz   www.TenGoldenRules.com   561-620-9121<br />
This breaking news brought to you by Twitter…<br />
Follow people in a topic areaWeFollow.com<br />
Follow people in your area TwitterGrader.com<br />
Google Alerts<br />
RSSFeeds<br />
2. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’<br />
The Three E’s - Entertain<br />4.3 million #7 celebrity<br />
The Three E’s - Engage www.Twitter.com/Iconic88 <br />
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion<br />
Facebook Advertising is beating Google Advertising<br />
Target demographics and ‘Like-ographics’<br />
2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70<br />
Keyword Research <br />Google, WordTracker, Keyword Discovery<br />
Target <br />250 – 1000 words per page<br />
How many links TO a site<br />TenGoldenRules has 4,979 Links TO the site<br />
Link Popularity<br />Link Popularity is a value rating for each website based on the quantity, value and relevancy of the ...
Panda!<br />
Quality Raters Guidelines<br />http://www.barcelona-webdesign.com/download/GOOGLE_quality-rater-guidelines.pdf<br />
Panda Guidelines<br />Design and user experience matter for SEO<br /> Obviously optimized copy is bad for SEO<br /> Page S...
Social Signals<br />
Only 46% of marketers are using YouTube the #3 website and #2 search engine<br />
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/<br />
Commonly used Social Media…<br />
YouTube is the #2 Search Engine<br />
YouTube is the #3 Website (Alexa)<br />
iJustine = 1.2 Million Subscribers<br />
Product Demonstration<br />
Video Optimized for the Search Engines<br />
New Opportunities for Local Business to Market with Location Based Networking<br />
Augmented RealityAccrossAir<br />
Augmented RealityAccrossAir<br />
Internet Radio Podcasts – used by 25% of people Little competition for businesses<br />
Golden Rule #3 Create a UVP<br />
Tip of the Week, breaking news alerts etc.<br />
You aren’t dreaming – those ads are following you around…  (retargeting)<br />
Cascade Content!<br />
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Ten New Media Opportunities for Traditional Media

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This presentation was delivered to the editorial and marketing team at a traditional newspaper. We explored how an 'old-fashioned' print publication can use new media, social media, seo, search engine optimization, youtube, video marketing, and more to build readership, subscriptions and engagement with their audience.

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Transcript of "Ten New Media Opportunities for Traditional Media"

  1. 1. Ten New Media Opportunities for Traditional MediaJay Berkowitz www.TenGoldenRules.com 561-620-9121<br />
  2. 2.
  3. 3. This breaking news brought to you by Twitter…<br />
  4. 4. Follow people in a topic areaWeFollow.com<br />
  5. 5. Follow people in your area TwitterGrader.com<br />
  6. 6. Google Alerts<br />
  7. 7. RSSFeeds<br />
  8. 8. 2. The Three E’s of Social Media – Educate‘How to get traffic to old blog posts…’<br />
  9. 9. The Three E’s - Entertain<br />4.3 million #7 celebrity<br />
  10. 10. The Three E’s - Engage www.Twitter.com/Iconic88 <br />
  11. 11.
  12. 12. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion<br />
  13. 13. Facebook Advertising is beating Google Advertising<br />
  14. 14. Target demographics and ‘Like-ographics’<br />
  15. 15. 2 campaigns – Same Landing Page Google CPA = $8.94Facebook CPA $2.70<br />
  16. 16.
  17. 17. Keyword Research <br />Google, WordTracker, Keyword Discovery<br />
  18. 18. Target <br />250 – 1000 words per page<br />
  19. 19. How many links TO a site<br />TenGoldenRules has 4,979 Links TO the site<br />
  20. 20. Link Popularity<br />Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.<br />The TouchGraphreveals the network of connectivity between Ten Golden Rules and other websites.<br />
  21. 21. Panda!<br />
  22. 22. Quality Raters Guidelines<br />http://www.barcelona-webdesign.com/download/GOOGLE_quality-rater-guidelines.pdf<br />
  23. 23. Panda Guidelines<br />Design and user experience matter for SEO<br /> Obviously optimized copy is bad for SEO<br /> Page Speed counts<br /> Good visitors metrics are good for SEO<br /> Click through rates on organic listings matter<br /> Where your traffic comes from matters<br />
  24. 24. Social Signals<br />
  25. 25. Only 46% of marketers are using YouTube the #3 website and #2 search engine<br />
  26. 26. http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/<br />
  27. 27. Commonly used Social Media…<br />
  28. 28. YouTube is the #2 Search Engine<br />
  29. 29. YouTube is the #3 Website (Alexa)<br />
  30. 30. iJustine = 1.2 Million Subscribers<br />
  31. 31. Product Demonstration<br />
  32. 32. Video Optimized for the Search Engines<br />
  33. 33. New Opportunities for Local Business to Market with Location Based Networking<br />
  34. 34.
  35. 35. Augmented RealityAccrossAir<br />
  36. 36. Augmented RealityAccrossAir<br />
  37. 37. Internet Radio Podcasts – used by 25% of people Little competition for businesses<br />
  38. 38.
  39. 39.
  40. 40.
  41. 41. Golden Rule #3 Create a UVP<br />
  42. 42. Tip of the Week, breaking news alerts etc.<br />
  43. 43. You aren’t dreaming – those ads are following you around… (retargeting)<br />
  44. 44. Cascade Content!<br />
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