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Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics
 

Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics

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Michael Gustman of TenGoldenRules.com presents the Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics at the PRSA Event on June 19 in Palm Beach, FL.

Michael Gustman of TenGoldenRules.com presents the Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics at the PRSA Event on June 19 in Palm Beach, FL.

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    Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics Presentation Transcript

    • Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics
      PRSA Gulfstream Meeting
      @michaelgustman
      Michael @TenGoldenRules.com
      561-620-9121
    • Agenda
      PPC Strategies and Tactics
      SEO Strategies and Tactics
      Advanced Strategies, Tips and Tools
    • Sponsored Links
      ‘PPC’
      Search Engine Marketing
    • Free Search “PR”
      ‘Natural’ or ‘Organic’
    • ‘I know half of my Advertising is wasted… I just don’t know which half’
      JohnWanamaker
    • With Pay Per Click You Can Measure ROI…to the penny
    • Pay Per Click
      Sponsored Link Position #2
    • Pay Per Click – Measure the Cost Per Click and Cost Per Lead (Conversion) to the Penny
    • How to get started with Pay Per ClickStep 1 – Set Up Campaignhttp://adwords.google.com
    • Step 1 – Set Up Ad Groups
    • Step 1 - Set Daily Budget!Set CPC on AdWords and Content
    • Step 2 – Select Keywords
      Brainstorm, Site search, Analytics, SpyFu
    • Step 2 – Write Ad Copy
    • Test 3-4 Ads
    • Step 3 – Set up Conversion Tracking
    • Step 3 – Test Landing PagesLanding Page Performance + 44%
    • Step 4 - Test TacticsLocal, Checkout & Phone Numbers
    • Step 5 - Rinse and RepeatSales Funnel Testing, Analysis
    • Ten Leading Search Marketing Strategies and Tactics
      1-5 = Pay Per Click
      Set up Campaign, Ad Groups, Daily Budget!
      Select Keywords and write Ad Copy (test 3-4 ads at a time)
      Set up Conversion Tracking and test landing pages
      Keyword insertion, Phone Number Trick, Google Checkout
      Analyze, Test, Rinse and Repeat
    • The Ten Leading Natural Search Engine Optimization Strategies and Tactics
      “Read Your Prospects’ Minds”
    • Natural Search Engine Optimization
      # 1 – Do Your Research
    • Key Website Measures
      SEOQuake.com
      Free Toolbar
      Alexa.comhttp://download.alexa.com/index.cgi
      Ranking based on unique visitors and page views
      Traffic Details
      Related Links
      • Google Page Rank http://toolbar.google.com
      A link from page A to page B is a vote for page B.
      Votes cast by "important" pages weigh more heavily
      Relevant pages weigh more heavily
      Free Golden Tool
    • Alexa Rank #2
    • Alexa Rank 192,423
    • Google Page Rank 5/10
    • SEMRush finds 199 results on the first two pages of Google
    • # 2 – Website Build Basics
      Google Can’t Read Flash (very well)
    • # 2 – Add Meta Tags to Your Site (View > Source)
    • # 2 – Website Build Basics
      No Flash Websites
      HTML with Flash or Animation is OK
      Site Map Link
      Clean Links for Spiders to Follow
      Meta Tags
    • # 3 – Content is King
      5,050 Pages Indexed “Read” by Google
    • Target 250-1000 words on each page on your website
    • # 4 – Keyword Research
    • # 5 – Build Links TO your Website
    • Links from Clients and Vendors
    • Links from Associations and Organizations
    • Links from Priority Paid Directories
    • Links from Free Directories
    • Online Press Releases
    • Blogs
    • Article Syndication
    • Web 2.0 Links
    • The Ten Leading Natural Search Engine Optimization Strategies and Tactics
      Do your Research
      Website Build Basics
      Content is King
      Keyword Research
      Build Links to Your Site
    • What is TenGoldenRules.com?
      Marketing Consultants
      Drive more visits to your site
      Convert the visits to sales
      Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR