Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics
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Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics

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Michael Gustman of TenGoldenRules.com presents the Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics at the PRSA Event on June 19 in Palm Beach, FL.

Michael Gustman of TenGoldenRules.com presents the Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics at the PRSA Event on June 19 in Palm Beach, FL.

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Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics Presentation Transcript

  • Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics
    PRSA Gulfstream Meeting
    @michaelgustman
    Michael @TenGoldenRules.com
    561-620-9121
  • Agenda
    PPC Strategies and Tactics
    SEO Strategies and Tactics
    Advanced Strategies, Tips and Tools
  • Sponsored Links
    ‘PPC’
    Search Engine Marketing
  • Free Search “PR”
    ‘Natural’ or ‘Organic’
  • ‘I know half of my Advertising is wasted… I just don’t know which half’
    JohnWanamaker
  • With Pay Per Click You Can Measure ROI…to the penny
  • Pay Per Click
    Sponsored Link Position #2
  • Pay Per Click – Measure the Cost Per Click and Cost Per Lead (Conversion) to the Penny
  • How to get started with Pay Per ClickStep 1 – Set Up Campaignhttp://adwords.google.com
  • Step 1 – Set Up Ad Groups
  • Step 1 - Set Daily Budget!Set CPC on AdWords and Content
  • Step 2 – Select Keywords
    Brainstorm, Site search, Analytics, SpyFu
  • Step 2 – Write Ad Copy
  • Test 3-4 Ads
  • Step 3 – Set up Conversion Tracking
  • Step 3 – Test Landing PagesLanding Page Performance + 44%
  • Step 4 - Test TacticsLocal, Checkout & Phone Numbers
  • Step 5 - Rinse and RepeatSales Funnel Testing, Analysis
  • Ten Leading Search Marketing Strategies and Tactics
    1-5 = Pay Per Click
    Set up Campaign, Ad Groups, Daily Budget!
    Select Keywords and write Ad Copy (test 3-4 ads at a time)
    Set up Conversion Tracking and test landing pages
    Keyword insertion, Phone Number Trick, Google Checkout
    Analyze, Test, Rinse and Repeat
  • The Ten Leading Natural Search Engine Optimization Strategies and Tactics
    “Read Your Prospects’ Minds”
  • Natural Search Engine Optimization
    # 1 – Do Your Research
  • Key Website Measures
    SEOQuake.com
    Free Toolbar
    Alexa.comhttp://download.alexa.com/index.cgi
    Ranking based on unique visitors and page views
    Traffic Details
    Related Links
    • Google Page Rank http://toolbar.google.com
    A link from page A to page B is a vote for page B.
    Votes cast by "important" pages weigh more heavily
    Relevant pages weigh more heavily
    Free Golden Tool
  • Alexa Rank #2
  • Alexa Rank 192,423
  • Google Page Rank 5/10
  • SEMRush finds 199 results on the first two pages of Google
  • # 2 – Website Build Basics
    Google Can’t Read Flash (very well)
  • # 2 – Add Meta Tags to Your Site (View > Source)
  • # 2 – Website Build Basics
    No Flash Websites
    HTML with Flash or Animation is OK
    Site Map Link
    Clean Links for Spiders to Follow
    Meta Tags
  • # 3 – Content is King
    5,050 Pages Indexed “Read” by Google
  • Target 250-1000 words on each page on your website
  • # 4 – Keyword Research
  • # 5 – Build Links TO your Website
  • Links from Clients and Vendors
  • Links from Associations and Organizations
  • Links from Priority Paid Directories
  • Links from Free Directories
  • Online Press Releases
  • Blogs
  • Article Syndication
  • Web 2.0 Links
  • The Ten Leading Natural Search Engine Optimization Strategies and Tactics
    Do your Research
    Website Build Basics
    Content is King
    Keyword Research
    Build Links to Your Site
  • What is TenGoldenRules.com?
    Marketing Consultants
    Drive more visits to your site
    Convert the visits to sales
    Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR