Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics<br />PRSA Gulfstream Meeting<br />...
Agenda<br />PPC Strategies and Tactics<br />SEO Strategies and Tactics<br />Advanced Strategies, Tips and Tools<br />
Sponsored Links<br /> ‘PPC’<br />Search Engine Marketing<br />
Free Search “PR”<br />‘Natural’ or ‘Organic’<br />
‘I know half of my Advertising is wasted… I just don’t know which half’<br />JohnWanamaker<br />
With Pay Per Click You Can Measure ROI…to the penny<br />
Pay Per Click<br />Sponsored Link Position #2<br />
Pay Per Click – Measure the Cost Per Click and Cost Per Lead (Conversion) to the Penny<br />
How to get started with Pay Per ClickStep 1 – Set Up Campaignhttp://adwords.google.com<br />
Step 1 – Set Up Ad Groups<br />
Step 1 - Set Daily Budget!Set CPC on AdWords and Content<br />
Step 2 – Select Keywords<br />Brainstorm, Site search, Analytics, SpyFu<br />
Step 2 – Write Ad Copy<br />
Test 3-4 Ads<br />
Step 3 – Set up Conversion Tracking<br />
Step 3 – Test Landing PagesLanding Page Performance + 44%<br />
Step 4  - Test TacticsLocal, Checkout & Phone Numbers<br />
Step 5  - Rinse and RepeatSales Funnel Testing, Analysis<br />
Ten Leading Search Marketing Strategies and Tactics<br />1-5 = Pay Per Click<br />Set up Campaign, Ad Groups, Daily Budget...
The Ten Leading Natural Search Engine Optimization Strategies and Tactics<br />“Read Your Prospects’ Minds”<br />
Natural Search Engine Optimization<br /># 1 – Do Your Research<br />
Key Website Measures<br />SEOQuake.com<br />Free Toolbar<br />Alexa.comhttp://download.alexa.com/index.cgi<br />Ranking ba...
Alexa Rank #2<br />
Alexa Rank 192,423<br />
Google Page Rank 5/10<br />
SEMRush finds 199 results on the first two pages of Google<br />
# 2 – Website Build Basics<br />Google Can’t Read Flash (very well)<br />
# 2 – Add Meta Tags to Your Site (View > Source)<br />
# 2 – Website Build Basics<br />No Flash Websites<br />HTML with Flash or Animation is OK<br />Site Map Link<br />Clean Li...
# 3 – Content is King<br />5,050 Pages Indexed “Read” by Google<br />
Target 250-1000 words on each page on your website <br />
# 4 – Keyword Research<br />
# 5 – Build Links TO your Website<br />
Links from Clients and Vendors<br />
Links from Associations and Organizations<br />
Links from Priority Paid Directories<br />
Links from Free Directories<br />
Online Press Releases<br />
Blogs<br />
Article Syndication<br />
Web 2.0 Links <br />
The Ten Leading Natural Search Engine Optimization Strategies and Tactics<br />Do your Research<br />Website Build Basics ...
What is TenGoldenRules.com?<br />Marketing Consultants<br />Drive more visits to your site<br />Convert the visits to sale...
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Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics

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Michael Gustman of TenGoldenRules.com presents the Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics at the PRSA Event on June 19 in Palm Beach, FL.

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Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics

  1. 1. Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics<br />PRSA Gulfstream Meeting<br />@michaelgustman<br />Michael @TenGoldenRules.com<br />561-620-9121<br />
  2. 2. Agenda<br />PPC Strategies and Tactics<br />SEO Strategies and Tactics<br />Advanced Strategies, Tips and Tools<br />
  3. 3. Sponsored Links<br /> ‘PPC’<br />Search Engine Marketing<br />
  4. 4. Free Search “PR”<br />‘Natural’ or ‘Organic’<br />
  5. 5. ‘I know half of my Advertising is wasted… I just don’t know which half’<br />JohnWanamaker<br />
  6. 6. With Pay Per Click You Can Measure ROI…to the penny<br />
  7. 7. Pay Per Click<br />Sponsored Link Position #2<br />
  8. 8. Pay Per Click – Measure the Cost Per Click and Cost Per Lead (Conversion) to the Penny<br />
  9. 9. How to get started with Pay Per ClickStep 1 – Set Up Campaignhttp://adwords.google.com<br />
  10. 10. Step 1 – Set Up Ad Groups<br />
  11. 11. Step 1 - Set Daily Budget!Set CPC on AdWords and Content<br />
  12. 12. Step 2 – Select Keywords<br />Brainstorm, Site search, Analytics, SpyFu<br />
  13. 13. Step 2 – Write Ad Copy<br />
  14. 14. Test 3-4 Ads<br />
  15. 15. Step 3 – Set up Conversion Tracking<br />
  16. 16. Step 3 – Test Landing PagesLanding Page Performance + 44%<br />
  17. 17. Step 4 - Test TacticsLocal, Checkout & Phone Numbers<br />
  18. 18. Step 5 - Rinse and RepeatSales Funnel Testing, Analysis<br />
  19. 19. Ten Leading Search Marketing Strategies and Tactics<br />1-5 = Pay Per Click<br />Set up Campaign, Ad Groups, Daily Budget!<br />Select Keywords and write Ad Copy (test 3-4 ads at a time)<br />Set up Conversion Tracking and test landing pages<br />Keyword insertion, Phone Number Trick, Google Checkout<br />Analyze, Test, Rinse and Repeat<br />
  20. 20. The Ten Leading Natural Search Engine Optimization Strategies and Tactics<br />“Read Your Prospects’ Minds”<br />
  21. 21. Natural Search Engine Optimization<br /># 1 – Do Your Research<br />
  22. 22. Key Website Measures<br />SEOQuake.com<br />Free Toolbar<br />Alexa.comhttp://download.alexa.com/index.cgi<br />Ranking based on unique visitors and page views <br />Traffic Details<br />Related Links<br /><ul><li>Google Page Rank http://toolbar.google.com</li></ul>A link from page A to page B is a vote for page B.<br />Votes cast by "important" pages weigh more heavily <br />Relevant pages weigh more heavily<br />Free Golden Tool<br />
  23. 23. Alexa Rank #2<br />
  24. 24. Alexa Rank 192,423<br />
  25. 25. Google Page Rank 5/10<br />
  26. 26. SEMRush finds 199 results on the first two pages of Google<br />
  27. 27. # 2 – Website Build Basics<br />Google Can’t Read Flash (very well)<br />
  28. 28. # 2 – Add Meta Tags to Your Site (View > Source)<br />
  29. 29. # 2 – Website Build Basics<br />No Flash Websites<br />HTML with Flash or Animation is OK<br />Site Map Link<br />Clean Links for Spiders to Follow<br />Meta Tags<br />
  30. 30. # 3 – Content is King<br />5,050 Pages Indexed “Read” by Google<br />
  31. 31. Target 250-1000 words on each page on your website <br />
  32. 32. # 4 – Keyword Research<br />
  33. 33. # 5 – Build Links TO your Website<br />
  34. 34. Links from Clients and Vendors<br />
  35. 35. Links from Associations and Organizations<br />
  36. 36. Links from Priority Paid Directories<br />
  37. 37. Links from Free Directories<br />
  38. 38. Online Press Releases<br />
  39. 39. Blogs<br />
  40. 40. Article Syndication<br />
  41. 41. Web 2.0 Links <br />
  42. 42. The Ten Leading Natural Search Engine Optimization Strategies and Tactics<br />Do your Research<br />Website Build Basics <br />Content is King<br />Keyword Research<br />Build Links to Your Site<br />
  43. 43. What is TenGoldenRules.com?<br />Marketing Consultants<br />Drive more visits to your site<br />Convert the visits to sales<br />Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR <br />
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