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Ten Hottest Strategies Affiliate Summit 2008

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The Ten Hottest Strategies in Internet Marketing Presented at Affiliate Summit 2008 by Jay Berkowitz of Ten Golden Rules

The Ten Hottest Strategies in Internet Marketing Presented at Affiliate Summit 2008 by Jay Berkowitz of Ten Golden Rules

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  • 1. The Ten Hottest Strategies for Internet Marketing Jay Berkowitz [email_address] . com 561-620-9121
  • 2. Objectives
    • What’s working for business
    • Explore the leading Social Media tools
    • How to build your personal brand
    • Discover top affiliate trends
    • Advanced Tips and Tricks
    • Recession Busters
    • New tools like SpyFu, OOvOO, Qik, Newsforce
    • My favorite new internet marketing tool
    • Be a part of a live podcast recording
    • Free $100 Yahoo Pay Per Click
    • Win a Free Consultation
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. Trend #1 Micro Communications
    • The Players:
    • Twitter, YouTube, Blog Subscriptions
    • Sites to Watch:
    • Qik, Seesmic, Friend Feed
    • Business Applications:
    • YouTube Product Videos, Subscriptions, Twitter for Business
    • Advanced Strategies:
    • Viral Traffic, Build your personal subscriptions!
  • 12.  
  • 13.  
  • 14.
    • Brett Hurt BazaarVoice
    • Reviews improved Petco Conversion +50%
    • Negative reviews increase conversion
    • Reviews reduce returns!
  • 15. Shop Online
  • 16. Trend #2 Reviews and Recommendations
    • The Players:
    • TripAdvisor, Google, CNET, Amazon
    • Sites to Watch:
    • Yelp!, Angie’s List, BazaarVoice
    • Business Applications:
    • Ask for Ratings, Get Listed, SO-SO-RO-BO
    • Advanced Strategies:
    • Add Customer Reviews to eCommerce and affiliate sites!!!
  • 17.  
  • 18. http://www.youtube.com/watch?v=UdULhkh6yeA
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.  
  • 24. Trend #3 Customer Service is the New Marketing Department
    • The Players:
    • Richard at Dell, Amazon, Zappos
    • Sites to Watch:
    • Technorati, Blog Search, Google Alerts
    • Business Applications:
    • Monitor your Brand Message, Join the Conversation
    • Advanced Strategies:
    • Be Genuine. Be Transparent. Experiment.
  • 25. http://www.youtube.com/watch?v=muP9eH2p2PI
  • 26. Web 2.0 The Machine is US/ing US
  • 27.  
  • 28.  
  • 29.  
  • 30. Trend #4 Personal Branding
    • The Players:
    • Blogs, Twitter, You Tube, Facebook, LinkedIn
    • Sites to Watch:
    • Friend Feed
    • Business Applications:
    • LinkedIn, Facebook Groups, Video
    • Advanced Strategies:
    • Facebook Pages, YouTube Channels, Integrated - Blogs, eBooks, Video
  • 31. 851 email marketing 1,445 internet marketing 338 increase website traffic 51 email marketing business lists 43 business email marketing 38 opt in email list marketing
  • 32. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  • 33. Keyword Research - Searches
  • 34. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  • 35. Link Popularity Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site. The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.
  • 36. GUS – Google Universal Search
  • 37. Squidoo Lens – Second Click
  • 38. Trend #5 Great Content
    • The Players:
    • Google, WordTracker, KeywordDiscovery
    • Sites to Watch:
    • GUS/Blended Search
    • Business Applications:
    • Words on the Page
    • Links TO your Site
    • MetaTags and Code
    • Advanced Strategies:
    • An Apple a Day, Video Content, Social Media Content, Second Click
  • 39.  
  • 40.  
  • 41. Podcast.TenGoldenRules.com
  • 42. Blogger – Live in 8 minutes! Subscriptions and feeds
  • 43. Trend #6 Everybody is Famous
    • The Players:
    • iTunes, Blogger, WordPress, PodioBooks
    • Sites to Watch:
    • iTunes Video
    • Business Applications:
    • You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13
    • Advanced Strategies:
    • Podcasts, Videocasts
  • 44.  
  • 45.  
  • 46.  
  • 47. Trend #7 Open Architecture / Widgets
    • The Players:
    • Linux, MAC, Facebook, Amazon, eBay,
    • Sites to Watch:
    • Widgetbox, iPhone
    • Business Applications:
    • Create a Widget – straight to the desktop
    • Advanced Strategies:
    • Facebook Applications, Striaght to the iPhone
  • 48.  
  • 49.  
  • 50.  
  • 51.  
  • 52. Trend #8 Payments
    • The Players:
    • PayPal, Bill Me Later, Amazon,
    • Sites to Watch:
    • Bill Me Later, National Payment Card, Google Checkout
    • Business Applications:
    • Trust, Easy, Familiarity
    • Advanced Strategies:
    • Test for conversion
  • 53. Using the New PR to Save Lives
  • 54. Add Keyword Phrases to First paragraph, middle and end
  • 55. Add Release to Site
  • 56. Add Release to PR Web
  • 57. Great Results!
    • PR efforts raised over $20,000!
    • 1-800-PetMeds donated the medication!
    • Local vets donated time and services!
    • Forever homes located for the rescued dogs!!!
    • Efforts repeated in Wilma and other disasters!
  • 58.  
  • 59. Trend #9 Direct to Consumer PR
    • The Players:
    • PR Web, BusinessWire (ION)
    • Sites to Watch:
    • NewsForce
    • Business Applications:
    • Direct to Google
    • Advanced Strategies:
    • The 10 Steps for Web Optimizing a PR Release
  • 60.  
  • 61. extremehalloween.com Create a “UVP” win a Plasma TV
  • 62. Free Analytics
  • 63. Google Optimizer
  • 64. 4,390 Links TO the site Google Page Rank 5/10 Alexa Rank 296,100
  • 65. Google Page Rank 6/10 6,220 pages indexed ‘read’ by Google Alexa Rank 85, 140
  • 66. 1,103 search results on page 1-2 of Google Free Tool - SEODigger
  • 67. Compete.com
  • 68. SpyFu.com
  • 69. YouTube – Dove Evolution
  • 70. Trend #10 Free!
    • The Players:
    • Google, SEO Quake,
    • Sites to Watch:
    • Compete, SpyFu, SEODigger, Syntryx
    • Business Applications:
    • Analytics, Optimizer, Trends
    • Advanced Strategies:
    • You Tube, Competitive Analysis
  • 71. Ten Hottest Strategies for Internet Marketing
    • Micro Communications
    • Reviews and Ratings
    • Customer Service is the new Marketing Department
    • Personal Branding – Online job hunting
    • Great Content
    • Everybody is Famous to 15 People
    • Widgets and Open Source
    • Payments
    • Direct to Consumer Public Relations
    • Free!
  • 72. New Program Launch Strategy
  • 73. Viral Marketing
  • 74. Search Engine Marketing
  • 75. Affiliate Programs
  • 76.
    • $100 in FREE Yahoo Advertising
    • Win a FREE Consultation
    • Be my friend!
      • Podcast 206-888-6606
      • Twitter.com/JayBerkowitz
      • Facebook
      • LinkedIn
    • Speaking Opportunities
    • TenGoldenRules.com/Order-Book
    • Live Podcast Recording
  • 77.