Ten Golden Rules of Affiliate Marketing Keynote Presentation Slides

Ten Golden Rules of Affiliate Marketing Get a Virtual Sales Force Selling for You Jay Berkowitz 561-620-9121 www.TenGoldenRules.com @JayBerkowitz

How to develop a virtual sales force

Deliver CPA Sales

What is ‘affiliate marketing’ ?

The 4 types of Affiliates

How to market an affiliate program for your company

How to optimize programs

How to Stay Current

Ten Golden Rules of Affiliate Marketing Objectives

Recent Media Wall Street Journal

Recent Media Business Journal

Recent Media B&T Australia

Recent Media FOX TV

What is affiliate marketing?

What is affiliate marketing? Affiliates sign up with merchants and receive a referral fee or a % of revenue from a sale they refer Buy from Amazon

There are 4 types of Affiliates

Type 1 Search Marketing Affiliates These affiliates use Pay-Per-Click and Search Engine Optimization to generate affiliate traffic

Type 2 email Affiliates These affiliates have large email lists they use to promote products

Type 3 – High Traffic Websites These affiliates add tracking code to links and banners on their sites

Type 4 – Coupon Affiliates These Affiliates use coupon codes, next time you’re buying an iPod online search ‘iPod coupon code’

Ten Golden Rules of Affiliate Marketing Get a Virtual Sales Force Selling for You

1. Select a Solution

Select a Solution – Networks Affiliate Networks connect merchants and affiliates. Affiliates can find offers to promote, and merchants are connected with a network of active affiliates

Select a Solution In-House In-house solutions allow merchants to create their own affiliate codes and tracking solutions

2. Your Affiliate Agreement is Important

2. Your Affiliate Agreement is Important “Write it in common English so affiliates can understand it.”

2. Your Affiliate Agreement is Important Have a clear policy for Search to protect your Company Trademark and Brand Terms

2. Your Affiliate Agreement is Important Prevent affiliate SPAM and ensure compliance with how your brand is represented

3. Recruit. Recruit. Recruit

3. Recruit. Recruit. Recruit Have a Link on your Home Page

3. Recruit. Recruit. Recruit Network Recruitment The Networks recruit for new programs, and they have monthly eNewsletters and seasonal focused recruitment.

3. Recruit. Recruit. Recruit Recruitment eMail (aBestWeb)

3. Recruit. Recruit. Recruit Watch out for SCAMS – Manual Approval Many affiliates are not ethical. Always review their websites before approving new affiliates, also be careful with affiliates from far-away countries.

4. Make it easy to find and download creative.

4. Make it easy to find and download creative. Keep creative fresh and test designs and links yourself to provide creative that gets a high click rate!

4. Make it easy to find and download creative.

4. Make it easy to find and download creative. Creative on the Networks with performance reports

5. Be Accessible

5. Be Accessible to your affiliates Provide your name in the welcome letter, telephone numbers, email, AIM, Twitter etc.

Assign a Full-Time Program Manager (Half-time to start)

6. Assign a Full-Time Program Manager. Affiliate management requires a lot of attention for a program to thrive. You’ll need a dedicated person or an OPM agency (Outsource Program Manager) to answer affiliate questions, recruit star affiliates and to build relationships Buy.com Affiliate Manager Melissa Salas wins an Affiliate Manager Award from Missy Ward and Shaun Collins at Affiliate Summit

7. Embrace the 90:10 rule Italian Economist Vilfredo Pareto developed the Pareto Principle or the "80-20 rule" which says that 20% of the population controls 80% of the wealth.

7. Embrace the 90:10 rule In business 80% of revenue comes from 20% of clients and in affiliate marketing over 90% of revenue typically comes from a few superstar affiliates. You need to find these affiliates and nurture these relationships. The above chart shows revenue by affiliate.

8. Communicate!

8. Communicate! - News, Offers The more information you give affiliates about programs, the more they can promote you!

8. Communicate! – eNewsletter All programs should have an monthly or bi-monthly email eNewsletter.

8. Communicate! – Conference Calls Conference Calls and Webinars are great ways to build a more personal relationship with affiliates.

8. Communicate! – Offline I once received an innovative ‘Live Ball’ through direct mail. Often offline communications stands out in a world of email.

9. Stay Current!

9. Stay Current – aBestWeb There are a number of online tools including the ABestWeb affiliate Forum

9. Stay Current – AffiliateSummit The Affiliate Summit conference is a great place to learn and network

9. Stay Current – That Affiliate Thing Podcast

9. Stay Current – 10 Golden Rules Podcast Episodes 41, 8, 3 interviews with Affiliate Experts

9. Stay Current – Top Affiliate Blogs ShoeMoney Blog

9. Stay Current – Top Affiliate Blogs Zac Johnson Blog

9. Stay Current – Top Affiliate Blogs ReveNews Blog

9. Stay Current – Top Affiliate Blogs Affiliate Tip Blog

10. Pay Frequently, Fairly and Most Top Affiliates seek top programs with rich payouts and custom payment deals and great performance

10. Pay Frequently, Fairly and Most Affiliate Jeremy Shoemaker shared his big monthly revenue checks. Affiliates need to spend thousands of dollars to make thousands of dollars, they need to be paid quickly to fund these programs.