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Social Media Success       Stories                 video              success       $$$      @JayBerkowitz
Social Media Success StoriesPowerful Case Studies for your business and personal                       brand• Real busines...
In the Media…
Internet Marketing Agency
Eleanor Hoh -- WokStar!
Phonto ‘app’
Companies using   InstagramRef: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagme...
Eleanor Ho - Wokstar• Instagram with great product shots• Phonto to add brand• Submit photos, voting, caption             ...
Aquabumps began in 1999 when founderEugene Tan started emailing shots of Bondi           Beach to his mates
The Aquabumps community refers people to the             shopping pages
Community Engagement
Facebook Engagement• Aquabumps = awesome content• Squiahable.com engagement  through voting                         video•...
Video•   How to videos•   Answer the top 10 questions•   Get more free contentvideo•   Training           success         ...
WorstPizza.com
#1 Podcast in its category
High Facebook Engagement
Facebook ‘memes’
JB Glossinger – Morning         Coach• Calendarize your content• Meme’s are powerful engagement  devices!                 ...
Pinterest.com
Rapid Growth
“We saw traffictriple fromPinterest and itconverts at ahigher rate thantraffic fromFacebook andTwitter” Warby Parkerco-fou...
Infographics
The 3 E’s of Social Media  http://www.tengoldenrules.com/3-Es-              Infograph.jpg
Pinterest• A visual medium• Pinterest contests• Great for designers, retail, recipes                         video• Active...
Amazon KDP Select
Traditional marketing      sucks, useTwitter, blogging and    email instead
Amazon• KDP Select – 5 Free days• Active social media to build traffic                        video                     su...
Kickstarter• Great way to fund a start-up• Awesome social integration                       video                    succe...
171,757 likes29,810 ‘talkingabout this’(17.4%)
Facebook Engagement• Get people engaged with your  brand• Offline to online                       video• NorthSocial conte...
Facebook Advertising
Same Landing Page For 2 Campaigns.        Google CPA $24.42       Facebook CPA $6.02
Facebook Advertising• Likeographics• Need conversion tracking Google  Analytics URL Builder                       video• B...
LiveBlogging JayBerkowitz.com
Cascade Content!
Social Media Success StoriesPowerful Case Studies for your business and personal                       brand• Engagement –...
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
Social Media Success Stories!
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Social Media Success Stories!

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Real business examples of Social Media programs that generate positive ROI
- Infographics, memes, kicks, captions, pins
- Local businesses that are making it work
- A few fun and surprising categories
- What is next in Social Media opportunities
- My 101% guarantee

Published in: Business, Technology
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Transcript of "Social Media Success Stories!"

  1. 1. Social Media Success Stories video success $$$ @JayBerkowitz
  2. 2. Social Media Success StoriesPowerful Case Studies for your business and personal brand• Real business examples of Social Media programs that generate positive ROI• Infographics, memes, kicks, captions, pins• Local businesses that are making it work video• A few fun and surprisingsuccess categories• What is next in Social Media opportunities• My 101% guarantee$$$
  3. 3. In the Media…
  4. 4. Internet Marketing Agency
  5. 5. Eleanor Hoh -- WokStar!
  6. 6. Phonto ‘app’
  7. 7. Companies using InstagramRef: http://socialwayne.com/2010/12/01/how-ways-brands-can-use-instagram-customer-today-engagment/
  8. 8. Eleanor Ho - Wokstar• Instagram with great product shots• Phonto to add brand• Submit photos, voting, caption video contests success• Regular engagement with audience $$$
  9. 9. Aquabumps began in 1999 when founderEugene Tan started emailing shots of Bondi Beach to his mates
  10. 10. The Aquabumps community refers people to the shopping pages
  11. 11. Community Engagement
  12. 12. Facebook Engagement• Aquabumps = awesome content• Squiahable.com engagement through voting video• Charitable donation successpictures = for pictures of your product on fans profile pages $$$• 29% of Squishables traffic comes from Facebook
  13. 13. Video• How to videos• Answer the top 10 questions• Get more free contentvideo• Training success $$$
  14. 14. WorstPizza.com
  15. 15. #1 Podcast in its category
  16. 16. High Facebook Engagement
  17. 17. Facebook ‘memes’
  18. 18. JB Glossinger – Morning Coach• Calendarize your content• Meme’s are powerful engagement devices! video success $$$
  19. 19. Pinterest.com
  20. 20. Rapid Growth
  21. 21. “We saw traffictriple fromPinterest and itconverts at ahigher rate thantraffic fromFacebook andTwitter” Warby Parkerco-founder Neil Blumenthal
  22. 22. Infographics
  23. 23. The 3 E’s of Social Media http://www.tengoldenrules.com/3-Es- Infograph.jpg
  24. 24. Pinterest• A visual medium• Pinterest contests• Great for designers, retail, recipes video• Active interaction, pinning, success following etc.• The 3 E’s Infographic $$$ http://www.tengoldenrules.com/3- Es-Infograph.jpg
  25. 25. Amazon KDP Select
  26. 26. Traditional marketing sucks, useTwitter, blogging and email instead
  27. 27. Amazon• KDP Select – 5 Free days• Active social media to build traffic video success $$$
  28. 28. Kickstarter• Great way to fund a start-up• Awesome social integration video success $$$
  29. 29. 171,757 likes29,810 ‘talkingabout this’(17.4%)
  30. 30. Facebook Engagement• Get people engaged with your brand• Offline to online video• NorthSocial contest app success $$$
  31. 31. Facebook Advertising
  32. 32. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
  33. 33. Facebook Advertising• Likeographics• Need conversion tracking Google Analytics URL Builder video• Beating Google 3:1success $$$
  34. 34. LiveBlogging JayBerkowitz.com
  35. 35. Cascade Content!
  36. 36. Social Media Success StoriesPowerful Case Studies for your business and personal brand• Engagement – images• Try something – infographs, memes, instagram• Video!• Facebook Advertising video success• Top 10 / Do 1 thing tonight!• Be my friend! $$$ Facebook, LinkedIn, Twitter @jayberkowitz, Pinterest Jay Berkowitz TenGoldenRules.com 561-620-9121
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