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Social Media Means Business         @JayBerkowitz         TenGoldenRules.com
•   Social Media Stats•   Social Media that generates ROI•   The Britney Spears model, The 3 E’s•   No time, no team, no b...
Recent MediaWall Street Journal
Recent Media  FOX TV
Be really good at 1 thing…                     Flickr Photo Credit Sum_of_Marc
• 58 million Americans use Social Media  ‘several times per day’• Fastest growing 45-54 year olds!• Users that follow bran...
• 1,000,000,000 Users!• 54% access via mobile• 47% say it has the greatest impact on  purchase behavior• 23% check 5 times...
• 175 million members• Execs from all Fortune 500 companies• Unique visitors increased 30 percent  year over year         ...
• 517 million accounts (141.8 million U.S.)• 76% post status updates• 53% of users have been members for  less than a year...
• Over 800 million unique users each month• 72 hours of video are uploaded to  YouTube every minute• #2 search engine, #3 ...
•   25 Billion pages viewed per month•   500,000 new posts per day•   400,000 new comments per day•   Wordpress powers 22%...
Social Media Means Business         @JayBerkowitz         TenGoldenRules.com
•   How-to videos•   Product demos•   Optimize for search•   More free training at www.mysite.com              @JayBerkowi...
Same Landing Page For 2 Campaigns.       Google CPA = $8.94       Facebook CPA $2.70
• Your ‘fan’ page is all business• Facebook ads target based on  demographics and likeographics• Measure conversions with ...
•   100% complete profile•   Create and manage groups•   LinkedIn advertising•   Answers            @JayBerkowitz #SFBJ
Add a blog ‘post’
Save as Word document
Paste into post
‘Add an image’
Insert image
Preview Post and/or ‘publish’
We have a blog (website)!
“Thats an Aweberlightbox withFacebook integration.It works really wellbecause the name ofthe user is alreadyfilled in.”
“After someone opts in,they receive a series of autoemails that are design tobuild trust, establish me asthe expert in my ...
Video Training Course
Book
•   A blog is the simplest website•   If you can email….•   Subscriptions, ads, affiliate•   Answer the top 20 questions• ...
“We saw traffictriple fromPinterest and itconverts at ahigher rate thantraffic fromFacebook andTwitter” Warby Parkerco-fou...
•   A Picture is worth 1,000 clicks•   Pinterest, Facebook, Instagram•   Infographics•   The 3 E’s             @JayBerkowi...
Cascade Content!
•   do 1 thing!•   Video•   Facebook•   LinkedIn•   A picture is worth 1,000 clicks / 3 e’s•   A blog is your website•   C...
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Social Media Means Business

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Social Media Stats and Trends
Social Media that generates ROI
The Britney Spears model
The 3 E’s of Social Media
What to do if you have no time, no team and no budget

Published in: Business
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Transcript of "Social Media Means Business "

  1. 1. Social Media Means Business @JayBerkowitz TenGoldenRules.com
  2. 2. • Social Media Stats• Social Media that generates ROI• The Britney Spears model, The 3 E’s• No time, no team, no budget• #SFBJ• Slides
  3. 3. Recent MediaWall Street Journal
  4. 4. Recent Media FOX TV
  5. 5. Be really good at 1 thing… Flickr Photo Credit Sum_of_Marc
  6. 6. • 58 million Americans use Social Media ‘several times per day’• Fastest growing 45-54 year olds!• Users that follow brands up 106% (16% to 33%)• 85% of marketers ‘increased exposure’• 58% of marketers ‘generated leads’ http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012
  7. 7. • 1,000,000,000 Users!• 54% access via mobile• 47% say it has the greatest impact on purchase behavior• 23% check 5 times+ daily http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow/
  8. 8. • 175 million members• Execs from all Fortune 500 companies• Unique visitors increased 30 percent year over year http://press.linkedin.com/about/
  9. 9. • 517 million accounts (141.8 million U.S.)• 76% post status updates• 53% of users have been members for less than a year http://www.socialnomics.net/2012/06/06/10-new-2012-social-media-stats-wow http://techcrunch.com/2012/07/30/analyst-twitter-passed-500m-users-in-june-2012-140m-of-them-in-us-jakarta-biggest-tweeting-city/
  10. 10. • Over 800 million unique users each month• 72 hours of video are uploaded to YouTube every minute• #2 search engine, #3 Alexa traffic• Only 57% use video for marketing http://www.youtube.com/t/press_statistics http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2012
  11. 11. • 25 Billion pages viewed per month• 500,000 new posts per day• 400,000 new comments per day• Wordpress powers 22% of active websites• Blogs with 100,000 + unique visitors a month earn an average of $75,000 http://www.jeffbullas.com/2012/08/02/blogging-statistics-facts-and-figures-in-2012-infographic/
  12. 12. Social Media Means Business @JayBerkowitz TenGoldenRules.com
  13. 13. • How-to videos• Product demos• Optimize for search• More free training at www.mysite.com @JayBerkowitz #SFBJ
  14. 14. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
  15. 15. • Your ‘fan’ page is all business• Facebook ads target based on demographics and likeographics• Measure conversions with Google Analytics @JayBerkowitz #SFBJ
  16. 16. • 100% complete profile• Create and manage groups• LinkedIn advertising• Answers @JayBerkowitz #SFBJ
  17. 17. Add a blog ‘post’
  18. 18. Save as Word document
  19. 19. Paste into post
  20. 20. ‘Add an image’
  21. 21. Insert image
  22. 22. Preview Post and/or ‘publish’
  23. 23. We have a blog (website)!
  24. 24. “Thats an Aweberlightbox withFacebook integration.It works really wellbecause the name ofthe user is alreadyfilled in.”
  25. 25. “After someone opts in,they receive a series of autoemails that are design tobuild trust, establish me asthe expert in my space, andrecommend solution thatwill solve their problems.Some of the these solutionsI created myself, some areaffiliate products, and someI dont make any money onbut I recommend becausethey’re good.”
  26. 26. Video Training Course
  27. 27. Book
  28. 28. • A blog is the simplest website• If you can email….• Subscriptions, ads, affiliate• Answer the top 20 questions• Britney Spears strategy @JayBerkowitz #SFBJ
  29. 29. “We saw traffictriple fromPinterest and itconverts at ahigher rate thantraffic fromFacebook andTwitter” Warby Parkerco-founder Neil Blumenthal
  30. 30. • A Picture is worth 1,000 clicks• Pinterest, Facebook, Instagram• Infographics• The 3 E’s @JayBerkowitz #SFBJ
  31. 31. Cascade Content!
  32. 32. • do 1 thing!• Video• Facebook• LinkedIn• A picture is worth 1,000 clicks / 3 e’s• A blog is your website• Cascade Content@JayBerkowitz www.TenGoldenRules.com 561-620-9121
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