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Social Media Means Business


Social Media Stats and Trends …

Social Media Stats and Trends
Social Media that generates ROI
The Britney Spears model
The 3 E’s of Social Media
What to do if you have no time, no team and no budget

Published in Business
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  • 1. Social Media Means Business @JayBerkowitz
  • 2. • Social Media Stats• Social Media that generates ROI• The Britney Spears model, The 3 E’s• No time, no team, no budget• #SFBJ• Slides
  • 3. Recent MediaWall Street Journal
  • 4. Recent Media FOX TV
  • 5. Be really good at 1 thing… Flickr Photo Credit Sum_of_Marc
  • 6. • 58 million Americans use Social Media ‘several times per day’• Fastest growing 45-54 year olds!• Users that follow brands up 106% (16% to 33%)• 85% of marketers ‘increased exposure’• 58% of marketers ‘generated leads’
  • 7. • 1,000,000,000 Users!• 54% access via mobile• 47% say it has the greatest impact on purchase behavior• 23% check 5 times+ daily
  • 8. • 175 million members• Execs from all Fortune 500 companies• Unique visitors increased 30 percent year over year
  • 9. • 517 million accounts (141.8 million U.S.)• 76% post status updates• 53% of users have been members for less than a year
  • 10. • Over 800 million unique users each month• 72 hours of video are uploaded to YouTube every minute• #2 search engine, #3 Alexa traffic• Only 57% use video for marketing
  • 11. • 25 Billion pages viewed per month• 500,000 new posts per day• 400,000 new comments per day• Wordpress powers 22% of active websites• Blogs with 100,000 + unique visitors a month earn an average of $75,000
  • 12. Social Media Means Business @JayBerkowitz
  • 13. • How-to videos• Product demos• Optimize for search• More free training at @JayBerkowitz #SFBJ
  • 14. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
  • 15. • Your ‘fan’ page is all business• Facebook ads target based on demographics and likeographics• Measure conversions with Google Analytics @JayBerkowitz #SFBJ
  • 16. • 100% complete profile• Create and manage groups• LinkedIn advertising• Answers @JayBerkowitz #SFBJ
  • 17. Add a blog ‘post’
  • 18. Save as Word document
  • 19. Paste into post
  • 20. ‘Add an image’
  • 21. Insert image
  • 22. Preview Post and/or ‘publish’
  • 23. We have a blog (website)!
  • 24. “Thats an Aweberlightbox withFacebook integration.It works really wellbecause the name ofthe user is alreadyfilled in.”
  • 25. “After someone opts in,they receive a series of autoemails that are design tobuild trust, establish me asthe expert in my space, andrecommend solution thatwill solve their problems.Some of the these solutionsI created myself, some areaffiliate products, and someI dont make any money onbut I recommend becausethey’re good.”
  • 26. Video Training Course
  • 27. Book
  • 28. • A blog is the simplest website• If you can email….• Subscriptions, ads, affiliate• Answer the top 20 questions• Britney Spears strategy @JayBerkowitz #SFBJ
  • 29. “We saw traffictriple fromPinterest and itconverts at ahigher rate thantraffic fromFacebook andTwitter” Warby Parkerco-founder Neil Blumenthal
  • 30. • A Picture is worth 1,000 clicks• Pinterest, Facebook, Instagram• Infographics• The 3 E’s @JayBerkowitz #SFBJ
  • 31. Cascade Content!
  • 32. • do 1 thing!• Video• Facebook• LinkedIn• A picture is worth 1,000 clicks / 3 e’s• A blog is your website• Cascade Content@JayBerkowitz 561-620-9121