Your SlideShare is downloading. ×
0
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media for Real Estate Professionals

795

Published on

Social Media programs that generate ROI …

Social Media programs that generate ROI
Converting likes to clients
Local examples of how to make it work
How to use social media to develop a Powerful Personal Brand
What’s next in Social Media
The Britney Spears Model
The 3 E’s of Social MEdia
The Social Media Plan if you have no time or team, you’re not a writer & you have no budget!

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
795
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. • Social Media programs that generate ROI• Converting likes to clients• Local examples of how to make it work• Develop a Powerful Personal Brand• What’s next in Social Media• The Britney Spears model• The 3 e’s• …if you have no time or team, you’re not a writer & you have no budget
  • 2. Recent MediaWall Street Journal
  • 3. Recent Media FOX TV
  • 4. University of San FranciscoInternet Marketing Masters Certificate
  • 5. Be really good at 1 thing… Flickr Photo Credit Sum_of_Marc
  • 6. Be remarketable* Flickr Photo Credit miletbaker
  • 7. Be remarketable*
  • 8. Morning Coach #1 Podcast
  • 9. Facebook Profile
  • 10. Facebook ‘Fan’ Page
  • 11. Facebook Meme / Facebook Candy
  • 12. Facebook Ads
  • 13. Facebook Ads target demographics and Likeographics
  • 14. Passion!• ROI strategies: – Podcasts – Facebook memes – Facebook advertising• personal brand strategy: – Facebook fans ‘do you like real estate?’
  • 15. “We saw traffictriple fromPinterest and itconverts at ahigher rate thantraffic fromFacebook andTwitter” Warby Parkerco-founder Neil Blumenthal
  • 16. Infographic The 3 E’shttp://www.tengoldenrules.com/3-Es-Infograph.jpg
  • 17. a picture is worth 1,000 clickspersonal brand/roi strategies:• meme’s• instagram• Pinterest.com is great for designers, retail, recipes• Infographics• 3E’s
  • 18. AskTheBuilder.com’s Tim Carter has used YouTubesearch results to drive traffic!
  • 19. How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
  • 20. Video• personal brand strategy – how-to videos – answer 20 questions• roi strategies: – YouTube optimization – More free videos > list > courses
  • 21. Top LinkedIn Networker
  • 22. He creates his own groups
  • 23. Secret weapon = LinkedIn Answers
  • 24. Secret weapon = LinkedIn Answers
  • 25. • personal brand strategy – 100% complete profile – create and manage groups• roi strategies: – LinkedIn advertising – answers
  • 26. The Jills Blog
  • 27. Anyone can Blog!
  • 28. • 900,000 blog posts a day worldwide• 22.6 million US bloggers• 77% of active Internet users read blogs• Blogs with 100,000 or more unique visitors a month earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  • 29. The Britney Spears Strategy
  • 30. http://tengoldenrulesblog.blogspot.com
  • 31. Blogging• personal brand strategy – anyone can blog• roi strategies: – subscriptions – adSense ads – Britney Spears
  • 32. Cascade Content!
  • 33. • do 1 thing well• a picture is worth 1,000 clicks• facebook!• video opportunity• LinkedIn• blogs• 3 e’s• cascade content
  • 34. • Take the first step …do 1 thing• Be my friend! Linked In, @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Social• f/u• Q&A

×