Social media for Real Estate Professionals
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Social media for Real Estate Professionals

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Social Media programs that generate ROI ...

Social Media programs that generate ROI
Converting likes to clients
Local examples of how to make it work
How to use social media to develop a Powerful Personal Brand
What’s next in Social Media
The Britney Spears Model
The 3 E’s of Social MEdia
The Social Media Plan if you have no time or team, you’re not a writer & you have no budget!

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  • 1. • Social Media programs that generate ROI• Converting likes to clients• Local examples of how to make it work• Develop a Powerful Personal Brand• What’s next in Social Media• The Britney Spears model• The 3 e’s• …if you have no time or team, you’re not a writer & you have no budget
  • 2. Recent MediaWall Street Journal
  • 3. Recent Media FOX TV
  • 4. University of San FranciscoInternet Marketing Masters Certificate
  • 5. Be really good at 1 thing… Flickr Photo Credit Sum_of_Marc
  • 6. Be remarketable* Flickr Photo Credit miletbaker
  • 7. Be remarketable*
  • 8. Morning Coach #1 Podcast
  • 9. Facebook Profile
  • 10. Facebook ‘Fan’ Page
  • 11. Facebook Meme / Facebook Candy
  • 12. Facebook Ads
  • 13. Facebook Ads target demographics and Likeographics
  • 14. Passion!• ROI strategies: – Podcasts – Facebook memes – Facebook advertising• personal brand strategy: – Facebook fans ‘do you like real estate?’
  • 15. “We saw traffictriple fromPinterest and itconverts at ahigher rate thantraffic fromFacebook andTwitter” Warby Parkerco-founder Neil Blumenthal
  • 16. Infographic The 3 E’shttp://www.tengoldenrules.com/3-Es-Infograph.jpg
  • 17. a picture is worth 1,000 clickspersonal brand/roi strategies:• meme’s• instagram• Pinterest.com is great for designers, retail, recipes• Infographics• 3E’s
  • 18. AskTheBuilder.com’s Tim Carter has used YouTubesearch results to drive traffic!
  • 19. How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
  • 20. Video• personal brand strategy – how-to videos – answer 20 questions• roi strategies: – YouTube optimization – More free videos > list > courses
  • 21. Top LinkedIn Networker
  • 22. He creates his own groups
  • 23. Secret weapon = LinkedIn Answers
  • 24. Secret weapon = LinkedIn Answers
  • 25. • personal brand strategy – 100% complete profile – create and manage groups• roi strategies: – LinkedIn advertising – answers
  • 26. The Jills Blog
  • 27. Anyone can Blog!
  • 28. • 900,000 blog posts a day worldwide• 22.6 million US bloggers• 77% of active Internet users read blogs• Blogs with 100,000 or more unique visitors a month earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  • 29. The Britney Spears Strategy
  • 30. http://tengoldenrulesblog.blogspot.com
  • 31. Blogging• personal brand strategy – anyone can blog• roi strategies: – subscriptions – adSense ads – Britney Spears
  • 32. Cascade Content!
  • 33. • do 1 thing well• a picture is worth 1,000 clicks• facebook!• video opportunity• LinkedIn• blogs• 3 e’s• cascade content
  • 34. • Take the first step …do 1 thing• Be my friend! Linked In, @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Social• f/u• Q&A