0
•   Social Media programs that generate ROI•   Converting likes to clients•   Local examples of how to make it work•   Dev...
Recent MediaWall Street Journal
Recent Media  FOX TV
University of San FranciscoInternet Marketing Masters Certificate
Be really good at 1 thing…                     Flickr Photo Credit Sum_of_Marc
Be remarketable*                   Flickr Photo Credit miletbaker
Be remarketable*
Morning Coach #1 Podcast
Facebook Profile
Facebook ‘Fan’ Page
Facebook Meme / Facebook Candy
Facebook Ads
Facebook Ads target demographics       and Likeographics
Passion!• ROI strategies:  – Podcasts  – Facebook memes  – Facebook advertising• personal brand strategy:  – Facebook fans...
“We saw traffictriple fromPinterest and itconverts at ahigher rate thantraffic fromFacebook andTwitter” Warby Parkerco-fou...
Infographic The 3 E’shttp://www.tengoldenrules.com/3-Es-Infograph.jpg
a picture is worth 1,000 clickspersonal brand/roi strategies:• meme’s• instagram• Pinterest.com is great for designers, re...
AskTheBuilder.com’s Tim  Carter has used YouTubesearch results to drive traffic!
How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
Video• personal brand strategy  – how-to videos  – answer 20 questions• roi strategies:  – YouTube optimization  – More fr...
Top LinkedIn Networker
He creates his own groups
Secret weapon = LinkedIn Answers
Secret weapon = LinkedIn Answers
• personal brand strategy  – 100% complete profile  – create and manage groups• roi strategies:  – LinkedIn advertising  –...
The Jills Blog
Anyone can Blog!
• 900,000 blog posts a day worldwide• 22.6 million US bloggers• 77% of active Internet users read blogs•   Blogs with 100,...
The Britney Spears Strategy
http://tengoldenrulesblog.blogspot.com
Blogging• personal brand strategy  – anyone can blog• roi strategies:  – subscriptions  – adSense ads  – Britney Spears
Cascade Content!
•   do 1 thing well•   a picture is worth 1,000 clicks•   facebook!•   video opportunity•   LinkedIn•   blogs•   3 e’s•   ...
•   Take the first step …do 1 thing•   Be my friend! Linked In, @jayberkowitz•   Speaking Opportunities•   Consulting, Sea...
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
Social media for Real Estate Professionals
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Social media for Real Estate Professionals

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Social Media programs that generate ROI
Converting likes to clients
Local examples of how to make it work
How to use social media to develop a Powerful Personal Brand
What’s next in Social Media
The Britney Spears Model
The 3 E’s of Social MEdia
The Social Media Plan if you have no time or team, you’re not a writer & you have no budget!

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Transcript of "Social media for Real Estate Professionals"

  1. 1. • Social Media programs that generate ROI• Converting likes to clients• Local examples of how to make it work• Develop a Powerful Personal Brand• What’s next in Social Media• The Britney Spears model• The 3 e’s• …if you have no time or team, you’re not a writer & you have no budget
  2. 2. Recent MediaWall Street Journal
  3. 3. Recent Media FOX TV
  4. 4. University of San FranciscoInternet Marketing Masters Certificate
  5. 5. Be really good at 1 thing… Flickr Photo Credit Sum_of_Marc
  6. 6. Be remarketable* Flickr Photo Credit miletbaker
  7. 7. Be remarketable*
  8. 8. Morning Coach #1 Podcast
  9. 9. Facebook Profile
  10. 10. Facebook ‘Fan’ Page
  11. 11. Facebook Meme / Facebook Candy
  12. 12. Facebook Ads
  13. 13. Facebook Ads target demographics and Likeographics
  14. 14. Passion!• ROI strategies: – Podcasts – Facebook memes – Facebook advertising• personal brand strategy: – Facebook fans ‘do you like real estate?’
  15. 15. “We saw traffictriple fromPinterest and itconverts at ahigher rate thantraffic fromFacebook andTwitter” Warby Parkerco-founder Neil Blumenthal
  16. 16. Infographic The 3 E’shttp://www.tengoldenrules.com/3-Es-Infograph.jpg
  17. 17. a picture is worth 1,000 clickspersonal brand/roi strategies:• meme’s• instagram• Pinterest.com is great for designers, retail, recipes• Infographics• 3E’s
  18. 18. AskTheBuilder.com’s Tim Carter has used YouTubesearch results to drive traffic!
  19. 19. How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
  20. 20. Video• personal brand strategy – how-to videos – answer 20 questions• roi strategies: – YouTube optimization – More free videos > list > courses
  21. 21. Top LinkedIn Networker
  22. 22. He creates his own groups
  23. 23. Secret weapon = LinkedIn Answers
  24. 24. Secret weapon = LinkedIn Answers
  25. 25. • personal brand strategy – 100% complete profile – create and manage groups• roi strategies: – LinkedIn advertising – answers
  26. 26. The Jills Blog
  27. 27. Anyone can Blog!
  28. 28. • 900,000 blog posts a day worldwide• 22.6 million US bloggers• 77% of active Internet users read blogs• Blogs with 100,000 or more unique visitors a month earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  29. 29. The Britney Spears Strategy
  30. 30. http://tengoldenrulesblog.blogspot.com
  31. 31. Blogging• personal brand strategy – anyone can blog• roi strategies: – subscriptions – adSense ads – Britney Spears
  32. 32. Cascade Content!
  33. 33. • do 1 thing well• a picture is worth 1,000 clicks• facebook!• video opportunity• LinkedIn• blogs• 3 e’s• cascade content
  34. 34. • Take the first step …do 1 thing• Be my friend! Linked In, @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Social• f/u• Q&A
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