Social Media for Member Owned Clubs    Jay Berkowitz   TenGoldenRules.com
Social Media for Member Owned Clubs• Strategies for using social media• Which sites matter?• How to socially enable the cl...
Ten Golden Rules of Online Marketing
U San Fran Internet Masters Certificate
Recent Media Wall Street Journal
Recent Media FOX TV
Social Media for Member Owned Clubs    Jay Berkowitz   TenGoldenRules.com
Which Sites Matter?
Blog
Photo Credit Flickr Kate Raynes-Goldie
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
Facebook Profile
Fan Page = Business Page
Fan Page = Business Page
Facebook Ads
Facebook Advertising
Wedding Campaign- Geo target- Women 18-35- Fans of: The Knot,  Wedding Channel- Mentions: Wedding  Dress, Bridesmaids
Golf Campaign- Geo target- Men 25-75- Fans of: Phil Michelson,  Golf Channel, Nike Golf- Mentions: Golf, golfing,  foursom...
Same Landing Page For 2 Campaigns.       Google CPA = $8.94       Facebook CPA $2.70
Same Landing Page For 2 Campaigns.        Google CPA $24.42       Facebook CPA $6.02
Blog
WordPress Website
WordPress Website
Blogging is as easy as eMail  Create a WordPress Site
Click New Post
Type in a title and the text    of your blog post
Click ‘publish post’ to make it live
Congratulations you’re a Blogger!
Blogs are the New NewslettersProspects will subscribe to Blogs
Google Reader User Defined News
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
Member Communication - Video
Embed Videos on site
Embed Videos on site
Blended Search
Optimize for YouTube                       . . . it Helps if You                       Rank in YouTube for                ...
Create your own ChannelKeywords in Title                                      Keywords in                                 ...
Keywords in Title   You Tube Video page                                  Description                                  incl...
What is Twitter?
Twitter = Microblogging, 140 Characters                            Description                                          St...
Does it Work for Business?@MissionPie Pssst! Hey you! Yeah, Im talkingto you! Keep this is on the down low, but wellhave S...
Does it Work for Business?
Socially Enable the Website
Socially Enable the Website
Make this your Home Page
‘NING’ community
iPhone App
Member Engagement - Groups
How to Get it all done!
The Britney Spears Strategy
Cascade Content!
Social Media for Member Owned Clubs• Strategies for using social media• Sites that matter: Facebook, Blogs,  YouTube, Twit...
Social Media for Member Owned Clubs1. Top 10 List - Do 1 thing today!2. Internet MarketingClub.org  – Be my friend! Linked...
What is TenGoldenRules.com?Search Engine Marketing
What is TenGoldenRules.com?Video and Social Media
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?Viral Marketing
What is TenGoldenRules.com?eNewsletters
What is TenGoldenRules.com?New Program Launch Strategy
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
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Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)

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Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)

  1. 1. Social Media for Member Owned Clubs Jay Berkowitz TenGoldenRules.com
  2. 2. Social Media for Member Owned Clubs• Strategies for using social media• Which sites matter?• How to socially enable the club website• Building a social relationship with members and community• Using social media to sell services• Slides (tengoldenrules.com, jay@tengoldenrules.com) Jay Berkowitz TenGoldenRules.com
  3. 3. Ten Golden Rules of Online Marketing
  4. 4. U San Fran Internet Masters Certificate
  5. 5. Recent Media Wall Street Journal
  6. 6. Recent Media FOX TV
  7. 7. Social Media for Member Owned Clubs Jay Berkowitz TenGoldenRules.com
  8. 8. Which Sites Matter?
  9. 9. Blog
  10. 10. Photo Credit Flickr Kate Raynes-Goldie
  11. 11. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  12. 12. Facebook Profile
  13. 13. Fan Page = Business Page
  14. 14. Fan Page = Business Page
  15. 15. Facebook Ads
  16. 16. Facebook Advertising
  17. 17. Wedding Campaign- Geo target- Women 18-35- Fans of: The Knot, Wedding Channel- Mentions: Wedding Dress, Bridesmaids
  18. 18. Golf Campaign- Geo target- Men 25-75- Fans of: Phil Michelson, Golf Channel, Nike Golf- Mentions: Golf, golfing, foursome, handicap
  19. 19. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
  20. 20. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
  21. 21. Blog
  22. 22. WordPress Website
  23. 23. WordPress Website
  24. 24. Blogging is as easy as eMail Create a WordPress Site
  25. 25. Click New Post
  26. 26. Type in a title and the text of your blog post
  27. 27. Click ‘publish post’ to make it live
  28. 28. Congratulations you’re a Blogger!
  29. 29. Blogs are the New NewslettersProspects will subscribe to Blogs
  30. 30. Google Reader User Defined News
  31. 31. YouTube is the #2 Search Engine
  32. 32. YouTube is the #3 Website (Alexa)
  33. 33. Member Communication - Video
  34. 34. Embed Videos on site
  35. 35. Embed Videos on site
  36. 36. Blended Search
  37. 37. Optimize for YouTube . . . it Helps if You Rank in YouTube for That Phrase in YouTube 
  38. 38. Create your own ChannelKeywords in Title Keywords in Description
  39. 39. Keywords in Title You Tube Video page Description includes a link Keywords in Description Optimize tags
  40. 40. What is Twitter?
  41. 41. Twitter = Microblogging, 140 Characters Description Stats Past tweets
  42. 42. Does it Work for Business?@MissionPie Pssst! Hey you! Yeah, Im talkingto you! Keep this is on the down low, but wellhave STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
  43. 43. Does it Work for Business?
  44. 44. Socially Enable the Website
  45. 45. Socially Enable the Website
  46. 46. Make this your Home Page
  47. 47. ‘NING’ community
  48. 48. iPhone App
  49. 49. Member Engagement - Groups
  50. 50. How to Get it all done!
  51. 51. The Britney Spears Strategy
  52. 52. Cascade Content!
  53. 53. Social Media for Member Owned Clubs• Strategies for using social media• Sites that matter: Facebook, Blogs, YouTube, Twitter• Socially enable the club website: Like, +1• Use social media to sell services: Facebook Ads, community interaction Jay Berkowitz TenGoldenRules.com
  54. 54. Social Media for Member Owned Clubs1. Top 10 List - Do 1 thing today!2. Internet MarketingClub.org – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, SEO, Social Media – Slides (tengoldenrules.com, jay@tengoldenrules.com) – Questions? Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com
  55. 55. What is TenGoldenRules.com?Search Engine Marketing
  56. 56. What is TenGoldenRules.com?Video and Social Media
  57. 57. What is TenGoldenRules.com?Landing Pages & Conversion
  58. 58. What is TenGoldenRules.com?Viral Marketing
  59. 59. What is TenGoldenRules.com?eNewsletters
  60. 60. What is TenGoldenRules.com?New Program Launch Strategy
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