Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)

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  • 1. Social Media for Member Owned Clubs Jay Berkowitz TenGoldenRules.com
  • 2. Social Media for Member Owned Clubs• Strategies for using social media• Which sites matter?• How to socially enable the club website• Building a social relationship with members and community• Using social media to sell services• Slides (tengoldenrules.com, jay@tengoldenrules.com) Jay Berkowitz TenGoldenRules.com
  • 3. Ten Golden Rules of Online Marketing
  • 4. U San Fran Internet Masters Certificate
  • 5. Recent Media Wall Street Journal
  • 6. Recent Media FOX TV
  • 7. Social Media for Member Owned Clubs Jay Berkowitz TenGoldenRules.com
  • 8. Which Sites Matter?
  • 9. Blog
  • 10. Photo Credit Flickr Kate Raynes-Goldie
  • 11. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  • 12. Facebook Profile
  • 13. Fan Page = Business Page
  • 14. Fan Page = Business Page
  • 15. Facebook Ads
  • 16. Facebook Advertising
  • 17. Wedding Campaign- Geo target- Women 18-35- Fans of: The Knot, Wedding Channel- Mentions: Wedding Dress, Bridesmaids
  • 18. Golf Campaign- Geo target- Men 25-75- Fans of: Phil Michelson, Golf Channel, Nike Golf- Mentions: Golf, golfing, foursome, handicap
  • 19. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
  • 20. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
  • 21. Blog
  • 22. WordPress Website
  • 23. WordPress Website
  • 24. Blogging is as easy as eMail Create a WordPress Site
  • 25. Click New Post
  • 26. Type in a title and the text of your blog post
  • 27. Click ‘publish post’ to make it live
  • 28. Congratulations you’re a Blogger!
  • 29. Blogs are the New NewslettersProspects will subscribe to Blogs
  • 30. Google Reader User Defined News
  • 31. YouTube is the #2 Search Engine
  • 32. YouTube is the #3 Website (Alexa)
  • 33. Member Communication - Video
  • 34. Embed Videos on site
  • 35. Embed Videos on site
  • 36. Blended Search
  • 37. Optimize for YouTube . . . it Helps if You Rank in YouTube for That Phrase in YouTube 
  • 38. Create your own ChannelKeywords in Title Keywords in Description
  • 39. Keywords in Title You Tube Video page Description includes a link Keywords in Description Optimize tags
  • 40. What is Twitter?
  • 41. Twitter = Microblogging, 140 Characters Description Stats Past tweets
  • 42. Does it Work for Business?@MissionPie Pssst! Hey you! Yeah, Im talkingto you! Keep this is on the down low, but wellhave STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
  • 43. Does it Work for Business?
  • 44. Socially Enable the Website
  • 45. Socially Enable the Website
  • 46. Make this your Home Page
  • 47. ‘NING’ community
  • 48. iPhone App
  • 49. Member Engagement - Groups
  • 50. How to Get it all done!
  • 51. The Britney Spears Strategy
  • 52. Cascade Content!
  • 53. Social Media for Member Owned Clubs• Strategies for using social media• Sites that matter: Facebook, Blogs, YouTube, Twitter• Socially enable the club website: Like, +1• Use social media to sell services: Facebook Ads, community interaction Jay Berkowitz TenGoldenRules.com
  • 54. Social Media for Member Owned Clubs1. Top 10 List - Do 1 thing today!2. Internet MarketingClub.org – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, SEO, Social Media – Slides (tengoldenrules.com, jay@tengoldenrules.com) – Questions? Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com
  • 55. What is TenGoldenRules.com?Search Engine Marketing
  • 56. What is TenGoldenRules.com?Video and Social Media
  • 57. What is TenGoldenRules.com?Landing Pages & Conversion
  • 58. What is TenGoldenRules.com?Viral Marketing
  • 59. What is TenGoldenRules.com?eNewsletters
  • 60. What is TenGoldenRules.com?New Program Launch Strategy