Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)
Upcoming SlideShare
Loading in...5
×
 

Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association)

on

  • 969 views

 

Statistics

Views

Total Views
969
Views on SlideShare
825
Embed Views
144

Actions

Likes
0
Downloads
11
Comments
0

2 Embeds 144

http://presentations.tengoldenrules.com 143
http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association) Social Media for Member Owned Clubs - Presentation to the PCMA (Professional Club Marketing Association) Presentation Transcript

    • Social Media for Member Owned Clubs Jay Berkowitz TenGoldenRules.com
    • Social Media for Member Owned Clubs• Strategies for using social media• Which sites matter?• How to socially enable the club website• Building a social relationship with members and community• Using social media to sell services• Slides (tengoldenrules.com, jay@tengoldenrules.com) Jay Berkowitz TenGoldenRules.com
    • Ten Golden Rules of Online Marketing
    • U San Fran Internet Masters Certificate
    • Recent Media Wall Street Journal
    • Recent Media FOX TV
    • Social Media for Member Owned Clubs Jay Berkowitz TenGoldenRules.com
    • Which Sites Matter?
    • Blog
    • Photo Credit Flickr Kate Raynes-Goldie
    • TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
    • Facebook Profile
    • Fan Page = Business Page
    • Fan Page = Business Page
    • Facebook Ads
    • Facebook Advertising
    • Wedding Campaign- Geo target- Women 18-35- Fans of: The Knot, Wedding Channel- Mentions: Wedding Dress, Bridesmaids
    • Golf Campaign- Geo target- Men 25-75- Fans of: Phil Michelson, Golf Channel, Nike Golf- Mentions: Golf, golfing, foursome, handicap
    • Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
    • Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
    • Blog
    • WordPress Website
    • WordPress Website
    • Blogging is as easy as eMail Create a WordPress Site
    • Click New Post
    • Type in a title and the text of your blog post
    • Click ‘publish post’ to make it live
    • Congratulations you’re a Blogger!
    • Blogs are the New NewslettersProspects will subscribe to Blogs
    • Google Reader User Defined News
    • YouTube is the #2 Search Engine
    • YouTube is the #3 Website (Alexa)
    • Member Communication - Video
    • Embed Videos on site
    • Embed Videos on site
    • Blended Search
    • Optimize for YouTube . . . it Helps if You Rank in YouTube for That Phrase in YouTube 
    • Create your own ChannelKeywords in Title Keywords in Description
    • Keywords in Title You Tube Video page Description includes a link Keywords in Description Optimize tags
    • What is Twitter?
    • Twitter = Microblogging, 140 Characters Description Stats Past tweets
    • Does it Work for Business?@MissionPie Pssst! Hey you! Yeah, Im talkingto you! Keep this is on the down low, but wellhave STRAWBERRY RHUBARB later today!!!8:10 AM May 2nd
    • Does it Work for Business?
    • Socially Enable the Website
    • Socially Enable the Website
    • Make this your Home Page
    • ‘NING’ community
    • iPhone App
    • Member Engagement - Groups
    • How to Get it all done!
    • The Britney Spears Strategy
    • Cascade Content!
    • Social Media for Member Owned Clubs• Strategies for using social media• Sites that matter: Facebook, Blogs, YouTube, Twitter• Socially enable the club website: Like, +1• Use social media to sell services: Facebook Ads, community interaction Jay Berkowitz TenGoldenRules.com
    • Social Media for Member Owned Clubs1. Top 10 List - Do 1 thing today!2. Internet MarketingClub.org – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, SEO, Social Media – Slides (tengoldenrules.com, jay@tengoldenrules.com) – Questions? Jay Berkowitz www.TenGoldenRules.com 561-620-9121 Jay@TenGoldenRules.com
    • What is TenGoldenRules.com?Search Engine Marketing
    • What is TenGoldenRules.com?Video and Social Media
    • What is TenGoldenRules.com?Landing Pages & Conversion
    • What is TenGoldenRules.com?Viral Marketing
    • What is TenGoldenRules.com?eNewsletters
    • What is TenGoldenRules.com?New Program Launch Strategy