Social Media for Medical Professionals<br />Jay Berkowitz<br />
Social Media for Medical Professionals<br />  <br />With thousands of Social Media sites which ones matter for business?<b...
University of San Francisco Internet Marketing Masters Certificate<br />
Recent MediaWall Street Journal<br />
Recent MediaFOX Business TV<br />
Social Media for Medical Professionals<br />Jay Berkowitz<br />
Focus on 4 Areas<br />Blog<br />
A Blog is a really simple website<br />
Get your own free Blog (website)<br />Blog<br />
Blogging is as easy as sending email<br />Write a title and some copy, click ‘publish’<br />Blog<br />
Point a WordPressBlog to your own Domain<br />Example www.JayBerkowitz.com<br />
Bill Marriot’s Blog<br />
Subscribe to read blogs<br />
Read blogs on your phone (RSS)<br />
Monetize through Google AdSense<br />
Monetize through Affiliate Offers (Amazon)<br />
Facebook founded in a Harvard dorm room (2003)<br />
Facebook passes Yahoo, now 500 Million Users<br />
Facebook Profile - share as little or as much as YOU want, with WHO you want<br />
Facebook Fan Pages – Important for Business<br />‘likes’ = fans and chance to communicate<br />
S-Commerce<br />
S-Commerce<br />
Facebook Advertising<br />
LinkedIn Answers = Business Networking<br />
YouTube Video with over 5 Million views!<br />http://www.youtube.com/user/mayoclinic#p/a/f/1/RI-l0tK8Ok0<br />
AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!<br />
Will Hamilton from www.FuzzyYellowBalls.com has built a huge following through YouTube videos <br />
Twitter  -  140 Character updates “personalized news feed”<br />
Twitter  -  Follow people with interesting ‘tweets’<br />Most recent tweet<br />Personal Information<br />Stats<br />Past ...
Twitter – Why it matters<br />+ 1,043% <br />
Twitter – Breaking News<br />
Follow people in your city/town TwitterGrader.com<br />
Follow people in your business WeFollow.com<br />
What is happening right now?www.Search.Twitter.com<br />
The Three E’s of Social Media - Educate<br />
The Three E’s - Entertain<br />
The Three E’s - Engage www.Twitter.com/LeeAase<br />
Does it Work for Business?<br />    @MissionPie   Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, ...
Does it Work for Business?<br />
Social Media Crystal Ball<br />
Deal of the Day!<br />Groupon Announces  $1.35 Billion Valuation Round<br />
Location Based Networking<br />
Podcasts<br />Search ‘Hormone Therapy’ in iTunes<br />
Information Product Marketing<br />www.JeffWalker.com<br />
Social Media – Pick 1 <br /><ul><li>Blog = Easy ‘Websites’
Monetize: AdSense, Affiliate
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Social Media for Medical Professionals

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This presentation highlighted:

• With thousands of Social Media sites which ones matter for business?

• How to build fans, friends and social relationships

• Making Social Media Make Money

• Peek into my Social Media Crystal Ball

• Quick pointers to make you ‘cool’ with your kids

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Social Media for Medical Professionals

  1. 1. Social Media for Medical Professionals<br />Jay Berkowitz<br />
  2. 2. Social Media for Medical Professionals<br />  <br />With thousands of Social Media sites which ones matter for business?<br />How to build fans, friends and social relationships<br />Making Social Media Make Money<br />Peek into my Social Media Crystal Ball<br />Quick pointers to make you ‘cool with your kids’<br />
  3. 3.
  4. 4. University of San Francisco Internet Marketing Masters Certificate<br />
  5. 5. Recent MediaWall Street Journal<br />
  6. 6. Recent MediaFOX Business TV<br />
  7. 7. Social Media for Medical Professionals<br />Jay Berkowitz<br />
  8. 8. Focus on 4 Areas<br />Blog<br />
  9. 9. A Blog is a really simple website<br />
  10. 10. Get your own free Blog (website)<br />Blog<br />
  11. 11. Blogging is as easy as sending email<br />Write a title and some copy, click ‘publish’<br />Blog<br />
  12. 12. Point a WordPressBlog to your own Domain<br />Example www.JayBerkowitz.com<br />
  13. 13. Bill Marriot’s Blog<br />
  14. 14. Subscribe to read blogs<br />
  15. 15. Read blogs on your phone (RSS)<br />
  16. 16. Monetize through Google AdSense<br />
  17. 17. Monetize through Affiliate Offers (Amazon)<br />
  18. 18. Facebook founded in a Harvard dorm room (2003)<br />
  19. 19.
  20. 20. Facebook passes Yahoo, now 500 Million Users<br />
  21. 21. Facebook Profile - share as little or as much as YOU want, with WHO you want<br />
  22. 22. Facebook Fan Pages – Important for Business<br />‘likes’ = fans and chance to communicate<br />
  23. 23. S-Commerce<br />
  24. 24. S-Commerce<br />
  25. 25. Facebook Advertising<br />
  26. 26. LinkedIn Answers = Business Networking<br />
  27. 27. YouTube Video with over 5 Million views!<br />http://www.youtube.com/user/mayoclinic#p/a/f/1/RI-l0tK8Ok0<br />
  28. 28. AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!<br />
  29. 29.
  30. 30. Will Hamilton from www.FuzzyYellowBalls.com has built a huge following through YouTube videos <br />
  31. 31. Twitter - 140 Character updates “personalized news feed”<br />
  32. 32. Twitter - Follow people with interesting ‘tweets’<br />Most recent tweet<br />Personal Information<br />Stats<br />Past tweets<br />Other Twitter users this member is following<br />
  33. 33. Twitter – Why it matters<br />+ 1,043% <br />
  34. 34. Twitter – Breaking News<br />
  35. 35. Follow people in your city/town TwitterGrader.com<br />
  36. 36. Follow people in your business WeFollow.com<br />
  37. 37. What is happening right now?www.Search.Twitter.com<br />
  38. 38. The Three E’s of Social Media - Educate<br />
  39. 39. The Three E’s - Entertain<br />
  40. 40. The Three E’s - Engage www.Twitter.com/LeeAase<br />
  41. 41. Does it Work for Business?<br /> @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!<br /> 8:10 AM May 2nd<br />
  42. 42. Does it Work for Business?<br />
  43. 43. Social Media Crystal Ball<br />
  44. 44. Deal of the Day!<br />Groupon Announces $1.35 Billion Valuation Round<br />
  45. 45. Location Based Networking<br />
  46. 46. Podcasts<br />Search ‘Hormone Therapy’ in iTunes<br />
  47. 47. Information Product Marketing<br />www.JeffWalker.com<br />
  48. 48. Social Media – Pick 1 <br /><ul><li>Blog = Easy ‘Websites’
  49. 49. Monetize: AdSense, Affiliate
  50. 50. #3 website
  51. 51. Create your own channel
  52. 52. Fan Pages for Business
  53. 53. Business Connections
  54. 54. 140 character updates
  55. 55. Simple connections & news</li></ul>Blog<br />
  56. 56. Social Media for Medical Professionals<br />  <br />Try 1 thing!<br />Be my friend Twitter.com/JayBerkowitz, LinkedIn, InternetMarketingClub.Org<br />Consulting: Search, Social, Affiliate<br />Speaking Opportunities<br />
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