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Social Media for Medical Professionals
 

Social Media for Medical Professionals

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This presentation highlighted:

• With thousands of Social Media sites which ones matter for business?

• How to build fans, friends and social relationships

• Making Social Media Make Money

• Peek into my Social Media Crystal Ball

• Quick pointers to make you ‘cool’ with your kids

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    Social Media for Medical Professionals Social Media for Medical Professionals Presentation Transcript

    • Social Media for Medical Professionals
      Jay Berkowitz
    • Social Media for Medical Professionals
        
      With thousands of Social Media sites which ones matter for business?
      How to build fans, friends and social relationships
      Making Social Media Make Money
      Peek into my Social Media Crystal Ball
      Quick pointers to make you ‘cool with your kids’
    • University of San Francisco Internet Marketing Masters Certificate
    • Recent MediaWall Street Journal
    • Recent MediaFOX Business TV
    • Social Media for Medical Professionals
      Jay Berkowitz
    • Focus on 4 Areas
      Blog
    • A Blog is a really simple website
    • Get your own free Blog (website)
      Blog
    • Blogging is as easy as sending email
      Write a title and some copy, click ‘publish’
      Blog
    • Point a WordPressBlog to your own Domain
      Example www.JayBerkowitz.com
    • Bill Marriot’s Blog
    • Subscribe to read blogs
    • Read blogs on your phone (RSS)
    • Monetize through Google AdSense
    • Monetize through Affiliate Offers (Amazon)
    • Facebook founded in a Harvard dorm room (2003)
    • Facebook passes Yahoo, now 500 Million Users
    • Facebook Profile - share as little or as much as YOU want, with WHO you want
    • Facebook Fan Pages – Important for Business
      ‘likes’ = fans and chance to communicate
    • S-Commerce
    • S-Commerce
    • Facebook Advertising
    • LinkedIn Answers = Business Networking
    • YouTube Video with over 5 Million views!
      http://www.youtube.com/user/mayoclinic#p/a/f/1/RI-l0tK8Ok0
    • AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
    • Will Hamilton from www.FuzzyYellowBalls.com has built a huge following through YouTube videos
    • Twitter - 140 Character updates “personalized news feed”
    • Twitter - Follow people with interesting ‘tweets’
      Most recent tweet
      Personal Information
      Stats
      Past tweets
      Other Twitter users this member is following
    • Twitter – Why it matters
      + 1,043%
    • Twitter – Breaking News
    • Follow people in your city/town TwitterGrader.com
    • Follow people in your business WeFollow.com
    • What is happening right now?www.Search.Twitter.com
    • The Three E’s of Social Media - Educate
    • The Three E’s - Entertain
    • The Three E’s - Engage www.Twitter.com/LeeAase
    • Does it Work for Business?
      @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
      8:10 AM May 2nd
    • Does it Work for Business?
    • Social Media Crystal Ball
    • Deal of the Day!
      Groupon Announces $1.35 Billion Valuation Round
    • Location Based Networking
    • Podcasts
      Search ‘Hormone Therapy’ in iTunes
    • Information Product Marketing
      www.JeffWalker.com
    • Social Media – Pick 1 
      • Blog = Easy ‘Websites’
      • Monetize: AdSense, Affiliate
      • #3 website
      • Create your own channel
      • Fan Pages for Business
      • Business Connections
      • 140 character updates
      • Simple connections & news
      Blog
    • Social Media for Medical Professionals
        
      Try 1 thing!
      Be my friend Twitter.com/JayBerkowitz, LinkedIn, InternetMarketingClub.Org
      Consulting: Search, Social, Affiliate
      Speaking Opportunities