Social Media for Medical Professionals
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Social Media for Medical Professionals

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• With thousands of Social Media sites which ones matter for business?

• How to build fans, friends and social relationships

• Making Social Media Make Money

• Peek into my Social Media Crystal Ball

• Quick pointers to make you ‘cool’ with your kids

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Social Media for Medical Professionals Social Media for Medical Professionals Presentation Transcript

  • Social Media for Medical Professionals
    Jay Berkowitz
  • Social Media for Medical Professionals
      
    With thousands of Social Media sites which ones matter for business?
    How to build fans, friends and social relationships
    Making Social Media Make Money
    Peek into my Social Media Crystal Ball
    Quick pointers to make you ‘cool with your kids’
  • University of San Francisco Internet Marketing Masters Certificate
  • Recent MediaWall Street Journal
  • Recent MediaFOX Business TV
  • Social Media for Medical Professionals
    Jay Berkowitz
  • Focus on 4 Areas
    Blog
  • A Blog is a really simple website
  • Get your own free Blog (website)
    Blog
  • Blogging is as easy as sending email
    Write a title and some copy, click ‘publish’
    Blog
  • Point a WordPressBlog to your own Domain
    Example www.JayBerkowitz.com
  • Bill Marriot’s Blog
  • Subscribe to read blogs
  • Read blogs on your phone (RSS)
  • Monetize through Google AdSense
  • Monetize through Affiliate Offers (Amazon)
  • Facebook founded in a Harvard dorm room (2003)
  • Facebook passes Yahoo, now 500 Million Users
  • Facebook Profile - share as little or as much as YOU want, with WHO you want
  • Facebook Fan Pages – Important for Business
    ‘likes’ = fans and chance to communicate
  • S-Commerce
  • S-Commerce
  • Facebook Advertising
  • LinkedIn Answers = Business Networking
  • YouTube Video with over 5 Million views!
    http://www.youtube.com/user/mayoclinic#p/a/f/1/RI-l0tK8Ok0
  • AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
  • Will Hamilton from www.FuzzyYellowBalls.com has built a huge following through YouTube videos
  • Twitter - 140 Character updates “personalized news feed”
  • Twitter - Follow people with interesting ‘tweets’
    Most recent tweet
    Personal Information
    Stats
    Past tweets
    Other Twitter users this member is following
  • Twitter – Why it matters
    + 1,043%
  • Twitter – Breaking News
  • Follow people in your city/town TwitterGrader.com
  • Follow people in your business WeFollow.com
  • What is happening right now?www.Search.Twitter.com
  • The Three E’s of Social Media - Educate
  • The Three E’s - Entertain
  • The Three E’s - Engage www.Twitter.com/LeeAase
  • Does it Work for Business?
    @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
    8:10 AM May 2nd
  • Does it Work for Business?
  • Social Media Crystal Ball
  • Deal of the Day!
    Groupon Announces $1.35 Billion Valuation Round
  • Location Based Networking
  • Podcasts
    Search ‘Hormone Therapy’ in iTunes
  • Information Product Marketing
    www.JeffWalker.com
  • Social Media – Pick 1 
    • Blog = Easy ‘Websites’
    • Monetize: AdSense, Affiliate
    • #3 website
    • Create your own channel
    • Fan Pages for Business
    • Business Connections
    • 140 character updates
    • Simple connections & news
    Blog
  • Social Media for Medical Professionals
      
    Try 1 thing!
    Be my friend Twitter.com/JayBerkowitz, LinkedIn, InternetMarketingClub.Org
    Consulting: Search, Social, Affiliate
    Speaking Opportunities