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Make Social Media Make MoneyEthical Strategies for Facebook, YouTube and Beyond<br />Jay Berkowitz<br />
Recent MediaWall Street Journal<br />
Recent MediaFOX TV<br />
U San Fran Internet Masters Certificate<br />
Photo Credit Flickr Kate Raynes-Goldie<br />
Awesome Facebook ‘Fan Page’ from eZineArticles.com<br />
Levi’s using Facebook ‘Like’ Button<br />
Promotes Levi’s products to everyone in Facebook Profile<br />
‘S-Commerce’<br />Best Buy Selling in Facebook<br />
S-Commerce<br />Book Delta tickets in Facebook<br />
Facebook Ads<br />
Facebook FBML Page<br />
Use Google Analytic’s URL Builder to track individual ads, campaign conversions and landing pages<br />
#1  Facebook!<br />Facebook Fan Pages are the new business websites. Got yours? @JayBerkowitz #SMMSF <br />S-Commerce – De...
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/<br />
Commonly used Social Media…<br />
YouTube is the #2 Search Engine<br />
YouTube is the #3 Website (Alexa)<br />
Blendtec blends an iPadProduct Demonstration With a Smile<br />
Gary Vaynerchuk<br />Personal Brand Building<br />
‘Haul’ Videos<br />
Old Spice Twitter<br />Response Videos<br />
‘Blended’ Search shows YouTube Results<br />
To rank on Google …<br />Optimize for YouTube<br />
Choose 2 Keywords (Long/Short Tail)<br />Research Tools: Google AdWords, WordTracker.com, Keyword Discovery<br />
Create your own YouTube Channel<br />Keywords in Title<br />Keywords in Description<br />
Optimize the Video page<br />Keywords in Title<br />Description includes a link<br />Keywords in Description<br />Optimize...
Participate in the YouTube Community & Attract Comments<br />
Link To Your Videos<br />
#2  Video!<br />Only 46% of marketers are doing video, YouTube is the #2 search engine and #3 website! @JayBerkowitz #SMMS...
‘Old School’ <br />Info Product Marketing<br />
New<br />Info Product Marketing<br />
Tony Robbins Learning <br />Info Product Marketing<br />
Jeff Walker is Teaching the Experts Info Product Marketing<br />
#3  Info Product Launches<br />Info Product Launches are the hottest way to Make Social Media Make Money $4 Million in 72 ...
#4 Build your List!<br />
Help People!<br />
Follow people with Common Interests<br />
Location Based Networking<br />
Foursquare ‘Location Based’<br />
My ‘Gold’ Giveaway<br />
Step 1 ‘Engage’<br />
Step 2 Create Free Content<br />
Step 3 Link to Free Content<br />
Step 3 Link to Free Content<br />
Step 3 Link to Free Content<br />A<br />B<br />C<br />
#4  Build Your List!<br />Build Friends by helping people and adding value to online communities @JayBerkowitz #SMMSF<br /...
Making Social Media Make Money<br />Facebook<br />Video!<br />Info Product Launches<br />Build your List!<br />
TenGoldenRules?<br />
What is TenGoldenRules.com? Social Media<br />
What is TenGoldenRules.com? Blogs<br />
What is TenGoldenRules.com?Video<br />
What is TenGoldenRules.com?         Search Engine Marketing<br />
What is TenGoldenRules.com?Landing Pages & Conversion <br />
What is TenGoldenRules.com? Affiliate Program Management<br />
What is TenGoldenRules.com? eNewsletters <br />
What is TenGoldenRules.com?               New Program Launch Strategy<br />
.Org<br />
Ten Golden Rules Internet Marketing Podcast Over 100,000 Downloads<br />
<ul><li>Easy Strategies for getting ranked in Google and the Search Engines
Competitive Analysis Tools
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Making Social Media Make Money Ethical Strategies for Facebook, YouTube and Beyond

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Jay Berkowitz, author and business keynote speaker, presented “Making Social Media Make Money Ethical Strategies for Facebook, YouTube and Beyond,” at the Social Media Marketing & Advertising event in Miami. Mr. Berkowitz explained how to target your audience using social media marketing to improve overall conversion rates.

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Transcript of "Making Social Media Make Money Ethical Strategies for Facebook, YouTube and Beyond"

  1. 1. Make Social Media Make MoneyEthical Strategies for Facebook, YouTube and Beyond<br />Jay Berkowitz<br />
  2. 2. Recent MediaWall Street Journal<br />
  3. 3. Recent MediaFOX TV<br />
  4. 4. U San Fran Internet Masters Certificate<br />
  5. 5.
  6. 6. Photo Credit Flickr Kate Raynes-Goldie<br />
  7. 7. Awesome Facebook ‘Fan Page’ from eZineArticles.com<br />
  8. 8. Levi’s using Facebook ‘Like’ Button<br />
  9. 9. Promotes Levi’s products to everyone in Facebook Profile<br />
  10. 10. ‘S-Commerce’<br />Best Buy Selling in Facebook<br />
  11. 11. S-Commerce<br />Book Delta tickets in Facebook<br />
  12. 12. Facebook Ads<br />
  13. 13. Facebook FBML Page<br />
  14. 14. Use Google Analytic’s URL Builder to track individual ads, campaign conversions and landing pages<br />
  15. 15. #1 Facebook!<br />Facebook Fan Pages are the new business websites. Got yours? @JayBerkowitz #SMMSF <br />S-Commerce – Delta is selling tickets from their Facebook App! @JayBerkowitz #SMMSF<br />
  16. 16. http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/<br />
  17. 17. Commonly used Social Media…<br />
  18. 18. YouTube is the #2 Search Engine<br />
  19. 19. YouTube is the #3 Website (Alexa)<br />
  20. 20. Blendtec blends an iPadProduct Demonstration With a Smile<br />
  21. 21. Gary Vaynerchuk<br />Personal Brand Building<br />
  22. 22. ‘Haul’ Videos<br />
  23. 23. Old Spice Twitter<br />Response Videos<br />
  24. 24. ‘Blended’ Search shows YouTube Results<br />
  25. 25. To rank on Google …<br />Optimize for YouTube<br />
  26. 26. Choose 2 Keywords (Long/Short Tail)<br />Research Tools: Google AdWords, WordTracker.com, Keyword Discovery<br />
  27. 27. Create your own YouTube Channel<br />Keywords in Title<br />Keywords in Description<br />
  28. 28. Optimize the Video page<br />Keywords in Title<br />Description includes a link<br />Keywords in Description<br />Optimize tags<br />
  29. 29. Participate in the YouTube Community & Attract Comments<br />
  30. 30. Link To Your Videos<br />
  31. 31. #2 Video!<br />Only 46% of marketers are doing video, YouTube is the #2 search engine and #3 website! @JayBerkowitz #SMMSF<br />Add video to your marketing program with humor, product demonstration and how-to’s @JayBerkowitz # SMMSF<br />Optimize for Video Search: Create a Channel, Optimize Titles & Descriptions, Participate in Community, Build subscriptions, ratings, favorites, links @JayBerkowitz #SMMSF<br />
  32. 32. ‘Old School’ <br />Info Product Marketing<br />
  33. 33. New<br />Info Product Marketing<br />
  34. 34. Tony Robbins Learning <br />Info Product Marketing<br />
  35. 35. Jeff Walker is Teaching the Experts Info Product Marketing<br />
  36. 36. #3 Info Product Launches<br />Info Product Launches are the hottest way to Make Social Media Make Money $4 Million in 72 Hours! @JayBerkowitz #SMMSF<br />@JeffWalker invented ‘Product Launch Formula’. Free Content, List Build, Relationship, Limited Time Offer, Create Product @JayBerkowitz #SMMSF<br />
  37. 37. #4 Build your List!<br />
  38. 38. Help People!<br />
  39. 39. Follow people with Common Interests<br />
  40. 40. Location Based Networking<br />
  41. 41. Foursquare ‘Location Based’<br />
  42. 42. My ‘Gold’ Giveaway<br />
  43. 43. Step 1 ‘Engage’<br />
  44. 44. Step 2 Create Free Content<br />
  45. 45. Step 3 Link to Free Content<br />
  46. 46. Step 3 Link to Free Content<br />
  47. 47. Step 3 Link to Free Content<br />A<br />B<br />C<br />
  48. 48. #4 Build Your List!<br />Build Friends by helping people and adding value to online communities @JayBerkowitz #SMMSF<br /> Recognize and Interact with ‘friends’ on Blogs and Social Media @JayBerkowitz #SMMSF<br />Ethical Bribes’ such as eBooks and contests are good strategies to build your social media list @JayBerkowitz #SMMSF<br />
  49. 49. Making Social Media Make Money<br />Facebook<br />Video!<br />Info Product Launches<br />Build your List!<br />
  50. 50. TenGoldenRules?<br />
  51. 51. What is TenGoldenRules.com? Social Media<br />
  52. 52. What is TenGoldenRules.com? Blogs<br />
  53. 53. What is TenGoldenRules.com?Video<br />
  54. 54. What is TenGoldenRules.com? Search Engine Marketing<br />
  55. 55. What is TenGoldenRules.com?Landing Pages & Conversion <br />
  56. 56. What is TenGoldenRules.com? Affiliate Program Management<br />
  57. 57. What is TenGoldenRules.com? eNewsletters <br />
  58. 58. What is TenGoldenRules.com? New Program Launch Strategy<br />
  59. 59. .Org<br />
  60. 60. Ten Golden Rules Internet Marketing Podcast Over 100,000 Downloads<br />
  61. 61. <ul><li>Easy Strategies for getting ranked in Google and the Search Engines
  62. 62. Competitive Analysis Tools
  63. 63. How to convert site visitors into leads
  64. 64. The right approach to build an ongoing relationship with site visitors
  65. 65. Strategies to Build and Market your Personal Brand</li></ul>Jay Berkowitz<br />www.TenGoldenRules.com<br />
  66. 66. Making Social Media Make Money<br />Try 1 thing today!<br />Please ‘pay-it-forward’<br />Join the Conversation! <br />Be my friend! Linked In, Twitter @jayberkowitz<br />Speaking Opportunities<br />Consulting, Search, Conversion, Affiliate<br />http://presentations.tengoldenrules.com<br />f/u<br />Q&A<br />Jay Berkowitz www.TenGoldenRules.com 561-620-9121<br />Jay@TenGoldenRules.com<br />

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