Making Social Media Make Money

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Making Social Media Make Money

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Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter! ...

Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter!

- Blogging. Podcasting. Twitter. YouTube. What sites and technologies are most important?
- Business applications to deliver bottom line profitability. - Where are prospects hanging out, which sites are important to them?
- How to build and nurture a personal brand
- How to monetize blogs, podcasts and social networks
- The Britney Spears Strategy
- The Cascading Content Strategy
- My 100% Guarantee for how to succeed in Social Media if you have no extra time

More in: Business , Technology
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  • 1. Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter Jay Berkowitz www.TenGoldenRules.com
  • 2. The Cascading Content Model
  • 3. The Britney Spears Method
  • 4. My 100% ‘no time’ guarantee @JayBerkowitz
  • 5. U San Fran Internet Masters Certificate
  • 6. Recent Media Wall Street Journal
  • 7. Recent Media FOX TV
  • 8. Strategy #1 Make Lots of Friends!
  • 9. Make Lots of Friends!
  • 10. Make Lots of Friends!
  • 11. Make Lots of Friends!
  • 12. Make Lots of Friends!
  • 13. Make Lots of Friends!
  • 14. Help People!
  • 15. Follow people with Common Interests
  • 16. Follow people with Common Interests
  • 17. Recognize and Interact!
  • 18. #1 Make Lots of Friends! • • • • Friends = a network of opportunity Follow those with common interests Help People Recognize and Interact – Blogs, Social
  • 19. “We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
  • 20. 121,734 likes 3,138 comments 33,570 shares
  • 21. 525,164 likes 162,586 “Talking About” PTAT
  • 22. #2 A Picture is worth 1,000 Clicks • Facebook Meme’s • Pinterest/Instagram - Great for designers, retail, recipes video success • Infographics $$$
  • 23. Strategy #3 Content Monetization
  • 24. • Blogs: 77.7 million unique visitors in the US • 77% of active Internet users read blogs • Blogs with 100,000 + unique visitors a month earn an average of $75,000
  • 25. Affiliate Marketing Buy from Amazon Affiliate Banners
  • 26. “That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”
  • 27. “After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”
  • 28. Video Training Course
  • 29. Webinar
  • 30. Book
  • 31. Strategy #3 Content Monetization AdWords / Affiliate / Banner • AdSense • Affiliate Banners and Links • Direct Ad Sales • Pay Per Post/Tweet • Monetize a List
  • 32. http://www.socialmediaexaminer.com/socialmedia-marketing-industry-report-2010/
  • 33. 1,900 Respondents
  • 34. Commonly used Social Media…
  • 35. YouTube is the #2 Search Engine
  • 36. YouTube is the #3 Website (Alexa)
  • 37. #4 Video!
  • 38. How-To Videos http://www.youtube.com/watch?v=LDyvcM0gcVs
  • 39. AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
  • 40. Strategy #4 Video • Huge opportunity gap! • Entertain, engage, consistent • Product Demo, How-tos • Optimize with keywords in channel and video, links, comments, ratings
  • 41. #5 Facebook Advertising Photo Credit Flickr: avlxyz
  • 42. Lucas Herscovici Vice President, Digital Marketing Anheuser-Busch
  • 43. #5 Facebook Advertising Photo Credit Flickr: avlxyz
  • 44. #5 Facebook Advertising Working with Datalogix, Bud Light found that the campaign resulted in a 3.3% sales lift and a 6x ROAS return on advertising spend Photo Credit Flickr: avlxyz
  • 45. Made in America Event Radio vs. Facebook Facebook = 12x more RSVP’s and 4x more attendees Photo Credit Flickr: avlxyz
  • 46. Facebook Advertising
  • 47. Likeographics
  • 48. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
  • 49. #5 Facebook Advertising • “Likeographics” • Use the most engaging content for promoted posts/sponsored video success stories • Need conversion tracking Google Analytics URL Builder $$$
  • 50. #6 Podcasts
  • 51. #6 Podcasts
  • 52. #6 Podcasts
  • 53. Strategy #7 Apps!
  • 54. Strategy #7 App-etizers • Make it easier to use Social • Make it easier to get your content • Make it fun!
  • 55. Strategy #8 Promote your Product or Services
  • 56. Healthy Mouth, Healthy Sex! How your oral health affects your sex life
  • 57. Strategy #8 Promote your Product • Free Content • Stair Stepping • Active Engagement
  • 58. Strategy #9 The Britney Spears Strategy .Org
  • 59. Cascade Content
  • 60. My 100% ‘no time’ guarantee @JayBerkowitz
  • 61. JayBerkowitz.com
  • 62. Making Social Media Make Money 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. • Make Lots of Friends A picture is worth 1,000 clicks! Content Monetization Video! Facebook! Podcasts Apps Promote Your Product Cascade Content! The Britney Spears Strategy 100% No Time Guarantee
  • 63. Making Social Media Make Money • Take the first step – 1 thing tonight! • Be my friend! Linked In, Twitter @jayberkowitz • Ten Golden Rules – 4 S’s Strategy, Search, Social Media, Speaking • f/u • Q&A Jay Berkowitz www.TenGoldenRules.com Jay@TenGoldenRules.com 561-620-9121
  • 64. What is TenGoldenRules?
  • 65. What is TenGoldenRules.com? Social Media
  • 66. What is TenGoldenRules.com? Social Media
  • 67. What is TenGoldenRules.com? Blogs
  • 68. What is TenGoldenRules.com? Video
  • 69. What is TenGoldenRules.com? Search Engine Marketing
  • 70. What is TenGoldenRules.com? Landing Pages & Conversion
  • 71. What is TenGoldenRules.com? Viral Marketing
  • 72. What is TenGoldenRules.com? Affiliate Program Management
  • 73. What is TenGoldenRules.com? eNewsletters
  • 74. What is TenGoldenRules.com? New Program Launch Strategy