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Making Social Media Make Money

Ten Ethical Strategies to Generate Revenue through
Blogs, Podcasts, YouTube, Facebook and ...
The Cascading Content Model
The Britney Spears Method
My 100% ‘no time’ guarantee

@JayBerkowitz
U San Fran Internet Masters Certificate
Recent Media
Wall Street Journal
Recent Media
FOX TV
Strategy #1 Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Help People!
Follow people with Common Interests
Follow people with Common Interests
Recognize and Interact!
#1 Make Lots of Friends!
•
•
•
•

Friends = a network of opportunity
Follow those with common interests
Help People
Recogn...
“We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby Parke...
121,734 likes
3,138 comments
33,570 shares
525,164 likes
162,586 “Talking
About” PTAT
#2 A Picture is worth 1,000 Clicks
• Facebook Meme’s
• Pinterest/Instagram - Great for
designers, retail, recipes
video
su...
Strategy #3 Content Monetization
• Blogs: 77.7 million unique visitors in the US
• 77% of active Internet users read blogs
• Blogs with 100,000 + unique vi...
Affiliate Marketing

Buy from Amazon

Affiliate Banners
“That's an Aweber
lightbox with
Facebook
integration. It
works really well
because the name
of the user is
already filled ...
“After someone opts in,
they receive a series of
auto emails that are
design to build trust,
establish me as the expert
in...
Video Training Course
Webinar
Book
Strategy #3 Content Monetization
AdWords / Affiliate / Banner
• AdSense
• Affiliate Banners and Links
• Direct Ad Sales
• ...
http://www.socialmediaexaminer.com/socialmedia-marketing-industry-report-2010/
1,900 Respondents
Commonly used Social Media…
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
#4 Video!
How-To Videos

http://www.youtube.com/watch?v=LDyvcM0gcVs
AskTheBuilder.com’s Tim
Carter has used
YouTube search results
to drive traffic!
Strategy #4 Video
• Huge opportunity gap!
• Entertain, engage, consistent
• Product Demo, How-tos
• Optimize with keywords...
#5 Facebook Advertising

Photo Credit Flickr: avlxyz
Lucas Herscovici
Vice President,
Digital Marketing
Anheuser-Busch
#5 Facebook Advertising

Photo Credit Flickr: avlxyz
#5 Facebook Advertising
Working with Datalogix,
Bud Light found that the
campaign resulted in a
3.3% sales lift and a 6x
R...
Made in America Event Radio vs. Facebook
Facebook = 12x more RSVP’s and 4x more attendees

Photo Credit Flickr: avlxyz
Facebook Advertising
Likeographics
Same Landing Page For 2 Campaigns.
Google CPA $24.42
Facebook CPA $6.02
#5 Facebook Advertising
• “Likeographics”
• Use the most engaging content
for promoted posts/sponsored
video
success
stori...
#6 Podcasts
#6 Podcasts
#6 Podcasts
Strategy #7 Apps!
Strategy #7 App-etizers
• Make it easier to use Social
• Make it easier to get your
content
• Make it fun!
Strategy #8 Promote your Product or
Services
Healthy Mouth, Healthy Sex!
How your oral health affects your sex life
Strategy #8 Promote your Product
• Free Content
• Stair Stepping
• Active Engagement
Strategy #9 The Britney Spears Strategy
.Org
Cascade Content
My 100% ‘no time’ guarantee

@JayBerkowitz
JayBerkowitz.com
Making Social Media Make Money
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
•

Make Lots of Friends
A picture is worth 1,000 clicks!
Con...
Making Social Media Make Money
• Take the first step – 1 thing tonight!
• Be my friend! Linked In, Twitter
@jayberkowitz
•...
What is TenGoldenRules?
What is TenGoldenRules.com?
Social Media
What is TenGoldenRules.com?
Social Media
What is TenGoldenRules.com?
Blogs
What is TenGoldenRules.com?
Video
What is TenGoldenRules.com?
Search Engine Marketing
What is TenGoldenRules.com?
Landing Pages & Conversion
What is TenGoldenRules.com?
Viral Marketing
What is TenGoldenRules.com?
Affiliate Program Management
What is TenGoldenRules.com?
eNewsletters
What is TenGoldenRules.com?
New Program Launch
Strategy
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
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Making Social Media Make Money

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Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter!

- Blogging. Podcasting. Twitter. YouTube. What sites and technologies are most important?
- Business applications to deliver bottom line profitability. - Where are prospects hanging out, which sites are important to them?
- How to build and nurture a personal brand
- How to monetize blogs, podcasts and social networks
- The Britney Spears Strategy
- The Cascading Content Strategy
- My 100% Guarantee for how to succeed in Social Media if you have no extra time

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Transcript of "Making Social Media Make Money"

  1. 1. Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter Jay Berkowitz www.TenGoldenRules.com
  2. 2. The Cascading Content Model
  3. 3. The Britney Spears Method
  4. 4. My 100% ‘no time’ guarantee @JayBerkowitz
  5. 5. U San Fran Internet Masters Certificate
  6. 6. Recent Media Wall Street Journal
  7. 7. Recent Media FOX TV
  8. 8. Strategy #1 Make Lots of Friends!
  9. 9. Make Lots of Friends!
  10. 10. Make Lots of Friends!
  11. 11. Make Lots of Friends!
  12. 12. Make Lots of Friends!
  13. 13. Make Lots of Friends!
  14. 14. Help People!
  15. 15. Follow people with Common Interests
  16. 16. Follow people with Common Interests
  17. 17. Recognize and Interact!
  18. 18. #1 Make Lots of Friends! • • • • Friends = a network of opportunity Follow those with common interests Help People Recognize and Interact – Blogs, Social
  19. 19. “We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
  20. 20. 121,734 likes 3,138 comments 33,570 shares
  21. 21. 525,164 likes 162,586 “Talking About” PTAT
  22. 22. #2 A Picture is worth 1,000 Clicks • Facebook Meme’s • Pinterest/Instagram - Great for designers, retail, recipes video success • Infographics $$$
  23. 23. Strategy #3 Content Monetization
  24. 24. • Blogs: 77.7 million unique visitors in the US • 77% of active Internet users read blogs • Blogs with 100,000 + unique visitors a month earn an average of $75,000
  25. 25. Affiliate Marketing Buy from Amazon Affiliate Banners
  26. 26. “That's an Aweber lightbox with Facebook integration. It works really well because the name of the user is already filled in.”
  27. 27. “After someone opts in, they receive a series of auto emails that are design to build trust, establish me as the expert in my space, and recommend solution that will solve their problems. Some of the these solutions I created myself, some are affiliate products, and some I don't make any money on but I recommend because they’re good.”
  28. 28. Video Training Course
  29. 29. Webinar
  30. 30. Book
  31. 31. Strategy #3 Content Monetization AdWords / Affiliate / Banner • AdSense • Affiliate Banners and Links • Direct Ad Sales • Pay Per Post/Tweet • Monetize a List
  32. 32. http://www.socialmediaexaminer.com/socialmedia-marketing-industry-report-2010/
  33. 33. 1,900 Respondents
  34. 34. Commonly used Social Media…
  35. 35. YouTube is the #2 Search Engine
  36. 36. YouTube is the #3 Website (Alexa)
  37. 37. #4 Video!
  38. 38. How-To Videos http://www.youtube.com/watch?v=LDyvcM0gcVs
  39. 39. AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
  40. 40. Strategy #4 Video • Huge opportunity gap! • Entertain, engage, consistent • Product Demo, How-tos • Optimize with keywords in channel and video, links, comments, ratings
  41. 41. #5 Facebook Advertising Photo Credit Flickr: avlxyz
  42. 42. Lucas Herscovici Vice President, Digital Marketing Anheuser-Busch
  43. 43. #5 Facebook Advertising Photo Credit Flickr: avlxyz
  44. 44. #5 Facebook Advertising Working with Datalogix, Bud Light found that the campaign resulted in a 3.3% sales lift and a 6x ROAS return on advertising spend Photo Credit Flickr: avlxyz
  45. 45. Made in America Event Radio vs. Facebook Facebook = 12x more RSVP’s and 4x more attendees Photo Credit Flickr: avlxyz
  46. 46. Facebook Advertising
  47. 47. Likeographics
  48. 48. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
  49. 49. #5 Facebook Advertising • “Likeographics” • Use the most engaging content for promoted posts/sponsored video success stories • Need conversion tracking Google Analytics URL Builder $$$
  50. 50. #6 Podcasts
  51. 51. #6 Podcasts
  52. 52. #6 Podcasts
  53. 53. Strategy #7 Apps!
  54. 54. Strategy #7 App-etizers • Make it easier to use Social • Make it easier to get your content • Make it fun!
  55. 55. Strategy #8 Promote your Product or Services
  56. 56. Healthy Mouth, Healthy Sex! How your oral health affects your sex life
  57. 57. Strategy #8 Promote your Product • Free Content • Stair Stepping • Active Engagement
  58. 58. Strategy #9 The Britney Spears Strategy .Org
  59. 59. Cascade Content
  60. 60. My 100% ‘no time’ guarantee @JayBerkowitz
  61. 61. JayBerkowitz.com
  62. 62. Making Social Media Make Money 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. • Make Lots of Friends A picture is worth 1,000 clicks! Content Monetization Video! Facebook! Podcasts Apps Promote Your Product Cascade Content! The Britney Spears Strategy 100% No Time Guarantee
  63. 63. Making Social Media Make Money • Take the first step – 1 thing tonight! • Be my friend! Linked In, Twitter @jayberkowitz • Ten Golden Rules – 4 S’s Strategy, Search, Social Media, Speaking • f/u • Q&A Jay Berkowitz www.TenGoldenRules.com Jay@TenGoldenRules.com 561-620-9121
  64. 64. What is TenGoldenRules?
  65. 65. What is TenGoldenRules.com? Social Media
  66. 66. What is TenGoldenRules.com? Social Media
  67. 67. What is TenGoldenRules.com? Blogs
  68. 68. What is TenGoldenRules.com? Video
  69. 69. What is TenGoldenRules.com? Search Engine Marketing
  70. 70. What is TenGoldenRules.com? Landing Pages & Conversion
  71. 71. What is TenGoldenRules.com? Viral Marketing
  72. 72. What is TenGoldenRules.com? Affiliate Program Management
  73. 73. What is TenGoldenRules.com? eNewsletters
  74. 74. What is TenGoldenRules.com? New Program Launch Strategy
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