Making Money With Social Media Jay Berkowitz

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"Making Social Media Make Money "
This presentation will share Ten Ethical Strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.
Learn how one company generated over $6,000,000 through Twitter, how another company generates millions of dollars selling one product each day through Social Media and how a blender manufacturer increased sales over 700%!
Best practices for YouTube videos, winning Facebook Fan Pages, Location based Networking with FourSquare and GoWalla. What is S-Commerce? How to use WeFollow and TwitterGrader to generate a valuable Social Media Audience. Learn how an individual blogger pulls in over $1,000,000. Discover the Three E's of Social Media. Communities and Facebook Applications and iPhone Applications.

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Making Money With Social Media Jay Berkowitz

  1. 1. Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter Jay Berkowitz www.TenGoldenRules.com 561-620-9121
  2. 2. Making Social Media Make Money Objectives <ul><li>Blogging. Podcasting. Twitter. YouTube. What sites and technologies are important? </li></ul><ul><li>Business applications to deliver bottom line profitability. </li></ul><ul><li>Where are prospects hanging out, which sites are important to them? </li></ul><ul><li>How to build and nurture a personal brand </li></ul><ul><li>How to monetize blogs, podcasts and social networks </li></ul>
  3. 5. Free Networking and Training for Marketers .Org
  4. 6. Recent Media Wall Street Journal
  5. 7. Recent Media FOX TV
  6. 8. Strategy #1 - Make Lots of Friends!
  7. 9. Strategy #1 - Make Lots of Friends!
  8. 10. Help People! (answer questions on LinkedIn Twitter and Facebook)
  9. 11. Follow people with Common Interests WeFollow.com search by topic (tag)
  10. 12. Follow people with Common Interests TwitterGrader.com (find local Twitterers)
  11. 13. <ul><li>Friends = a network of opportunity </li></ul><ul><li>Follow those with common interests </li></ul><ul><li>Help People </li></ul><ul><li>Recognize comments on your Blog/Twitter and Interact </li></ul><ul><li>How do you build friends? </li></ul>#1 Make Lots of Friends!
  12. 14. Strategy #2 S-Commerce
  13. 15. ‘ Sweet Seeds for Haiti campaign Farmville players raised $500k to provide lunches.’ Zynga Chief Executive Mark Pincus Strategy #2 S-Commerce
  14. 16. Strategy #2 FourSquare (GoWalla) What’s Next? Location Based Networking
  15. 17. Strategy #2 S-Commerce <ul><li>Facebook eCommerce </li></ul><ul><li>Farmville Sweet Seeds for Haiti </li></ul><ul><li>FourSquare (GoWalla) </li></ul><ul><li>S-Commerce Examples you can share? </li></ul>
  16. 18. Great Content Strategy #3 - Great Content Geekcast.FM “That Affiliate Thing”
  17. 19. Strategy #3 - Great Content 10 Golden Rules Podcast
  18. 20. Strategy #3 - Great Content ShoeMoney made almost $1,000,000 last year – provide real value not just news
  19. 21. Strategy #3 - Great Content ABestWeb Forum
  20. 22. Great Content Strategy #3 - Great Content can be sold JamesMartell.com
  21. 23. Strategy #3 Great Content <ul><li>Builds Links </li></ul><ul><li>Builds Subscriptions </li></ul><ul><li>Podcasts: That “Affiliate Thing” </li></ul><ul><li>Blogs: ShoeMoney, Zak Johnson, ReveNews </li></ul><ul><li>ABestWeb Forum </li></ul><ul><li>Your favorite content = revenue example? </li></ul>
  22. 24. Strategy #4 Content Monetization Perez Hilton makes over $110,000 per month
  23. 25. Technorati State of the Blogosphere Report <ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 + unique visitors a month earn an average of $75,000 </li></ul><ul><li>Jason Kottke quit his job to blog full-time and asked his readers to become &quot;micropatrons&quot; at a suggested rate of $30. He received $39,900 from 1,450 people </li></ul>
  24. 26. Strategy #4 Content Monetization Google AdSense is the best way to start monetizing a Blog
  25. 27. Strategy #4 Content Monetization Affiliate Banners
  26. 28. Strategy #4 Content Monetization Information Products – sell downloads
  27. 29. Strategy #4 Content Monetization IZEA Pay Per Post – Must Disclose Sponsor
  28. 30. Strategy #4 Content Monetization IZEA Pay Per Tweet – Must Disclose
  29. 31. Strategy #4 Content Monetization GoToMeeting Free 45 day trial “Golden”
  30. 32. Strategy #4 Content Monetization AdWords / Affiliate / Banner <ul><li>AdSense </li></ul><ul><li>Affiliate Banners and Links </li></ul><ul><li>Direct Ad Sales </li></ul><ul><li>Sell Info Products </li></ul><ul><li>Pay Per Post/Tweet </li></ul><ul><li>How do You monetize? </li></ul>
  31. 33. Strategy #5 Micro Selling Woot.com sells 1 product per day
  32. 34. Strategy #5 Micro Selling @DellOutlet has sold over $6,000,000
  33. 35. @MissionPie – sales +20% <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  34. 36. The Three E’s of Social Media - Educate
  35. 37. The Three E’s - Entertain
  36. 38. The Three E’s - Engage www.Twitter.com/Iconic88
  37. 39. Strategy #5 Micro Selling <ul><li>Twitter </li></ul><ul><li>RSS Feeds </li></ul><ul><li>12 Seconds, Qik, Ustream.tv </li></ul><ul><li>The 3 E’s of Social Media, Educate, Entertain, Engage </li></ul>
  38. 42. Strategy #6 Video – Only 41% of your competitors are using Video!
  39. 43. Strategy #6 Video! Gary Vaynerchuk’s WineLibrary.tv
  40. 44. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  41. 45. Best Practices: Product Demo and How-to Videos – Charles Smith Pottery
  42. 46. Strategy #6 Video <ul><li>Huge opportunity gap! </li></ul><ul><li>Entertain, engage, consistent </li></ul><ul><li>Product Demo, How-tos </li></ul>
  43. 47. Strategy #7 Customer Service as the new Marketing
  44. 48. Strategy #7 Customer Service as the new Marketing
  45. 49. Develop a Plan for Monitoring What is being said about the Company, Brand & Executives
  46. 50. Search.Twitter.com – What is being said right now?
  47. 51. Technorati Blog Search
  48. 52. Radian 6 – Social Media Monitor
  49. 53. Strategy #7 Customer Service as the New Marketing <ul><li>Alerts, Search.Twitter, </li></ul><ul><li>Blog Search, Radian 6, Thoora </li></ul><ul><li>“ Be Genuine. Be Transparent. Experiment” @RichardatDell </li></ul>
  50. 54. Strategy #8 App-etizers Facebook Open Architecture leads to traffic
  51. 55. Zygna’s Facebooks Apps over $40 Million
  52. 56. The Pope’s new Facebook App
  53. 57. Over 1 Billion iPhone App Downloads
  54. 58. $1 Million worth of Fart Sounds
  55. 59. Strategy #8 App-etizers <ul><li>Make it easier to use Social </li></ul><ul><li>Make it easier to get your content </li></ul><ul><li>Make it fun! </li></ul>
  56. 60. Strategy #9 - Promote your Product or Services. Free eBook with no email requirement
  57. 61. Shel Holtz and Neville Hobson Social Media and PR Promote your Product or Services – For Immediate Release Podcast
  58. 62. Promote your Product or Services – Author used a free podcast to generate a Book Deal
  59. 63. Free Ten Golden Rules Podcast builds Thought Leadership and Consulting Clients
  60. 64. Strategy #9 Promote your Product <ul><li>Free Content </li></ul><ul><li>Stair Stepping </li></ul><ul><li>Active Engagement </li></ul>
  61. 65. Strategy #10 Create a Community .Org
  62. 66. .org
  63. 67. .org
  64. 68. .org
  65. 69. Strategy #10 Create a Community Threadless community designs and chooses shirts
  66. 70. Strategy #10 Create a Community WebMasterWorld = Paid Search Membership Site
  67. 71. Strategy #10 Create a Community FlyerTalk for Frequent Flyers
  68. 72. Strategy #10 Create a Community <ul><li>Free or Paid </li></ul><ul><li>Find a Niche </li></ul><ul><li>NING </li></ul>
  69. 73. Making Social Media Make Money <ul><li>Make Lots of Friends </li></ul><ul><li>S-Commerce </li></ul><ul><li>Great Content </li></ul><ul><li>Blog Monetization </li></ul><ul><li>Micro Selling </li></ul><ul><li>Video </li></ul><ul><li>Customer Service as New Marketing </li></ul><ul><li>App-etizers </li></ul><ul><li>Promote Your Product </li></ul><ul><li>Create a Community </li></ul>
  70. 74. What is TenGoldenRules?
  71. 75. What is TenGoldenRules.com? Social Media
  72. 76. What is TenGoldenRules.com? Social Media
  73. 77. What is TenGoldenRules.com? Blogs
  74. 78. What is TenGoldenRules.com? Video
  75. 79. What is TenGoldenRules.com? Search Engine Marketing
  76. 80. What is TenGoldenRules.com? Landing Pages & Conversion
  77. 81. What is TenGoldenRules.com? Viral Marketing
  78. 82. What is TenGoldenRules.com? Affiliate Program Management
  79. 83. What is TenGoldenRules.com? eNewsletters
  80. 84. What is TenGoldenRules.com? New Program Launch Strategy
  81. 86. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><ul><ul><ul><li>Join the Conversation! Podcast call 206-888-6606 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Speaking Opportunities </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul></ul></ul></ul></ul><ul><ul><li>http://presentations.tengoldenrules.com </li></ul></ul><ul><li>f/u </li></ul><ul><li>Q&A </li></ul>Making Social Media Make Money Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts YouTube, Facebook and Twitter Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

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