Making great banners and creative

  • 773 views
Uploaded on

How to design banner ads for portals, networks and Facebook.

How to design banner ads for portals, networks and Facebook.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
773
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Making Great Online Banners and Creative! Jay Berkowitz www.TenGoldenRules.com
  • 2. Making Great Online Banners and Creative! Objectives• About internet advertising• How to create Winning Ads and Graphics• The role of images• Best strategies for copy• The Critical CTA• Social Media Banners• The Newest Uses for Banners Jay Berkowitz www.TenGoldenRules.com
  • 3. www.TenGoldenRules.com
  • 4. FOX Business TV
  • 5. Wall Street Journal
  • 6. 200x200 250x250120x600 160x60 300x250 336x280 468x60 728x90
  • 7. http://adwords.google.com/support/aw/bin/static.py?hl=en&page=guide.cs&guide=1308145&topic=1310862&answer=176108&rd=1
  • 8. Step 1 – Do Your Research8
  • 9. Step 1 – Do Your Research9
  • 10. Step 1 – Do Your Research10
  • 11. Step 1 – Do Your ResearchWhat is working in the category, what is new and hot? – What’s working for competitors – What do competitor sites look like – What’s up on Yahoo? MSN – What’s hot on industry portals• What has worked for you in the past?• Whats working on Google/Search?• Any learning from site Analytics?11
  • 12. 2. Consumers read banners left to right and top to bottom.• Logo should go on the left as close to the top as possible• Call to action at the bottom right12
  • 13. 3. Banners must have a call-to-action, or two.• These banners engage the reader in a number of ways• There are 2-3 different calls- to-action• The buttons look like buttons• The radio buttons are standard format• Links look like a link13
  • 14. 4. Bigger is Better.• to 728x90’s replaced 468’s• The bigger the size the better the clicks• 14Design the big sizes first then design the smaller ones
  • 15. 5. A picture is worth a thousand words.16
  • 16. 5. A picture is worth 1,000 words
  • 17. .043% .021% .039%
  • 18. .117% CTR.101% CTR.088% CTR.037% CTR
  • 19. 5. A picture is worth a thousand words.• A great picture engages the viewer, catches his/her eye• The full face should be viewed with no cut off areas• Pretty faces work• Photos should be aspirational. Younger, prettier, thinner than the target (not too pretty or too thin so it seems unobtainable for the target) 22
  • 20. 6. Banners are like billboards.• You must have a bold headline in 3-5 words• Bold text, easy to read• Fast ‘get it’ message• Easy call-to-action• Logo large and clear 23
  • 21. 7. Rich media rocks24
  • 22. 8. Interactivity = productivity 29
  • 23. 30
  • 24. 8. Interactivity = productivity• Interactivity increases Brand Recall 63% more than non interactive Ads• Barnum Sulley Research 2010 31
  • 25. 9. Select colors and images that stand out on the page32
  • 26. 9. Select colors and images that stand out on the page
  • 27. 9. Select colors and images that stand out on the page
  • 28. 10. Use Targeted landing pages
  • 29. 10. Use Targeted landing pages
  • 30. 10. Use Targeted landing pages
  • 31. 10. Use Targeted landing pages38
  • 32. 10. Use Targeted landing pages39
  • 33. Making Great Online Banners and Creative!1. Do your research2. Consumers read banners left to right and top to bottom.2. Banners must have a call-to-action, or two.3. Bigger is Better.4. A picture is worth a thousand words.5. Banners are like billboards.7. Rich media rocks.8. Interactivity = productivity.9. Select colors that stand out on the page.10. A home page IS NOT a landing page. Jay Berkowitz www.TenGoldenRules.com
  • 34. Making Great Online Banners and• Make a list of Creative!10 priorities - your top do 1 thing today!• Please ‘pay-it-forward’ – Be my friend! Linked In, Twitter @jayberkowitz – Speaking Opportunities – TenGoldenRules.com for Consulting, Search, SEO, PPC, Conversi on Strategies, Social Media• Q&A Jay Berkowitz www.TenGoldenRules.com