Agenda• Strategies to use internet marketing for  business and personal branding• The Social Media Masterplan• The Britney...
University of San FranciscoInternet Marketing Masters Certificate
Recent MediaWall Street Journal
Recent Media  FOX TV
Social Networking is „Networking‟
“Strategy for networking events”                         Flickr Photo Credit: Old Shoe Woman
“Goal 2-3 Follow-up Contacts”                    Flickr Photo Credit: Mikecogh
“Listen (first)”                   Flickr Photo Crtedit: litherland
“Collecting Passions”             Flickr Photo Crtedit: acrib
Andrea Nierenberg‟s 28 Things to Learn about People  1.    Name                         17.   Who they refer you to  2.   ...
Get those business cards in your database
Shoeboxed will digitize business cards for you
Are they in LinkedIn? Facebook?
Build Your Social Network   Add Everyone to a database   Listen and help   Follow Up!                     Flickr Photo Cre...
Photo Credit nan palmero Flickr
What is Linked in ?The Six Degrees of Kevin Bacon
Every Fortune 500
Over 7,472,000 ‘Links’
100% Complete Profile
Create a Great Profile        Profile Photo
Create a Great Profile
Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz                   Professional Headline!
Create a Great ProfileUse your ‘Professional Headline’           Professional Headline!
Create a Great Profile      Professional Headline!
Create a Great ProfileGreat Summary with Keywords
Include all Jobs
LinkedIn Groups
LinkedIn Groups
Recommend People
LinkedIn Answers
LinkedInComplete your Profile 100%Groups, recommendationsLinkedIn Answers
Over 500 million active (users who have returned to the site in the last 30 days)
Facebook „Profile‟
Facebook „Fan Page‟
Facebook Advertising is highly targeted!
Facebook Advertising
Demographics and Likeographics
Google CPA = $8.94Facebook CPA $2.70
Facebook!Set up your business ‘fan’ pageUse Facebook ads to target ‘Likes’Offer a valuable incentive
YouTube #3 Alexa Ranked   #2 Search Engine!
Product Demonstration
How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
Search optimize – If you can rank inYouTube Search you can rank in Google
Come to my site for more free videos…
YouTubeYou don’t need to be on cameraOne video per month, channelCome to my site for more free videos
The Three E‟s of Social   Media - Educate
The Three E‟s - Entertain
The Three E‟s - Engagewww.Twitter.com/Iconic88
Cascade Content!
The New Facebook?
Pinterest.com
Live Blog Post from ICABA Event!
„Content Cascade‟ from ICABA Blog
Digital Social Media and Sales Strategies       Do 1 thing tonight!       Pick one media and master it       Develop a reg...
Icaba Digital Social Media and Sales Strategies
Icaba Digital Social Media and Sales Strategies
Icaba Digital Social Media and Sales Strategies
Icaba Digital Social Media and Sales Strategies
Icaba Digital Social Media and Sales Strategies
Icaba Digital Social Media and Sales Strategies
Icaba Digital Social Media and Sales Strategies
Icaba Digital Social Media and Sales Strategies
Upcoming SlideShare
Loading in...5
×

Icaba Digital Social Media and Sales Strategies

723

Published on

Strategies to use internet marketing for business and personal branding, including:
The Social Media Masterplan
The Britney Spears Strategy
The 3 E’s
Cascading Content
The New Facebook?

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
723
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Icaba Digital Social Media and Sales Strategies

  1. 1. Agenda• Strategies to use internet marketing for business and personal branding• The Social Media Masterplan• The Britney Spears Strategy• The 3 E’s• Cascading Content• The New Facebook?
  2. 2. University of San FranciscoInternet Marketing Masters Certificate
  3. 3. Recent MediaWall Street Journal
  4. 4. Recent Media FOX TV
  5. 5. Social Networking is „Networking‟
  6. 6. “Strategy for networking events” Flickr Photo Credit: Old Shoe Woman
  7. 7. “Goal 2-3 Follow-up Contacts” Flickr Photo Credit: Mikecogh
  8. 8. “Listen (first)” Flickr Photo Crtedit: litherland
  9. 9. “Collecting Passions” Flickr Photo Crtedit: acrib
  10. 10. Andrea Nierenberg‟s 28 Things to Learn about People 1. Name 17. Who they refer you to 2. Company 3. Phones-company, home and 18. How you met cell 19. Likes 4. Address 20. Dislikes 5. Birthday 21. Prior Job 6. Hobbies/Interests 22. Anniversary of doing business 7. Favorite foods/restaurants together 8. Vacation interests 23. Professional Organizations 9. Spouse name 24. Assistant’s name 10. Kids 11. Pets 25. Know what ‘motivates’ them 12. Preferred method of 26. Ask for their advice and communication information given 13. College or grad school 27. How you have handled any 14. Special holidays problems that have arisen with 15. Job promotions/moves their account 16. Who you refer to them 28. What they said when you ask them: “Why do you work with me?”
  11. 11. Get those business cards in your database
  12. 12. Shoeboxed will digitize business cards for you
  13. 13. Are they in LinkedIn? Facebook?
  14. 14. Build Your Social Network Add Everyone to a database Listen and help Follow Up! Flickr Photo Credit: Old Shoe Woman
  15. 15. Photo Credit nan palmero Flickr
  16. 16. What is Linked in ?The Six Degrees of Kevin Bacon
  17. 17. Every Fortune 500
  18. 18. Over 7,472,000 ‘Links’
  19. 19. 100% Complete Profile
  20. 20. Create a Great Profile Profile Photo
  21. 21. Create a Great Profile
  22. 22. Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz Professional Headline!
  23. 23. Create a Great ProfileUse your ‘Professional Headline’ Professional Headline!
  24. 24. Create a Great Profile Professional Headline!
  25. 25. Create a Great ProfileGreat Summary with Keywords
  26. 26. Include all Jobs
  27. 27. LinkedIn Groups
  28. 28. LinkedIn Groups
  29. 29. Recommend People
  30. 30. LinkedIn Answers
  31. 31. LinkedInComplete your Profile 100%Groups, recommendationsLinkedIn Answers
  32. 32. Over 500 million active (users who have returned to the site in the last 30 days)
  33. 33. Facebook „Profile‟
  34. 34. Facebook „Fan Page‟
  35. 35. Facebook Advertising is highly targeted!
  36. 36. Facebook Advertising
  37. 37. Demographics and Likeographics
  38. 38. Google CPA = $8.94Facebook CPA $2.70
  39. 39. Facebook!Set up your business ‘fan’ pageUse Facebook ads to target ‘Likes’Offer a valuable incentive
  40. 40. YouTube #3 Alexa Ranked #2 Search Engine!
  41. 41. Product Demonstration
  42. 42. How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
  43. 43. Search optimize – If you can rank inYouTube Search you can rank in Google
  44. 44. Come to my site for more free videos…
  45. 45. YouTubeYou don’t need to be on cameraOne video per month, channelCome to my site for more free videos
  46. 46. The Three E‟s of Social Media - Educate
  47. 47. The Three E‟s - Entertain
  48. 48. The Three E‟s - Engagewww.Twitter.com/Iconic88
  49. 49. Cascade Content!
  50. 50. The New Facebook?
  51. 51. Pinterest.com
  52. 52. Live Blog Post from ICABA Event!
  53. 53. „Content Cascade‟ from ICABA Blog
  54. 54. Digital Social Media and Sales Strategies Do 1 thing tonight! Pick one media and master it Develop a regular content strategy Jay Berkowitz Jay@TenGoldenRules.com 561-620-9121
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×