Icaba Digital Social Media and Sales Strategies

Agenda• Strategies to use internet marketing for business and personal branding• The Social Media Masterplan• The Britney Spears Strategy• The 3 E’s• Cascading Content• The New Facebook?

University of San FranciscoInternet Marketing Masters Certificate

Recent MediaWall Street Journal

Recent Media FOX TV

Social Networking is „Networking‟

“Strategy for networking events” Flickr Photo Credit: Old Shoe Woman

“Goal 2-3 Follow-up Contacts” Flickr Photo Credit: Mikecogh

“Listen (first)” Flickr Photo Crtedit: litherland

“Collecting Passions” Flickr Photo Crtedit: acrib

Andrea Nierenberg‟s 28 Things to Learn about People 1. Name 17. Who they refer you to 2. Company 3. Phones-company, home and 18. How you met cell 19. Likes 4. Address 20. Dislikes 5. Birthday 21. Prior Job 6. Hobbies/Interests 22. Anniversary of doing business 7. Favorite foods/restaurants together 8. Vacation interests 23. Professional Organizations 9. Spouse name 24. Assistant’s name 10. Kids 11. Pets 25. Know what ‘motivates’ them 12. Preferred method of 26. Ask for their advice and communication information given 13. College or grad school 27. How you have handled any 14. Special holidays problems that have arisen with 15. Job promotions/moves their account 16. Who you refer to them 28. What they said when you ask them: “Why do you work with me?”

Get those business cards in your database

Shoeboxed will digitize business cards for you

Are they in LinkedIn? Facebook?

Build Your Social Network Add Everyone to a database Listen and help Follow Up! Flickr Photo Credit: Old Shoe Woman

Photo Credit nan palmero Flickr

What is Linked in ?The Six Degrees of Kevin Bacon

Every Fortune 500

Over 7,472,000 ‘Links’

100% Complete Profile

Create a Great Profile Profile Photo

Create a Great Profile

Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz Professional Headline!

Create a Great ProfileUse your ‘Professional Headline’ Professional Headline!

Create a Great Profile Professional Headline!

Create a Great ProfileGreat Summary with Keywords

Include all Jobs

LinkedIn Groups

Recommend People

LinkedIn Answers

LinkedInComplete your Profile 100%Groups, recommendationsLinkedIn Answers

Over 500 million active (users who have returned to the site in the last 30 days)

Facebook „Profile‟

Facebook „Fan Page‟

Facebook Advertising is highly targeted!

Facebook Advertising

Demographics and Likeographics

Google CPA = $8.94Facebook CPA $2.70

Facebook!Set up your business ‘fan’ pageUse Facebook ads to target ‘Likes’Offer a valuable incentive

YouTube #3 Alexa Ranked #2 Search Engine!

Product Demonstration

How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs

Search optimize – If you can rank inYouTube Search you can rank in Google

Come to my site for more free videos…

YouTubeYou don’t need to be on cameraOne video per month, channelCome to my site for more free videos

The Three E‟s of Social Media - Educate

The Three E‟s - Entertain

The Three E‟s - Engagewww.Twitter.com/Iconic88

Cascade Content!

The New Facebook?

Pinterest.com

Live Blog Post from ICABA Event!

„Content Cascade‟ from ICABA Blog

Digital Social Media and Sales Strategies Do 1 thing tonight! Pick one media and master it Develop a regular content strategy Jay Berkowitz Jay@TenGoldenRules.com 561-620-9121

Icaba Digital Social Media and Sales Strategies

by Jay Berkowitz on Apr 19, 2012

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Icaba Digital Social Media and Sales Strategies Presentation Transcript