Icaba Digital Social Media and Sales Strategies
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Icaba Digital Social Media and Sales Strategies

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Strategies to use internet marketing for business and personal branding, including:...

Strategies to use internet marketing for business and personal branding, including:
The Social Media Masterplan
The Britney Spears Strategy
The 3 E’s
Cascading Content
The New Facebook?

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Icaba Digital Social Media and Sales Strategies Icaba Digital Social Media and Sales Strategies Presentation Transcript

  • Agenda• Strategies to use internet marketing for business and personal branding• The Social Media Masterplan• The Britney Spears Strategy• The 3 E’s• Cascading Content• The New Facebook?
  • University of San FranciscoInternet Marketing Masters Certificate
  • Recent MediaWall Street Journal
  • Recent Media FOX TV
  • Social Networking is „Networking‟
  • “Strategy for networking events” Flickr Photo Credit: Old Shoe Woman
  • “Goal 2-3 Follow-up Contacts” Flickr Photo Credit: Mikecogh
  • “Listen (first)” Flickr Photo Crtedit: litherland
  • “Collecting Passions” Flickr Photo Crtedit: acrib
  • Andrea Nierenberg‟s 28 Things to Learn about People 1. Name 17. Who they refer you to 2. Company 3. Phones-company, home and 18. How you met cell 19. Likes 4. Address 20. Dislikes 5. Birthday 21. Prior Job 6. Hobbies/Interests 22. Anniversary of doing business 7. Favorite foods/restaurants together 8. Vacation interests 23. Professional Organizations 9. Spouse name 24. Assistant’s name 10. Kids 11. Pets 25. Know what ‘motivates’ them 12. Preferred method of 26. Ask for their advice and communication information given 13. College or grad school 27. How you have handled any 14. Special holidays problems that have arisen with 15. Job promotions/moves their account 16. Who you refer to them 28. What they said when you ask them: “Why do you work with me?”
  • Get those business cards in your database
  • Shoeboxed will digitize business cards for you
  • Are they in LinkedIn? Facebook?
  • Build Your Social Network Add Everyone to a database Listen and help Follow Up! Flickr Photo Credit: Old Shoe Woman
  • Photo Credit nan palmero Flickr
  • What is Linked in ?The Six Degrees of Kevin Bacon
  • Every Fortune 500
  • Over 7,472,000 ‘Links’
  • 100% Complete Profile
  • Create a Great Profile Profile Photo
  • Create a Great Profile
  • Create a Great ProfileEdit ‘Public Profile’ Linkedin.com/in/JayBerkowitz Professional Headline!
  • Create a Great ProfileUse your ‘Professional Headline’ Professional Headline!
  • Create a Great Profile Professional Headline!
  • Create a Great ProfileGreat Summary with Keywords
  • Include all Jobs
  • LinkedIn Groups
  • LinkedIn Groups
  • Recommend People
  • LinkedIn Answers
  • LinkedInComplete your Profile 100%Groups, recommendationsLinkedIn Answers
  • Over 500 million active (users who have returned to the site in the last 30 days)
  • Facebook „Profile‟
  • Facebook „Fan Page‟
  • Facebook Advertising is highly targeted!
  • Facebook Advertising
  • Demographics and Likeographics
  • Google CPA = $8.94Facebook CPA $2.70
  • Facebook!Set up your business ‘fan’ pageUse Facebook ads to target ‘Likes’Offer a valuable incentive
  • YouTube #3 Alexa Ranked #2 Search Engine!
  • Product Demonstration
  • How-To Videoshttp://www.youtube.com/watch?v=LDyvcM0gcVs
  • Search optimize – If you can rank inYouTube Search you can rank in Google
  • Come to my site for more free videos…
  • YouTubeYou don’t need to be on cameraOne video per month, channelCome to my site for more free videos
  • The Three E‟s of Social Media - Educate
  • The Three E‟s - Entertain
  • The Three E‟s - Engagewww.Twitter.com/Iconic88
  • Cascade Content!
  • The New Facebook?
  • Pinterest.com
  • Live Blog Post from ICABA Event!
  • „Content Cascade‟ from ICABA Blog
  • Digital Social Media and Sales Strategies Do 1 thing tonight! Pick one media and master it Develop a regular content strategy Jay Berkowitz Jay@TenGoldenRules.com 561-620-9121