HSMAI South Florida West Coast Social Media Panel

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Making Social Media Work in the Travel and Tourism Business

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  • This question should be directed to Jennifer Huber
  • This question should first be directed to Paul Crompton, then the rest of the panel
  • This question should be directed to DAVID Atkins - Then the rest of the panel
  • This question was submitted by DAVID ATKINS
  • This question was submitted from David Atkins – he is the incoming chair of HSMAI – if time permits as an HSMAI courtesy we can include…
  • HSMAI South Florida West Coast Social Media Panel

    1. 1. HSMAI South Florida West Coast Social Media Panel Making Social Media Work in the Travel and Tourism Business
    2. 2. Panel: <ul><li>David Atkins </li></ul><ul><li>Digital Infusion </li></ul><ul><li>Miami </li></ul><ul><li>Jennifer Huber </li></ul><ul><li>Charlotte Harbor Visitors Bureau </li></ul><ul><li>Port Charlotte </li></ul><ul><li>Paul Crompton </li></ul><ul><li>Crompton Creative Advertising </li></ul><ul><li>Fort Myers </li></ul>
    3. 3. Moderator <ul><li>Jay Berkowitz </li></ul><ul><li>TenGoldenRules.com </li></ul><ul><li>Boca Raton </li></ul>
    4. 4. Jay Berkowitz - TenGoldenRules.com <ul><li>Work experience: Coca-Cola, McDonald’s, Sprint, eDiets.com </li></ul><ul><li>Adjunct Professor University of San Francisco Internet Marketing Masters Certificate </li></ul><ul><li>Author, Founder of TenGoldenRules.com and InternetMarketingClub.Org </li></ul>
    5. 5. Jennifer Huber - Charlotte Harbor Visitor and Convention Bureau <ul><li>Top 50 Travel Twitterers to follow </li></ul><ul><li>Freelance travel writer and blogger; www.solotravelgirl.com </li></ul><ul><li>Bradentucky Bombers roller derby league Player </li></ul>
    6. 6. Paul Crompton Crompton Creative Advertising <ul><li>20 years experience working in the Information Technology field </li></ul><ul><li>Business Intelligence (B.I.) expert </li></ul><ul><li>implements Social Media in Advertising </li></ul>
    7. 7. David Atkins - Digital DNA Infusion <ul><li>Founding shareholder at Expedia </li></ul><ul><li>Incoming chair HSMAI – 2010 </li></ul><ul><li>Leader in Social Media usage </li></ul>
    8. 14. 1= “Dark Ages” 10 = “Figured Out”
    9. 15. Top Priorities = ROI, Integration
    10. 16. What are you spending more on?
    11. 17. Spending By Format
    12. 18. How Marketing Executives Measure Effectiveness of Social (Eackh!!!)
    13. 19. Travelers are deciding where to stay, what to do, eat, Car rental online
    14. 20. Social Media – What Matters?
    15. 22. LinkedIn (Facebook) What it is: Networking Online
    16. 23. LinkedIn Business Applications – Find People
    17. 24. Linked in Q from 2010 pres
    18. 25. Business Applications – Facebook Pages
    19. 26. Business Applications – Facebook Pages
    20. 27. You Tube: What it is Steve Chen Chad Hurley January 2005 vids bounce back def types Up May 2005 Dec 2005 launch
    21. 28. YouTube: Why it Matters
    22. 30. <ul><li>YouTube #3 Alexa Ranked, #2 Search Engine! </li></ul>
    23. 31. Best Practices – Product Demo
    24. 33. WordPress/Blogging – What it is?
    25. 34. WordPress/Blogging – What it is?
    26. 35. Gadling.com top Travel Blog on Technorati
    27. 36. RSS Subscription
    28. 41. Twitter – What it is Personalized newsfeed
    29. 42. Twitter - What it is Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
    30. 43. Twitter – Why it matters + 1,043%
    31. 44. Twitter – Why it matters
    32. 45. Twitter – Why it matters
    33. 48. @MissionPie <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
    34. 51. Which Sites? Why they Matter? What to do? <ul><li>Viral = Free Traffic </li></ul><ul><li>Conversion + How To’s </li></ul>
    35. 52. Which Sites? Why they Matter? What to do? <ul><li>Viral = Free Traffic </li></ul><ul><li>Conversion + How To’s </li></ul><ul><li>Networking, Q&A’s </li></ul><ul><li>Facebook Pages for Business </li></ul>
    36. 53. Which Sites? Why they Matter? What to do? <ul><li>Viral = Free Traffic </li></ul><ul><li>Conversion + How To’s </li></ul><ul><li>Networking, Q&A’s </li></ul><ul><li>Facebook Pages for Business </li></ul><ul><li>Easy Websites </li></ul><ul><li>Blogs = Search, Subscriptions </li></ul>
    37. 54. Which Sites? Why they Matter? What to do? <ul><li>Viral = Free Traffic </li></ul><ul><li>Conversion + How To’s </li></ul><ul><li>Networking, Q&A’s </li></ul><ul><li>Facebook Pages for Business </li></ul><ul><li>Easy Websites </li></ul><ul><li>Blogs = Search, Subscriptions </li></ul><ul><li>Custom News Feed = Listen! </li></ul><ul><li>Search.Twitter.com </li></ul>
    38. 55. Question #1 <ul><li>How can tourism businesses get started using Twitter and other Social Media? </li></ul><ul><li>Is your “Tweeting” helping to drive interest in the destination? </li></ul>
    39. 56. Question #2 <ul><li>Once you have signed up for Twitter, Facebook etc. how do you drive traffic to your pages? </li></ul><ul><li>Is this conducive to driving business or just chatter? </li></ul>
    40. 57. Question #3 <ul><li>How are travel marketers using Social Media effectively? Who are they? What are they doing? </li></ul>
    41. 58. Question #4 <ul><li>How is Social Media impacting travel purchase decisions today? What will that look like in 12 months? </li></ul>
    42. 59. Question #5 <ul><li>Can you tell me about the HSMAI Strategy Conference Dec 7th in Las Vegas? </li></ul><ul><li>How much focus will be on Social Media- who will be presenting? Who should attend? </li></ul>

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