HSMAI South Florida West Coast Social Media Panel Making Social Media Work in the Travel and Tourism Business

Panel: David Atkins Digital Infusion Miami Jennifer Huber Charlotte Harbor Visitors Bureau Port Charlotte Paul Crompton Crompton Creative Advertising Fort Myers

David Atkins

Digital Infusion

Miami

Jennifer Huber

Charlotte Harbor Visitors Bureau

Port Charlotte

Paul Crompton

Crompton Creative Advertising

Fort Myers

Moderator Jay Berkowitz TenGoldenRules.com Boca Raton

Jay Berkowitz

TenGoldenRules.com

Boca Raton

Jay Berkowitz - TenGoldenRules.com Work experience: Coca-Cola, McDonald’s, Sprint, eDiets.com Adjunct Professor University of San Francisco Internet Marketing Masters Certificate Author, Founder of TenGoldenRules.com and InternetMarketingClub.Org

Work experience: Coca-Cola, McDonald’s, Sprint, eDiets.com

Adjunct Professor University of San Francisco Internet Marketing Masters Certificate

Author, Founder of TenGoldenRules.com and InternetMarketingClub.Org

Jennifer Huber - Charlotte Harbor Visitor and Convention Bureau Top 50 Travel Twitterers to follow Freelance travel writer and blogger; www.solotravelgirl.com Bradentucky Bombers roller derby league Player

Top 50 Travel Twitterers to follow

Freelance travel writer and blogger; www.solotravelgirl.com

Bradentucky Bombers roller derby league Player

Paul Crompton Crompton Creative Advertising 20 years experience working in the Information Technology field Business Intelligence (B.I.) expert implements Social Media in Advertising

20 years experience working in the Information Technology field

Business Intelligence (B.I.) expert

implements Social Media in Advertising

David Atkins - Digital DNA Infusion Founding shareholder at Expedia Incoming chair HSMAI – 2010 Leader in Social Media usage

Founding shareholder at Expedia

Incoming chair HSMAI – 2010

Leader in Social Media usage

1= “Dark Ages” 10 = “Figured Out”

Top Priorities = ROI, Integration

What are you spending more on?

Spending By Format

How Marketing Executives Measure Effectiveness of Social (Eackh!!!)

Travelers are deciding where to stay, what to do, eat, Car rental online

Social Media – What Matters?

LinkedIn (Facebook) What it is: Networking Online

LinkedIn Business Applications – Find People

Linked in Q from 2010 pres

Business Applications – Facebook Pages

Business Applications – Facebook Pages

You Tube: What it is Steve Chen Chad Hurley January 2005 vids bounce back def types Up May 2005 Dec 2005 launch

YouTube: Why it Matters

YouTube #3 Alexa Ranked, #2 Search Engine!

YouTube #3 Alexa Ranked, #2 Search Engine!

Best Practices – Product Demo

WordPress/Blogging – What it is?

WordPress/Blogging – What it is?

Gadling.com top Travel Blog on Technorati

RSS Subscription

Twitter – What it is Personalized newsfeed

Twitter - What it is Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet

Twitter – Why it matters + 1,043%

Twitter – Why it matters

Twitter – Why it matters

@MissionPie @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! 8:10 AM May 2nd

@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!

8:10 AM May 2nd

Which Sites? Why they Matter? What to do? Viral = Free Traffic Conversion + How To’s

Viral = Free Traffic

Conversion + How To’s

Which Sites? Why they Matter? What to do? Viral = Free Traffic Conversion + How To’s Networking, Q&A’s Facebook Pages for Business

Viral = Free Traffic

Conversion + How To’s

Networking, Q&A’s

Facebook Pages for Business

Which Sites? Why they Matter? What to do? Viral = Free Traffic Conversion + How To’s Networking, Q&A’s Facebook Pages for Business Easy Websites Blogs = Search, Subscriptions

Viral = Free Traffic

Conversion + How To’s

Networking, Q&A’s

Facebook Pages for Business

Easy Websites

Blogs = Search, Subscriptions

Which Sites? Why they Matter? What to do? Viral = Free Traffic Conversion + How To’s Networking, Q&A’s Facebook Pages for Business Easy Websites Blogs = Search, Subscriptions Custom News Feed = Listen! Search.Twitter.com

Viral = Free Traffic

Conversion + How To’s

Networking, Q&A’s

Facebook Pages for Business

Easy Websites

Blogs = Search, Subscriptions

Custom News Feed = Listen!

Search.Twitter.com

Question #1 How can tourism businesses get started using Twitter and other Social Media? Is your “Tweeting” helping to drive interest in the destination?

How can tourism businesses get started using Twitter and other Social Media?

Is your “Tweeting” helping to drive interest in the destination?

Question #2 Once you have signed up for Twitter, Facebook etc. how do you drive traffic to your pages? Is this conducive to driving business or just chatter?

Once you have signed up for Twitter, Facebook etc. how do you drive traffic to your pages?

Is this conducive to driving business or just chatter?

Question #3 How are travel marketers using Social Media effectively? Who are they? What are they doing?

How are travel marketers using Social Media effectively? Who are they? What are they doing?

Question #4 How is Social Media impacting travel purchase decisions today? What will that look like in 12 months?

How is Social Media impacting travel purchase decisions today? What will that look like in 12 months?

Question #5 Can you tell me about the HSMAI Strategy Conference Dec 7th in Las Vegas? How much focus will be on Social Media- who will be presenting? Who should attend?

Can you tell me about the HSMAI Strategy Conference Dec 7th in Las Vegas?

How much focus will be on Social Media- who will be presenting? Who should attend?