How to turn FANS into Customers:  Making Money with Social Media  Jay Berkowitz   www.TenGoldenRules.com Ten Ethical Strat...
Recent Media Wall Street Journal
Recent Media Business Journal
Recent Media FOX TV
 
Free Networking Community and Webinars www.internetMarketingClub.org
How to turn FANS into Customers:  Making Money with Social Media  Jay Berkowitz   www.TenGoldenRules.com Ten Ethical Strat...
Strategy#1  Make Lots of Friends!
Great Networkers Help Others
Follow people with Common Interests
Follow people with Common Interests
Recognize and Interact!
 
<ul><li>Friends = a network of opportunity </li></ul><ul><li>Follow those with common interests </li></ul><ul><li>Help Peo...
Strategy #2  S-Commerce
Strategy #2  S-Commerce
Sweet Seeds for Haiti campaign Farmville players raised $500k to provide lunches Zynga chief executive Mark Pincus  Strate...
Recent round of funding = 1.2 Billion Valuation
Location Based Networking  Foursquare
Strategy #2  S-Commerce <ul><li>Facebook eCommerce </li></ul><ul><ul><li>Delta, Best Buy </li></ul></ul><ul><li>App Sales ...
Strategy #3  -  Great Content
Strategy #3  -  Great Content  10 Golden Rules Podcast
Great Content Strategy #3  -  Great Content Geekcast.FM “Affiliate Thing”
Strategy #3  - Great Content HubSpot Video Podcast on iTunes
Strategy #3  -  Great Content Seth Godin’s Blog
Strategy #3  -  Great Content Mashable
Strategy #3  -  Great Content Influential Marketing Blog
Strategy #3 Great Content <ul><li>Builds Links </li></ul><ul><li>Builds Subscriptions </li></ul><ul><li>Podcasts: Affiliat...
Mario Armando Lavandeira, Jr. was an out of work actor today his blog generates over $100,000 per month
<ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>77% of active Internet users read blogs  </li></ul...
Split Revenue with Google AdSense
Affiliate Marketing Amazon, ShareASale, CJ.com Buy from Amazon
$5 - $2500
 
FuzzyYellowBalls Free Videos >> Build Opt-in List
FuzzyYellowBalls Sell Training Product
Strategy #4 Content Monetization AdWords / Affiliate / Banner <ul><li>AdSense  </li></ul><ul><li>Affiliate Banners and Lin...
Strategy #5 Daily Deals
 
Groupon $1 Billion Valuation in 7 Months
 
@MissionPie <ul><li>@MissionPie   Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have S...
 
 
Strategy #5 Daily Deals <ul><li>Daily Deals are Hot!  </li></ul><ul><li>Woot.com sold for $140 Million </li></ul><ul><li>G...
 
Only 41% are using Video!
#6  Video!
AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
Strategy #6 Video <ul><li>Huge opportunity gap! </li></ul><ul><li>Entertain, engage, consistent </li></ul><ul><li>Product ...
Customer Service as the New Marketing
Frank Eliason
Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
Search.Twitter.com
Radian 6 = Track your Social Mentions
Strategy #8 Promote your Product or Services
Shel Holtz and Neville Hobson Social Media and PR Promote your Product or Services
 
 
 
Ten Golden Rules blog, podcast, speaking, book promote Consulting
Strategy #8 Promote your Product  <ul><li>Free Content </li></ul><ul><li>Stair Stepping </li></ul><ul><li>Active Engagemen...
Strategy #9 Create a Community .Org
 
 
Strategy #9 Create a Community
Strategy #9 Create a Community <ul><li>Free or Paid </li></ul><ul><li>Find a Niche </li></ul><ul><li>NING, MemberGate  </l...
Getting it all done Wordpress Blog >>>  JayBerkowitz.com
‘ Cascade’ content to Twitter
‘ Cascade’ content to Facebook
‘ Cascade’ content to LinkedIn
Cascade Content!
The Britney Spears Method Team members contribute…
How to turn FANS into Customers:  Making Money with Social Media <ul><li>Make Lots of Friends </li></ul><ul><li>S-Commerce...
<ul><li>Take the first step – 1 thing today! </li></ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul><u...
What is TenGoldenRules?
What is TenGoldenRules.com?  Social Media
What is TenGoldenRules.com?  Social Media
What is TenGoldenRules.com?  Blogs
What is TenGoldenRules.com? Video
What is TenGoldenRules.com?  Search Engine Marketing
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com?  Affiliate Program Management
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com?  New Program Launch Strategy
Upcoming SlideShare
Loading in...5
×

How to Turn FANS into Customers: Making Money with Social Media

1,207

Published on

Jay Berkowitz of TenGoldenRules.com explains how to make money with social media by converting fans into customers.

Learn ten ethical strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.

About the Presenter Jay Berkowitz
Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience. Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an instructor and content developer with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX Business TV.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,207
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
28
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

How to Turn FANS into Customers: Making Money with Social Media

  1. 1. How to turn FANS into Customers: Making Money with Social Media Jay Berkowitz www.TenGoldenRules.com Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter
  2. 2. Recent Media Wall Street Journal
  3. 3. Recent Media Business Journal
  4. 4. Recent Media FOX TV
  5. 6. Free Networking Community and Webinars www.internetMarketingClub.org
  6. 7. How to turn FANS into Customers: Making Money with Social Media Jay Berkowitz www.TenGoldenRules.com Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter
  7. 8. Strategy#1 Make Lots of Friends!
  8. 9. Great Networkers Help Others
  9. 10. Follow people with Common Interests
  10. 11. Follow people with Common Interests
  11. 12. Recognize and Interact!
  12. 14. <ul><li>Friends = a network of opportunity </li></ul><ul><li>Follow those with common interests </li></ul><ul><li>Help People </li></ul><ul><li>Recognize and Interact – Blogs, Social </li></ul>#1 Make Lots of Friends!
  13. 15. Strategy #2 S-Commerce
  14. 16. Strategy #2 S-Commerce
  15. 17. Sweet Seeds for Haiti campaign Farmville players raised $500k to provide lunches Zynga chief executive Mark Pincus Strategy #2 S-Commerce
  16. 18. Recent round of funding = 1.2 Billion Valuation
  17. 19. Location Based Networking Foursquare
  18. 20. Strategy #2 S-Commerce <ul><li>Facebook eCommerce </li></ul><ul><ul><li>Delta, Best Buy </li></ul></ul><ul><li>App Sales </li></ul><ul><li>Farmville Sweet Seeds for Haiti </li></ul><ul><li>FourSquare </li></ul>
  19. 21. Strategy #3 - Great Content
  20. 22. Strategy #3 - Great Content 10 Golden Rules Podcast
  21. 23. Great Content Strategy #3 - Great Content Geekcast.FM “Affiliate Thing”
  22. 24. Strategy #3 - Great Content HubSpot Video Podcast on iTunes
  23. 25. Strategy #3 - Great Content Seth Godin’s Blog
  24. 26. Strategy #3 - Great Content Mashable
  25. 27. Strategy #3 - Great Content Influential Marketing Blog
  26. 28. Strategy #3 Great Content <ul><li>Builds Links </li></ul><ul><li>Builds Subscriptions </li></ul><ul><li>Podcasts: Affiliate Thing, HubSpot </li></ul><ul><li>Blogs: Seth Godin, Influential Marketing </li></ul>
  27. 29. Mario Armando Lavandeira, Jr. was an out of work actor today his blog generates over $100,000 per month
  28. 30. <ul><li>Blogs: 77.7 million unique visitors in the US </li></ul><ul><li>77% of active Internet users read blogs </li></ul><ul><li>Blogs with 100,000 + unique visitors a month earn an average of $75,000 </li></ul>
  29. 31. Split Revenue with Google AdSense
  30. 32. Affiliate Marketing Amazon, ShareASale, CJ.com Buy from Amazon
  31. 33. $5 - $2500
  32. 35. FuzzyYellowBalls Free Videos >> Build Opt-in List
  33. 36. FuzzyYellowBalls Sell Training Product
  34. 37. Strategy #4 Content Monetization AdWords / Affiliate / Banner <ul><li>AdSense </li></ul><ul><li>Affiliate Banners and Links </li></ul><ul><li>Direct Ad Sales </li></ul><ul><li>Pay Per Post/Tweet </li></ul><ul><li>Sell ‘Info’ Products </li></ul>
  35. 38. Strategy #5 Daily Deals
  36. 40. Groupon $1 Billion Valuation in 7 Months
  37. 42. @MissionPie <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  38. 45. Strategy #5 Daily Deals <ul><li>Daily Deals are Hot! </li></ul><ul><li>Woot.com sold for $140 Million </li></ul><ul><li>Groupon fastest to $1 Billion </li></ul><ul><li>Deals go viral to ‘tip’ </li></ul>
  39. 47. Only 41% are using Video!
  40. 48. #6 Video!
  41. 49. AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
  42. 50. Strategy #6 Video <ul><li>Huge opportunity gap! </li></ul><ul><li>Entertain, engage, consistent </li></ul><ul><li>Product Demo, How-tos </li></ul><ul><li>Optimize for Video Search with keywords in channel and video, links, comments, ratings </li></ul>
  43. 51. Customer Service as the New Marketing
  44. 52. Frank Eliason
  45. 53. Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
  46. 54. Search.Twitter.com
  47. 55. Radian 6 = Track your Social Mentions
  48. 56. Strategy #8 Promote your Product or Services
  49. 57. Shel Holtz and Neville Hobson Social Media and PR Promote your Product or Services
  50. 61. Ten Golden Rules blog, podcast, speaking, book promote Consulting
  51. 62. Strategy #8 Promote your Product <ul><li>Free Content </li></ul><ul><li>Stair Stepping </li></ul><ul><li>Active Engagement </li></ul>
  52. 63. Strategy #9 Create a Community .Org
  53. 66. Strategy #9 Create a Community
  54. 67. Strategy #9 Create a Community <ul><li>Free or Paid </li></ul><ul><li>Find a Niche </li></ul><ul><li>NING, MemberGate </li></ul>
  55. 68. Getting it all done Wordpress Blog >>> JayBerkowitz.com
  56. 69. ‘ Cascade’ content to Twitter
  57. 70. ‘ Cascade’ content to Facebook
  58. 71. ‘ Cascade’ content to LinkedIn
  59. 72. Cascade Content!
  60. 73. The Britney Spears Method Team members contribute…
  61. 74. How to turn FANS into Customers: Making Money with Social Media <ul><li>Make Lots of Friends </li></ul><ul><li>S-Commerce </li></ul><ul><li>Great Content </li></ul><ul><li>Blog Monetization </li></ul><ul><li>Daily Deals </li></ul><ul><li>Video! </li></ul><ul><li>Customer Service as New Marketing </li></ul><ul><li>Promote Your Product </li></ul><ul><li>Cascading Content </li></ul><ul><li>Getting it all done! </li></ul>
  62. 75. <ul><li>Take the first step – 1 thing today! </li></ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul><ul><li>www.InternetMarketingClub.org </li></ul><ul><li>Speaking Opportunities </li></ul><ul><li>Consulting, Search, Social Media = www.TenGoldenRules.com </li></ul>How to turn FANS into Customers: Making Money with Social Media Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
  63. 76. What is TenGoldenRules?
  64. 77. What is TenGoldenRules.com? Social Media
  65. 78. What is TenGoldenRules.com? Social Media
  66. 79. What is TenGoldenRules.com? Blogs
  67. 80. What is TenGoldenRules.com? Video
  68. 81. What is TenGoldenRules.com? Search Engine Marketing
  69. 82. What is TenGoldenRules.com? Landing Pages & Conversion
  70. 83. What is TenGoldenRules.com? Viral Marketing
  71. 84. What is TenGoldenRules.com? Affiliate Program Management
  72. 85. What is TenGoldenRules.com? eNewsletters
  73. 86. What is TenGoldenRules.com? New Program Launch Strategy
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×