How to Turn FANS into Customers: Making Money with Social Media
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How to Turn FANS into Customers: Making Money with Social Media

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Jay Berkowitz of TenGoldenRules.com explains how to make money with social media by converting fans into customers....

Jay Berkowitz of TenGoldenRules.com explains how to make money with social media by converting fans into customers.

Learn ten ethical strategies to generate revenue through blogs, podcasts, YouTube, Facebook and Twitter.

About the Presenter Jay Berkowitz
Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience. Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.

Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an instructor and content developer with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX Business TV.

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    How to Turn FANS into Customers: Making Money with Social Media How to Turn FANS into Customers: Making Money with Social Media Presentation Transcript

    • How to turn FANS into Customers: Making Money with Social Media Jay Berkowitz www.TenGoldenRules.com Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter
    • Recent Media Wall Street Journal
    • Recent Media Business Journal
    • Recent Media FOX TV
    •  
    • Free Networking Community and Webinars www.internetMarketingClub.org
    • How to turn FANS into Customers: Making Money with Social Media Jay Berkowitz www.TenGoldenRules.com Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter
    • Strategy#1 Make Lots of Friends!
    • Great Networkers Help Others
    • Follow people with Common Interests
    • Follow people with Common Interests
    • Recognize and Interact!
    •  
      • Friends = a network of opportunity
      • Follow those with common interests
      • Help People
      • Recognize and Interact – Blogs, Social
      #1 Make Lots of Friends!
    • Strategy #2 S-Commerce
    • Strategy #2 S-Commerce
    • Sweet Seeds for Haiti campaign Farmville players raised $500k to provide lunches Zynga chief executive Mark Pincus Strategy #2 S-Commerce
    • Recent round of funding = 1.2 Billion Valuation
    • Location Based Networking Foursquare
    • Strategy #2 S-Commerce
      • Facebook eCommerce
        • Delta, Best Buy
      • App Sales
      • Farmville Sweet Seeds for Haiti
      • FourSquare
    • Strategy #3 - Great Content
    • Strategy #3 - Great Content 10 Golden Rules Podcast
    • Great Content Strategy #3 - Great Content Geekcast.FM “Affiliate Thing”
    • Strategy #3 - Great Content HubSpot Video Podcast on iTunes
    • Strategy #3 - Great Content Seth Godin’s Blog
    • Strategy #3 - Great Content Mashable
    • Strategy #3 - Great Content Influential Marketing Blog
    • Strategy #3 Great Content
      • Builds Links
      • Builds Subscriptions
      • Podcasts: Affiliate Thing, HubSpot
      • Blogs: Seth Godin, Influential Marketing
    • Mario Armando Lavandeira, Jr. was an out of work actor today his blog generates over $100,000 per month
      • Blogs: 77.7 million unique visitors in the US
      • 77% of active Internet users read blogs
      • Blogs with 100,000 + unique visitors a month earn an average of $75,000
    • Split Revenue with Google AdSense
    • Affiliate Marketing Amazon, ShareASale, CJ.com Buy from Amazon
    • $5 - $2500
    •  
    • FuzzyYellowBalls Free Videos >> Build Opt-in List
    • FuzzyYellowBalls Sell Training Product
    • Strategy #4 Content Monetization AdWords / Affiliate / Banner
      • AdSense
      • Affiliate Banners and Links
      • Direct Ad Sales
      • Pay Per Post/Tweet
      • Sell ‘Info’ Products
    • Strategy #5 Daily Deals
    •  
    • Groupon $1 Billion Valuation in 7 Months
    •  
    • @MissionPie
      • @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
      • 8:10 AM May 2nd
    •  
    •  
    • Strategy #5 Daily Deals
      • Daily Deals are Hot!
      • Woot.com sold for $140 Million
      • Groupon fastest to $1 Billion
      • Deals go viral to ‘tip’
    •  
    • Only 41% are using Video!
    • #6 Video!
    • AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
    • Strategy #6 Video
      • Huge opportunity gap!
      • Entertain, engage, consistent
      • Product Demo, How-tos
      • Optimize for Video Search with keywords in channel and video, links, comments, ratings
    • Customer Service as the New Marketing
    • Frank Eliason
    • Develop a Plan for Monitoring What is Being Said about the Company, Brand, Executives
    • Search.Twitter.com
    • Radian 6 = Track your Social Mentions
    • Strategy #8 Promote your Product or Services
    • Shel Holtz and Neville Hobson Social Media and PR Promote your Product or Services
    •  
    •  
    •  
    • Ten Golden Rules blog, podcast, speaking, book promote Consulting
    • Strategy #8 Promote your Product
      • Free Content
      • Stair Stepping
      • Active Engagement
    • Strategy #9 Create a Community .Org
    •  
    •  
    • Strategy #9 Create a Community
    • Strategy #9 Create a Community
      • Free or Paid
      • Find a Niche
      • NING, MemberGate
    • Getting it all done Wordpress Blog >>> JayBerkowitz.com
    • ‘ Cascade’ content to Twitter
    • ‘ Cascade’ content to Facebook
    • ‘ Cascade’ content to LinkedIn
    • Cascade Content!
    • The Britney Spears Method Team members contribute…
    • How to turn FANS into Customers: Making Money with Social Media
      • Make Lots of Friends
      • S-Commerce
      • Great Content
      • Blog Monetization
      • Daily Deals
      • Video!
      • Customer Service as New Marketing
      • Promote Your Product
      • Cascading Content
      • Getting it all done!
      • Take the first step – 1 thing today!
      • Be my friend! Linked In, Twitter @jayberkowitz
      • www.InternetMarketingClub.org
      • Speaking Opportunities
      • Consulting, Search, Social Media = www.TenGoldenRules.com
      How to turn FANS into Customers: Making Money with Social Media Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]
    • What is TenGoldenRules?
    • What is TenGoldenRules.com? Social Media
    • What is TenGoldenRules.com? Social Media
    • What is TenGoldenRules.com? Blogs
    • What is TenGoldenRules.com? Video
    • What is TenGoldenRules.com? Search Engine Marketing
    • What is TenGoldenRules.com? Landing Pages & Conversion
    • What is TenGoldenRules.com? Viral Marketing
    • What is TenGoldenRules.com? Affiliate Program Management
    • What is TenGoldenRules.com? eNewsletters
    • What is TenGoldenRules.com? New Program Launch Strategy