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Google Plus, Google+, Ten Things You need to Know About Google Plus

Google Plus, Google+, Ten Things You need to Know About Google Plus

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  • 1. Ten Things You Need to Know About Jay Berkowitz
  • 2. Google Plus „Lingo‟ Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service, operated by Google Inc.“Google Plus” “G plus” “Plus one”
  • 3. Rapid Adoption!Launch June 28 – Ten Million active July 14 10 Million July 14 Google + launches June 28
  • 4. 800 million40 Million Oct. 13, 2011 ‘Active’ 100 million ‘Active’ Oct. 13, 40 Million ‘signed up’
  • 5. “Orange is the new pink” Elle, Legally Blond
  • 6. Social Signals…are the new linksGoogle is using Likes, Tweets and +1‟s in Search
  • 7. New York TimesGoogle Plus for Business Page
  • 8. Google+Google Plus for Business Page
  • 9. Plus pages are very simple…
  • 10. Plus advises - connect your Web Page to your Google Plus Business Page
  • 11. First Mover Advantage - Create your Plus page and let the local & industry media know…
  • 12. “Direct Connect”Type + and the first few letters…
  • 13. First Mover Advantage (part 2)Own your letters before other sites…
  • 14. „Circle‟ a company (follow)
  • 15. The Muppets held one of the first Google Plus „Hangouts‟
  • 16. Engage with early adopters, we‟re all looking for interaction
  • 17. Create How-to‟s for a content marketing opportunity
  • 18. How do I do it all?
  • 19. Cascade Content! Create great content: articles, press releases, eBooks, Free Reports
  • 20. Cascade Content! Summarize the article in 2 blogs and link to the article on your site. Write a headline and post it with a link on Facebook, Twitte r, Google+ and LinkedIn
  • 21. Cascade Content!You can also create a And, repurpose the YouTube video, a article as a Press SlideShare Release and syndicate presentation, and a through site like podcast
  • 22. n Things You Need to Know About – Social Signals are the new links. Add the Like button, tweet and +1 to your site – Create your Plus page for first mover advantage, link to your site – Add important people to circles – Create how-to content about Plus – Cascade Content Jay Berkowitz
  • 23. n Things You Need to Know About • –Book, Blog, Podcast, Search and Social Agency • • Jay Berkowitz
  • 24. ResourcesHubspot eBook ‘about’ page:’s ‘how-to’: Post Article:’s Google Plus page: