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Google+ Pubcon Presentation



Google Plus, Google+, Ten Things You need to Know About Google Plus

Google Plus, Google+, Ten Things You need to Know About Google Plus



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    Google+ Pubcon Presentation Google+ Pubcon Presentation Presentation Transcript

    • Ten Things You Need to Know About Jay Berkowitz
    • Google Plus „Lingo‟ Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service, operated by Google Inc.“Google Plus” “G plus” “Plus one”
    • Rapid Adoption!Launch June 28 – Ten Million active July 14 10 Million July 14 Google + launches June 28
    • 800 million40 Million Oct. 13, 2011 ‘Active’ 100 million ‘Active’ Oct. 13, 40 Million ‘signed up’
    • “Orange is the new pink” Elle, Legally Blond
    • Social Signals…are the new linksGoogle is using Likes, Tweets and +1‟s in Search
    • New York TimesGoogle Plus for Business Page
    • Google+Google Plus for Business Page
    • Plus pages are very simple…
    • Plus advises - connect your Web Page to your Google Plus Business Page
    • First Mover Advantage - Create your Plus page and let the local & industry media know…
    • “Direct Connect”Type + and the first few letters…
    • First Mover Advantage (part 2)Own your letters before other sites…
    • „Circle‟ a company (follow)
    • The Muppets held one of the first Google Plus „Hangouts‟
    • Engage with early adopters, we‟re all looking for interaction
    • Create How-to‟s for a content marketing opportunity
    • How do I do it all?
    • Cascade Content! Create great content: articles, press releases, eBooks, Free Reports
    • Cascade Content! Summarize the article in 2 blogs and link to the article on your site. Write a headline and post it with a link on Facebook, Twitte r, Google+ and LinkedIn
    • Cascade Content!You can also create a And, repurpose the YouTube video, a article as a Press SlideShare Release and syndicate presentation, and a through site like podcast
    • n Things You Need to Know About – Social Signals are the new links. Add the Like button, tweet and +1 to your site – Create your Plus page for first mover advantage, link to your site – Add important people to circles – Create how-to content about Plus – Cascade Content Jay Berkowitz
    • n Things You Need to Know About • –Book, Blog, Podcast, Search and Social Agency • • Jay Berkowitz
    • ResourcesHubspot eBook ‘about’ page:’s ‘how-to’: Post Article:’s Google Plus page: