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Google Plus, Google+, Ten Things You need to Know About Google Plus

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    Google+ Pubcon Presentation Google+ Pubcon Presentation Presentation Transcript

    • Ten Things You Need to Know About Jay Berkowitz TenGoldenRules.com
    • Google Plus „Lingo‟ Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service, operated by Google Inc.“Google Plus” “G plus” “Plus one”
    • Rapid Adoption!Launch June 28 – Ten Million active July 14 10 Million July 14 Google + launches June 28
    • 800 million40 Million Oct. 13, 2011 ‘Active’ 100 million ‘Active’ Oct. 13, 40 Million ‘signed up’
    • “Orange is the new pink” Elle, Legally Blond
    • Social Signals…are the new linksGoogle is using Likes, Tweets and +1‟s in Search
    • New York TimesGoogle Plus for Business Page
    • Google+Google Plus for Business Page
    • Plus pages are very simple…
    • Plus advises - connect your Web Page to your Google Plus Business Page
    • First Mover Advantage - Create your Plus page and let the local & industry media know…
    • “Direct Connect”Type + and the first few letters…
    • First Mover Advantage (part 2)Own your letters before other sites…
    • „Circle‟ a company (follow)
    • The Muppets held one of the first Google Plus „Hangouts‟
    • Engage with early adopters, we‟re all looking for interaction
    • Create How-to‟s for a content marketing opportunity
    • How do I do it all?
    • Cascade Content! Create great content: articles, press releases, eBooks, Free Reports
    • Cascade Content! Summarize the article in 2 blogs and link to the article on your site. Write a headline and post it with a link on Facebook, Twitte r, Google+ and LinkedIn
    • Cascade Content!You can also create a And, repurpose the YouTube video, a article as a Press SlideShare Release and syndicate presentation, and a through site like podcast www.eZineArticles.com
    • n Things You Need to Know About – Social Signals are the new links. Add the Like button, tweet and +1 to your site – Create your Plus page for first mover advantage, link to your site – Add important people to circles – Create how-to content about Plus – Cascade Content Jay Berkowitz
    • n Things You Need to Know About • www.TenGoldenRules.com –Book, Blog, Podcast, Search and Social Agency • www.InternetMarketingClub.org • Twitter.com/JayBerkowitz Jay Berkowitz
    • ResourcesHubspot eBookhttp://www.hubspot.com/how-to-use-google-plus-for-business-downloadGoogle ‘about’ page:http://www.google.com/+/businessMashable’s ‘how-to’:http://mashable.com/2011/11/08/how-to-google-plus-brand-pageHuff Post Article:http://www.huffingtonpost.com/andrew-cherwenka/google-for-business-3-rea_b_1081225.htmlGoogle’s Google Plus page: https://plus.google.com/101560853443212199687/postsMuppets:https://plus.google.com/u/0/118177189004466545044/postsColdplay:https://plus.google.com/u/0/115209943765910868932/postsNYT:https://plus.google.com/107096716333816995401/posts