Google+ Pubcon Presentation

Ten Things You Need to Know About Jay Berkowitz TenGoldenRules.com

Google Plus „Lingo‟ Google+ (pronounced and sometimes written as Google Plus, sometimes abbreviated as G+) is a social networking and identity service, operated by Google Inc.“Google Plus” “G plus” “Plus one”

Rapid Adoption!Launch June 28 – Ten Million active July 14 10 Million July 14 Google + launches June 28

800 million40 Million Oct. 13, 2011 ‘Active’ 100 million ‘Active’ Oct. 13, 40 Million ‘signed up’

“Orange is the new pink” Elle, Legally Blond

Social Signals…are the new linksGoogle is using Likes, Tweets and +1‟s in Search

New York TimesGoogle Plus for Business Page

Google+Google Plus for Business Page

Plus pages are very simple…

Plus advises - connect your Web Page to your Google Plus Business Page

First Mover Advantage - Create your Plus page and let the local & industry media know…

“Direct Connect”Type + and the first few letters…

First Mover Advantage (part 2)Own your letters before other sites…

„Circle‟ a company (follow)

The Muppets held one of the first Google Plus „Hangouts‟

Engage with early adopters, we‟re all looking for interaction

Create How-to‟s for a content marketing opportunity

How do I do it all?

Cascade Content! Create great content: articles, press releases, eBooks, Free Reports

Cascade Content! Summarize the article in 2 blogs and link to the article on your site. Write a headline and post it with a link on Facebook, Twitte r, Google+ and LinkedIn

Cascade Content!You can also create a And, repurpose the YouTube video, a article as a Press SlideShare Release and syndicate presentation, and a through site like podcast www.eZineArticles.com

n Things You Need to Know About – Social Signals are the new links. Add the Like button, tweet and +1 to your site – Create your Plus page for first mover advantage, link to your site – Add important people to circles – Create how-to content about Plus – Cascade Content Jay Berkowitz

n Things You Need to Know About • www.TenGoldenRules.com –Book, Blog, Podcast, Search and Social Agency • www.InternetMarketingClub.org • Twitter.com/JayBerkowitz Jay Berkowitz

ResourcesHubspot eBookhttp://www.hubspot.com/how-to-use-google-plus-for-business-downloadGoogle ‘about’ page:http://www.google.com/+/businessMashable’s ‘how-to’:http://mashable.com/2011/11/08/how-to-google-plus-brand-pageHuff Post Article:http://www.huffingtonpost.com/andrew-cherwenka/google-for-business-3-rea_b_1081225.htmlGoogle’s Google Plus page: https://plus.google.com/101560853443212199687/postsMuppets:https://plus.google.com/u/0/118177189004466545044/postsColdplay:https://plus.google.com/u/0/115209943765910868932/postsNYT:https://plus.google.com/107096716333816995401/posts

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Google+ Pubcon Presentation

by Jay Berkowitz

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