Content is King

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Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers. …

Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers.
Attendees discovered will how to:

• Create awesome information that people want to consume, Like, tweet, forward to a friend and link to
• Develop your own content-driven hub
• Employ the Cascading Content Model
• The 3 E’s of Social Media
• Use the Britney Spears Method
• Get it all done with no time, no team and no budget

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  • 1. Content is King10 key strategies for email marketers in a social ageJay Berkowitz TenGoldenRules.com
  • 2. Content Marketing!
  • 3. Content Marketing!• Free Tools• Webinars• eBooks• White papers• Industry Studies• Blog• Podcast/Videocast• Social Media
  • 4. Create a „home‟ for your content
  • 5. 3 Types of Websites - Blogs
  • 6. Set up a „blog‟ at WordPress.org
  • 7. As easy as an email 
  • 8. Create linksFlickr Photo Credit Sergey Golonkin
  • 9. Add an image (Flickr.com,iStockPhoto.com)Flickr Photo Credit Sergey Golonkin
  • 10. Three Types of Websites#2 Editor
  • 11. 3 Types of Websites - Editor
  • 12. Where do you get content?
  • 13. Three Types of Websites#3 Community/UGC
  • 14. 3 Types of Websites –Community/UGC
  • 15. 3 Types of Websites –Community/UGC
  • 16. 3 Types of Websites –Community/UGC
  • 17. 3 Types of Websites –Community/UGC
  • 18. 3 Types of Websites• Blog – Wordpress.org• Editor• Community (NING, BuddyPress,HigherLogic)#RMUG2013
  • 19. Marcus SheridanVirginia and Maryland“Building fiberglass pools and educating theworld about pools at riverpoolsandspas.com”Strategy 4 - Content Strategies
  • 20. “How do I start a blog? It’s easy.Write the top 20 questions youget as a business owner. Howmuch does a fiberglass pool cost?What’s the difference between afiberglass pool and a concretepool? Now you have 20 titles. 20blog articles. Do it 2 times a weekand you’ve got a good blog upand running.”
  • 21. http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
  • 22. Britney Spears Model
  • 23. Britney Spears Model
  • 24. What types of Content• Answer 20 Questions• Answer 20 Questions they should ask• Keyword Blogs• 25 Kinds of Blogs• Britney Spears Model
  • 25. SearchEngineOptimization“SEO”
  • 26. The ABC’sof SEO
  • 27. A = ArchitectureClean code,internal links,site map
  • 28. B = Backlinks1,277 LinksTO the site
  • 29. Lists = great‘Link Bait’
  • 30. C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
  • 31. Add Keyword Phrases toFirst Paragraph, Middle and End
  • 32. Add Meta Tags: Title, Description, H1, Alt Tag
  • 33. SEM Rush Measures Search Termslisted on the first 2 pages ofGoogle
  • 34. Search Optimize Your Content• ABC’s of SEO–Architecture–Backlinks–Content (copy, images, video)
  • 35. A Picture is Worth 1000 Clicks!
  • 36. 563 likes403 shares14 comments1,427 likes1,246 shares18 comments
  • 37. 49,084 Likes77,084 Talking About This157.0%
  • 38. Aquabumps began in 1999 when founder Eugene Tan started emailingshots of Bondi life to his mates
  • 39. Pinterest.com
  • 40. Pinterest.com
  • 41. Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
  • 42. A Picture is Worth 1000 Clicks!• The 3 E’s• Memes – Graphics, words, quotes• Pinterest• Infographics – Stats, industryinformation, research, compilations#RMUG2013
  • 43. http://www.youtube.com/watch?v=LDyvcM0gcVs
  • 44. Video!• Calendarize• Optimize for Video SEO• How to video, keyword video,product demonstration• Create a channel• Come to our site to learn moreabout…
  • 45. Kajabi.com
  • 46. Brendon Buchard – 6 Types of ProductsBooks/eBooks, Presentations, DVD’s, Audio, Courses, Coaching$100,000 / $197 / 365 = 1.3 per day
  • 47. Information Marketing• Free content• Build list, trust, reciprocity• The ‘sideways sales letter’
  • 48. Cascade Content
  • 49. Create a Content Calendar
  • 50. 1. Create Content!2. Create a ‘home’3. 3 Types of Websites4. Content ideas5. The ABC’s of SEO6. A picture is worth 1000 clicks7. The 3 E’s8. Video9. Information Monetization10. Cascade ContentContent is King10 key strategies for email marketers in a social age#RMUG2013
  • 51. • Top 10 / try 1 thing today!• Be my friend! Linked In, Facebook, Twitter• Speaking Opportunities• Consulting, Search, Conversion, Affiliate, SEO PR• Slideshare.net (Jay Berkowitz, TenGolden Rules)• …F/U…Jay Berkowitz www.TenGoldenRules.com561-620-9121Content is King10 key strategies for email marketers in a social age#RMUG2013
  • 52. Content is King10 key strategies for email marketers in a social ageJay Berkowitz TenGoldenRules.com#RMUG2013
  • 53. Recent MediaFOX TV
  • 54. Recent MediaWall Street Journal
  • 55. U San Fran Internet Masters Certificate
  • 56. Author TGR, website, blog, podcast and an internet advertising agency by the same name
  • 57. www.TenGoldenRules.comSearch Marketing & Social Media Agency