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Content is King
 

Content is King

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Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers. ...

Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers.
Attendees discovered will how to:

• Create awesome information that people want to consume, Like, tweet, forward to a friend and link to
• Develop your own content-driven hub
• Employ the Cascading Content Model
• The 3 E’s of Social Media
• Use the Britney Spears Method
• Get it all done with no time, no team and no budget

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    Content is King Content is King Presentation Transcript

    • Content is King10 key strategies for email marketers in a social ageJay Berkowitz TenGoldenRules.com
    • Content Marketing!
    • Content Marketing!• Free Tools• Webinars• eBooks• White papers• Industry Studies• Blog• Podcast/Videocast• Social Media
    • Create a „home‟ for your content
    • 3 Types of Websites - Blogs
    • Set up a „blog‟ at WordPress.org
    • As easy as an email 
    • Create linksFlickr Photo Credit Sergey Golonkin
    • Add an image (Flickr.com,iStockPhoto.com)Flickr Photo Credit Sergey Golonkin
    • Three Types of Websites#2 Editor
    • 3 Types of Websites - Editor
    • Where do you get content?
    • Three Types of Websites#3 Community/UGC
    • 3 Types of Websites –Community/UGC
    • 3 Types of Websites –Community/UGC
    • 3 Types of Websites –Community/UGC
    • 3 Types of Websites –Community/UGC
    • 3 Types of Websites• Blog – Wordpress.org• Editor• Community (NING, BuddyPress,HigherLogic)#RMUG2013
    • Marcus SheridanVirginia and Maryland“Building fiberglass pools and educating theworld about pools at riverpoolsandspas.com”Strategy 4 - Content Strategies
    • “How do I start a blog? It’s easy.Write the top 20 questions youget as a business owner. Howmuch does a fiberglass pool cost?What’s the difference between afiberglass pool and a concretepool? Now you have 20 titles. 20blog articles. Do it 2 times a weekand you’ve got a good blog upand running.”
    • http://www.slideshare.net/rohitbhargava/the-25-basic-styles-of-blogging-and-when-to-use-each-one
    • Britney Spears Model
    • Britney Spears Model
    • What types of Content• Answer 20 Questions• Answer 20 Questions they should ask• Keyword Blogs• 25 Kinds of Blogs• Britney Spears Model
    • SearchEngineOptimization“SEO”
    • The ABC’sof SEO
    • A = ArchitectureClean code,internal links,site map
    • B = Backlinks1,277 LinksTO the site
    • Lists = great‘Link Bait’
    • C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
    • Add Keyword Phrases toFirst Paragraph, Middle and End
    • Add Meta Tags: Title, Description, H1, Alt Tag
    • SEM Rush Measures Search Termslisted on the first 2 pages ofGoogle
    • Search Optimize Your Content• ABC’s of SEO–Architecture–Backlinks–Content (copy, images, video)
    • A Picture is Worth 1000 Clicks!
    • 563 likes403 shares14 comments1,427 likes1,246 shares18 comments
    • 49,084 Likes77,084 Talking About This157.0%
    • Aquabumps began in 1999 when founder Eugene Tan started emailingshots of Bondi life to his mates
    • Pinterest.com
    • Pinterest.com
    • Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
    • A Picture is Worth 1000 Clicks!• The 3 E’s• Memes – Graphics, words, quotes• Pinterest• Infographics – Stats, industryinformation, research, compilations#RMUG2013
    • http://www.youtube.com/watch?v=LDyvcM0gcVs
    • Video!• Calendarize• Optimize for Video SEO• How to video, keyword video,product demonstration• Create a channel• Come to our site to learn moreabout…
    • Kajabi.com
    • Brendon Buchard – 6 Types of ProductsBooks/eBooks, Presentations, DVD’s, Audio, Courses, Coaching$100,000 / $197 / 365 = 1.3 per day
    • Information Marketing• Free content• Build list, trust, reciprocity• The ‘sideways sales letter’
    • Cascade Content
    • Create a Content Calendar
    • 1. Create Content!2. Create a ‘home’3. 3 Types of Websites4. Content ideas5. The ABC’s of SEO6. A picture is worth 1000 clicks7. The 3 E’s8. Video9. Information Monetization10. Cascade ContentContent is King10 key strategies for email marketers in a social age#RMUG2013
    • • Top 10 / try 1 thing today!• Be my friend! Linked In, Facebook, Twitter• Speaking Opportunities• Consulting, Search, Conversion, Affiliate, SEO PR• Slideshare.net (Jay Berkowitz, TenGolden Rules)• …F/U…Jay Berkowitz www.TenGoldenRules.com561-620-9121Content is King10 key strategies for email marketers in a social age#RMUG2013
    • Content is King10 key strategies for email marketers in a social ageJay Berkowitz TenGoldenRules.com#RMUG2013
    • Recent MediaFOX TV
    • Recent MediaWall Street Journal
    • U San Fran Internet Masters Certificate
    • Author TGR, website, blog, podcast and an internet advertising agency by the same name
    • www.TenGoldenRules.comSearch Marketing & Social Media Agency