Jay Berkowitz, Author of The Ten Golden Rules of Online Marketing shared a lively presentation about the importance of content marketing for email marketers. Attendees discovered will how to: • Create awesome information that people want to consume, Like, tweet, forward to a friend and link to • Develop your own content-driven hub • Employ the Cascading Content Model • The 3 E’s of Social Media • Use the Britney Spears Method • Get it all done with no time, no team and no budget