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Boca Raton Chamber of Commerce Search Marketing Panel 06 12
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
Ten Golden Rules Developed the Curriculum for the
University of San Francisco Internet Masters Certificate
Moderator: Jay Berkowitz
                   TenGoldenRules.com




  Jeff Klein,          Kathryn Parsons          Joe Laratro
Webmaster, NCCI        DamagedCars.com       Tandem Interactive
• What are the different kinds of Search Engine
  Marketing and what are the most important
  strategies and tactics for business today.
• Search Engine Optimization (SEO) and Local
  SEO (Jeff)
• Pay Per Click (PPC) and Analytics (Joe)
• Search Marketing Strategies on a Small Budget
  (Kathryn)

                                       Flickr Photo Credit Lars Plougman
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
• Jeff Klein is a 13‐year veteran of IM
• Since 2002 Webmaster for the National Council
  on Compensation Insurance (NCCI)
• In 1998 Mr. Klein founded Power Play Markating
  with clients that include Team USA and Duke
  Basketball Mike Krzyzewski (CoachK.com)
• Bachelor’s Degree in Communications from
  Goucher College and a Master’s Degree in Sports
  Administration from the University of Miami
Boca Raton Chamber of Commerce Search Marketing Panel 06 12
• 12 Years of Pure SEO / SEM
• Yahoo Strategic Provider Program, MSN Search
  Council, Microsoft Certified Trainer
• WebmasterWorld’s Pubcon Advisory Board
• University of San Francisco’s Online Marketing
  Master’s Certificate Program Instructor
• Former President of SFIMA
• Ten Golden Rules first employee
• Director of Marketing DamagedCars.com
• In-House Internet marketer, SEO/PPC, 10+ years.
• Besides being an internet marketer, also a personal
  finance counselor.
• Money saving tips today to help your business.

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Boca Raton Chamber of Commerce Search Marketing Panel 06 12

  • 1. Flickr Photo Credit Lars Plougman
  • 6. Ten Golden Rules Developed the Curriculum for the University of San Francisco Internet Masters Certificate
  • 7. Moderator: Jay Berkowitz TenGoldenRules.com Jeff Klein, Kathryn Parsons Joe Laratro Webmaster, NCCI DamagedCars.com Tandem Interactive
  • 8. • What are the different kinds of Search Engine Marketing and what are the most important strategies and tactics for business today. • Search Engine Optimization (SEO) and Local SEO (Jeff) • Pay Per Click (PPC) and Analytics (Joe) • Search Marketing Strategies on a Small Budget (Kathryn) Flickr Photo Credit Lars Plougman
  • 15. • Jeff Klein is a 13‐year veteran of IM • Since 2002 Webmaster for the National Council on Compensation Insurance (NCCI) • In 1998 Mr. Klein founded Power Play Markating with clients that include Team USA and Duke Basketball Mike Krzyzewski (CoachK.com) • Bachelor’s Degree in Communications from Goucher College and a Master’s Degree in Sports Administration from the University of Miami
  • 17. • 12 Years of Pure SEO / SEM • Yahoo Strategic Provider Program, MSN Search Council, Microsoft Certified Trainer • WebmasterWorld’s Pubcon Advisory Board • University of San Francisco’s Online Marketing Master’s Certificate Program Instructor • Former President of SFIMA
  • 18. • Ten Golden Rules first employee • Director of Marketing DamagedCars.com • In-House Internet marketer, SEO/PPC, 10+ years. • Besides being an internet marketer, also a personal finance counselor. • Money saving tips today to help your business.