Boca Raton Chamber of Commerce Search Marketing Panel 06 12

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What are the different kinds of Search Engine Marketing and what are the most important strategies and tactics for business today. …

What are the different kinds of Search Engine Marketing and what are the most important strategies and tactics for business today.
Search Engine Optimization (SEO) and Local SEO (Jeff)
Pay Per Click (PPC) and Analytics (Joe)
Search Marketing Strategies on a Small Budget (Kathr

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  • 1. Flickr Photo Credit Lars Plougman
  • 2. Ten Golden Rules Developed the Curriculum for theUniversity of San Francisco Internet Masters Certificate
  • 3. Moderator: Jay Berkowitz TenGoldenRules.com Jeff Klein, Kathryn Parsons Joe LaratroWebmaster, NCCI DamagedCars.com Tandem Interactive
  • 4. • What are the different kinds of Search Engine Marketing and what are the most important strategies and tactics for business today.• Search Engine Optimization (SEO) and Local SEO (Jeff)• Pay Per Click (PPC) and Analytics (Joe)• Search Marketing Strategies on a Small Budget (Kathryn) Flickr Photo Credit Lars Plougman
  • 5. • Jeff Klein is a 13‐year veteran of IM• Since 2002 Webmaster for the National Council on Compensation Insurance (NCCI)• In 1998 Mr. Klein founded Power Play Markating with clients that include Team USA and Duke Basketball Mike Krzyzewski (CoachK.com)• Bachelor’s Degree in Communications from Goucher College and a Master’s Degree in Sports Administration from the University of Miami
  • 6. • 12 Years of Pure SEO / SEM• Yahoo Strategic Provider Program, MSN Search Council, Microsoft Certified Trainer• WebmasterWorld’s Pubcon Advisory Board• University of San Francisco’s Online Marketing Master’s Certificate Program Instructor• Former President of SFIMA
  • 7. • Ten Golden Rules first employee• Director of Marketing DamagedCars.com• In-House Internet marketer, SEO/PPC, 10+ years.• Besides being an internet marketer, also a personal finance counselor.• Money saving tips today to help your business.