Jay Berkowitz -- Career Highlights Developed ‘Live’ campaign used in 208 countries Managed largest territory in country. Promotion increased sales 34% Developed internet sales and marketing strategy, sold first integrated deal Created 4 of 6 ‘Hall of Fame’ banners Launched Atkins Diet Online, 22 diets overall Wrote Ten Golden Rules for DMA July ‘03 Launched TenGoldenRules.com in 2003

Developed ‘Live’ campaign used in 208 countries

Managed largest territory in country. Promotion increased sales 34%

Developed internet sales and marketing strategy, sold first integrated deal

Created 4 of 6 ‘Hall of Fame’ banners

Launched Atkins Diet Online, 22 diets overall

Wrote Ten Golden Rules for DMA July ‘03

Launched TenGoldenRules.com in 2003

Marketing Consultants Drive visits to your site, Convert visits to sales Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR Best clients = Internet is important to sales What is TenGoldenRules.com?

Marketing Consultants

Drive visits to your site, Convert visits to sales

Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR

Best clients = Internet is important to sales

Strategy #1 -- Affiliates Launch Your Own Website

Australian Blogger Darren Rowse "I have one little digital camera site which is on a 'dot au' (domain) and that gets a tonne of Google Australia traffic. It just strikes me how much less competition there is, particularly for search engine traffic in Australia.”

“ ‘ Don’t Make Me Think’ . I’ve been telling people for years that this is my first law of usability…It means that as far as humanely possible, when I look at a web page it should be self evident. Obvious. Self-explanatory. I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.” Steve Krug

“ ‘ Don’t Make Me Think’ . I’ve been telling people for years that this is my first law of usability…It means that as far as humanely possible, when I look at a web page it should be self evident. Obvious. Self-explanatory. I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.”

Steve Krug

Logo top left Search top right 4 second rule (slogan and description) Navigation top or left UVP – Unique Value Proposition Utilities (phone, location) Web Conventions (About Us, Contact Us, Site map, Wesley Mission Website Recommendations

Logo top left

Search top right

4 second rule (slogan and description)

Navigation top or left

UVP – Unique Value Proposition

Utilities (phone, location)

Web Conventions (About Us, Contact Us, Site map,

Strategy #1 Your Own Website Strategy: Develop your own site to reduce dependence on Search or eBay, drive your own traffic. Tactics: WordPress Blogs free and great for search, Don’t Make Me Think, use Web Design Conventions Advanced: Content, Search Engine Optimization, Test-Test-Test, Video

Strategy: Develop your own site to reduce dependence on Search or eBay, drive your own traffic.

Tactics: WordPress Blogs free and great for search, Don’t Make Me Think, use Web Design Conventions

Advanced: Content, Search Engine Optimization, Test-Test-Test, Video

S e a r c h ™ Strategy #2

491 affiliate program 1,445 internet marketing 230 affiliate marketing 36 affiliate marketing ideas 32 2 tier affiliate program Keyword Research ‘Read Your Prospects Minds’ (Word Tracker or Keyword Discovery)

Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side ‘ Natural’ or ‘Organic’ Search

Alexa Rank 1,703,680 Google “Page Rank” 4/10 SEO Quake Toolbar

33,200 pages Indexed or ‘read’ in Google Google “PR” 6/10 SEO Quake Toolbar

79,990 Yahoo Links TO the site Google “PR” 5/10 SEO Quake Toolbar

5,810 pages Indexed or ‘read’ in Google Alexa Rank 278,777 SEO Quake Toolbar

Build Links TO the site Directory links Business.com

Link Popularity from Touch Graph Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site. The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.

TenGoldenRules.com Meta tags match content

Advanced Search Optimization Reputation Management Website Blog Twitter Podcast Pubcon

Website

Blog

Twitter

Podcast

Pubcon

Web Optimized PR – Target three phrases, Add to site first!, PR Web

Strategy #2 Search Engine Optimization Strategy: Optimize sites for FREE traffic Tactics: Matt Cutts ‘An Apple a Day’, Video Content, Build Links, MetaTags and Code Advanced: GUS/Blended Search, Social Media Content, Second Click, Web Optimized PR, Reputation Management

Strategy: Optimize sites for FREE traffic

Tactics: Matt Cutts ‘An Apple a Day’, Video Content, Build Links, MetaTags and Code

Advanced: GUS/Blended Search, Social Media Content, Second Click, Web Optimized PR, Reputation Management

Strategy #3 Google Pay Per Click

The standard format for dynamically inserting keywords in your ad title is: {keyword:yourdefaulttext} Variations to capitalize dynamically inserted keywords in your ad title: keyword - No capitalization, all word(s) are in lower case Keyword - The first word is capitalized KeyWord - Every word is capitalized KEYword - Every letter in first word is capitalized KEYWord -Every letter in the first word AND the first letter of the second Advanced Strategy Dynamic Keyword Insertion

The standard format for dynamically inserting keywords in your ad title is: {keyword:yourdefaulttext}

Variations to capitalize dynamically inserted keywords in your ad title:

keyword - No capitalization, all word(s) are in lower case

Keyword - The first word is capitalized

KeyWord - Every word is capitalized

KEYword - Every letter in first word is capitalized

KEYWord -Every letter in the first word AND the first letter of the second

Website Optimizer

Strategy #3 - PPC Strategy: Use Pay Per Click to generate targeted leads Tactics: Select keywords, test ads, test offers and landing pages Advanced: Keyword Insertion, Ad Scheduling, Geo Targeting, Multi-Variate Testing (Google Optimizer)

Strategy: Use Pay Per Click to generate targeted leads

Tactics: Select keywords, test ads, test offers and landing pages

Advanced: Keyword Insertion, Ad Scheduling, Geo Targeting, Multi-Variate Testing (Google Optimizer)

Strategy #4 Video Great Affiliate Videos from Shawn Collins

Blend Tec Sales increase 15 X after they blend everything from golf balls to iPhones

TubeMogul – Distribute to 14+ Sites and get Great Reporting

Strategy #4 - Video! Strategy: Videos build viral traffic and conversion Tactics: YouTube, “How To” Videos, Name and Tag videos with keywords Advanced Tactics: TubeMogul, Communities, Great Thumbnails, Web 2.0 – Digg, Reddit, Stumleupon

Strategy: Videos build viral traffic and conversion

Tactics: YouTube, “How To” Videos, Name and Tag videos with keywords

Advanced Tactics: TubeMogul, Communities, Great Thumbnails, Web 2.0 – Digg, Reddit, Stumleupon

Strategy #5 Reviews and Recommendations

Strategy #5 Reviews and Recommendations Strategy: Participate in Reviews and Ratings, Trip Advisor, Yelp, Bazaar Voice Business Applications: Ask for Ratings, Get Listed, Maps, SO-SO-RO-BO Advanced Strategies: Build great products, Great Customer Service, Community Ratings is the Product

Strategy: Participate in Reviews and Ratings,

Trip Advisor, Yelp, Bazaar Voice

Business Applications: Ask for Ratings, Get Listed, Maps, SO-SO-RO-BO

Advanced Strategies: Build great products, Great Customer Service, Community Ratings is the Product

Strategy #6 Micro Communications We take our news in small ‘bites’

Micro Communications - Twitter

The Three E’s – Educate, Entertain, Engage

The Three E’s – Educate, Entertain, Engage

The Three E’s – Educate, Entertain, Engage www.Twitter.com/Iconic88

Strategy #6 Micro Communications Strategy: Short Communications for a short attention spans - Twitter, Blog Subscriptions, Google Reader, iGoogle, Qik Business Applications: YouTube Product Videos, RSS Subscriptions, Twitter for Business Advanced Strategies: Viral Traffic, Educate, Entertain, Engage

Strategy: Short Communications for a short attention spans - Twitter, Blog Subscriptions, Google Reader, iGoogle, Qik

Business Applications: YouTube Product Videos, RSS Subscriptions, Twitter for Business

Advanced Strategies:

Viral Traffic, Educate, Entertain, Engage

Strategy #7 Open Architecture and Widgets

WeFollow.com enter a ‘tag’ in your area of interest to find great people to follow

Strategy #7 Open Architecture / Widgets Strategy: Use open architecture and Widgets to build applications for affiliate marketing Business Applications: Create a Widget – straight to the desktop, Twitter Apps (WeFollow, TwitterGrader) , Widgetbox Advanced Strategies: Facebook Applications, iPhone Applications

Strategy: Use open architecture and Widgets to build applications for affiliate marketing

Business Applications: Create a Widget – straight to the desktop, Twitter Apps (WeFollow, TwitterGrader) , Widgetbox

Advanced Strategies: Facebook Applications, iPhone Applications

Strategy #8 Micro Analysis

Strategy #8 Micro Analysis Strategy: Dig deep to improve website performance Tactics: Google Analytics, Look for trends and improvements, understand and test each page – look for high Bounce Rate or Exit Rate Advanced: Testing and analysis on landing pages, offer pages and each page in a sales funnel, Syntryx analysis

Strategy: Dig deep to improve website performance

Tactics: Google Analytics, Look for trends and improvements, understand and test each page – look for high Bounce Rate or Exit Rate

Advanced: Testing and analysis on landing pages, offer pages and each page in a sales funnel, Syntryx analysis

“ Start right now : as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997 Strategy #9 Personal Brand

1. Be You Own Brand Manger Develop your brand marketing plan. How are you going to promote your brand? How are you going to take it to the next level? Set specific, measurable goals Strategy #9 Personal Brand

1. Be You Own Brand Manger

Develop your brand marketing plan.

How are you going to promote your brand? How are you going to take it to the next level?

Set specific, measurable goals

2. Determine Your USP What makes you Distinctive? How can you enhance your unique skills I determined my USP was a combination of brand and online I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life Strategy #9 Personal Brand

2. Determine Your USP

What makes you Distinctive?

How can you enhance your unique skills

I determined my USP was a combination of brand and online

I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life

3. Follow your passion! Where do you like to hang out What do you love to read? Create your content in an area that you really care about http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/ Strategy #9 Personal Brand

3. Follow your passion!

Where do you like to hang out

What do you love to read?

Create your content in an area that you really care about

4. Listen “ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.” Chris Brogan Strategy #9 Personal Brand

4. Listen

“ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.”

5. Embrace Your Inner Author Create unique content. Write a blog. Write a book or a free eBook Submit articles to industry publications. Create a website. Build great content on Facebook and LinkedIn Strategy #9 Personal Brand

5. Embrace Your Inner Author

Create unique content.

Write a blog. Write a book or a free eBook

Submit articles to industry publications.

Create a website.

Build great content on Facebook and LinkedIn

6. Build Your Net Set a goal to make a few quality connections Give to Get Ask about them Add new contacts and follow up Be my friend! Safety Net Strategy #9 Personal Brand

6. Build Your Net

Set a goal to make a few quality connections

Give to Get

Ask about them

Add new contacts and follow up

Be my friend!

Safety Net

7. Volunteer to Shine Volunteer to develop new skills Work in a comfort zone then push yourself Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume! Missy Ward winner of the ShareASale Pay It Forward Award! Strategy #9 Personal Brand

7. Volunteer to Shine

Volunteer to develop new skills

Work in a comfort zone then push yourself

Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume!

8. Innovate to Lead Test new technologies. Take a free trial. Report on how new tools they work on your blog. Position yourself as an early adopter and soon people will be asking you about the next big thing! Strategy #9 Personal Brand

8. Innovate to Lead

Test new technologies. Take a free trial.

Report on how new tools they work on your blog.

Position yourself as an early adopter and soon people will be asking you about the next big thing!

9. Entrepreneur Entrepreneur is a verb I wish I started earlier in my career. Employers look to hire people who have managed their own business No barriers to starting. Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale. Strategy #9 Personal Brand

9. Entrepreneur

Entrepreneur is a verb

I wish I started earlier in my career.

Employers look to hire people who have managed their own business

No barriers to starting.

Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale.

10. Speak Up! The biggest differentiator for my career Toastmasters Volunteered for the social committee at work and the charity association Presentation Zen Practice makes perfect! Strategy #9 Personal Brand

10. Speak Up!

The biggest differentiator for my career

Toastmasters

Volunteered for the social committee at work and the charity association

Presentation Zen

Practice makes perfect!

Strategy #9 Build Your Personal Brand Strategy: Carve out a Unique Niche for your Personal Brand Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, PeoplePond.com and Google Profiles

Strategy: Carve out a Unique Niche for your Personal Brand

Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters

Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen, PeoplePond.com and Google Profiles

My Secret W eapons

Podcasts – Learn on the go! Geekcast.FM “That Affiliate Thing”

Podcasts – Learn on the go! FREE iTunes ‘search store’

Ten Golden Rules of Internet Marketing Podcast

Advanced Twitter – TweetDeck Organize your Follows and Searches by Column

(HARO) HelpAReporterOut.com 90 Free Media Leads Each Day!

Strategy #10 Secret Weapons Strategy: Use Blogs, Podcasts and Twitter to stay on the cutting edge Tactics: HARO, iGoogle, Google Reader Advanced: Send HARO’s to your network, TweetDeck, Podcast Community, Podcast transcription

Strategy: Use Blogs, Podcasts and Twitter to stay on the cutting edge

Tactics: HARO, iGoogle, Google Reader

Advanced: Send HARO’s to your network, TweetDeck, Podcast Community, Podcast transcription

What is TenGoldenRules.com? Landing Pages & Conversion

What is TenGoldenRules.com? Video

What is TenGoldenRules.com? New Program Launch Strategy

What is TenGoldenRules.com? Blogs and Web 2.0

What is TenGoldenRules.com? Viral Marketing

What is TenGoldenRules.com? Search Engine Marketing

What is TenGoldenRules.com? eNewsletters

10 Super Success Strategies for Internet Marketers Develop Your own Website Basic and Advanced Search Engine Optimization Basic and Advanced Pay Per Click Search Video Reviews and Ratings Micro Communications Widgets and Open Source Micro Analysis Build Your Personal Brand My Secret Weapons

Develop Your own Website

Basic and Advanced Search Engine Optimization

Basic and Advanced Pay Per Click Search

Video

Reviews and Ratings

Micro Communications

Widgets and Open Source

Micro Analysis

Build Your Personal Brand

My Secret Weapons