10 Top Social Search Strategies Pubcon 1109 Print

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10 Top Strategies for Social Media Search Engine Optimization, Presented by Jay Berkowitz at WebmasterWorld Pubcon in Las Vegas, Nevada, November 2009.

We explored how to use Social Media sites to improve search engine results and build content and links and how to think differently about how people are searching social sites.

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10 Top Social Search Strategies Pubcon 1109 Print

  1. “ Going for Gold” 10 Social Search Strategies Jay Berkowitz www.TenGoldenRules.com
  2.  
  3. Recent Media Wall Street Journal
  4. Recent Media FOX TV
  5. S e a r c h New ways of searching
  6. 1. Instant Search Search.twitter.com – the first crack in Google’s armor?
  7. 1. Instant Search Who’s looking for your Business?
  8. Tweet Deck = Organized Search
  9. 2. Crowd Sourcing Ask your ‘peeps’
  10. 2. Crowd Sourcing Ask your ‘peeps’
  11. 3. Social Media Subscriptions “Make more friends”
  12. 3. Social Media Subscriptions “Join a Tribe” .Org
  13. 4. People Search New on Facebook
  14. 4. People Search on LinkedIn
  15. 5. YouTube #2 Search Engine!
  16. <ul><li>YouTube - Only 41% doing it #2 Search Engine! </li></ul>Michael Stelzner’s Social Media Study
  17. 5. YouTube Search <ul><li>YouTube Tips </li></ul><ul><li>Include keyword phrases in full title and description </li></ul><ul><li>Create a Channel </li></ul><ul><li>Comment and favorite others </li></ul><ul><li>Develop a series of ‘how-to’ videos to build links </li></ul><ul><li>Advanced – tags, playlists and captions, syndication </li></ul>
  18. S e a r c h Links Content SERP’s How to use Social to improve Search Results
  19. <ul><li>Website </li></ul><ul><li>Twitter </li></ul><ul><li>Image Results </li></ul><ul><li>Blog </li></ul><ul><li>LinkedIn </li></ul><ul><li>Facebook </li></ul><ul><li>Pubcon Speaker </li></ul><ul><li>PeoplePond </li></ul><ul><li>Google Profile </li></ul>6. Search Results FROM Social (Reputation Management / Personal Brand)
  20. Doctor Jay Berkowitz Position 18
  21. 6a. Advanced Tip People Pond SEO For People
  22. 6a. Advanced Tip Google Profiles SEO For People
  23. <ul><li>Tips </li></ul><ul><li>Complete your full profiles, all Jobs </li></ul><ul><li>Lots of Keyword Phrases </li></ul><ul><li>Do it for top executives! </li></ul><ul><li>www.PeoplePond.com Google Profiles </li></ul><ul><li>Advanced Tip guest on video and podcasts  </li></ul>6. Search Results FROM Social
  24. 7. Facebook Fan Pages – INDEX!
  25. 7. Note offline list building!
  26. 8. Social Media Transcriptions
  27. #9 - Web 2.0 Links
  28. #9 - Web 2.0 ‘Follow’ Link Sites I’ll trade you for a link 
  29. 10. Social Link Bait
  30. <ul><li>Instant Search </li></ul><ul><li>Crowd Sourcing </li></ul><ul><li>Social Media Subscriptions </li></ul><ul><li>People Search </li></ul><ul><li>YouTube Search </li></ul><ul><li>Search Results from Social </li></ul><ul><li>Facebook Fan Pages </li></ul><ul><li>Social Media Transcriptions </li></ul><ul><li>Web 2.0 ‘Follow’ Link Sites </li></ul><ul><li>Social Media Link Bait </li></ul>“ Going for Gold” 10 Social Search Strategies
  31. How can Ten Golden Rules help?
  32. How can Ten Golden Rules help? Social Media
  33. How can Ten Golden Rules help? Search Engine Marketing
  34. How can Ten Golden Rules help? Landing Pages & Conversion
  35. How can Ten Golden Rules help? Video Strategy
  36. How can Ten Golden Rules help? New Program Launch and Start-Ups
  37. How can Ten Golden Rules help? Twitter
  38. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation! </li></ul></ul><ul><ul><li>Podcast call in 206-888-6606 </li></ul></ul><ul><ul><li>Be my friend! Linked In, Twitter @jayberkowitz </li></ul></ul><ul><ul><li>Contact me for Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate </li></ul></ul><ul><li>http://presentations.tengoldenrules.com </li></ul><ul><li>Q&A </li></ul>Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address] “ Going for Gold” 10 Social Search Strategies

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