10 Top Social Search Strategies Pubcon 1109 Print
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10 Top Social Search Strategies Pubcon 1109 Print

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10 Top Strategies for Social Media Search Engine Optimization, Presented by Jay Berkowitz at WebmasterWorld Pubcon in Las Vegas, Nevada, November 2009. ...

10 Top Strategies for Social Media Search Engine Optimization, Presented by Jay Berkowitz at WebmasterWorld Pubcon in Las Vegas, Nevada, November 2009.

We explored how to use Social Media sites to improve search engine results and build content and links and how to think differently about how people are searching social sites.

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10 Top Social Search Strategies Pubcon 1109 Print 10 Top Social Search Strategies Pubcon 1109 Print Presentation Transcript

  • “ Going for Gold” 10 Social Search Strategies Jay Berkowitz www.TenGoldenRules.com
  •  
  • Recent Media Wall Street Journal
  • Recent Media FOX TV
  • S e a r c h New ways of searching
  • 1. Instant Search Search.twitter.com – the first crack in Google’s armor?
  • 1. Instant Search Who’s looking for your Business?
  • Tweet Deck = Organized Search
  • 2. Crowd Sourcing Ask your ‘peeps’
  • 2. Crowd Sourcing Ask your ‘peeps’
  • 3. Social Media Subscriptions “Make more friends”
  • 3. Social Media Subscriptions “Join a Tribe” .Org
  • 4. People Search New on Facebook
  • 4. People Search on LinkedIn
  • 5. YouTube #2 Search Engine!
    • YouTube - Only 41% doing it #2 Search Engine!
    Michael Stelzner’s Social Media Study
  • 5. YouTube Search
    • YouTube Tips
    • Include keyword phrases in full title and description
    • Create a Channel
    • Comment and favorite others
    • Develop a series of ‘how-to’ videos to build links
    • Advanced – tags, playlists and captions, syndication
  • S e a r c h Links Content SERP’s How to use Social to improve Search Results
    • Website
    • Twitter
    • Image Results
    • Blog
    • LinkedIn
    • Facebook
    • Pubcon Speaker
    • PeoplePond
    • Google Profile
    6. Search Results FROM Social (Reputation Management / Personal Brand)
  • Doctor Jay Berkowitz Position 18
  • 6a. Advanced Tip People Pond SEO For People
  • 6a. Advanced Tip Google Profiles SEO For People
    • Tips
    • Complete your full profiles, all Jobs
    • Lots of Keyword Phrases
    • Do it for top executives!
    • www.PeoplePond.com Google Profiles
    • Advanced Tip guest on video and podcasts 
    6. Search Results FROM Social
  • 7. Facebook Fan Pages – INDEX!
  • 7. Note offline list building!
  • 8. Social Media Transcriptions
  • #9 - Web 2.0 Links
  • #9 - Web 2.0 ‘Follow’ Link Sites I’ll trade you for a link 
  • 10. Social Link Bait
    • Instant Search
    • Crowd Sourcing
    • Social Media Subscriptions
    • People Search
    • YouTube Search
    • Search Results from Social
    • Facebook Fan Pages
    • Social Media Transcriptions
    • Web 2.0 ‘Follow’ Link Sites
    • Social Media Link Bait
    “ Going for Gold” 10 Social Search Strategies
  • How can Ten Golden Rules help?
  • How can Ten Golden Rules help? Social Media
  • How can Ten Golden Rules help? Search Engine Marketing
  • How can Ten Golden Rules help? Landing Pages & Conversion
  • How can Ten Golden Rules help? Video Strategy
  • How can Ten Golden Rules help? New Program Launch and Start-Ups
  • How can Ten Golden Rules help? Twitter
    • Try 1 thing today!
    • Please ‘pay-it-forward’
      • Join the Conversation!
      • Podcast call in 206-888-6606
      • Be my friend! Linked In, Twitter @jayberkowitz
      • Contact me for Speaking Opportunities
      • Consulting, Search, Conversion, Affiliate
    • http://presentations.tengoldenrules.com
    • Q&A
    Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address] “ Going for Gold” 10 Social Search Strategies