10 Things Yacht Executives Need to know about Internet Marketing

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How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The 3 E’s of Social Media & emerging sites such as Pinterest
How to use YouTube videos for online business

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10 Things Yacht Executives Need to know about Internet Marketing

  1. 1. • H o w t o im p r o v e a w e b s it e s o it s h o w s u p a t t h e t o p o f G o o g le s e a rc he s• H o w t o g e n e r a t e p o s it iv e r e t u r n -o n -in v e s t m e n t w it h o n lin e m a r k e t in g• W h a t o n lin e b u s in e s s m o d e ls a r e w o r k in g , a n d n o t w o r k in g to d a y?• Wh y F a c e b o o k m a tte rs fo r b u s in e s s
  2. 2. Recent MediaWall Street Journal
  3. 3. Recent Media FOX TV
  4. 4. U San Fran Internet Masters Certificate
  5. 5. InternetMarketingClub.org
  6. 6. ‘I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  7. 7. #1 You can measure ROI…to the penny
  8. 8. Search ™
  9. 9. Pay Per Click
  10. 10. Pay Per Click
  11. 11. Conversion ‘action’
  12. 12. Conversion ‘action’
  13. 13. Pay Per Click
  14. 14. Advanced PPC Local 16
  15. 15. Retargeting
  16. 16. 1. You can measure ROI to the penny Flickr Photo Credit SeaBlast
  17. 17. #2 Internet Advertising is NOT Expensive
  18. 18. 218 yachts for sale 157 used sailboats130 florida charter fishing 106 luxury yacht charters 99 crewed yacht charter 78 yacht management
  19. 19. Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
  20. 20. Keyword Research - Searches
  21. 21. Keyword Research – Opportunity!
  22. 22. Highlight textCopy into Word Docment
  23. 23. Target250 – 1000 words per page
  24. 24. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  25. 25. Build links TO your websiteDirectory links Business.com
  26. 26. Meta tag should match keywords in page copy
  27. 27. SEMRush.com tells you how many search phrases are found in Google Page 1-2
  28. 28. YouTube – BlendTec
  29. 29. 2. Internet traffic is ‘free’ Flickr Photo Credit SeaBlast
  30. 30. #3 It’s easy to set a baseline vs. competitors
  31. 31. Google Page 11,100 Pages The site is Rank 4/10 Indexed ‘Read’ 3,808,761th by Google ranked by Alexa.SEO Quake Toolbar
  32. 32. Google Page 1,680 Pages Indexed ‘Read’ The site is 1,900,375th Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  33. 33. Google Page 475 Pages Indexed ‘Read’ The site is 3,952,284 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  34. 34. Google Page 1,200 Pages Indexed ‘Read’ The site is 3,820,390 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  35. 35. Google Page 747 Pages Indexed ‘Read’ The site is 2,991,866 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  36. 36. 3. It is easy and free to set a baseline vs. competitors Flickr Photo Credit SeaBlast
  37. 37. #4 It is for Every Business!
  38. 38. 40,646 visits to the site ‘free’ 47.9% of total visits ‘free’
  39. 39. 4. Internet Marketing is for EVERY business Flickr Photo Credit SeaBlast
  40. 40. The company you invest in today, is not the company that will make millions tomorrow
  41. 41. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  42. 42. Facebook ‘Profile’
  43. 43. Facebook ‘Fan’ Page
  44. 44. Facebook Advertising
  45. 45. Facebook Advertising
  46. 46. Likeographics
  47. 47. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
  48. 48. 5. Facebook is HOT! Flickr Photo Credit SeaBlast
  49. 49. 6. A Picture is Worth 1000 Clicks!
  50. 50. Pinterest.com
  51. 51. Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
  52. 52. G r a p h ic‘ me me ’
  53. 53. 6. A Picture is Worth 1000 Clicks! Flickr Photo Credit SeaBlast
  54. 54. #7 Blogging
  55. 55. Technorati State of the Blogosphere Report• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers• 77% of active Internet users read blogs• Blogs with 100,000 or more unique visitors a month earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  56. 56. Customized News Feed
  57. 57. If y o u c a n w r it e a n e m a il, y o u c a n b lo g
  58. 58. 7. Blogging =your own easy website Flickr Photo Credit SeaBlast
  59. 59. #8 You can find the People
  60. 60. Craigslist – Classifieds, Real Estate, Very Few Pay
  61. 61. Facebook – Rising Star
  62. 62. LinkedIn Great Recruiting
  63. 63. 8. Find good people where they hang out Flickr Photo Credit SeaBlast
  64. 64. # 9– Your Website is a Lead Magnet
  65. 65. Site Utilities such Logo Top Left as Log in, Contact throughout the and phone for Local Business 20-30% aresite link “Home” searchers “Top Right” Add a UVP “Unique4 Second Rule Value Who are you, Proposition”what site offers Repeat Navigation Add a site mapNavigation Top or left! Add Copy for the Search Engines
  66. 66. 9. Your website can be a lead magnet Flickr Photo Credit SeaBlast
  67. 67. Cascade Content!
  68. 68. 10. Cascade Content Flickr Photo Credit SeaBlast
  69. 69. 1. Measurable to the Penny2. Internet Advertising is NOT Expensive3. Baseline vs. Competitors4. It is for your business!5. Facebook is HOT!6. A picture is worth 1000 Clicks!7. Anyone can blog8. You can find great People9. Your website is a lead magnet10. Cascade Content
  70. 70. 1. Top 10 / try 1 thing today!2. Please ‘pay-it-forward’ – Join the Conversation – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, Conversion, Affiliate, SEO PR3. Slides4. …F/U…
  71. 71. What is TenGoldenRules.com?New Program Launch Strategy
  72. 72. What is TenGoldenRules.com? Search Engine Marketing
  73. 73. What is TenGoldenRules.com?Landing Pages & Conversion
  74. 74. What is TenGoldenRules.com? Facebook!
  75. 75. What is TenGoldenRules.com? Video
  76. 76. What is TenGoldenRules.com? Viral Marketing
  77. 77. What is TenGoldenRules.com? eNewsletters

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