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• H o w t o im p r o v e a w e b s it e s o it  s h o w s u p a t t h e t o p o f G o o g le  s e a rc he s• H o w t o g e...
Recent MediaWall Street Journal
Recent Media  FOX TV
U San Fran Internet Masters Certificate
InternetMarketingClub.org
‘I know half of my Advertising is wasted…           I just don’t know which half’                              John Wanama...
#1 You can measure ROI…to the penny
Search     ™
Pay Per Click
Pay Per Click
Conversion ‘action’
Conversion ‘action’
Pay Per Click
Advanced PPC    Local               16
Retargeting
1. You can measure ROI to the penny                               Flickr Photo Credit SeaBlast
#2 Internet Advertising is NOT Expensive
218 yachts for sale     157 used sailboats130 florida charter fishing 106 luxury yacht charters  99 crewed yacht charter  ...
Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
Keyword Research - Searches
Keyword Research – Opportunity!
Highlight textCopy into Word   Docment
Target250 – 1000 words per        page
How many links TO a site                        TenGoldenRules                       has 4,979 Links TO                   ...
Build links TO your websiteDirectory links Business.com
Meta tag should match keywords in page copy
SEMRush.com tells you how many search  phrases are found in Google Page 1-2
YouTube – BlendTec
2. Internet traffic is ‘free’                                Flickr Photo Credit SeaBlast
#3 It’s easy to set a baseline vs.          competitors
Google Page    11,100 Pages       The site is   Rank 4/10    Indexed ‘Read’     3,808,761th                  by Google    ...
Google Page     1,680 Pages                Indexed ‘Read’   The site is 1,900,375th   Rank 3/10                   by Googl...
Google Page     475 Pages                Indexed ‘Read’   The site is 3,952,284   Rank 3/10                  by Google    ...
Google Page     1,200 Pages                Indexed ‘Read’   The site is 3,820,390   Rank 3/10                   by Google ...
Google Page     747 Pages                Indexed ‘Read’   The site is 2,991,866   Rank 3/10                  by Google    ...
3. It is easy and free to set a baseline vs.                competitors                                      Flickr Photo ...
#4 It is for   Every Business!
40,646 visits to the site ‘free’ 47.9% of total visits ‘free’
4. Internet Marketing is for EVERY              business                              Flickr Photo Credit SeaBlast
The company you invest in today, is not the company that will make millions tomorrow
TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5                                    ...
Facebook ‘Profile’
Facebook ‘Fan’ Page
Facebook Advertising
Facebook Advertising
Likeographics
Same Landing Page For 2 Campaigns.       Google CPA = $8.94       Facebook CPA $2.70
5. Facebook is HOT!                      Flickr Photo Credit SeaBlast
6. A Picture is Worth 1000 Clicks!
Pinterest.com
Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
G r a p h ic‘ me me ’
6. A Picture is Worth 1000 Clicks!                               Flickr Photo Credit SeaBlast
#7 Blogging
Technorati State of the Blogosphere Report•  900,000 blog posts a day worldwide•  Blogs: 77.7 million unique visitors in t...
Customized News Feed
If y o u c a n w r it e  a n e m a il, y o u      c a n b lo g
7. Blogging =your own easy website                        Flickr Photo Credit SeaBlast
#8 You can find the People
Craigslist – Classifieds, Real  Estate, Very Few Pay
Facebook – Rising Star
LinkedIn Great Recruiting
8. Find good people where they hang out                                 Flickr Photo Credit SeaBlast
# 9– Your Website is a Lead          Magnet
Site Utilities such  Logo Top Left      as Log in, Contact throughout the     and phone for Local                         ...
9. Your website can be a lead magnet                                Flickr Photo Credit SeaBlast
Cascade Content!
10. Cascade Content                      Flickr Photo Credit SeaBlast
1. Measurable to the Penny2. Internet Advertising is NOT Expensive3. Baseline vs. Competitors4. It is for your business!5....
1. Top 10 / try 1 thing today!2. Please ‘pay-it-forward’  –   Join the Conversation  –   Be my friend! Linked In, Facebook...
What is TenGoldenRules.com?New Program Launch Strategy
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com?Landing Pages & Conversion
What is TenGoldenRules.com?         Facebook!
What is TenGoldenRules.com?           Video
What is TenGoldenRules.com?       Viral Marketing
What is TenGoldenRules.com?        eNewsletters
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
10 Things Yacht Executives Need to know about Internet Marketing
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10 Things Yacht Executives Need to know about Internet Marketing

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How to improve a website so it shows up at the top of Google searches
How to generate positive return-on-investment with online marketing
What online business models are working, and not working today?
Why Facebook matters for business
The 3 E’s of Social Media & emerging sites such as Pinterest
How to use YouTube videos for online business

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Transcript of "10 Things Yacht Executives Need to know about Internet Marketing"

  1. 1. • H o w t o im p r o v e a w e b s it e s o it s h o w s u p a t t h e t o p o f G o o g le s e a rc he s• H o w t o g e n e r a t e p o s it iv e r e t u r n -o n -in v e s t m e n t w it h o n lin e m a r k e t in g• W h a t o n lin e b u s in e s s m o d e ls a r e w o r k in g , a n d n o t w o r k in g to d a y?• Wh y F a c e b o o k m a tte rs fo r b u s in e s s
  2. 2. Recent MediaWall Street Journal
  3. 3. Recent Media FOX TV
  4. 4. U San Fran Internet Masters Certificate
  5. 5. InternetMarketingClub.org
  6. 6. ‘I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  7. 7. #1 You can measure ROI…to the penny
  8. 8. Search ™
  9. 9. Pay Per Click
  10. 10. Pay Per Click
  11. 11. Conversion ‘action’
  12. 12. Conversion ‘action’
  13. 13. Pay Per Click
  14. 14. Advanced PPC Local 16
  15. 15. Retargeting
  16. 16. 1. You can measure ROI to the penny Flickr Photo Credit SeaBlast
  17. 17. #2 Internet Advertising is NOT Expensive
  18. 18. 218 yachts for sale 157 used sailboats130 florida charter fishing 106 luxury yacht charters 99 crewed yacht charter 78 yacht management
  19. 19. Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side
  20. 20. Keyword Research - Searches
  21. 21. Keyword Research – Opportunity!
  22. 22. Highlight textCopy into Word Docment
  23. 23. Target250 – 1000 words per page
  24. 24. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  25. 25. Build links TO your websiteDirectory links Business.com
  26. 26. Meta tag should match keywords in page copy
  27. 27. SEMRush.com tells you how many search phrases are found in Google Page 1-2
  28. 28. YouTube – BlendTec
  29. 29. 2. Internet traffic is ‘free’ Flickr Photo Credit SeaBlast
  30. 30. #3 It’s easy to set a baseline vs. competitors
  31. 31. Google Page 11,100 Pages The site is Rank 4/10 Indexed ‘Read’ 3,808,761th by Google ranked by Alexa.SEO Quake Toolbar
  32. 32. Google Page 1,680 Pages Indexed ‘Read’ The site is 1,900,375th Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  33. 33. Google Page 475 Pages Indexed ‘Read’ The site is 3,952,284 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  34. 34. Google Page 1,200 Pages Indexed ‘Read’ The site is 3,820,390 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  35. 35. Google Page 747 Pages Indexed ‘Read’ The site is 2,991,866 Rank 3/10 by Google ranked by Alexa.SEO Quake Toolbar
  36. 36. 3. It is easy and free to set a baseline vs. competitors Flickr Photo Credit SeaBlast
  37. 37. #4 It is for Every Business!
  38. 38. 40,646 visits to the site ‘free’ 47.9% of total visits ‘free’
  39. 39. 4. Internet Marketing is for EVERY business Flickr Photo Credit SeaBlast
  40. 40. The company you invest in today, is not the company that will make millions tomorrow
  41. 41. TIME Person of the year in 2010 – World’s youngest Billionaire, March 2011 worth $13.5 billion
  42. 42. Facebook ‘Profile’
  43. 43. Facebook ‘Fan’ Page
  44. 44. Facebook Advertising
  45. 45. Facebook Advertising
  46. 46. Likeographics
  47. 47. Same Landing Page For 2 Campaigns. Google CPA = $8.94 Facebook CPA $2.70
  48. 48. 5. Facebook is HOT! Flickr Photo Credit SeaBlast
  49. 49. 6. A Picture is Worth 1000 Clicks!
  50. 50. Pinterest.com
  51. 51. Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
  52. 52. G r a p h ic‘ me me ’
  53. 53. 6. A Picture is Worth 1000 Clicks! Flickr Photo Credit SeaBlast
  54. 54. #7 Blogging
  55. 55. Technorati State of the Blogosphere Report• 900,000 blog posts a day worldwide• Blogs: 77.7 million unique visitors in the US• 22.6 million US bloggers• 77% of active Internet users read blogs• Blogs with 100,000 or more unique visitors a month earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
  56. 56. Customized News Feed
  57. 57. If y o u c a n w r it e a n e m a il, y o u c a n b lo g
  58. 58. 7. Blogging =your own easy website Flickr Photo Credit SeaBlast
  59. 59. #8 You can find the People
  60. 60. Craigslist – Classifieds, Real Estate, Very Few Pay
  61. 61. Facebook – Rising Star
  62. 62. LinkedIn Great Recruiting
  63. 63. 8. Find good people where they hang out Flickr Photo Credit SeaBlast
  64. 64. # 9– Your Website is a Lead Magnet
  65. 65. Site Utilities such Logo Top Left as Log in, Contact throughout the and phone for Local Business 20-30% aresite link “Home” searchers “Top Right” Add a UVP “Unique4 Second Rule Value Who are you, Proposition”what site offers Repeat Navigation Add a site mapNavigation Top or left! Add Copy for the Search Engines
  66. 66. 9. Your website can be a lead magnet Flickr Photo Credit SeaBlast
  67. 67. Cascade Content!
  68. 68. 10. Cascade Content Flickr Photo Credit SeaBlast
  69. 69. 1. Measurable to the Penny2. Internet Advertising is NOT Expensive3. Baseline vs. Competitors4. It is for your business!5. Facebook is HOT!6. A picture is worth 1000 Clicks!7. Anyone can blog8. You can find great People9. Your website is a lead magnet10. Cascade Content
  70. 70. 1. Top 10 / try 1 thing today!2. Please ‘pay-it-forward’ – Join the Conversation – Be my friend! Linked In, Facebook, Twitter – Speaking Opportunities – Consulting, Search, Conversion, Affiliate, SEO PR3. Slides4. …F/U…
  71. 71. What is TenGoldenRules.com?New Program Launch Strategy
  72. 72. What is TenGoldenRules.com? Search Engine Marketing
  73. 73. What is TenGoldenRules.com?Landing Pages & Conversion
  74. 74. What is TenGoldenRules.com? Facebook!
  75. 75. What is TenGoldenRules.com? Video
  76. 76. What is TenGoldenRules.com? Viral Marketing
  77. 77. What is TenGoldenRules.com? eNewsletters
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