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10 Things Every Club Marketer Needs to Know About Internet Marketing
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10 Things Every Club Marketer Needs to Know About Internet Marketing

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Jay Berkowitz, Founder of TenGoldenRules.com and www.InternetMarketingClub.org , presented “10 Things Every Club Marketer Needs to Know About Internet Marketing” at the Professional Club Marketing ...

Jay Berkowitz, Founder of TenGoldenRules.com and www.InternetMarketingClub.org , presented “10 Things Every Club Marketer Needs to Know About Internet Marketing” at the Professional Club Marketing Association meeting in Naples, Florida. In this presentation, discover how to design websites so they are optimized for Google and the internet search engines to be friendly for members and prospective members. Learn the latest strategies for Social Media Marketing on Facebook, YouTube and Twitter and understand strategies for measuring competitor activity on the web.

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10 Things Every Club Marketer Needs to Know About Internet Marketing 10 Things Every Club Marketer Needs to Know About Internet Marketing Presentation Transcript

  • 10 Things Every Club Marketer Needs to Know About Internet Marketing Jay Berkowitz www.TenGoldenRules.com
  • Our Objectives
    • How to Cost effectively generate traffic to your website
    • Turn that traffic into leads, and sales
    • How to get your website ranked at the top of Google searches
    • Measure lead cost and generate profitable ROI
  • Recent Media Wall Street Journal
  • Recent Media Business Journal
  • Recent Media FOX TV
  •  
  • U San Fran Internet Masters Certificate
  • #1 You can measure ROI…to the penny
  • ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  • Pay Per Click – Conversions are a measurable action on your site
  • Advanced PPC You can advertised locally
  • Advanced PPC Landing pages and Conversion
  • #2 It’s easy to find out how you perform vs. a competitor
  • The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet
  • Google Page Rank 3/10 1,150 pages indexed ‘read’ by Google SEO Quake Toolbar 269 Links TO the site
  • 3,402,976 Alexa Rank SEO Quake Toolbar 4,380 pages Indexed ‘read’ by Google Google Page Rank 2/10
  • Google Page Rank 3/10 159 pages indexed ‘read’ by Google Alexa Rank 8,075,436 SEO Quake Toolbar
  • 72 Pages Indexed or ‘read’ Alexa Rank 7,027,051 SEO Quake Toolbar Google Page Rank 2/10
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  • #3 It is for Every Business!
  •  
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  • Free Guide Living in Naples!
    • Naples Golf Guide
    • Homes for Sale
    • Community Activities
    • Annual Weather
    Name eMail Get Free Guide 1
  • #4 What are they doing online?
  • YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10
  • YouTube – BlendTec
  • Best Practices – Entertain, Great Music, Celebrities, Spoofs
  • Best Practices – Educate “How to Videos ”
  • Facebook – Rising Star
  • Fan Page = Business Page
  • LinkedIn – A Social Network for Buiness (Grownups)
  • What is Twitter? A Personalized News Feed
  • Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  • Does it Work for Business? 11:53 AM
    • @MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!!
    • 8:10 AM May 2nd
  • Does it Work for Business? 11:55 AM
  • Does it Work for Business? 11:56 AM
  • #5 Internet Advertising is NOT Expensive
  • 1 0 0 B i l l i o n S e a r c h ™ 6 8 %
  • Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  • Keyword Research - Searches
  • Highlight text Copy into Word Docment
  •  
  • How many links TO a site TenGoldenRules has 4,979 Links TO the site
  • Directory links Business.com Page Rank 7/10
  • TenGoldenRules.com Meta tags match content
  •  
  • # 6 – Your List is Your Biggest Asset
  • The Power of Newsletters
    • Reason for an ‘Opt-In’
    • Builds permission to re-market
    • Opportunity to be top-of-mind
    • Include a send-to-a-friend (like-to-like)
    • Optimize the content for the search engines
    • Use article submission sites to syndicate content and build links
    • Discipline to regularly build content
    • Include a call-to-action (donate/volunteer) on each page
  • #7 It’s not too late to learn this internet stuff
  • Podcasts Free Internet Radio on any topic
  • #8 Blogging
  • Blogs are the New Newsletters Prospects will subscribe to Blogs
  • Google Reader User Defined News
  • Blogs = easy as eMail!
  • Set up a ‘blog’ at WordPress.org
  • Add a headline
  • Create links Flickr Photo Credit Sergey Golonkin
  • Add an image (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Golonkin
  • Add an image Flickr Photo Credit Sergey Golonkin
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  • #9 You can find the People
  • Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
  • Facebook – Rising Star
  • # 10 – Your Website is a Lead Magnet
  • Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
    • Ten Things Every Club Marketer Needs
    • to know about Internet Marketing
    • Measurable to the Penny
    • Compare to Competitors
    • It is for your business!
    • It’s not too late to learn
    • Internet Advertising is NOT Expensive
    • PR direct to Consumers
    • Your house list is your biggest asset
    • What are they doing at their desks
    • You can find the People
    • Your website is a lead magnet
  • What is TenGoldenRules.com? Search Engine Marketing
  • What is TenGoldenRules.com? Landing Pages & Conversion
  • What is TenGoldenRules.com? Video
  • What is TenGoldenRules.com? Viral Marketing
  • What is TenGoldenRules.com? eNewsletters
  • What is TenGoldenRules.com? New Program Launch Strategy
    • Try 1 thing today!
    • Please ‘pay-it-forward’
      • Join the Conversation
      • Be my friend! Linked In, Facebook, Twitter
      • Speaking Opportunities
      • Consulting, Search, Conversion, Affiliate, SEO PR
    Ten Things Every Club Manager Needs to Know About Internet Marketing Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]