10 Things Every Club Marketer Needs to  Know About Internet Marketing Jay Berkowitz  www.TenGoldenRules.com
Our Objectives <ul><li>How to Cost effectively generate  traffic to your website  </li></ul><ul><li>Turn that traffic into...
Recent Media Wall Street Journal
Recent Media Business Journal
Recent Media FOX TV
 
U San Fran Internet Masters Certificate
#1 You can measure ROI…to the penny
‘ I know half of my Advertising is wasted… I just don’t know which half’ John   Wanamaker
Pay Per Click – Conversions are a measurable action on your site
Advanced PPC  You can advertised locally
Advanced PPC  Landing pages and Conversion
#2 It’s easy to find out how you perform vs. a competitor
The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet
Google Page Rank 3/10 1,150  pages indexed ‘read’ by Google SEO Quake Toolbar 269 Links  TO  the site
3,402,976 Alexa Rank SEO Quake Toolbar 4,380 pages Indexed ‘read’ by Google Google Page Rank 2/10
Google Page Rank 3/10 159 pages indexed ‘read’ by Google Alexa Rank 8,075,436 SEO Quake Toolbar
72 Pages Indexed or ‘read’ Alexa Rank 7,027,051 SEO Quake Toolbar Google Page Rank 2/10
 
 
#3  It is for Every Business!
 
 
Free Guide Living in Naples! <ul><li>Naples Golf Guide </li></ul><ul><li>Homes for Sale </li></ul><ul><li>Community Activi...
#4 What are they doing online?
YouTube  – 100 Million Views/Day!  Alexa Rank 3 Google Page Rank 8/10
YouTube  – BlendTec
Best Practices – Entertain, Great Music, Celebrities, Spoofs
Best Practices – Educate  “How to Videos ”
Facebook – Rising Star
Fan Page = Business Page
LinkedIn – A Social Network for Buiness (Grownups)
What is Twitter? A Personalized News Feed
Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweet...
Does it Work for Business? 11:53 AM <ul><li>@MissionPie  Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the dow...
Does it Work for Business? 11:55 AM
Does it Work for Business? 11:56 AM
#5 Internet Advertising is  NOT  Expensive
1 0 0 B i l l i o n S e a r c h ™ 6 8 %
Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Keyword Research -  Searches
Highlight text Copy into Word Docment
 
How many links TO a site TenGoldenRules has 4,979 Links  TO  the site
Directory links Business.com Page Rank 7/10
TenGoldenRules.com  Meta tags match content
 
# 6 – Your List is Your Biggest Asset
The Power of Newsletters <ul><li>Reason for an ‘Opt-In’ </li></ul><ul><li>Builds permission to re-market </li></ul><ul><li...
#7 It’s not too late to learn this internet stuff
Podcasts  Free Internet Radio on any topic
#8 Blogging
Blogs are the New Newsletters Prospects will subscribe to Blogs
Google Reader User Defined News
Blogs = easy as eMail!
Set up a ‘blog’ at WordPress.org
Add a headline
Create links Flickr Photo Credit Sergey Golonkin
Add an image  (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Golonkin
Add an image Flickr Photo Credit Sergey Golonkin
 
#9 You  can  find the People
Craigslist – Classifieds, Real Estate, Very Few Pay  Alexa Rank 47 Google Page Rank 8/10
Facebook – Rising Star
# 10 – Your Website is a Lead Magnet
Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Na...
<ul><li>Ten Things Every Club Marketer Needs  </li></ul><ul><li>to know about Internet Marketing </li></ul><ul><li>Measura...
What is TenGoldenRules.com? Search Engine Marketing
What is TenGoldenRules.com? Landing Pages & Conversion
What is TenGoldenRules.com? Video
What is TenGoldenRules.com? Viral Marketing
What is TenGoldenRules.com? eNewsletters
What is TenGoldenRules.com? New Program Launch Strategy
<ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation  </li></u...
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10 Things Every Club Marketer Needs to Know About Internet Marketing

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Jay Berkowitz, Founder of TenGoldenRules.com and www.InternetMarketingClub.org , presented “10 Things Every Club Marketer Needs to Know About Internet Marketing” at the Professional Club Marketing Association meeting in Naples, Florida. In this presentation, discover how to design websites so they are optimized for Google and the internet search engines to be friendly for members and prospective members. Learn the latest strategies for Social Media Marketing on Facebook, YouTube and Twitter and understand strategies for measuring competitor activity on the web.

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10 Things Every Club Marketer Needs to Know About Internet Marketing

  1. 1. 10 Things Every Club Marketer Needs to Know About Internet Marketing Jay Berkowitz www.TenGoldenRules.com
  2. 2. Our Objectives <ul><li>How to Cost effectively generate traffic to your website </li></ul><ul><li>Turn that traffic into leads, and sales </li></ul><ul><li>How to get your website ranked at the top of Google searches </li></ul><ul><li>Measure lead cost and generate profitable ROI </li></ul>
  3. 3. Recent Media Wall Street Journal
  4. 4. Recent Media Business Journal
  5. 5. Recent Media FOX TV
  6. 7. U San Fran Internet Masters Certificate
  7. 8. #1 You can measure ROI…to the penny
  8. 9. ‘ I know half of my Advertising is wasted… I just don’t know which half’ John Wanamaker
  9. 10. Pay Per Click – Conversions are a measurable action on your site
  10. 11. Advanced PPC You can advertised locally
  11. 12. Advanced PPC Landing pages and Conversion
  12. 13. #2 It’s easy to find out how you perform vs. a competitor
  13. 14. The Ten Things Every Club Marketer Needs to Know About Generating Business on the Internet
  14. 15. Google Page Rank 3/10 1,150 pages indexed ‘read’ by Google SEO Quake Toolbar 269 Links TO the site
  15. 16. 3,402,976 Alexa Rank SEO Quake Toolbar 4,380 pages Indexed ‘read’ by Google Google Page Rank 2/10
  16. 17. Google Page Rank 3/10 159 pages indexed ‘read’ by Google Alexa Rank 8,075,436 SEO Quake Toolbar
  17. 18. 72 Pages Indexed or ‘read’ Alexa Rank 7,027,051 SEO Quake Toolbar Google Page Rank 2/10
  18. 21. #3 It is for Every Business!
  19. 24. Free Guide Living in Naples! <ul><li>Naples Golf Guide </li></ul><ul><li>Homes for Sale </li></ul><ul><li>Community Activities </li></ul><ul><li>Annual Weather </li></ul>Name eMail Get Free Guide 1
  20. 25. #4 What are they doing online?
  21. 26. YouTube – 100 Million Views/Day! Alexa Rank 3 Google Page Rank 8/10
  22. 27. YouTube – BlendTec
  23. 28. Best Practices – Entertain, Great Music, Celebrities, Spoofs
  24. 29. Best Practices – Educate “How to Videos ”
  25. 30. Facebook – Rising Star
  26. 31. Fan Page = Business Page
  27. 32. LinkedIn – A Social Network for Buiness (Grownups)
  28. 33. What is Twitter? A Personalized News Feed
  29. 34. Twitter = Microblogging, 140 Characters Personal Information Stats Other Twitter users this member is following Past tweets Most recent tweet
  30. 35. Does it Work for Business? 11:53 AM <ul><li>@MissionPie Pssst! Hey you! Yeah, I'm talking to you! Keep this is on the down low, but we'll have STRAWBERRY RHUBARB later today!!! </li></ul><ul><li>8:10 AM May 2nd </li></ul>
  31. 36. Does it Work for Business? 11:55 AM
  32. 37. Does it Work for Business? 11:56 AM
  33. 38. #5 Internet Advertising is NOT Expensive
  34. 39. 1 0 0 B i l l i o n S e a r c h ™ 6 8 %
  35. 40. Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
  36. 41. Keyword Research - Searches
  37. 42. Highlight text Copy into Word Docment
  38. 44. How many links TO a site TenGoldenRules has 4,979 Links TO the site
  39. 45. Directory links Business.com Page Rank 7/10
  40. 46. TenGoldenRules.com Meta tags match content
  41. 48. # 6 – Your List is Your Biggest Asset
  42. 49. The Power of Newsletters <ul><li>Reason for an ‘Opt-In’ </li></ul><ul><li>Builds permission to re-market </li></ul><ul><li>Opportunity to be top-of-mind </li></ul><ul><li>Include a send-to-a-friend (like-to-like) </li></ul><ul><li>Optimize the content for the search engines </li></ul><ul><li>Use article submission sites to syndicate content and build links </li></ul><ul><li>Discipline to regularly build content </li></ul><ul><li>Include a call-to-action (donate/volunteer) on each page </li></ul>
  43. 50. #7 It’s not too late to learn this internet stuff
  44. 51. Podcasts Free Internet Radio on any topic
  45. 52. #8 Blogging
  46. 53. Blogs are the New Newsletters Prospects will subscribe to Blogs
  47. 54. Google Reader User Defined News
  48. 55. Blogs = easy as eMail!
  49. 56. Set up a ‘blog’ at WordPress.org
  50. 57. Add a headline
  51. 58. Create links Flickr Photo Credit Sergey Golonkin
  52. 59. Add an image (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Golonkin
  53. 60. Add an image Flickr Photo Credit Sergey Golonkin
  54. 62. #9 You can find the People
  55. 63. Craigslist – Classifieds, Real Estate, Very Few Pay Alexa Rank 47 Google Page Rank 8/10
  56. 64. Facebook – Rising Star
  57. 65. # 10 – Your Website is a Lead Magnet
  58. 66. Add a UVP “Unique Value Proposition” Add Copy for the Search Engines 4 Second Rule Who are you, what site offers Repeat Navigation Add a site map 20-30% are searchers “ Top Right” Site Utilities such as Log in, Contact and phone for Local Business Navigation Top or left! Logo Top Left throughout the site link “Home”
  59. 67. <ul><li>Ten Things Every Club Marketer Needs </li></ul><ul><li>to know about Internet Marketing </li></ul><ul><li>Measurable to the Penny </li></ul><ul><li>Compare to Competitors </li></ul><ul><li>It is for your business! </li></ul><ul><li>It’s not too late to learn </li></ul><ul><li>Internet Advertising is NOT Expensive </li></ul><ul><li>PR direct to Consumers </li></ul><ul><li>Your house list is your biggest asset </li></ul><ul><li>What are they doing at their desks </li></ul><ul><li>You can find the People </li></ul><ul><li>Your website is a lead magnet </li></ul>
  60. 68. What is TenGoldenRules.com? Search Engine Marketing
  61. 69. What is TenGoldenRules.com? Landing Pages & Conversion
  62. 70. What is TenGoldenRules.com? Video
  63. 71. What is TenGoldenRules.com? Viral Marketing
  64. 72. What is TenGoldenRules.com? eNewsletters
  65. 73. What is TenGoldenRules.com? New Program Launch Strategy
  66. 74. <ul><li>Try 1 thing today! </li></ul><ul><li>Please ‘pay-it-forward’ </li></ul><ul><ul><li>Join the Conversation </li></ul></ul><ul><ul><li>Be my friend! Linked In, Facebook, Twitter </li></ul></ul><ul><ul><li>Speaking Opportunities </li></ul></ul><ul><ul><li>Consulting, Search, Conversion, Affiliate, SEO PR </li></ul></ul>Ten Things Every Club Manager Needs to Know About Internet Marketing Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

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