10 Success Strategies for Internet Marketers Jay Berkowitz, CEO, Ten Golden Rules Author, “The Ten Golden Rules of Online Marketing Workbook” Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

Objectives Strategies to build your Personal Brand Best practices for Video, Search, Analytics How to use top new products: HARO, Blidget, GUS, SpyFu, iSpionage Basic and Advanced Search Marketing Strategies – Tactics – Advanced Chance to Win a Free Consultation and a copy of The Ten Golden Rules of Online Marketing Workbook Strap on your Seatbelts

Strategies to build your Personal Brand

Best practices for Video, Search, Analytics

How to use top new products: HARO, Blidget, GUS, SpyFu, iSpionage

Basic and Advanced Search Marketing

Strategies – Tactics – Advanced

Chance to Win a Free Consultation and a copy of The Ten Golden Rules of Online Marketing Workbook

Strap on your Seatbelts

Career Highlights Developed ‘Live’ campaign used in 208 countries Managed largest territory in country. Promotion increased sales 34% Developed internet sales and marketing strategy, sold first integrated deal Created 4 of 6 ‘Hall of Fame’ banners Launched Atkins Diet Online, 22 diets overall Wrote Ten Golden Rules for DMA July ‘03 Launched TenGoldenRules.com in 2003

Developed ‘Live’ campaign used in 208 countries

Managed largest territory in country. Promotion increased sales 34%

Developed internet sales and marketing strategy, sold first integrated deal

Created 4 of 6 ‘Hall of Fame’ banners

Launched Atkins Diet Online, 22 diets overall

Wrote Ten Golden Rules for DMA July ‘03

Launched TenGoldenRules.com in 2003

Marketing Consultants Drive visits to your site, Convert visits to sales Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR Best clients = Internet is important to sales What is TenGoldenRules.com?

Marketing Consultants

Drive visits to your site, Convert visits to sales

Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR

Best clients = Internet is important to sales

“ Start right now : as of this moment you're going to think of yourself differently! You're not an "employee" of General Motors …. Starting today you are a brand Tom Peters ‘The Brand Called You’ Fast Company in August 1997 Strategy #1 Personal Brand

1. Be You Own Brand Manger Develop your brand marketing plan. How are you going to promote your brand? How are you going to take it to the next level? Set specific, measurable goals

1. Be You Own Brand Manger

Develop your brand marketing plan.

How are you going to promote your brand? How are you going to take it to the next level?

Set specific, measurable goals

2. Determine Your USP What makes you Distinctive? How can you enhance your unique skills I determined my USP was a combination of brand and online I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life

2. Determine Your USP

What makes you Distinctive?

How can you enhance your unique skills

I determined my USP was a combination of brand and online

I wrote “The Ten Golden Rules of Internet Marketing” which shaped my life

3. Follow your passion! Where do you like to hang out What do you love to read? Create your content in an area that you really care about http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/

3. Follow your passion!

Where do you like to hang out

What do you love to read?

Create your content in an area that you really care about

4. Listen “ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.” Chris Brogan

4. Listen

“ Listening is my first move in starting to understand social media. G o and read blogs. Go visit Twitter.com and more importantly search.twitter.com , and see what people are saying. Read comments on people’s blogs and see which ones seem to get any response. Search using Google and Technorati.com, and start listening to conversations that are out there.”

5. Embrace Your Inner Author Create unique content. Write a blog. Write a book or a free eBook Submit articles to industry publications. Create a website. Build great content on Facebook and LinkedIn

5. Embrace Your Inner Author

Create unique content.

Write a blog. Write a book or a free eBook

Submit articles to industry publications.

Create a website.

Build great content on Facebook and LinkedIn

6. Build Your Net Set a goal to make a few quality connections Give to Get Ask about them Add new contacts and follow up Be my friend! Safety Net

6. Build Your Net

Set a goal to make a few quality connections

Give to Get

Ask about them

Add new contacts and follow up

Be my friend!

Safety Net

7. Volunteer to Shine Volunteer to develop new skills Work in a comfort zone then push yourself Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume! Missy Ward winner of the ShareASale Pay It Forward Award!

7. Volunteer to Shine

Volunteer to develop new skills

Work in a comfort zone then push yourself

Enhance a skill through freelance opportunities. Guru, e-Lance and BINTRO offer an opportunity for you to sell personal assets that might not be part of your current job but can be on your future resume!

8. Innovate to Lead Test new technologies. Take a free trial. Report on how new tools they work on your blog. Position yourself as an early adopter and soon people will be asking you about the next big thing!

8. Innovate to Lead

Test new technologies. Take a free trial.

Report on how new tools they work on your blog.

Position yourself as an early adopter and soon people will be asking you about the next big thing!

9. Entrepreneur Entrepreneur is a verb I wish I started earlier in my career. Employers look to hire people who have managed their own business No barriers to starting. Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale.

9. Entrepreneur

Entrepreneur is a verb

I wish I started earlier in my career.

Employers look to hire people who have managed their own business

No barriers to starting.

Start selling products as an affiliate CJ, LinkShare, or Share-A-Sale.

10. Speak Up! The biggest differentiator for my career Toastmasters Volunteered for the social committee at work and the charity association Presentation Zen Practice makes perfect!

10. Speak Up!

The biggest differentiator for my career

Toastmasters

Volunteered for the social committee at work and the charity association

Presentation Zen

Practice makes perfect!

Strategy #1 Build Your Personal Brand Strategy: Carve out a Unique Niche for your Personal Brand Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen

Strategy: Carve out a Unique Niche for your Personal Brand

Tactics: Brand Manager, Follow your Passion! Innovate, Entrepreneur, Volunteer, Toastmasters

Advanced Tactics: eBooks, White Papers, Public Speaking - Presentation Zen

Strategy#2 Video

Best Practices – Entertain, Great Music, Celebrities, Spoofs

Best Practices – Educate “How to Videos”

Meta data – Tag your videos, use all the title and description and include long target phrases Tag Videos for Blended Search

TubeMogul – Distribute to 14+ Sites

Targeted Thumbnail

Strategy #2 - Video! Strategy: Videos build viral traffic and conversion Tactics: YouTube, Entertain, Educate, Name and Tag videos with keywords Advanced Tactics: TubeMogul, Communities, Great Thumbnails, Web 2.0 – Digg, Reddit, Stumleupon

Strategy: Videos build viral traffic and conversion

Tactics: YouTube, Entertain, Educate, Name and Tag videos with keywords

Advanced Tactics: TubeMogul, Communities, Great Thumbnails, Web 2.0 – Digg, Reddit, Stumleupon

Danny Sullivan - Interpret the news Strategy # 3 Podcasts

Podcasts are Still in their Infancy Pew Research Study 19% have downloaded a Podcast 27% 18-29 have downloaded University courses 28% with Hi-Speed have downloaded Millions of web competitors Only 20-30 Podcast competitors!

Pew Research Study

19% have downloaded a Podcast

27% 18-29 have downloaded

University courses

28% with Hi-Speed have downloaded

Millions of web competitors

Only 20-30 Podcast competitors!

The Tools of the Trade How to Podcast - TGR Podcast Episode 13 Logitech USB Headset M-Audio Microtrac 24/96

3. Directory Listings – iTunes = 80% of listenership Podcast Directories

4. Promote on your site

5. Optimize for FREE SEO traffic = #2 and 2a ‘internet marketing podcast

Optimize the iTunes Description 7. Optimize Your Show Name, Description

Strategy #3 - Podcasts Strategy: Carve out a niche in this emerging space with little competition Tactics: Great Content, BlogTalkRadio, Podcast Directories Advanced Tactics: K7.Net Community, Live Recordings, Free Samples

Strategy: Carve out a niche in this emerging space with little competition

Tactics: Great Content, BlogTalkRadio, Podcast Directories

Advanced Tactics: K7.Net Community, Live Recordings, Free Samples

Strategy #4 Make Money Through Social Media Technorati State of the Blogosphere Report 900,000 blog posts a day worldwide Blogs: 77.7 million unique visitors in the US 22.6 million US bloggers 77% of active Internet users read blogs Blogs with 100,000 or more unique visitors a month earn an average of $75,000 Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

900,000 blog posts a day worldwide

Blogs: 77.7 million unique visitors in the US

22.6 million US bloggers

77% of active Internet users read blogs

Blogs with 100,000 or more unique visitors a month earn an average of $75,000

Jason Kottke quit his job to blog full-time and asked his readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people

Strategy #4 Make Money Through Social Media Google AdSense

Strategy #4 Make Money Through Social Media Affiliate Banners

$5 - $2500 Per Post

Micro Marketing

Strategy #4 Making Social Media Make Money Strategy: Make Money through new Social Media Channels Tactics: AdSense, Affiliate Revenue, Podcast Sponsorships, Free content = Sell your Service Advanced Tactics: Micro Selling, Premium Content Blogs and Podcasts, Proactive Customer Service

Strategy: Make Money through new Social Media Channels

Tactics: AdSense, Affiliate Revenue, Podcast Sponsorships, Free content = Sell your Service

Advanced Tactics: Micro Selling, Premium Content Blogs and Podcasts, Proactive Customer Service

“ ‘ Don’t Make Me Think’ . I’ve been telling people for years that this is my first law of usability…It means that as far as humanely possible, when I look at a web page it should be self evident. Obvious. Self-explanatory. I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.” Steve Krug Strategy #5 Your Own Website

“ ‘ Don’t Make Me Think’ . I’ve been telling people for years that this is my first law of usability…It means that as far as humanely possible, when I look at a web page it should be self evident. Obvious. Self-explanatory. I should be able to ‘get it’ – what it is and how to use it – without expending any effort thinking about it.”

Steve Krug

20-30% are searchers Logo and slogan

Utilities Breadcrumbs

Other Conventions About us Contact Us News or Press Location / Find Locations Privacy Policy Site Map

About us

Contact Us

News or Press

Location / Find Locations

Privacy Policy

Site Map

Strategy #5 Your Own Website Strategy: Develop your own site to reduce dependence on affiliate, search or eBay Tactics: WordPress Blog, Don’t Make me Think, web conventions Advanced: Content, SEO, Test, Test, Test, Video

Strategy: Develop your own site to reduce dependence on affiliate, search or eBay

Tactics: WordPress Blog, Don’t Make me Think, web conventions

Advanced: Content, SEO, Test, Test, Test, Video

S e a r c h ™ Strategy #6

491 affiliate program 1,445 internet marketing 230 affiliate marketing 36 affiliate marketing ideas 32 2 tier affiliate program 28 New affiliate program

Free Search “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side

Keyword Research - Searches

How many links TO a site TenGoldenRules has 4,979 Links TO the site

Link Popularity Link Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site. The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.

Directory links Business.com Page Rank 7/10

TenGoldenRules.com Meta tags match content

GUS – Google Universal Search

Select 3 target phrases

Add to site first

Track Results

Strategy #6 Search Engine Optimization Strategy: Optimize sites for FREE traffic Tactics: An Apple a Day, Video Content, Build Links, MetaTags and Code Advanced: GUS/Blended Search, Social Media Content, Second Click, Web Optimized PR, Reputation Management

Strategy: Optimize sites for FREE traffic

Tactics: An Apple a Day, Video Content, Build Links, MetaTags and Code

Advanced: GUS/Blended Search, Social Media Content, Second Click, Web Optimized PR, Reputation Management

Strategy #7 Pay Per Click

Continent level Country level State level Metro level City level Radius and Custom Advanced PPC - GEO Targeting

The standard format for dynamically inserting keywords in your ad title is: {keyword:yourdefaulttext} Variations to capitalize dynamically inserted keywords in your ad title: keyword - No capitalization, all word(s) are in lower case Keyword - The first word is capitalized KeyWord - Every word is capitalized KEYword - Every letter in first word is capitalized KEYWord -Every letter in the first word AND the first letter of the second Dynamic Keyword Insertion

The standard format for dynamically inserting keywords in your ad title is: {keyword:yourdefaulttext}

Variations to capitalize dynamically inserted keywords in your ad title:

keyword - No capitalization, all word(s) are in lower case

Keyword - The first word is capitalized

KeyWord - Every word is capitalized

KEYword - Every letter in first word is capitalized

KEYWord -Every letter in the first word AND the first letter of the second

Website Optimizer

Landing Page Performance + 44%

Strategy #7 - PPC Strategy: Use pay per click to generate targeted leads Tactics: Select keywords, test ads, test offers and landing pages Advanced: Keyword Insertion, Ad Scheduling, Geo Targeting, Multi-Variate Testing (Optimizer, Optimost)

Strategy: Use pay per click to generate targeted leads

Tactics: Select keywords, test ads, test offers and landing pages

Advanced: Keyword Insertion, Ad Scheduling, Geo Targeting, Multi-Variate Testing (Optimizer, Optimost)

Micro Analysis

Goal Conversion

Funnel Analysis

Strategy #8 Micro Analysis Strategy: Dig deep to improve website performance Tactics: Google Analytics, Look for trends, small changes and improvements to a campaign or website, understand and test each page – look for high Bounce Rate or Exit Rate Advanced: Testing and analysis on landing pages, offer pages and each page in a sales funnel

Strategy: Dig deep to improve website performance

Tactics: Google Analytics, Look for trends, small changes and improvements to a campaign or website, understand and test each page – look for high Bounce Rate or Exit Rate

Advanced: Testing and analysis on landing pages, offer pages and each page in a sales funnel

“ An online community is an interactive group of people joined together by a common interest. It’s also one of the most powerful tools a marketer can deploy for customer retention, word of mouth, and customer insight.” Jeremiah Owyang, Sr Analyst at Forrester Research

“ An online community is an interactive group of people joined together by a common interest. It’s also one of the most powerful tools a marketer can deploy for customer retention, word of mouth, and customer insight.”

Jeremiah Owyang, Sr Analyst at Forrester Research

Affiliate Summit Community

Strategy #9 Community Strategy: Develop and Participate in online communities “Tribes” Tactics: Join and participate in online communities in your passion areas, develop groups and MeetUps, Linkedin, Advanced: Develop a Membership Site, Membergate, AMember

Strategy: Develop and Participate in online communities “Tribes”

Tactics: Join and participate in online communities in your passion areas, develop groups and MeetUps, Linkedin,

Advanced: Develop a Membership Site, Membergate, AMember

Strategy #10 Lead the Trends Advanced Tools and Tips

HARO – HelpAReporterOut.com

Compete.com

SpyFu

Qik

Blog Widget Created to Serve Headlines ‘Blidget’

Strategy #10 Lead the Trends Strategy: Take advantage of hot new tools and technologies before they competitive advantage is gone Tactics: HARO, Qik, Compete, SpyFu, iSpionage Advanced: Send HARO’s to your network, Blidgets and Widgets, Twitter and Podcasts to stay on the leading edge

Strategy: Take advantage of hot new tools and technologies before they competitive advantage is gone

Tactics: HARO, Qik, Compete, SpyFu, iSpionage

Advanced: Send HARO’s to your network, Blidgets and Widgets, Twitter and Podcasts to stay on the leading edge

What is TenGoldenRules.com? Landing Pages & Conversion

What is TenGoldenRules.com? Video

What is TenGoldenRules.com? Viral Marketing

Search Engine Marketing

eNewsletters

New Program Launch Strategy

Second Life

10 Success Strategies for Internet Marketers Build Your Personal Brand Video Podcasting Make Money through Social Media Develop Your own Website Basic and Advanced Search Engine Optimization Basic and Advanced Pay Per Click Search Micro Analysis Create A Community Lead the Trends

Build Your Personal Brand

Video

Podcasting

Make Money through Social Media

Develop Your own Website

Basic and Advanced Search Engine Optimization

Basic and Advanced Pay Per Click Search

Micro Analysis

Create A Community

Lead the Trends

Try 1 thing today! Please ‘pay-it-forward’ Join the Conversation Podcast call in 206-888-6606 Be my friend! Linked In, Facebook, Twitter Speaking Opportunities Consulting, Search, Conversion, Affiliate, SEO PR Live Q & A 10 Success Strategies for Internet Marketers Jay Berkowitz www.TenGoldenRules.com 561-620-9121 [email_address]

Try 1 thing today!

Please ‘pay-it-forward’

Join the Conversation

Podcast call in 206-888-6606

Be my friend! Linked In, Facebook, Twitter

Speaking Opportunities

Consulting, Search, Conversion, Affiliate, SEO PR

Live Q & A