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10 strategies for Building and Promoting Law Firm Websites final

10 strategies for Building and Promoting Law Firm Websites final



Ten Strategies for creating and promoting websites for attorneys....

Ten Strategies for creating and promoting websites for attorneys.
Learn 3 approaches to develop and launch a new website or build out your current new business idea.
Discover leading strategies to drive traffic to your site including: Pay-Per-Click Search Marketing, Search Engine Optimization, Affiliate Marketing, Social Media Strategies including how to create Facebook Fan Pages, using Facebook advertising, YouTube Success Stories, Podcasting Playbook.
Create a ‘relationship’ with a Unique Value Proposition (UVP) learn the ‘Magic of 8′, develop an eNewsletter, create an RSS feed, generate Facebook Likes.
Monetize your website with Google AdSense, Affiliate links and Banners, Information Product Marketing and Social Subscriptions.

About the Presenter Jay Berkowitz
Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience. Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.
Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an instructor and content developer with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX Business TV.



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    10 strategies for Building and Promoting Law Firm Websites final 10 strategies for Building and Promoting Law Firm Websites final Presentation Transcript

    • Ten Steps To Building & Promoting Law Firm WebsitesJay Berkowitz TenGoldenRules.com
    • Author TGR, website, blog, podcast and an internet advertising agency by the same name
    • TenGoldenRules.comSearch Marketing & Social Media Agency
    • InternetMarketingClub.Org
      Online Education and Networking
    • Strategy #1 3 Types of Websites - Blogs
    • Set up a ‘blog’ at WordPress.org
    • As easy as an email 
    • Create links
      Flickr Photo Credit Sergey Golonkin
    • Add an image (Flickr.com, iStockPhoto.com)
      Flickr Photo Credit Sergey Golonkin
    • Sample ‘BLAWgs’ (Law Blogs)
    • Sample ‘BLAWgs’ (Law Blogs)
    • Sample ‘BLAWgs’ (Law Blogs)
    • 3 Types of Websites - Editor
      Freelancers are paid based on how much Demand Media expects it can get from the articles or videos generally between $10 and $20
    • 3 Types of Websites - Editor
    • 3 Types of Websites - Editor
    • Where do you get content?
    • 3 Types of Websites - Community
    • 3 Types of Websites – Community
    • 3 Types of Websites – Community
    • Three Types of Websites
      Blog – Wordpress.org
    • Strategy #2 Site Build Basics
      Site Utilities such as Log in, Contact and phone for Local Business
      Logo Top Left throughout the site link “Home”
      4 Second Rule Who are you, what site offers
      20-30% are searchers
      “Top Right”
      Navigation Top or left!
      Add a UVP “Unique Value Proposition”
      Repeat Navigation
      Add a site map
      Add Copy for the Search Engines
      Social Media ‘Follow’ icons
    • Strategy 3 - Content Strategies
      Marcus Sheridan
      Virginia and Maryland
      “Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
    • “How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
    • CreateContent!
      Answer 20 Questions
      Answer 20 Questions they should ask
      Keyword Blogs
      Email Blogs
    • Cascade Content
    • Cascade Content!
      Write Articles or blogs
      ‘Cascade’ to Social Media
      Create video and audio
      Syndicate content
    • Drive Traffic…
    • Paid Search “PPC” (Pay Per Click)
    • Paid Search “PPC” focus on conversions
    • Add confirmation code to this page to measure ‘conversion’
    • The ABC’s of SEO
    • A = Architecture
      Clean code, internal links, site map
    • B = Backlinks
      1,277 Links TO the site
    • Lists = great ‘Link Bait’
    • C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
    • Add Keyword Phrases toFirst Paragraph, Middle and End
    • Add Meta Tags: Title, Description, H1, Alt Tag
    • Objective = Page Dominance
    • Search Traffic!
      PPC >> Track conversions
      ABC’s of SEO
      Content (Copy)
    • SEO
      “Affiliate Marketing”
      affiliates send traffic to your site as a virtual sales force
    • Amazon ‘affiliate’ code
    • ‘Affiliate’ Program
    • “Affiliate” Marketing
    • SEO
      Banner Advertising and eMail
    • Banner Advertising
      (Test this through Google AdWords)
      Google (DoubleClick) code
    • Affiliate and Banner Traffic!
      CPA Advertising
      Affiliates = a Virtual Sales Force
      Test Banners through Google PPC
    • SEO
      Social Media
      Strategy Number 7 Social Media
    • Facebook ‘Fan Pages’ profiles for a business. Index in Google.
    • Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at www.Facebook.com/DolphinEncounters
    • Facebook Advertising
    • It is simple to set up Facebook Advertising
    • Target by demographics and ‘likes’. Go from 500 Million to precise target
    • Test different ads
    • Get results like Google PPC
    • YouTube is the #3 Website and #2 Search Engine!
      Blendtec has had 100 Million video views!
    • Twitter.com/GlenGilmore has over 100,000 followers
    • Podcasts!
    • 7. Social Media Traffic!
      Facebook Pages and Advertising
    • Create a UVP [Unique Value Proposition]!
    • Create a “UVP”
    • eNewsletters
    • The magic of 8
    • RSS (Really Simple Syndication) Subscriptions
    • Read blogs on your phone (RSS)
    • Like Button
    • Result of Like Button Activity
    • 8. Create a Relationship
      Free eNewsletter
      The Magic of 8
      RSS Subscriptions
      Facebook Likes
    • Monetize Your Traffic!
      Google AdSense = Click Revenue
    • Affiliate Banners
    • $5 - $2500
    • Monetize It! – Deal of the Day
    • 9. Monetize
      Ad Sense
      Pay Per Post
    • #10 Create a Product
    • Tennis Training
    • Brendon Buchard – 6 Types of Products
      Books/eBooks, Presentations, DVD’s, Audio, Courses, Coaching
      $100,000 / $197 / 365 = 1.3 per day
    • Ten Steps To Building & Promoting Law Firm Websites
      3 Types of Sites
      Website build basics
      Create Content
      Cascade Content
      Search Traffic
      Affiliate and Banner Traffic
      Social Media Traffic
      Create a Relationship
      Create a Product
      Jay Berkowitz www.TenGoldenRules.com 561-620-9121
    • TenGoldenRules.comSearch Marketing & Social Media Agency
      Jay Berkowitz www.TenGoldenRules.com 561-620-9121