10 strategies for Building and Promoting Law Firm Websites final
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Ten Strategies for creating and promoting websites for attorneys....

Ten Strategies for creating and promoting websites for attorneys.
Learn 3 approaches to develop and launch a new website or build out your current new business idea.
Discover leading strategies to drive traffic to your site including: Pay-Per-Click Search Marketing, Search Engine Optimization, Affiliate Marketing, Social Media Strategies including how to create Facebook Fan Pages, using Facebook advertising, YouTube Success Stories, Podcasting Playbook.
Create a ‘relationship’ with a Unique Value Proposition (UVP) learn the ‘Magic of 8′, develop an eNewsletter, create an RSS feed, generate Facebook Likes.
Monetize your website with Google AdSense, Affiliate links and Banners, Information Product Marketing and Social Subscriptions.

About the Presenter Jay Berkowitz
Jay Berkowitz is an author, an educator, an International keynote speaker and an award-winning thought leader. A senior online marketing professional with over twenty five years of marketing experience. Mr. Berkowitz has managed marketing departments for Fortune 500 brands: Coca-Cola, Sprint and McDonald’s Restaurants, and he has developed online and offline strategies for AT&T and leading health and fitness website eDiets.com.
Mr. Berkowitz is the author of The Ten Golden Rules of Online Marketing Workbook, the Founder and CEO of www.TenGoldenRules.com, a strategic online marketing consulting business based in Boca Raton, Florida. He is the host of the Ten Golden Rules of Internet Marketing Podcast, an instructor and content developer with the University of San Francisco Internet Marketing Course and he has been profiled in the Wall Street Journal, The Business Journals and was interviewed on FOX Business TV.

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10 strategies for Building and Promoting Law Firm Websites final Presentation Transcript

  • 1. Ten Steps To Building & Promoting Law Firm WebsitesJay Berkowitz TenGoldenRules.com
    561-620-9121
  • 2. Author TGR, website, blog, podcast and an internet advertising agency by the same name
  • 3. TenGoldenRules.comSearch Marketing & Social Media Agency
  • 4.
  • 5. InternetMarketingClub.Org
    Online Education and Networking
  • 6. Strategy #1 3 Types of Websites - Blogs
  • 7. Set up a ‘blog’ at WordPress.org
  • 8. As easy as an email 
  • 9. Create links
    Flickr Photo Credit Sergey Golonkin
  • 10. Add an image (Flickr.com, iStockPhoto.com)
    Flickr Photo Credit Sergey Golonkin
  • 11.
  • 12. Sample ‘BLAWgs’ (Law Blogs)
  • 13. Sample ‘BLAWgs’ (Law Blogs)
  • 14. Sample ‘BLAWgs’ (Law Blogs)
  • 15. 3 Types of Websites - Editor
    Freelancers are paid based on how much Demand Media expects it can get from the articles or videos generally between $10 and $20
  • 16. 3 Types of Websites - Editor
  • 17. 3 Types of Websites - Editor
  • 18. Where do you get content?
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. 3 Types of Websites - Community
    InternetMarketingClub.Org
  • 24. 3 Types of Websites – Community
  • 25. 3 Types of Websites – Community
  • 26. Three Types of Websites
    Blog – Wordpress.org
    Editor
    Community
  • 27. Strategy #2 Site Build Basics
    Site Utilities such as Log in, Contact and phone for Local Business
    Logo Top Left throughout the site link “Home”
    4 Second Rule Who are you, what site offers
    20-30% are searchers
    “Top Right”
    Navigation Top or left!
    Add a UVP “Unique Value Proposition”
    Repeat Navigation
    Add a site map
    Add Copy for the Search Engines
    Social Media ‘Follow’ icons
  • 28. Strategy 3 - Content Strategies
    Marcus Sheridan
    Virginia and Maryland
    “Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
  • 29. “How do I start a blog? It’s easy. Write the top 20 questions you get as a business owner. How much does a fiberglass pool cost? What’s the difference between a fiberglass pool and a concrete pool? Now you have 20 titles. 20 blog articles. Do it 2 times a week and you’ve got a good blog up and running.”
  • 30. CreateContent!
    Answer 20 Questions
    Answer 20 Questions they should ask
    Keyword Blogs
    Email Blogs
  • 31. Cascade Content
  • 32. Cascade Content!
    Write Articles or blogs
    ‘Cascade’ to Social Media
    Create video and audio
    Syndicate content
  • 33. Drive Traffic…
  • 34. Paid Search “PPC” (Pay Per Click)
  • 35. Paid Search “PPC” focus on conversions
  • 36.
  • 37. Add confirmation code to this page to measure ‘conversion’
  • 38. The ABC’s of SEO
  • 39. A = Architecture
    Clean code, internal links, site map
  • 40. B = Backlinks
    1,277 Links TO the site
  • 41. Lists = great ‘Link Bait’
  • 42. C = Content Keyword ResearchGoogle, Word Tracker or Keyword Discovery
  • 43. Add Keyword Phrases toFirst Paragraph, Middle and End
  • 44. Add Meta Tags: Title, Description, H1, Alt Tag
  • 45. Objective = Page Dominance
  • 46. Search Traffic!
    PPC >> Track conversions
    ABC’s of SEO
    Architecture
    Backlinks
    Content (Copy)
  • 47. SEO
    “Affiliate Marketing”
    affiliates send traffic to your site as a virtual sales force
  • 48. Amazon ‘affiliate’ code
  • 49. ‘Affiliate’ Program
  • 50. “Affiliate” Marketing
    Solutions
  • 51. SEO
    Banner Advertising and eMail
  • 52. Banner Advertising
    (Test this through Google AdWords)
    Google (DoubleClick) code
  • 53. Affiliate and Banner Traffic!
    CPA Advertising
    Affiliates = a Virtual Sales Force
    Test Banners through Google PPC
  • 54. SEO
    Social Media
    Strategy Number 7 Social Media
  • 55. Facebook ‘Fan Pages’ profiles for a business. Index in Google.
  • 56. Protect your Facebook ‘Domains’ Dolphin Encounters fan page is at www.Facebook.com/DolphinEncounters
  • 57. Facebook Advertising
  • 58. It is simple to set up Facebook Advertising
  • 59. Target by demographics and ‘likes’. Go from 500 Million to precise target
  • 60. Test different ads
    .021%
    .043%
    .039%
  • 61. Get results like Google PPC
  • 62. YouTube is the #3 Website and #2 Search Engine!
    Blendtec has had 100 Million video views!
  • 63. Twitter.com/GlenGilmore has over 100,000 followers
  • 64. Podcasts!
  • 65. 7. Social Media Traffic!
    Facebook Pages and Advertising
    YouTube!
    Podcasts
    Twitter
  • 66. Create a UVP [Unique Value Proposition]!
  • 67. Create a “UVP”
  • 68. eNewsletters
  • 69. The magic of 8
  • 70. RSS (Really Simple Syndication) Subscriptions
  • 71. Read blogs on your phone (RSS)
  • 72. Like Button
  • 73. Result of Like Button Activity
  • 74. 8. Create a Relationship
    UVP
    Free eNewsletter
    The Magic of 8
    RSS Subscriptions
    Facebook Likes
  • 75. Monetize Your Traffic!
    Google AdSense = Click Revenue
  • 76. Affiliate Banners
  • 77. $5 - $2500
  • 78.
  • 79. Monetize It! – Deal of the Day
  • 80. 9. Monetize
    Ad Sense
    Affiliate
    Pay Per Post
    Deal-of-the-Day
  • 81. #10 Create a Product
  • 82. Tennis Training
  • 83. Brendon Buchard – 6 Types of Products
    Books/eBooks, Presentations, DVD’s, Audio, Courses, Coaching
    $100,000 / $197 / 365 = 1.3 per day
  • 84. Ten Steps To Building & Promoting Law Firm Websites
    3 Types of Sites
    Website build basics
    Create Content
    Cascade Content
    Search Traffic
    Affiliate and Banner Traffic
    Social Media Traffic
    Create a Relationship
    Monetize
    Create a Product
    Jay Berkowitz www.TenGoldenRules.com 561-620-9121
  • 85. TenGoldenRules.comSearch Marketing & Social Media Agency
    Jay Berkowitz www.TenGoldenRules.com 561-620-9121