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10 Innovative Internet Marketing Strategies for Pharmacies

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The Foundation …

The Foundation
Why Facebook matters
Emerging Social Media Sites
How to use YouTube
The 3 E’s
The Britney Spears Strategy
How to get it all done!


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  • 1. 10 Innovative InternetMarketing Strategies for Pharmacies Jay Berkowitz TenGoldenRules.com
  • 2. 10 Innovative Internet Marketing Strategies The Foundation Why Facebook mattersEmerging Social Media Sites How to use YouTube The 3 E’sThe Britney Spears Strategy How to get it all done!
  • 3. Recent MediaFOX Business TV
  • 4. Recent MediaWall Street Journal
  • 5. .org
  • 6. 1. Your Website = Your Foundation
  • 7. Create your Blog/Website www.WordPress.org
  • 8. Logo Top Left Site Utilities such as Log in, Contact 20-30% are throughout and phone for searchers the site link Local Business “Top Right” “Home” Add a UVP 4 Second “UniqueRule Who are Value Proposition”you, what site offers Repeat Navigation Navigation Add a site Top or left! map Add Copy for the Search Engines
  • 9. Search Engine Optimization (SEO)
  • 10. SEO = Left side, organic or natural results
  • 11. 250 – 1000 Words of SearchOptimized Copy
  • 12. Links TO your site
  • 13. Add a ‘Site Map’
  • 14. Claim your Google Places! Google.com/places
  • 15. Search Engine Optimization (SEO) 250 – 1000 words Links TO your site Add a Site Map Claim Google Places
  • 16. Pay Per Click (PPC)
  • 17. Start your campaign at adwords.google.com
  • 18. Write 3-4 ads – see ads as you type…
  • 19. Local
  • 20. Phone Number Trick
  • 21. Pay Per Click (PPC)Adwords.google.com Geo targetingSpecific campaignsPhone number trick
  • 22. eNewsletters
  • 23. Add an incentive to sign up
  • 24. MONTHLY PRIZE DRAW Flickr Photo Credit Hello Craft
  • 25. Add articles to website for Google and seo
  • 26. Send eNewsletter with Constant Contact or aWeber
  • 27. eNewsletters Build your opt-in list Send valuable informationAdd to your website for ‘seo’Constant Contact or aWeber
  • 28. ‘Blog’
  • 29. Create your Blog/Website www.WordPress.org
  • 30. www.WordPress.org ‘theme’
  • 31. As easy as an email 
  • 32. Add an image (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Golonkin
  • 33. Marcus Sheridan Virginia and Maryland“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
  • 34. “How do I start a blog? It’seasy. Write the top 20questions you get as a businessowner. How much does afiberglass pool cost? What’sthe difference between afiberglass pool and a concretepool? Now you have 20 titles.20 blog articles. Do it 2 timesa week and you’ve got a goodblog up and running.”
  • 35. Britney Spears Model
  • 36. Blogging WordPress.orgAnswer 20 Questions Anyone can blogBritney Spears Model
  • 37. Photo Credit Flickr Kate Raynes-Goldie
  • 38. Facebook ‘Profile’
  • 39. Facebook ‘Fan’ Page
  • 40. Get your Facebook ‘domain name’ Facebook.com/tengoldenrules
  • 41. Ask a PharmacistJoin us Monday to Friday from 12:00 to 12:30 for a live chat.
  • 42. Facebook ‘Fan’ Page Get your ‘domain’Pages index in search engines Engage with fans
  • 43. A Picture is Worth 1000 Clicks!
  • 44. 1,427 likes 1,246 shares 18 comments 563 likes 403 shares14 comments
  • 45. 49,084 Likes77,084 Talking About This 157.0%
  • 46. Health Tip #7“Sneeze into atissue or yourelbow”
  • 47. “Sneeze into a Not This! Eat This!tissue or your 155 Calories 25 Calorieselbow”
  • 48. Infographic
  • 49. Ten Golden Rules Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
  • 50. A Picture is worth 1000 Clicks Facebook Memes Likes, comments, shares Infographics
  • 51. Facebook Advertising Likeographics Regional Themed
  • 52. http://www.youtube.com/watch?v=LDyvcM0gcVs
  • 53. VideoAnswer questions Product demosOptimize for seo How-to videos
  • 54. Cascade Content
  • 55. 10 Innovative Internet Marketing Strategies 1.Your website 2.SEO 3.PPC 4.eNewsletters 5.Blog 6.Facebook Fan Page7.A Picture is worth 1000 Words 8.Infographics (3 E’s) 9.Video 10.Cascade Content
  • 56. • Top 10 / try 1 thing today! • Be my friend! Linked In, Facebook • Speaking Opportunities• Ten Golden Rules is an Agency specializing in Search Marketing and Social Media Jay Berkowitz www.TenGoldenRules.com Jay@TenGoldenRules.com

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