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10 Innovative InternetMarketing Strategies    for Pharmacies      Jay Berkowitz    TenGoldenRules.com
10 Innovative Internet   Marketing Strategies      The Foundation  Why Facebook mattersEmerging Social Media Sites    How ...
Recent MediaFOX Business TV
Recent MediaWall Street Journal
.org
1. Your Website =  Your Foundation
Create your Blog/Website   www.WordPress.org
Logo Top Left    Site Utilities such                 as Log in, Contact               20-30% are throughout               ...
Search Engine Optimization          (SEO)
SEO = Left side,   organic or natural results
250 – 1000   Words of    SearchOptimized Copy
Links TO your site
Add a ‘Site Map’
Claim your Google Places!   Google.com/places
Search Engine Optimization (SEO)       250 – 1000 words       Links TO your site        Add a Site Map       Claim Google ...
Pay Per Click (PPC)
Start your campaign at adwords.google.com
Write 3-4 ads – see ads as you type…
Local
Phone Number Trick
Pay Per Click (PPC)Adwords.google.com  Geo targetingSpecific campaignsPhone number trick
eNewsletters
Add an incentive to sign up
MONTHLY PRIZE DRAW          Flickr Photo Credit Hello Craft
Add articles to website for Google and seo
Send eNewsletter with Constant Contact or                aWeber
eNewsletters    Build your opt-in list Send valuable informationAdd to your website for ‘seo’Constant Contact or aWeber
‘Blog’
Create your Blog/Website   www.WordPress.org
www.WordPress.org ‘theme’
As easy as an email 
Add an image (Flickr.com, iStockPhoto.com)                        Flickr Photo Credit Sergey Golonkin
Marcus Sheridan               Virginia and Maryland“Building fiberglass pools and educating the world      about pools at ...
“How do I start a blog? It’seasy. Write the top 20questions you get as a businessowner. How much does afiberglass pool cos...
Britney Spears Model
Blogging   WordPress.orgAnswer 20 Questions  Anyone can blogBritney Spears Model
Photo Credit Flickr Kate Raynes-Goldie
Facebook ‘Profile’
Facebook ‘Fan’ Page
Get your Facebook ‘domain name’ Facebook.com/tengoldenrules
Ask a PharmacistJoin us Monday to Friday from 12:00 to 12:30 for a live chat.
Facebook ‘Fan’ Page      Get your ‘domain’Pages index in search engines      Engage with fans
A Picture is Worth 1000 Clicks!
1,427 likes              1,246 shares              18 comments  563 likes 403 shares14 comments
49,084 Likes77,084 Talking About        This      157.0%
Health Tip #7“Sneeze into atissue or yourelbow”
“Sneeze into a Not This! Eat This!tissue or your 155 Calories  25 Calorieselbow”
Infographic
Ten Golden Rules Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
A Picture is worth 1000 Clicks      Facebook Memes  Likes, comments, shares        Infographics
Facebook Advertising   Likeographics      Regional      Themed
http://www.youtube.com/watch?v=LDyvcM0gcVs
VideoAnswer questions Product demosOptimize for seo How-to videos
Cascade Content
10 Innovative Internet   Marketing Strategies         1.Your website              2.SEO              3.PPC         4.eNews...
• Top 10 / try 1 thing today!  • Be my friend! Linked In, Facebook  • Speaking Opportunities• Ten Golden Rules is an Agenc...
10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies
10 Innovative Internet Marketing Strategies for Pharmacies
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10 Innovative Internet Marketing Strategies for Pharmacies

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The Foundation
Why Facebook matters
Emerging Social Media Sites
How to use YouTube
The 3 E’s
The Britney Spears Strategy
How to get it all done!

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Transcript of "10 Innovative Internet Marketing Strategies for Pharmacies"

  1. 1. 10 Innovative InternetMarketing Strategies for Pharmacies Jay Berkowitz TenGoldenRules.com
  2. 2. 10 Innovative Internet Marketing Strategies The Foundation Why Facebook mattersEmerging Social Media Sites How to use YouTube The 3 E’sThe Britney Spears Strategy How to get it all done!
  3. 3. Recent MediaFOX Business TV
  4. 4. Recent MediaWall Street Journal
  5. 5. .org
  6. 6. 1. Your Website = Your Foundation
  7. 7. Create your Blog/Website www.WordPress.org
  8. 8. Logo Top Left Site Utilities such as Log in, Contact 20-30% are throughout and phone for searchers the site link Local Business “Top Right” “Home” Add a UVP 4 Second “UniqueRule Who are Value Proposition”you, what site offers Repeat Navigation Navigation Add a site Top or left! map Add Copy for the Search Engines
  9. 9. Search Engine Optimization (SEO)
  10. 10. SEO = Left side, organic or natural results
  11. 11. 250 – 1000 Words of SearchOptimized Copy
  12. 12. Links TO your site
  13. 13. Add a ‘Site Map’
  14. 14. Claim your Google Places! Google.com/places
  15. 15. Search Engine Optimization (SEO) 250 – 1000 words Links TO your site Add a Site Map Claim Google Places
  16. 16. Pay Per Click (PPC)
  17. 17. Start your campaign at adwords.google.com
  18. 18. Write 3-4 ads – see ads as you type…
  19. 19. Local
  20. 20. Phone Number Trick
  21. 21. Pay Per Click (PPC)Adwords.google.com Geo targetingSpecific campaignsPhone number trick
  22. 22. eNewsletters
  23. 23. Add an incentive to sign up
  24. 24. MONTHLY PRIZE DRAW Flickr Photo Credit Hello Craft
  25. 25. Add articles to website for Google and seo
  26. 26. Send eNewsletter with Constant Contact or aWeber
  27. 27. eNewsletters Build your opt-in list Send valuable informationAdd to your website for ‘seo’Constant Contact or aWeber
  28. 28. ‘Blog’
  29. 29. Create your Blog/Website www.WordPress.org
  30. 30. www.WordPress.org ‘theme’
  31. 31. As easy as an email 
  32. 32. Add an image (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Golonkin
  33. 33. Marcus Sheridan Virginia and Maryland“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
  34. 34. “How do I start a blog? It’seasy. Write the top 20questions you get as a businessowner. How much does afiberglass pool cost? What’sthe difference between afiberglass pool and a concretepool? Now you have 20 titles.20 blog articles. Do it 2 timesa week and you’ve got a goodblog up and running.”
  35. 35. Britney Spears Model
  36. 36. Blogging WordPress.orgAnswer 20 Questions Anyone can blogBritney Spears Model
  37. 37. Photo Credit Flickr Kate Raynes-Goldie
  38. 38. Facebook ‘Profile’
  39. 39. Facebook ‘Fan’ Page
  40. 40. Get your Facebook ‘domain name’ Facebook.com/tengoldenrules
  41. 41. Ask a PharmacistJoin us Monday to Friday from 12:00 to 12:30 for a live chat.
  42. 42. Facebook ‘Fan’ Page Get your ‘domain’Pages index in search engines Engage with fans
  43. 43. A Picture is Worth 1000 Clicks!
  44. 44. 1,427 likes 1,246 shares 18 comments 563 likes 403 shares14 comments
  45. 45. 49,084 Likes77,084 Talking About This 157.0%
  46. 46. Health Tip #7“Sneeze into atissue or yourelbow”
  47. 47. “Sneeze into a Not This! Eat This!tissue or your 155 Calories 25 Calorieselbow”
  48. 48. Infographic
  49. 49. Ten Golden Rules Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
  50. 50. A Picture is worth 1000 Clicks Facebook Memes Likes, comments, shares Infographics
  51. 51. Facebook Advertising Likeographics Regional Themed
  52. 52. http://www.youtube.com/watch?v=LDyvcM0gcVs
  53. 53. VideoAnswer questions Product demosOptimize for seo How-to videos
  54. 54. Cascade Content
  55. 55. 10 Innovative Internet Marketing Strategies 1.Your website 2.SEO 3.PPC 4.eNewsletters 5.Blog 6.Facebook Fan Page7.A Picture is worth 1000 Words 8.Infographics (3 E’s) 9.Video 10.Cascade Content
  56. 56. • Top 10 / try 1 thing today! • Be my friend! Linked In, Facebook • Speaking Opportunities• Ten Golden Rules is an Agency specializing in Search Marketing and Social Media Jay Berkowitz www.TenGoldenRules.com Jay@TenGoldenRules.com
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