10 Innovative Internet Marketing Strategies for Pharmacies
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10 Innovative Internet Marketing Strategies for Pharmacies



The Foundation

The Foundation
Why Facebook matters
Emerging Social Media Sites
How to use YouTube
The 3 E’s
The Britney Spears Strategy
How to get it all done!



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10 Innovative Internet Marketing Strategies for Pharmacies 10 Innovative Internet Marketing Strategies for Pharmacies Presentation Transcript

  • 10 Innovative InternetMarketing Strategies for Pharmacies Jay Berkowitz TenGoldenRules.com
  • 10 Innovative Internet Marketing Strategies The Foundation Why Facebook mattersEmerging Social Media Sites How to use YouTube The 3 E’sThe Britney Spears Strategy How to get it all done!
  • Recent MediaFOX Business TV View slide
  • Recent MediaWall Street Journal View slide
  • .org
  • 1. Your Website = Your Foundation
  • Create your Blog/Website www.WordPress.org
  • Logo Top Left Site Utilities such as Log in, Contact 20-30% are throughout and phone for searchers the site link Local Business “Top Right” “Home” Add a UVP 4 Second “UniqueRule Who are Value Proposition”you, what site offers Repeat Navigation Navigation Add a site Top or left! map Add Copy for the Search Engines
  • Search Engine Optimization (SEO)
  • SEO = Left side, organic or natural results
  • 250 – 1000 Words of SearchOptimized Copy
  • Links TO your site
  • Add a ‘Site Map’
  • Claim your Google Places! Google.com/places
  • Search Engine Optimization (SEO) 250 – 1000 words Links TO your site Add a Site Map Claim Google Places
  • Pay Per Click (PPC)
  • Start your campaign at adwords.google.com
  • Write 3-4 ads – see ads as you type…
  • Local
  • Phone Number Trick
  • Pay Per Click (PPC)Adwords.google.com Geo targetingSpecific campaignsPhone number trick
  • eNewsletters
  • Add an incentive to sign up
  • MONTHLY PRIZE DRAW Flickr Photo Credit Hello Craft
  • Add articles to website for Google and seo
  • Send eNewsletter with Constant Contact or aWeber
  • eNewsletters Build your opt-in list Send valuable informationAdd to your website for ‘seo’Constant Contact or aWeber
  • ‘Blog’
  • Create your Blog/Website www.WordPress.org
  • www.WordPress.org ‘theme’
  • As easy as an email 
  • Add an image (Flickr.com, iStockPhoto.com) Flickr Photo Credit Sergey Golonkin
  • Marcus Sheridan Virginia and Maryland“Building fiberglass pools and educating the world about pools at riverpoolsandspas.com”
  • “How do I start a blog? It’seasy. Write the top 20questions you get as a businessowner. How much does afiberglass pool cost? What’sthe difference between afiberglass pool and a concretepool? Now you have 20 titles.20 blog articles. Do it 2 timesa week and you’ve got a goodblog up and running.”
  • Britney Spears Model
  • Blogging WordPress.orgAnswer 20 Questions Anyone can blogBritney Spears Model
  • Photo Credit Flickr Kate Raynes-Goldie
  • Facebook ‘Profile’
  • Facebook ‘Fan’ Page
  • Get your Facebook ‘domain name’ Facebook.com/tengoldenrules
  • Ask a PharmacistJoin us Monday to Friday from 12:00 to 12:30 for a live chat.
  • Facebook ‘Fan’ Page Get your ‘domain’Pages index in search engines Engage with fans
  • A Picture is Worth 1000 Clicks!
  • 1,427 likes 1,246 shares 18 comments 563 likes 403 shares14 comments
  • 49,084 Likes77,084 Talking About This 157.0%
  • Health Tip #7“Sneeze into atissue or yourelbow”
  • “Sneeze into a Not This! Eat This!tissue or your 155 Calories 25 Calorieselbow”
  • Infographic
  • Ten Golden Rules Infographicwww.tengoldenrules.com/3-Es-Infograph.jpg
  • A Picture is worth 1000 Clicks Facebook Memes Likes, comments, shares Infographics
  • Facebook Advertising Likeographics Regional Themed
  • http://www.youtube.com/watch?v=LDyvcM0gcVs
  • VideoAnswer questions Product demosOptimize for seo How-to videos
  • Cascade Content
  • 10 Innovative Internet Marketing Strategies 1.Your website 2.SEO 3.PPC 4.eNewsletters 5.Blog 6.Facebook Fan Page7.A Picture is worth 1000 Words 8.Infographics (3 E’s) 9.Video 10.Cascade Content
  • • Top 10 / try 1 thing today! • Be my friend! Linked In, Facebook • Speaking Opportunities• Ten Golden Rules is an Agency specializing in Search Marketing and Social Media Jay Berkowitz www.TenGoldenRules.com Jay@TenGoldenRules.com