Unify your Marketing Channels and get Measureable Results
Upcoming SlideShare
Loading in...5
×
 

Unify your Marketing Channels and get Measureable Results

on

  • 681 views

 

Statistics

Views

Total Views
681
Views on SlideShare
640
Embed Views
41

Actions

Likes
0
Downloads
14
Comments
0

1 Embed 41

http://www.ten24web.com 41

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Unify your Marketing Channels and get Measureable Results Unify your Marketing Channels and get Measureable Results Presentation Transcript

    • Unify your Marketing Channels and get Measureable ResultsPresented by:Myles BristoweChief Marketing Officer
    • What is Unified MarketingUnified Marketing is providing the right message at the right time to the right audience through the channel they prefer.
    • What is Unified MarketingUnified Marketing is providing the right message at the right time to the right audience through the channel they prefer.
    • Relevance Driven Marketing Understand• Data Collection • Campaign Design • Keyword volume • Segmentation • Communicate • Behavior/Activity • Context • Interact • Contacts Listen Engage Benchmarking Measurement
    • Context AnalysisCONTEXT NETWORKS VOLUME TARGETS • Groups, Fan Pages • Friend Count Users Keywords • Groups, Affiliations • Questions Behavior Segmentation • Tweets, Hash Tags • Profiles, Followers • Profile Content • Friends • Groups, Affiliations Groups • Profiles, Connections
    • Monitoring Process Monitoring Keywords Dashboard Analysis Tools Brand Keywords Measurement Content Generation Recommendations Competitor Keywords Measurement Customer Keywords Measurement
    • Competitive Keyword Analysis 41 2 114 67 3 1 1,626 119 87 988 162 93 231 91 1,154 3,323 59 2,247
    • What is Unified MarketingUnified Marketing is providing the right message at the right time to the right audience through the channel they prefer.
    • Social Media Dashboard
    • What is Unified MarketingUnified Marketing is providing the right message at the right time to the right audience through the channel they prefer.
    • Contacts AnalysisCONTACTS NETWORKS INTERESTS/ACTIVITY INTELIGENCE • Groups, Fan Pages • Friend Count Contacts Email Name • Groups, Affiliations • Questions Interests Segmentation State Behaviors Networks • Tweets, Hash Tags • Profile, Followers • Profile • Friends • Groups, Affiliations • Profiles, Connections
    • Audience Activity Segmentation Wide Netters Selectively Social Your Company Social Placeholders Getting Started Undeclared
    • Social Segmentation Wide Netter Social Placeholder Number of Networks Selectively Social Getting Started Undeclared Number of Friends
    • Social Media Portrait 71% using top Social Networks
    • What is Unified MarketingUnified Marketing is providing the right message at the right time to the right audience through the channel they prefer.
    • Multichannel Content Marketing Social Direct Broadcast Search Display Mobile Campaign Pages Context Pages Theme Pages Mobile Site Syndication Content and Enrollment Platform
    • Social Media Engagement Social Networking Social Media Sharing Conversation Sharing Content Build Communities Googleable Educate & Inform Build Credibility Communicate Be Found Share Value Know, Like, Trust Engage Call to Action
    • Lead Nurture Program Lead Source • Social • Direct • Search • Search Context • Posts • Display • Interest • Mobile • Response Behavior • Activity • Frequency Channel Evaluation Contacts • Social Communication • Email Preference • SMS
    • Lead Nurture WorkflowLead Source • Social Email was opened! 2nd Email was opened! • Direct Step 2A Step 3A • Search Push them and Sweeten Sweeten the offer, provide a • Display the offer. personalized live demo or Webinar. SALES • Mobile Email was opened! 2nd Email was opened! 3rd Email was opened! Step 2b Step 3b Step 4b Give them more educational Give them more educational Ready for sales oriented materials. Maintain original material. Insert testimonial material. Send product info and offer. and maintain original offer. reassure credibility. Step 1A Welcome Email was NOT opened! Email was NOT opened! Message Step 2c Step 3c Step 4c Education email Sales email Repeat education emails until opt out
    • What is Unified MarketingUnified Marketing is providing the right message at the right time to the right audience through the channel they prefer… and get measureable results.
    • Monthly Visits120,000100,000 Ultimate Goal New site [ 83,333 ] 80,000 launches 60,000 All-time high 2010 [ 51,544 ] 2009 2009 40,000 20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2009 48,247 45,815 51,544 49,021 41,598 43,244 45,453 46,013 47,203 47,813 46,697 44,324 22
    • Monthly Visits120,000100,000 Ultimate Goal New site [ 83,333 ] 80,000 launches Call CommCreative Previous all-time high [ 61,420 ] 60,000 2010 2009 40,000 2009 20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2009 48,247 45,815 51,544 49,021 41,598 43,244 45,453 46,013 47,203 47,813 46,697 44,324 2010 52,057 50,505 61,420 55,668 49,361 51,274 50,741 50,828 50,615 62,004 65,656 64,675 23
    • Digital Content Syndication - Structure Repurposed Website Content 24
    • Facebook Fans 8,729 Fans 25
    • Twitter Followers 5,128 FollowersAug 26
    • Digital Content Syndication - Results Visits to Website for Deeper Content 27
    • Monthly Visits120,000 2011100,000 Ultimate Goal [ 83,333 ] 80,000 Projected 2011 Call CommCreative Previous all-time high [ 61,420 ] 60,000 2010 2009 40,000 20,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2009 48,247 45,815 51,544 49,021 41,598 43,244 45,453 46,013 47,203 47,813 46,697 44,324 2010 52,057 50,505 61,420 55,668 49,361 51,274 50,741 50,828 50,615 62,004 65,656 64,675 28
    • What is Unified MarketingUnified Marketing is providing the right message at the right time to the right audience through the channel they prefer.
    • Questions?Myles BristoweChief Marketing Officer@MylesBristowemylesb@commcreative.com508 – 620 – 0791 x13