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Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
Our experience to start a startup
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Our experience to start a startup

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  • Transcript

    • 1. 2008/10/21 馮彥文
    • 2. About Me <ul><li>馮彥文 a.k.a Tempo </li></ul><ul><ul><li>Twitter: tempofeng </li></ul></ul><ul><ul><li>Blog: run, tempo, run (google: tempo) </li></ul></ul><ul><ul><li>Liquable Inc: [email_address] </li></ul></ul><ul><li>活動 </li></ul><ul><ul><li>Happyweb: http://happyweb.tw </li></ul></ul><ul><ul><li>Java User Group: http://www.javaworld.com.tw </li></ul></ul>
    • 3. 技術創業 的經驗分享
    • 4.  
    • 5.  
    • 6.  
    • 7.  
    • 8.  
    • 9.  
    • 10. 我們的經驗 <ul><li>Willmobile </li></ul><ul><ul><li>Mobile, Java, .NET C# </li></ul></ul><ul><li>Liquable </li></ul><ul><ul><li>Flash/Flex, GWT, Java </li></ul></ul><ul><li>Hosting </li></ul><ul><ul><li>Mygamespocket.com </li></ul></ul><ul><ul><li>Diggirl.net </li></ul></ul><ul><ul><li>Dinbendon.net </li></ul></ul><ul><ul><li>Kekeke.cc </li></ul></ul>
    • 11. 我們所學到的事 ( 創業 ) <ul><li>找到合適的 Ideas </li></ul><ul><li>控制 Burn rate </li></ul><ul><li>公司營運 </li></ul>
    • 12. 我們所學到的事 ( 開發 ) <ul><li>Planning, Process </li></ul><ul><li>Tools </li></ul><ul><li>Platform, Framework </li></ul><ul><li>Scalability </li></ul><ul><li>Hosting </li></ul><ul><li>Bandwidth </li></ul>
    • 13. 為何要創業 ?
    • 14. Why to not not start a startup? - Paul Graham
    • 15. Why to start a startup in a bad economy? – Paul Graham
    • 16. “ Never forget how lucky you are. (born at the beginning of network era )” - Matt Mullenweg
    • 17. 技術創業 及早創業
    • 18. Willmobile
    • 19. Aware of Context <ul><li>每個公司都有不同的時空背景 </li></ul><ul><li>每個公司成功或是失敗前的經驗最為寶貴 </li></ul>
    • 20. “ Looking in winners is hard to find their patterns, but losers have” – Michael Arrington
    • 21. What’s willmobile?
    • 22. 為何創業 ? <ul><li>背景 </li></ul><ul><ul><li>tempo: mobile ID, Techstock Venture, 寶碩財務科技 </li></ul></ul><ul><ul><li>cjin: 摩根大通銀行 , 中信證券 , 華碩 </li></ul></ul><ul><li>原因 </li></ul><ul><ul><li>手機進步飛快 </li></ul></ul><ul><ul><ul><li>MIDP 2.0: Nokia 6600 </li></ul></ul></ul>
    • 23. 商業模式 <ul><li>獲利 </li></ul><ul><ul><li>每人每月 200 元 ( 需要扣除通路費用 ) </li></ul></ul><ul><li>支出 </li></ul><ul><ul><li>員工薪資 : 20 萬 / 月 ~30 萬 / 月 </li></ul></ul><ul><ul><li>交易所資訊源 : 23.5 萬 / 月 </li></ul></ul><ul><ul><li>辦公室 : 3 萬 / 月 ~5 萬 / 月 </li></ul></ul><ul><ul><li>機房與網路 : 3 萬 / 月 </li></ul></ul>
    • 24. 2004~2005 年 約 200~300 個客戶
    • 25. 瀕臨倒閉 Orz
    • 26. Loser’s Patterns
    • 27. 投資 ? 融資 ?
    • 28. 不救急 , 不救窮
    • 29. 預算 ?
    • 30. 將 固定支出 降到最低
    • 31. 不計 利潤
    • 32. Passion?
    • 33. Passion does matter
    • 34. Suggestion?
    • 35. Make it free?
    • 36. Turning point <ul><li>與券商合作 (2005/09) </li></ul><ul><ul><li>透過正確的管道 </li></ul></ul><ul><ul><li>注意行銷通路的流暢 </li></ul></ul>
    • 37. What did we do?
    • 38. We were just lucky !!!
    • 39. Now
    • 40. 創業
    • 41. 所追求的成功是 ?
    • 42. Ideas
    • 43. 為何無名小站 這麼大 ?
    • 44. 數位相機
    • 45. 細節->聯想
    • 46. Think big, but not too big
    • 47. 最多有多少人會用我的產品 ?
    • 48. Passion Matters
    • 49. 數位家庭 ?
    • 50. 產品特色 ?
    • 51. 用一句話寫下你的 idea
    • 52. Gamelet aims to become the Youtube for multi-player gaming platform that provides free hosting/bandwidth and eliminates the need for server programming to developers so that they can turn any innovative game design into a multi-player game instantly.
    • 53. 用一句話寫下競爭者的 idea
    • 54. 客觀比較
    • 55. 面對自己的 競爭者
    • 56. 市場 ?
    • 57. New Market (Mike Arrington) <ul><li>Create new market </li></ul><ul><ul><li>Digg, Del.icio.us </li></ul></ul><ul><li>Destroy existing market </li></ul><ul><ul><li>Skype </li></ul></ul><ul><li>Remove frictions </li></ul><ul><ul><li>Youtube </li></ul></ul>
    • 58. Illegal Content on Youtube
    • 59. Should I quit my job if I got $100 from adsense?
    • 60. Revenue Model?
    • 61. 廣告 vs 使用者付費
    • 62. 行動產業較容易收費 ?
    • 63. Global vs Local?
    • 64. 工具 vs 社群
    • 65. 大眾 vs 分眾
    • 66. 網站要做到即使只有 1 個人來 , 也要覺得有用 ,2 個人來 , 就覺得有趣 ,3 個人來 , 就能爆發魔力 - brecht
    • 67. 網站的內容可以跨越國界 <ul><li>Video </li></ul><ul><li>Music </li></ul><ul><li>Games </li></ul><ul><li>… </li></ul>
    • 68. 大眾 vs 企業 ?
    • 69. B2B: Avoid Middle Man <ul><li>行動產業 </li></ul><ul><ul><li>電信業者 , 手機通路 </li></ul></ul><ul><ul><li>iphone, gphone 會改變規則 ? </li></ul></ul><ul><li>財金 , 較傳統的產業 </li></ul><ul><li>中小企業 </li></ul>
    • 70. Keep your mouth shut?
    • 71. “ Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ran them down people's throats.” – Howard Aiken
    • 72. 網站量產 ?
    • 73. Be focus
    • 74. Burn rate
    • 75. 維持網站營運的最低限度
    • 76. Burn rate <ul><li>每月最低固定支出 </li></ul><ul><ul><li>經營門檻 </li></ul></ul><ul><ul><li>個人 / 企業 </li></ul></ul><ul><ul><li>通路 </li></ul></ul><ul><ul><ul><li>行動網路 , 金融 , … </li></ul></ul></ul>
    • 77. Operations
    • 78. Where to find Partners?
    • 79. 同學
    • 80. 參加競賽
    • 81. 資策會 創新育成計畫
    • 82. Demo Show
    • 83. TechCrunch 50
    • 84. 競賽需要不同的表達方式 <ul><li>視覺化或是很容易感同身受的新應用情境 </li></ul><ul><li>強烈的使用前 / 使用後差別 </li></ul><ul><li>Tonchidot: Sekai Camera </li></ul><ul><li>How to demo your startup? </li></ul>
    • 85. 專案 vs 產品
    • 86. 不要外包 完整專案
    • 87. 使用者的意見 ?
    • 88. “ the best entrepreneurs avoid this type of advice. Invent a new market.” - Micheal Arrington
    • 89. 開發
    • 90. 成立公司必備三種角色 <ul><li>Software Architect </li></ul><ul><ul><li>需要有人做重大決定 ( Founder ) </li></ul></ul><ul><li>DBA </li></ul><ul><ul><li>網站大部分的效能瓶頸都在 DB </li></ul></ul><ul><li>Linux guy </li></ul><ul><ul><li>很多工具安裝在 linux 上較方便 </li></ul></ul>
    • 91. 技術創業
    • 92.  
    • 93. 不會程式設計 ? Learn !!
    • 94. What we use?
    • 95. Frameworks <ul><li>Java solutions: Java SE, Java ME </li></ul><ul><li>Server : Java NIO, jetty </li></ul><ul><li>OR-Mapping: Hibernate </li></ul><ul><li>Presentation : Webwork, Struts </li></ul><ul><li>Glue: Spring Framework </li></ul><ul><li>RIA: GWT, Flash/Flex </li></ul>
    • 96. Development Tools <ul><li>IDE </li></ul><ul><ul><li>Eclipse </li></ul></ul><ul><li>Build </li></ul><ul><ul><li>Ant, Maven </li></ul></ul><ul><li>Continuous Integration </li></ul><ul><ul><li>CruiseControl, Contunuum </li></ul></ul><ul><li>CVS, SVN </li></ul>
    • 97. Servers <ul><li>Production Servers </li></ul><ul><ul><li>OS: Fedora linux </li></ul></ul><ul><ul><li>DB: MySQL </li></ul></ul><ul><ul><ul><li>Master-slave replication </li></ul></ul></ul><ul><ul><li>App Servers </li></ul></ul><ul><ul><ul><li>Apache -> mod_jk -> jetty 5.1.8 </li></ul></ul></ul><ul><ul><li>HA: Keepalived </li></ul></ul>
    • 98. Co-locations <ul><li>Co-locations </li></ul><ul><ul><li>數位通 , 速博 , 亞太 , 數位通 </li></ul></ul><ul><li>Bandwidth( 以前 ) </li></ul><ul><ul><li>~2M 專線 </li></ul></ul><ul><ul><li>10M/2M Adsl * 6 </li></ul></ul><ul><li>Bandwidth </li></ul><ul><ul><li>台固 20M/20M 光纖 </li></ul></ul>
    • 99. Groupware <ul><li>Tasks, Bug Tracking </li></ul><ul><ul><li>Trac </li></ul></ul><ul><li>Email, Calendar </li></ul><ul><ul><li>Google app </li></ul></ul><ul><li>Wiki </li></ul><ul><ul><li>Moinmoin, Google app </li></ul></ul>
    • 100. Planning,Process
    • 101. Be Agile <ul><li>Systematic </li></ul><ul><ul><li>Planning, Issue tracking, Unit test, Function test, Continuous Integration </li></ul></ul><ul><li>Agile Methodology: XP, Scrum </li></ul><ul><ul><li>Implement as much as you can </li></ul></ul>
    • 102. Trac <ul><li>Issue Tracking + SVN Repository </li></ul>
    • 103.  
    • 104.  
    • 105.  
    • 106. Continuum <ul><li>Unit test + Functional test -> Continuous Integration </li></ul>
    • 107.  
    • 108. Tools
    • 109. Development Tools <ul><li>效率 , 效率 , 效率 </li></ul><ul><li>Editing </li></ul><ul><ul><li>Refactoring </li></ul></ul><ul><ul><li>Auto-complete / Move / Rename / High-Light / References </li></ul></ul><ul><ul><li>Unit test integration </li></ul></ul><ul><li>Debugging </li></ul><ul><ul><li>Load time / Editing on the Fly </li></ul></ul>
    • 110. Testing Tools <ul><li>Unit test </li></ul><ul><ul><li>不追求 100% Coverage </li></ul></ul><ul><li>Continuous Integration </li></ul><ul><li>Stress test </li></ul><ul><ul><li>jMeter, 手工程式 </li></ul></ul><ul><ul><li>Jprofiler </li></ul></ul>
    • 111. Monitoring Tools <ul><li>Applications </li></ul><ul><ul><li>Hibernate, 手工程式 </li></ul></ul><ul><li>Servers </li></ul><ul><ul><li>Cacti, Nagios, Jconsole </li></ul></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>手工程式 , log output </li></ul></ul><ul><li>DB </li></ul><ul><ul><li>phpMyAdmin, slow.log </li></ul></ul>
    • 112. Platform,Framework <ul><li>You need Software Architect ! </li></ul><ul><li>選最多人熟悉的 Framework </li></ul><ul><ul><li>Where to ask questions/find answers? </li></ul></ul><ul><li>最多人用的 Framework </li></ul><ul><li>或許不需要使用 Framework ? </li></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>PhpBB </li></ul></ul><ul><ul><li>Drupal </li></ul></ul>
    • 113. Scalability <ul><li>確定該如何 scale up, 但不要做 </li></ul><ul><ul><li>You need Software Architect! </li></ul></ul><ul><li>DB </li></ul><ul><ul><li>Performance Monitoring </li></ul></ul><ul><ul><ul><li>Slow-log </li></ul></ul></ul><ul><ul><ul><li>Explain </li></ul></ul></ul><ul><ul><ul><li>OR-Mapping tools : hibernate </li></ul></ul></ul><ul><ul><li>Index </li></ul></ul><ul><ul><li>Query optimization </li></ul></ul>
    • 114. Hosting <ul><li>中華電信光纖 </li></ul><ul><ul><li>10M/2M, 13xx 元 </li></ul></ul><ul><ul><li>須綁約兩年 ( 送 3100 7-11 禮券 ) </li></ul></ul><ul><li>Incoming Load-Balanced </li></ul><ul><ul><li>多台 PC </li></ul></ul><ul><ul><li>一 PC 多網卡 </li></ul></ul><ul><li>Multihomed Load Balancer </li></ul><ul><ul><li>Abocom 2/4 WAN 寬頻負載平衡器 </li></ul></ul>
    • 115. Hosting <ul><li>Amazon S3 </li></ul><ul><ul><li>http://www.amazon.com/gp/browse.html?node=16427261 </li></ul></ul><ul><li>Webamp </li></ul><ul><ul><li>http://webamp.giga.net.tw/ </li></ul></ul><ul><li>Godaddy, Bluehost (US hosting) </li></ul><ul><ul><li>Images, static files, … </li></ul></ul><ul><ul><li>Will be blocked </li></ul></ul>
    • 116. Bandwidth <ul><li>網頁壓縮 </li></ul><ul><ul><li>Apache </li></ul></ul><ul><li>設定 HTTP Headers </li></ul><ul><ul><li>last-modified </li></ul></ul><ul><ul><li>expires </li></ul></ul><ul><ul><li>cache-control </li></ul></ul><ul><li>分隔靜態與動態網頁 </li></ul>
    • 117. Thank You
    • 118. photos <ul><li>http://www.flickr.com/photos/stabilo-boss/93136022/ </li></ul><ul><li>http://www.flickr.com/photos/adinges/346440131/ </li></ul><ul><li>http://www.flickr.com/photos/stuckincustoms/185867379/ </li></ul><ul><li>http://flickr.com/photos/penmachine/2634215969/ </li></ul>

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