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Entrepreneurship3

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sharing the experience of startup our company: willmobile & liquable

sharing the experience of startup our company: willmobile & liquable

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  • Transcript

    • 1. 2008/04/26 馮彥文
    • 2. About Me
      • 馮彥文 a.k.a Tempo
        • Twitter: tempofeng
        • Blog: run, tempo, run (google: tempo)
        • Liquable Inc: [email_address]
      • 活動
        • Happyweb: http://happyweb.tw
        • Java User Group: http://www.javaworld.com.tw
    • 3. 技術創業 的經驗分享
    • 4.  
    • 5.  
    • 6.  
    • 7. 我們的經驗
      • Willmobile
        • Mobile, Java, .NET C#
      • Liquable
        • Flash/Flex, GWT, Java
      • Hosting
        • Mygamespocket.com
        • Diggirl.net
        • Dinbendon.net
        • VeryXD.net
    • 8. 我們所學到的事 ( 開發 )
      • Planning, Process
      • Tools
      • Platform, Framework
      • Scalability
      • Hosting
      • Bandwidth
    • 9. 我們所學到的事 ( 創業 )
      • Ideas
      • Burn rate
      • Operations
    • 10. Why?
    • 11. Aware of Context
      • 每個公司都有不同的時空背景
      • 每個公司成功或是失敗前的經驗最為寶貴
    • 12. 技術創業 及早創業
    • 13. Willmobile
    • 14. “ Looking in winners is hard to find their patterns, but losers have” – Michael Arrington
    • 15. What’s willmobile?
    • 16. 為何創業 ?
      • 背景
        • tempo: mobile ID, Techstock Venture, 寶碩財務科技
        • cjin: 摩根大通銀行 , 中信證券 , 華碩
      • 原因
        • 手機進步飛快
          • MIDP 2.0: Nokia 6600
    • 17. But?
    • 18. 為何不籌資 ?
    • 19. Loser’s Pattern
    • 20. 投資 ? 融資 ?
    • 21. 不救急 , 不救窮
    • 22. 預算 ?
    • 23. 將 固定支出 降到最低
    • 24. 不計 利潤
    • 25. 專案 vs 產品 ?
    • 26. 不同的處事態度
    • 27. Passion?
    • 28. Passion does matter
    • 29. Suggestion?
    • 30. Make it free?
    • 31. Tuning point
      • 與券商合作 (2005/09)
        • 透過正確的管道
        • 注意行銷通路的流暢
    • 32. What did u do?
    • 33. We were just lucky !!!
    • 34. Future~
    • 35. Numbers
    • 36.
      • Dinbendon.net
      • Diggirl.net
      • Mygamespocket.com
      • VeryXD.net
    • 37. Visits
    • 38. Visits 6,954,233 497,138 146,540 2,040,993 Absolute unique visitors 660,579 178,734 103,989 455,320 Average Pageviews 10.42 3.11 10.67 11.73 Bounce rate 18.15% 41.01% 46.24% 20.50% New visits 17.57% 32.48% 71.78% 19.90%
    • 39. Loyalty
    • 40.  
    • 41. Technologies
    • 42. 成立公司必備三種角色
      • Software Architect
        • 需要有人做重大決定 ( Founder )
      • DBA
        • 網站大部分的效能瓶頸都在 DB
      • Linux guy
        • 很多工具安裝在 linux 上較方便
    • 43. 技術創業
    • 44.  
    • 45. What we use?
    • 46. Frameworks
      • Java solutions: Java SE, Java ME
      • Server : Java NIO, jetty
      • OR-Mapping: Hibernate
      • Presentation : Webwork, Struts
      • Glue: Spring Framework
      • RIA: GWT, Flash/Flex
    • 47. Development Tools
      • IDE
        • Eclipse
      • Build
        • Ant, Maven
      • Continuous Integration
        • CruiseControl, Contunuum
      • CVS, SVN
    • 48. Servers
      • Production Servers
        • OS: Fedora linux
        • DB: MySQL
          • Master-slave replication
        • App Servers
          • Apache -> mod_jk -> jetty 5.1.8
        • HA: Keepalived
    • 49. Co-locations
      • Co-locations
        • 數位通 , 速博 , 亞太 , 數位通
      • Bandwidth
        • ~2M 專線
        • 10M/2M Adsl * 6
    • 50. Groupware
      • Tasks, Bug Tracking
        • Trac
      • Email, Calendar
        • Google app
      • Wiki
        • Moinmoin, Google app
    • 51. Planning,Process
    • 52. Be Agile
      • Systematic
        • Planning, Issue tracking, Unit test, Function test, Continuous Integration
      • Agile Methodology: XP, Scrum
        • Implement as much as you can
    • 53. Trac
      • Issue Tracking + SVN Repository
    • 54.  
    • 55.  
    • 56.  
    • 57. Continuum
      • Unit test + Functional test -> Continuous Integration
    • 58.  
    • 59. Tools
    • 60. Development Tools
      • 效率 , 效率 , 效率
      • Editing
        • Refactoring
        • Auto-complete / Move / Rename / High-Light / References
        • Unit test integration
      • Debugging
        • Load time / Editing on the Fly
    • 61. Testing Tools
      • Unit test
        • 不追求 100% Coverage
      • Continuous Integration
      • Stress test
        • jMeter, 手工程式
        • Jprofiler
    • 62. Monitoring Tools
      • Applications
        • Hibernate, 手工程式
      • Servers
        • Cacti, Nagios, Jconsole
        • Google Analytics
        • 手工程式 , log output
      • DB
        • phpMyAdmin, slow.log
    • 63. Platform,Framework
      • You need Software Architect !
      • 選最多人熟悉的 Framework
        • Where to ask questions/find answers?
      • 最多人用的 Framework
      • 或許不需要使用 Framework ?
        • Blog
        • PhpBB
        • Drupal
    • 64. Scalability
      • 確定該如何 scale up, 但不要做
        • You need Software Architect!
      • DB
        • Performance Monitoring
          • Slow-log
          • Explain
          • OR-Mapping tools : hibernate
        • Index
        • Query optimization
    • 65. Hosting
      • 中華電信光纖
        • 10M/2M, 13xx 元
        • 須綁約兩年 ( 送 3100 7-11 禮券 )
      • Incoming Load-Balanced
        • 多台 PC
        • 一 PC 多網卡
      • Multihomed Load Balancer
        • Abocom 2/4 WAN 寬頻負載平衡器
    • 66. Hosting
      • Amazon S3
        • http://www.amazon.com/gp/browse.html?node=16427261
      • Webamp
        • http://webamp.giga.net.tw/
      • Godaddy, Bluehost (US hosting)
        • Images, static files, …
        • Will be blocked
    • 67. Bandwidth
      • 網頁壓縮
        • Apache
      • 設定 HTTP Headers
        • last-modified
        • expires
        • cache-control
      • 分隔靜態與動態網頁
    • 68. Entrepreneurship
    • 69. “ the best entrepreneurs avoid this type of advice. Invent a new market.” - Micheal Arrington
    • 70. Ideas
    • 71. Why Wretch become so success?
    • 72. 數位相機
    • 73. 細節->聯想
    • 74. Passion Matters
    • 75. 分眾 vs 大眾 ?
    • 76. New Market (Mike Arrington)
      • Create new market
        • Digg, Del.icio.us
      • Destroy existing market
        • Skype
      • Remove frictions
        • Youtube
    • 77. Illegal content on Youtube
    • 78. Should I quit my job if I got $100 from adsense?
    • 79. Global vs Local?
    • 80. 社群 vs 工具
    • 81. 網站的內容可以跨越國界
      • Video
      • Music
      • Games
    • 82. Keep your mouth shut?
    • 83. “ Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ran them down people's throats.” – Howard Aiken
    • 84. 工具網站 vs 社群網站 ?
    • 85. 網站要做到即使只有 1 個人來 , 也要覺得有用 ,2 個人來 , 就覺得有趣 ,3 個人來 , 就能爆發魔力 - brecht
    • 86. 專案公司 vs 產品公司 ?
    • 87. 避免通路
    • 88. Avoid middle man
      • Mobile
        • 電信業者 , 手機通路
      • Financial
      • B2B
    • 89. 網站量產 ?
    • 90. Be Focus
      • Elevator pitch
    • 91. Write down all your ideas and rate them
    • 92. Burn rate
    • 93. 維持網站營運的最低限度
    • 94. Burn rate
      • 每月最低固定支出
        • 經營門檻
        • 個人 / 企業
        • 通路
          • 行動網路 , 金融 , …
    • 95. Operations
    • 96. Where to find Partners?
    • 97. 使用者的意見 ?
    • 98. Thank You
    • 99. “ Never forget how lucky you are.” - Matt Mullenweg

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