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Entrepreneurship3

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sharing the experience of startup our company: willmobile & liquable

sharing the experience of startup our company: willmobile & liquable

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Entrepreneurship3 Entrepreneurship3 Presentation Transcript

  • 2008/04/26 馮彥文
  • About Me
    • 馮彥文 a.k.a Tempo
      • Twitter: tempofeng
      • Blog: run, tempo, run (google: tempo)
      • Liquable Inc: [email_address]
    • 活動
      • Happyweb: http://happyweb.tw
      • Java User Group: http://www.javaworld.com.tw
  • 技術創業 的經驗分享
  •  
  •  
  •  
  • 我們的經驗
    • Willmobile
      • Mobile, Java, .NET C#
    • Liquable
      • Flash/Flex, GWT, Java
    • Hosting
      • Mygamespocket.com
      • Diggirl.net
      • Dinbendon.net
      • VeryXD.net
  • 我們所學到的事 ( 開發 )
    • Planning, Process
    • Tools
    • Platform, Framework
    • Scalability
    • Hosting
    • Bandwidth
  • 我們所學到的事 ( 創業 )
    • Ideas
    • Burn rate
    • Operations
  • Why?
  • Aware of Context
    • 每個公司都有不同的時空背景
    • 每個公司成功或是失敗前的經驗最為寶貴
  • 技術創業 及早創業
  • Willmobile
  • “ Looking in winners is hard to find their patterns, but losers have” – Michael Arrington
  • What’s willmobile?
  • 為何創業 ?
    • 背景
      • tempo: mobile ID, Techstock Venture, 寶碩財務科技
      • cjin: 摩根大通銀行 , 中信證券 , 華碩
    • 原因
      • 手機進步飛快
        • MIDP 2.0: Nokia 6600
  • But?
  • 為何不籌資 ?
  • Loser’s Pattern
  • 投資 ? 融資 ?
  • 不救急 , 不救窮
  • 預算 ?
  • 將 固定支出 降到最低
  • 不計 利潤
  • 專案 vs 產品 ?
  • 不同的處事態度
  • Passion?
  • Passion does matter
  • Suggestion?
  • Make it free?
  • Tuning point
    • 與券商合作 (2005/09)
      • 透過正確的管道
      • 注意行銷通路的流暢
  • What did u do?
  • We were just lucky !!!
  • Future~
  • Numbers
    • Dinbendon.net
    • Diggirl.net
    • Mygamespocket.com
    • VeryXD.net
  • Visits
  • Visits 6,954,233 497,138 146,540 2,040,993 Absolute unique visitors 660,579 178,734 103,989 455,320 Average Pageviews 10.42 3.11 10.67 11.73 Bounce rate 18.15% 41.01% 46.24% 20.50% New visits 17.57% 32.48% 71.78% 19.90%
  • Loyalty
  •  
  • Technologies
  • 成立公司必備三種角色
    • Software Architect
      • 需要有人做重大決定 ( Founder )
    • DBA
      • 網站大部分的效能瓶頸都在 DB
    • Linux guy
      • 很多工具安裝在 linux 上較方便
  • 技術創業
  •  
  • What we use?
  • Frameworks
    • Java solutions: Java SE, Java ME
    • Server : Java NIO, jetty
    • OR-Mapping: Hibernate
    • Presentation : Webwork, Struts
    • Glue: Spring Framework
    • RIA: GWT, Flash/Flex
  • Development Tools
    • IDE
      • Eclipse
    • Build
      • Ant, Maven
    • Continuous Integration
      • CruiseControl, Contunuum
    • CVS, SVN
  • Servers
    • Production Servers
      • OS: Fedora linux
      • DB: MySQL
        • Master-slave replication
      • App Servers
        • Apache -> mod_jk -> jetty 5.1.8
      • HA: Keepalived
  • Co-locations
    • Co-locations
      • 數位通 , 速博 , 亞太 , 數位通
    • Bandwidth
      • ~2M 專線
      • 10M/2M Adsl * 6
  • Groupware
    • Tasks, Bug Tracking
      • Trac
    • Email, Calendar
      • Google app
    • Wiki
      • Moinmoin, Google app
  • Planning,Process
  • Be Agile
    • Systematic
      • Planning, Issue tracking, Unit test, Function test, Continuous Integration
    • Agile Methodology: XP, Scrum
      • Implement as much as you can
  • Trac
    • Issue Tracking + SVN Repository
  •  
  •  
  •  
  • Continuum
    • Unit test + Functional test -> Continuous Integration
  •  
  • Tools
  • Development Tools
    • 效率 , 效率 , 效率
    • Editing
      • Refactoring
      • Auto-complete / Move / Rename / High-Light / References
      • Unit test integration
    • Debugging
      • Load time / Editing on the Fly
  • Testing Tools
    • Unit test
      • 不追求 100% Coverage
    • Continuous Integration
    • Stress test
      • jMeter, 手工程式
      • Jprofiler
  • Monitoring Tools
    • Applications
      • Hibernate, 手工程式
    • Servers
      • Cacti, Nagios, Jconsole
      • Google Analytics
      • 手工程式 , log output
    • DB
      • phpMyAdmin, slow.log
  • Platform,Framework
    • You need Software Architect !
    • 選最多人熟悉的 Framework
      • Where to ask questions/find answers?
    • 最多人用的 Framework
    • 或許不需要使用 Framework ?
      • Blog
      • PhpBB
      • Drupal
  • Scalability
    • 確定該如何 scale up, 但不要做
      • You need Software Architect!
    • DB
      • Performance Monitoring
        • Slow-log
        • Explain
        • OR-Mapping tools : hibernate
      • Index
      • Query optimization
  • Hosting
    • 中華電信光纖
      • 10M/2M, 13xx 元
      • 須綁約兩年 ( 送 3100 7-11 禮券 )
    • Incoming Load-Balanced
      • 多台 PC
      • 一 PC 多網卡
    • Multihomed Load Balancer
      • Abocom 2/4 WAN 寬頻負載平衡器
  • Hosting
    • Amazon S3
      • http://www.amazon.com/gp/browse.html?node=16427261
    • Webamp
      • http://webamp.giga.net.tw/
    • Godaddy, Bluehost (US hosting)
      • Images, static files, …
      • Will be blocked
  • Bandwidth
    • 網頁壓縮
      • Apache
    • 設定 HTTP Headers
      • last-modified
      • expires
      • cache-control
    • 分隔靜態與動態網頁
  • Entrepreneurship
  • “ the best entrepreneurs avoid this type of advice. Invent a new market.” - Micheal Arrington
  • Ideas
  • Why Wretch become so success?
  • 數位相機
  • 細節->聯想
  • Passion Matters
  • 分眾 vs 大眾 ?
  • New Market (Mike Arrington)
    • Create new market
      • Digg, Del.icio.us
    • Destroy existing market
      • Skype
    • Remove frictions
      • Youtube
  • Illegal content on Youtube
  • Should I quit my job if I got $100 from adsense?
  • Global vs Local?
  • 社群 vs 工具
  • 網站的內容可以跨越國界
    • Video
    • Music
    • Games
  • Keep your mouth shut?
  • “ Don't worry about people stealing your ideas. If your ideas are any good, you'll have to ran them down people's throats.” – Howard Aiken
  • 工具網站 vs 社群網站 ?
  • 網站要做到即使只有 1 個人來 , 也要覺得有用 ,2 個人來 , 就覺得有趣 ,3 個人來 , 就能爆發魔力 - brecht
  • 專案公司 vs 產品公司 ?
  • 避免通路
  • Avoid middle man
    • Mobile
      • 電信業者 , 手機通路
    • Financial
    • B2B
  • 網站量產 ?
  • Be Focus
    • Elevator pitch
  • Write down all your ideas and rate them
  • Burn rate
  • 維持網站營運的最低限度
  • Burn rate
    • 每月最低固定支出
      • 經營門檻
      • 個人 / 企業
      • 通路
        • 行動網路 , 金融 , …
  • Operations
  • Where to find Partners?
  • 使用者的意見 ?
  • Thank You
  • “ Never forget how lucky you are.” - Matt Mullenweg