Social media has become a primary communications tool for Tempe With newspapers becoming smaller and covering fewer stories and stretched TV crews, it became an opportunity for us to become our own communication outlet. We provide written and visual stories with accurate information to our audiences. We also greatly cut our advertising budget, like most other cities. Social media has allowed us to continue to reach our audiences. WHY SOCIAL MEDIA FOR TEMPE?
Should teachers/staff be allowed to have FB or Twitter accounts that invite students to be friends without parental consent?
Are your employees and students allowed to use social media during school hours?
What about for research?
Can staff use social media as an educational tool?
COMPONENTS OF TEMPE’S PROGRAM Social Media Accounts YouTube http://www.youtube.com/Tempe11Video Facebook www.tempe.gov/cityoftempe Twitter @tempegov -frequent user of Twitpic Posterous http://www.tempegov.posterous.com/ Blogspot.com http://blogwithonnie.blogspot.com/ ; http://www.tempemanager.blogspot.com/ Twitpic, Twitterfall and many other items are used. We manage our Twitterfeed with CoTweet.
Slideshare.net – for those PPTs that you want to post (like this one)
Newsroom web page and other driving web pages
Newsletters, banners and other traditional communication tools
Tweetbackup free account for Twitter
Backupify free account for Facebook
YouTube 130,000 views Facebook +/- 1,800 ‘likes’ Twitter +/- 3,300 followers Odd stat: we get about one RT per Twitter post and about three comments per Facebook post. Our most popular YouTube videos are those about the dam bursting last summer – fast, relevant information is king for building followers and fans. Cute comes a close second. THE STATS
Fast, relevant information is most important for crisis situations and for high profile news
Water cooler stuff is important – rocket Christmas tree, new pizzeria on Mill
Want to have conversations? Shared experiences will draw people out.
Photo of temporary Hello Kitty cart on Mill generated huge response
Be creative in your efforts to disseminate information
SIDE EFFECTS … People who would never call City Hall let us know about burned out light bulbs on basketball courts, potholes in public parking lots They Tweet about seeing our public officials in public places They treat us like friends, not Big Brother. They treat us like heroes when we fix something fast.
Talk to all your user groups – parents, students, teachers, staff, administration, governing board to get feedback on acceptable standards – within legal constraints
You will need governing board approval for your policy
Work with your attorney
Steal from the best – you don’t need to start from scratch
Need a policy? Want to share this with someone? Download this presentation at slideshare.net/tempegov
LOOK AT OUR STUFF: www.tempe.gov/newsroom - our social media policy is on this page, as are links to all our social media pages NEED A HAND? Kris Baxter-Ging City of Tempe [email_address] 480 858-2059