Social media has become a primary communications tool for Tempe With newspapers becoming smaller and covering fewer stories and stretched TV crews, it became an opportunity for us to become our own communication outlet. We provide written and visual stories with accurate information to our audiences. We also greatly cut our advertising budget, like most other cities. Social media has allowed us to continue to reach our audiences. WHY SOCIAL MEDIA FOR TEMPE?
Can employees bash employers on personal FB pages? Cases for firing have been made …
Representing yourself as an employee means you represent your employer – is your job listed on your FB page, Twitter account?
COMPONENTS OF TEMPE’S PROGRAM Social Media Accounts YouTube http://www.youtube.com/Tempe11Video Facebook www.tempe.gov/cityoftempe Twitter @tempegov -frequent user of Twitpic @tempepolice is NEW Blogspot.com http://blogwithonnie.blogspot.com/ ; http://www.tempemanager.blogspot.com/ Twitpic, Twitterfall and many other items are used. We manage our Twitterfeed with CoTweet.
Slideshare.net – for those PPTs that you want to post (like this one)
Newsroom web page and other driving web pages
Newsletters, banners and other traditional communication tools
Backupify free account for Facebook and Twitter
YouTube 170,000 views Facebook +/- 2,500 ‘likes’ Twitter +/- 4,000 followers Odd stat: we get about one RT per Twitter post and about three comments per Facebook post. Our most popular YouTube videos are those about the dam bursting last summer – fast, relevant information is king for building followers and fans. Cute comes a close second. THE STATS
Fast, relevant information is most important for crisis situations and for high profile news
Water cooler stuff is important – rocket Christmas tree, new pizzeria on Mill
Want to have conversations? Shared experiences will draw people out.
Photo of temporary Hello Kitty cart on Mill generated huge response
Be creative in your efforts to disseminate information
SIDE EFFECTS … People who would never call City Hall let us know about burned out light bulbs on basketball courts, potholes in public parking lots They Tweet about seeing our public officials in public places They treat us like friends, not Big Brother. They treat us like heroes when we fix something fast.
When Town Lake burst in July, social media was a primary communication tool
We had more than twice as many new followers and fans in July and August as usual – pretty amazing for the most mellow time of year for Tempe
We Tweeted and posted our status for repairs nearly every day the lake was down, greatly reducing phone calls and letters.
Twitpics, webpages, YouTube, more
Crisis drives numbers – when people need your info, they find you fast.
Some photos Tweeted and Facebooked during Town Lake Dam Repair Process
LOOK AT OUR STUFF: www.tempe.gov/newsroom - our social media policy is on this page, as are links to all our social media pages NEED A HAND? Kris Baxter-Ging City of Tempe [email_address] 480 858-2059 Want to share this with someone? Download this presentation at slideshare.net/tempegov