China-Axlr8r 10 x10 2013 Shanghai

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China-Axlr8r, in cooperation with People Squared and EFG, once again hosted the annual 10X10 Shanghai on June 22nd, 2013. …

China-Axlr8r, in cooperation with People Squared and EFG, once again hosted the annual 10X10 Shanghai on June 22nd, 2013.

The Geeks on a Train tour takes the China-Axlr8r startups on a ride from Dalian to Beijing, then down to Shanghai before returning to Dalian.

As part of the tour, the 10x10 conference brings to the stage 10 tech pioneers and top VC's from the startup ecosystem in China. This is an amazing opportunity entrepreneurs to have a peek at the first startup accelerator program in China, meet interesting people and listen to amazing speakers.

Each of them will take you on a 10-minute tour of their trials and tribulations, wins and losses, then give you some great advice and maybe a secret or two about what they learned to help make them the superstars they are today.

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  • 1. 10X10 Shanghai June 22nd, 2013 Friday, July 26, 13
  • 2. Sina Weibo: @中国加速 Follow Along Live! Twitter: @chinaccelerator WeChat (Weixin): Friday, July 26, 13
  • 3. 1 - Brian Tam, Let’s Make GREAT 2 - Arman Zand, Silicon Valley Bank 3 - Patrick Tong, Draftfcb 4 - Ray Wu, JFDI.Asia 5 - Brian Xin, Starry Media 6 - Greg Nance, ChaseFuture 7 - Diana Tsai & Stephany Zoo, Bundshop 8 - Stephane Monsallier, System in Motion 9 - Steve Guengerich, Appconomy 10 - Gang Lu, TechNode Today’s Speakers Friday, July 26, 13
  • 4. Brian Tam Creativity Catalyst, Let’s Make GREAT Friday, July 26, 13
  • 5. Brian went accapella for his presentation. He used the movie The Avengers to describe the importance of building the proper team, each person with well defined roles and responsibilities. Friday, July 26, 13
  • 6. Factors for Success in Tech and Innovation! Arman Zand! Head of Technology Finance, SSVB! Friday, July 26, 13
  • 7. Common themes for success! Great Idea! Purpose! Likes! UX! Experience! Business Plan! Eye-balls! Users! Good VC! Revenues! Proto-type! Timing! Disruption! Profits! Innovate! Funding! Large market! Gross Margin! Demand! Motivation! Passion! Clicks! UI! Product! Friday, July 26, 13
  • 8. ! 8! 1! 2013 NBA FINALS! Friday, July 26, 13
  • 9. ! 8! 1! By almost every measure -- winning percentage, playoff appearances, championships -- the San Antonio Spurs are the most successful North American franchise of the past 15 years.! 2013 NBA FINALS! Friday, July 26, 13
  • 10. US CEO s with Int l experience ! 1993! 7%! 2011! 44%! Friday, July 26, 13
  • 11. U.S. Foreign-born Population! Friday, July 26, 13
  • 12. U.S. Foreign-born Population! Friday, July 26, 13
  • 13. World s 2nd largest innovation hub! Friday, July 26, 13
  • 14. World s 2nd largest innovation hub! Friday, July 26, 13
  • 15. Venture Capital Flow! Israel! $170! US! $70! Friday, July 26, 13
  • 16. Venture Capital Flow! Israel! $170! US! $70! Dubbed as The Startup Nation, Israel outweighs the United States in venture capital investment per person! Friday, July 26, 13
  • 17. Why Israel?! •  MILITARY! ! •  QUALITY UNIVERSITIES! •  GOVERNMENT RESOURCES! Friday, July 26, 13
  • 18. Why Israel?! Friday, July 26, 13
  • 19. Who is sitting at the table! Friday, July 26, 13
  • 20. Who is sitting at the table! Friday, July 26, 13
  • 21. Differing Perspectives! Friday, July 26, 13
  • 22. India and China?! Friday, July 26, 13
  • 23. Homogeneity! Friday, July 26, 13
  • 24. Real success > one man! Friday, July 26, 13
  • 25. Real success > one man! Friday, July 26, 13
  • 26. Real success > one man! Friday, July 26, 13
  • 27. Real success > one man! Friday, July 26, 13
  • 28. Forget about…! We speak the same language. ! ! We went to school together. ! ! We grew up together. ! ! We worked at Microsoft together. ! ! My brother and I started this together . ! Friday, July 26, 13
  • 29. Forget about…! We speak the same language. ! ! We went to school together. ! ! We grew up together. ! ! We worked at Microsoft together. ! ! My brother and I started this together . ! Friday, July 26, 13
  • 30. Focus on….! My partner can do I what I can t do. ! ! My partner will catch what I will miss. ! ! My partner can see what I can t see. ! ! My partner succeeds where I fail. ! Friday, July 26, 13
  • 31. …and yes you need this too!! Great Idea! Purpose! Likes! UX! Experience! Business Plan! Eye-balls! Users! Good VC! Revenues! Proto-type! Timing! Disruption! Profits! Innovate! Funding! Large market! Gross Margin! Demand! Motivation! Passion! Clicks! UI! Product! Friday, July 26, 13
  • 32. Patrick Tong Regional Account Director, Draftfcb Friday, July 26, 13
  • 33. Due to proprietary reasons Patrick is unable to share his presentation. As a long-time marketing executive in China, Patrick used his long-time work with Oreo to describe the importance of knowing your customer WITHIN the market culture they reside, and adapting thusly. Friday, July 26, 13
  • 34. Ray Wu JFDI.Asia Friday, July 26, 13
  • 35. 10X10 Shanghai June 22 Pitching To Investors Just Frogging Do It Friday, July 26, 13
  • 36. 10X10 | @raywu A Good Product Feature list ≠ a business Friday, July 26, 13
  • 37. 10X10 | @raywu 9 Stories 2013A Demo Day Friday, July 26, 13
  • 38. How to Tell A Story Our cheat sheet 10X10 | @raywu Friday, July 26, 13
  • 39. How to Tell A Story OurHealthMate 10X10 | @raywu Friday, July 26, 13
  • 40. Your Turn! Contact info Ray Wu http://raywu.co/sh10x10 Email: ray@jfdi.asia Twitter: @raywu JFDI.Asia/Accelerator 10X10 | @raywu Friday, July 26, 13
  • 41. Brian  Xin A  Start-­‐up  Journey Founder  &  CEO StarryMedia 2013.6.22 Friday, July 26, 13
  • 42. Recycled  Entrepreneur   • 1999,  Silicon  Valley,  Rivalwatch,  Co-­‐founder • 2005,  Shanghai,  Linktone,  VP  Tech • 2007,  Beijing,  MSN  China,  CTO • 2009,  StarryMedia  :   –Digital  Research  and  Digital  Marketing    (O2O) –With  Social  Media  Networks –With  Mobile   Friday, July 26, 13
  • 43. My  Startup  Criteria • A  business  model  with  positive  revenue  model • Integrate  into  traditional  vertical  domain • With  strong  experience  and  resources  in  the   selected  domain • With  commitment  for  the  long  term   development • Has  the  right  people  to  build  the  team Friday, July 26, 13
  • 44. Product:  O2O  Promotion   Management Friday, July 26, 13
  • 45. Product:  O2O  Commerce Friday, July 26, 13
  • 46. Mobile  Client Friday, July 26, 13
  • 47. Close  Loop  Validation Friday, July 26, 13
  • 48. Social  Hub Friday, July 26, 13
  • 49. Analytics  &  Recommendation Friday, July 26, 13
  • 50. What  we  experienced Friday, July 26, 13
  • 51. What  we  experienced • Build  the  team Friday, July 26, 13
  • 52. What  we  experienced • Build  the  team • Attitude  vs.  Capability Friday, July 26, 13
  • 53. What  we  experienced • Build  the  team • Attitude  vs.  Capability • Be  hands-­‐on Friday, July 26, 13
  • 54. What  we  experienced • Build  the  team • Attitude  vs.  Capability • Be  hands-­‐on • Lead  by  example Friday, July 26, 13
  • 55. What  we  experienced • Build  the  team • Attitude  vs.  Capability • Be  hands-­‐on • Lead  by  example • Be  the  ‘superman’ Friday, July 26, 13
  • 56. What  we  experienced • Build  the  team • Attitude  vs.  Capability • Be  hands-­‐on • Lead  by  example • Be  the  ‘superman’ • Keep  mind  open Friday, July 26, 13
  • 57. What  we  experienced • Build  the  team • Attitude  vs.  Capability • Be  hands-­‐on • Lead  by  example • Be  the  ‘superman’ • Keep  mind  open • Keep  BP  updated Friday, July 26, 13
  • 58. What  we  experienced • Build  the  team • Attitude  vs.  Capability • Be  hands-­‐on • Lead  by  example • Be  the  ‘superman’ • Keep  mind  open • Keep  BP  updated • Survive  vs.  Expansion   Friday, July 26, 13
  • 59. What  we  experienced • Build  the  team • Attitude  vs.  Capability • Be  hands-­‐on • Lead  by  example • Be  the  ‘superman’ • Keep  mind  open • Keep  BP  updated • Survive  vs.  Expansion   Friday, July 26, 13
  • 60. More  to  share Friday, July 26, 13
  • 61. More  to  share • A  lonely  journey Friday, July 26, 13
  • 62. More  to  share • A  lonely  journey • Ideas  –>  products  -­‐>  business Friday, July 26, 13
  • 63. More  to  share • A  lonely  journey • Ideas  –>  products  -­‐>  business • Dream  -­‐>  Commitment Friday, July 26, 13
  • 64. More  to  share • A  lonely  journey • Ideas  –>  products  -­‐>  business • Dream  -­‐>  Commitment • Keep  thinking,  keep  changing Friday, July 26, 13
  • 65. More  to  share • A  lonely  journey • Ideas  –>  products  -­‐>  business • Dream  -­‐>  Commitment • Keep  thinking,  keep  changing • Co-­‐founder  conblict  (eps.  in  hard  time) Friday, July 26, 13
  • 66. More  to  share • A  lonely  journey • Ideas  –>  products  -­‐>  business • Dream  -­‐>  Commitment • Keep  thinking,  keep  changing • Co-­‐founder  conblict  (eps.  in  hard  time) • Never  mind  to  share,  growing  mind  is  the  core   competitive  advantage Friday, July 26, 13
  • 67. More  to  share • A  lonely  journey • Ideas  –>  products  -­‐>  business • Dream  -­‐>  Commitment • Keep  thinking,  keep  changing • Co-­‐founder  conblict  (eps.  in  hard  time) • Never  mind  to  share,  growing  mind  is  the  core   competitive  advantage • Investor:  believer  vs.  supporter Friday, July 26, 13
  • 68. By  the  way…Marathon Friday, July 26, 13
  • 69. Thank  you! 辛卫民  Brian  Xin brian@starrymedia.com 13761746268 WeChat:    @xinster Friday, July 26, 13
  • 70. Greg Nance Chase Futures Friday, July 26, 13
  • 71. Greg also went accapella for his presentation. Big thanks to him for coming on super short notice as well. After some long presentations before him (the order changed from the speaker slide during the event) put us well behind schedule I offered 100rmb to the next speaker that could come in on time. Greg nailed his talk in under 7 minutes. Ergo, Greg kicks ass and is 100rmb richer. Friday, July 26, 13
  • 72. Diana Tsai & Stephany Zoo Bundshop Friday, July 26, 13
  • 73. Friday, July 26, 13
  • 74. THE FOUR GOLDEN RULES OF POWER NETWORKING; where does the “power” come from? Diana Tsai & Stephany Zoo are about to tell you. BUNDSHOP.COM Friday, July 26, 13
  • 75. YOUR NETWORK IS NOT A WEB. YOUR NETWORK IS A SPHERE. #1 Friday, July 26, 13
  • 76. Friday, July 26, 13
  • 77. DON’T MAINTAIN CONNECTIONS. ARCHITECT THEM. #2 Friday, July 26, 13
  • 78. NETWORKS ARE NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT I SWEAR IF YOU SAY IT IS I WILL PUNCH YOU IN THE FACE NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT NOT ABOUT MAINTENANCE. Friday, July 26, 13
  • 79. Friday, July 26, 13
  • 80. GIVE BEFORE YOU ASK (GET). #3 Friday, July 26, 13
  • 81. Friday, July 26, 13
  • 82. Friday, July 26, 13
  • 83. Friday, July 26, 13
  • 84. Friday, July 26, 13
  • 85. Friday, July 26, 13
  • 86. DON’T UNDERESTIMATE THE POWER OF PERSONALITY. #4 Friday, July 26, 13
  • 87. BE PASSIONATE RELEVANT HILARIOUS OVERLY-ENTHUSIASTIC DON’T GET DELETED. Friday, July 26, 13
  • 88. Friday, July 26, 13
  • 89. Friday, July 26, 13
  • 90. Friday, July 26, 13
  • 91. Friday, July 26, 13
  • 92. Friday, July 26, 13
  • 93. CONNECT + KICK ASS Friday, July 26, 13
  • 94. Stephane Monsallier 9Years in Shanghai Founder @ System in Motion Friday, July 26, 13
  • 95. Would you invest? • Founder • Sales / Marketing experience: none • Chinese level: 0 • Network in China: none • Entrepreneurship experience: none • Seed money needed: 30k$ • Project: multi purpose IT service company Friday, July 26, 13
  • 96. Today • 70 staff • Clients on 3 continents • 3 digit growth rate for last 2 years • > 1mil$ turnover Friday, July 26, 13
  • 97. Year-1 • First French customer: software vendor • Local company • Local office • 8 local employees • Founder: handyman (CEO, CTO, PM, Sales, Legal, Trainer, QA, BA, etc.) Friday, July 26, 13
  • 98. Year-2 • First project interrupted • Few small projects • Looking at opensource products • First US customer: startup • Hired a foreigner • Founder: traveling salesman (China Eastern Gold membership) Friday, July 26, 13
  • 99. Year-3 & 4 • Growth support by US customer (80% of income) • Learning the trade • Continuous improvements • Founder: self training in management & marketing (podcasts) Friday, July 26, 13
  • 100. Year-5 & 6 • US customer still driving growth • Slow down in Europe • First CN customer, followed by referals • Founder: starting to build network in China Friday, July 26, 13
  • 101. Year-7 • CN customer becomes growth engine • Hiring becomes bottleneck • US customer sells technology -> 2 US customers • Founder: delegated half of tasks to a COO Friday, July 26, 13
  • 102. Year-8 • Local turnover > Offshore turnover • Strengthen home grown management • Processes and organization • Founder: delegated half of task to Sales Manager Friday, July 26, 13
  • 103. Year-9 • Target Chinese companies • Measure and increase performance • Bring in more senior management • Strategical partnerships • Founder: Strategy, Mentoring and PR Friday, July 26, 13
  • 104. The Path to Power Steve Guengerich Co-founder,Appconomy Managing Director, BroadBrushVentures Friday, July 26, 13
  • 105. Updates Since 2012 • Launched Carrefour Smart Shopper App and IPS Technology • Launched Taobao App Generating Service - visit: www.zhangyingbao.com • Launched E-gifting and Full Mobile Loyalty • Oversubscribed Series A by > $6 Million USD; Closing Series B Friday, July 26, 13
  • 106. Marketing A social and managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products (or services) of value with others. Friday, July 26, 13
  • 107. Marketing Management The process(es) of planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy individual and organizational objectives. Friday, July 26, 13
  • 108. Marketing Communications (aka promotion) • Advertising • Public Relations • Sales Promotion • Personal Selling Friday, July 26, 13
  • 109. Friday, July 26, 13
  • 110. See: www.PragmaticMarketing.com Friday, July 26, 13
  • 111. See: www.PragmaticMarketing.com Friday, July 26, 13
  • 112. Power Organized Money Friday, July 26, 13
  • 113. Power Organized Money Organized   People Friday, July 26, 13
  • 114. Power Organized Money Organized   People Friday, July 26, 13
  • 115. Power Organized Money Organized   People Organized   Ideas Friday, July 26, 13
  • 116. Culture Beats Strategy Friday, July 26, 13
  • 117. Corporate Culture and Performance, John Kotter and James Heskett Over an 11-year period leading up to the books’ publication, Kotter and Heskett found that the former (strong-culture companies) outperformed the latter by: • Increasing revenues an avg. of 682% vs. 166% • Expanding workforces by 282% vs. 36% • Growing their stock prices by 901% vs. 74% • Improving their net incomes by 756% vs. 1% Friday, July 26, 13
  • 118. Friday, July 26, 13
  • 119. Company(s) Customers (Current + Prospects) Stakeholders (Investors, neighbors, “the public”) Friday, July 26, 13
  • 120. Strategic Community Investment Company(s) Customers (Current + Prospects) Stakeholders (Investors, neighbors, “the public”) Friday, July 26, 13
  • 121. Obstacles • A distraction • No money • No time • No skill • Can’t measure Friday, July 26, 13
  • 122. 1. Know your mission Friday, July 26, 13
  • 123. Answer these questions: 1.What do we do? 2. How do we do it? 3.Whom do we do it for? 4.What value are we bringing? Friday, July 26, 13
  • 124. 2. Have a clear vision and communicate it Gary   Hamel -­‐ Wall  Street  Journal  –  “the  world's  most  influen;al                                                                                      business  thinker” -­‐ Fortune  magazine  –  “the  world's  leading  expert  on                                                                                business  strategy” Friday, July 26, 13
  • 125. Remarkable  contribu4ons  are  typically   spawned  by  a  passionate  commitment   to  transcendent  values  such  as  beauty,   truth,  wisdom,  jus5ce,  charity,  fidelity,   joy,  courage  and  honor. Friday, July 26, 13
  • 126. Remarkable  contribu4ons  are  typically   spawned  by  a  passionate  commitment   to  transcendent  values  such  as  beauty,   truth,  wisdom,  jus5ce,  charity,  fidelity,   joy,  courage  and  honor. Friday, July 26, 13
  • 127. Great vision Think Different Just do it Don’t be evil truth courage jus5ce Friday, July 26, 13
  • 128. 3. Motivate and empower Friday, July 26, 13
  • 129. 3. Motivate and empower Friday, July 26, 13
  • 130. 4.Then just do it Friday, July 26, 13
  • 131. 4.Then just do it Friday, July 26, 13
  • 132. 4.Then just do it Friday, July 26, 13
  • 133. 5. Pace yourself Friday, July 26, 13
  • 134. Pick the right Strategic Community Investment? Partner Choice? Friday, July 26, 13
  • 135. Inputs: Partner Selection 1. mission statement 2. values 3. vision (if they have one) 4. most recent sales (or pre-revenue) 5. monthly sales (if any) 6. pro forma annual sales 7. company and individual names of board members / investors (if any) 8. company and individual names of 10 (or more?) largest current (and target) customers 9. company and individual names of largest current (and target) other creditors, like key suppliers, bank, etc. 10.industry they are in (SIC or other useful standardized category?) 11.sub-sector industry, if appropriate 12. top competitors (if any) 13. product(s) offered 14. service(s) offered 15. costs of products / services 16. company location(s) 17. employee location(s) 18. budget - monthly, annual 19. company cost of qualified lead acquisition 20. other company/workforce intangible(s) or preference(s) Friday, July 26, 13
  • 136. A candle loses nothing lighting another candle. - James Keller Friday, July 26, 13
  • 137. Ways to contact me Email: sguengerich@gmail.com Weibo or Twitter: @sguengerich Blog: www.Guengerich.com LinkedIn: www.linkedin.com/in/guengerich Friday, July 26, 13
  • 138. Gang Lu TechNode Friday, July 26, 13
  • 139. Friday, July 26, 13
  • 140. • We are going to manage TechCrunch China (techcrunch.cn) • We will bring TechCrunch events including Disrupt Disrupt to China • We are going to spend more effort connecting China and Global Startup Ecosystems • We are setting up TechNode co-working space in Beijing & Shanghai. To-dos Friday, July 26, 13
  • 141. Some Keywords About China Web in 2012, and 2013 Friday, July 26, 13
  • 142. 1. Be Real:Vertical Markets Friday, July 26, 13
  • 143. 2011 Friday, July 26, 13
  • 144. 2012 Friday, July 26, 13
  • 145. 2. the Café Business Friday, July 26, 13
  • 146. Startups Map (Shanghai) Friday, July 26, 13
  • 147. 3. Gaming, Gaming Friday, July 26, 13
  • 148. Growth of China iOS Industry Monthly iOS Downloads, China Monthly iOS Revenue, China IndexedtoFeb2012downloadsas100IndexedtoFeb2012revenueas100 Friday, July 26, 13
  • 149. Which markets are driving Games downloads in the iOS App Store and Google • United States and China drove over 40% of iOS Games downloads • China uses 3rd party Android app stores extensively, but not Google Play • In many markets, Google Play now exceeds iOS in Games downloads, which may set the stage for future Google Play growth * Top ten countries by total iOS App Store + Google Play downloads Feb 2013 Friday, July 26, 13
  • 150. Which markets are driving Games revenue in the iOS App Store and Google Play? • US, Japan, and Korea drove over 80% of Games revenue in Google • iOS remains the clear revenue leader across most countries, except: South Korea, home to Samsung, leans heavily toward Google Play Japan spends across both stores fairly evenly * Top ten countries by total iOS App Store + Google Play Games revenue Feb 2013 Friday, July 26, 13
  • 151. iOS App Store: % of app downloads from games • China and Japan have a smaller % of iOS App Store downloads coming from Games compared to Europe and America * Top ten countries by total iOS App Store downloads Feb 2013 Friday, July 26, 13
  • 152. iOS App Store: % of app revenue • Yet, games monetize well and drive a much greater % of iOS App Store revenue in China and Japan than in America and Europe * Top ten countries by total iOS App Store revenue Feb 2013 Friday, July 26, 13
  • 153. 4. Global Market Startups Are Moving Much Faster than Big guys such as Tencent, Baidu Friday, July 26, 13
  • 154. Top iOS and Google Play Friday, July 26, 13
  • 155. Top iOS and Google Play Friday, July 26, 13
  • 156. 5.WeChat Friday, July 26, 13
  • 157. 2013: Hardware & Appcessories Shanda 360 Friday, July 26, 13
  • 158. See the World Friday, July 26, 13
  • 159. • No. 1 in number of startups per capita: ~1 startup per 1,800 Israelis • No. 2 in absolute number of startups. (U.S.) is No.1. • No. 3 in number of companies traded on NASDAQ after U.S. and Canada. • Venture capital investment per capital in Israel is 2.5 times over the U.S. and 30 times than Europe. Israel Friday, July 26, 13
  • 160. Google IO (USA) Friday, July 26, 13
  • 161. SXSW (USA) Friday, July 26, 13
  • 162. Slush (Finland) Friday, July 26, 13
  • 163. TaiWan Friday, July 26, 13
  • 164. Friday, July 26, 13
  • 165. Startup Village (Moscow) Friday, July 26, 13
  • 166. Friday, July 26, 13
  • 167. LIFE is the Best Incubator Friday, July 26, 13
  • 168. We Are Looking for Reporters/ Contributors/Stories Friday, July 26, 13
  • 169. @ganglu | @卢刚 Thank You & Enjoy the Life http://www.gang.lu | gang@technode.com If you want to know more about China, just read TechNode.com Friday, July 26, 13