Community Persona Design Template TobyElwin.com
Page 1 of 5
Modified this effort from the following source: Ten Steps to U...
Community Persona Design Template TobyElwin.com
Page 2 of 5
Quality Questions Description
Area of Work
Work Conditions
Def...
Community Persona Design Template TobyElwin.com
Page 3 of 5
Quality Questions Description
What are the differences
between...
Community Persona Design Template TobyElwin.com
Page 4 of 5
Activity - Social Listening Sites Social Media Blogs Communiti...
Community Persona Design Template TobyElwin.com
Page 5 of 5
Insert key phrases
For more on how to develop and implement pe...
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Community persona design worksheet

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Template to develop buyer and community persona profiles for your social media and site strategies. Used successfully for non-profit and volunteer strategy and internal change management, project management, and organization development. For more on series, join me at: http://bitly.com/bundles/telwin/9

Published in: Business, Technology
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Transcript of "Community persona design worksheet"

  1. 1. Community Persona Design Template TobyElwin.com Page 1 of 5 Modified this effort from the following source: Ten Steps to User Persona By Dr. Lene Nielsen Instructions:  Use this form to create an archetype sample of the persona you want to connect: user objectives, trusted information and education resources, perceived challenges ...  Focus on the persona’s motivation to for them to answer: What’s In It For Me? (WIIFM?) Note: You will have multiple community personas, add as you go. Quality Questions Description Name Characteristics Why are they interested? The Hypothesis Work conditions Work strategies and goals Information strategies and needs Verification Likes/Dislikes Inner Needs Values
  2. 2. Community Persona Design Template TobyElwin.com Page 2 of 5 Quality Questions Description Area of Work Work Conditions Defining What is the need of this person Validation Goals What engages this persona Feeling about the industry Feeling about technology Feeling about networking Feeling about learning
  3. 3. Community Persona Design Template TobyElwin.com Page 3 of 5 Quality Questions Description What are the differences between them Trusted sources i.e. blogs, websites: Online communities i.e. LinkedIn Groups, associations: Trusted media i.e. mainstream publications, news, or periodicals (online or other) : Local or national forums i.e. Project Management local chapters, etc…: Activity - Social Listening Sites Social Media Blogs Communities Influencer: Influencer: Influencer: Influencer:
  4. 4. Community Persona Design Template TobyElwin.com Page 4 of 5 Activity - Social Listening Sites Social Media Blogs Communities Influencer: Influencer: Topic Tracker Detail Site(s) Trend: Trend: Trend: Trend: Trend: Trend: Engagement Strategy Frequency Site(s) Contribute to: Offsite comments on: Insert keywords
  5. 5. Community Persona Design Template TobyElwin.com Page 5 of 5 Insert key phrases For more on how to develop and implement persona strategies, I invite you to Community Persona Design for Organizations series: Introduction: Community Persona Design for Organizations 1. Buyer persona for organization strategy and development 2. Community persona for organization development 3. 4 design tools to meet persona context 4. Community persona resource and influence timeline 5. Communication with goal-oriented design and community persona strategy 6. Community persona for SharePoint intranet design 7. Community persona reaction for functional design 8. Community persona for change management 9. Community persona for project management

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