Viral marketing is not a simple message relay scheme. Its genealogy is actually comparable to a tree with many branches. One branch diverges into two more branches and so on.
The propagation of viral marketing is more akin to the way pathogenic and computer viruses spread from one host to the next. If the right conditions are present, the spread of infection can reach epidemic proportion. The tell-a-friend software is one factor that facilitates the propagation of a viral marketing campaign.
Viral Inviter has the ability to multiply the strength of a campaign in terms of speed and reach.
To have an understanding how a tell-a-friend software application basically works, we can use a simple analogy of telephones.
The phone only serves as the tool of communication. Without it, communication will be very difficult over long distances. The speed and range of voice communication will be very limited without the use of the telephone.
In the case of online viral marketing, the referral software functions as a tool of communication.
The transmission of message using the tell-a-friend software typically has a one-way direction. The only obvious direct feedback or response to an online viral marketing message is the volume of visitor traffic generated
The usefulness and quality of the product are the main determining factors of the number of visitors attracted and converted to become customers or subscribers.
If the message of a viral marketing campaign is considered as the virus will be propagated, then the tell-a-friend software application is the mode of transmission.
The Viral Inviter software has a multiplying effect. Multiple leads or referrals can be automatically generated from just one subscriber or customer.
In terms of technical aspect, the tell-a-friend software application operates based on sets of PHP scripts and HTML codes..
The “IF-THEN” algorithmic structure dominates the arrangement of the PHP scripts.