How Should I Market Myself Slides

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How Should I Market Myself Slides

  1. 1. How Should I Market Myself? A breakthrough philosophy to help you make a living making a difference! Misty Williams
  2. 2. Employee vs. Entrepreneur (or Infopreneur) Mindset
  3. 3. Marketing Mix for independent professionals
  4. 4. Sequencing <ul><li>… doing the right thing in the right order: </li></ul><ul><ul><ul><li>Dialing a phone </li></ul></ul></ul><ul><ul><ul><li>Driving directions </li></ul></ul></ul><ul><ul><ul><li>The dog bit Jim. – Jim bit the dog. </li></ul></ul></ul>
  5. 5. Marketing Gameplan Process
  6. 6. Marketing Gameplan Process <ul><li>Define what you offer. </li></ul><ul><li>Profile your customer. </li></ul><ul><li>Develop your offerings to solve your customer’s problems. </li></ul><ul><li>Determine your marketing strategies. </li></ul><ul><li>Develop your tools. </li></ul><ul><li>Execute your Marketing Gameplan. </li></ul>
  7. 8. Attraction – Building Rapport the ability to enter someone’s world and make him feel that you understand him and you have a strong common bond; creates harmony and a responsive relationship. RAPPORT ELIMINATES RESISTANCE
  8. 9. Rapport (cont) <ul><li>Focus on Similarities: </li></ul><ul><li>Experiences </li></ul><ul><li>Hobbies </li></ul><ul><li>Ethnic - social background </li></ul><ul><li>Perspectives - politics </li></ul><ul><li>Matching & Mirroring </li></ul><ul><li>Words – colloquialisms </li></ul><ul><li>Tone of voice </li></ul><ul><li>Facial expressions </li></ul><ul><li>Gestures </li></ul><ul><li>Intensity </li></ul><ul><li>Dress – Social Habits </li></ul>adapted from Unlimited Power by Anthony Robbins, © 1986, Robbins Research Institute
  9. 10. Marketing Strategies
  10. 12. <ul><li>Pain or Pleasure? </li></ul>
  11. 13. Emotional Triggers <ul><li>Discomfort – Boredom, impatience, unease, distress, humiliation, embarrassment </li></ul><ul><li>Fear – Concern, apprehension, worry, anxiety, fright, terror </li></ul><ul><li>Hurt – Rejection, Sense of loss </li></ul><ul><li>Anger – Resentful, furious, enraged </li></ul><ul><li>Frustration – unmet expectations, failure, unrewarded effort, too many roadblocks </li></ul>adapted from Unlimited Power by Anthony Robbins, © 1986, Robbins Research Institute
  12. 14. Emotional Triggers (cont.) <ul><li>Disappointment – Depression, let down, missing out </li></ul><ul><li>Guilt – Regret, remorse, disappointment in self </li></ul><ul><li>Inadequacy – unworthy </li></ul><ul><li>Overload / Overwhelm – Grief, depression, helplessness, problems are too big </li></ul><ul><li>Loneliness – Alone, separated, isolated, forgotten, overlooked </li></ul>adapted from Unlimited Power by Anthony Robbins, © 1986, Robbins Research Institute
  13. 15. Pleasure States <ul><li>Love – Caring – Contribution </li></ul><ul><li>Success – Accomplishment – Growth </li></ul><ul><li>Freedom – Autonomy </li></ul><ul><li>Intimacy </li></ul><ul><li>Security </li></ul><ul><li>Adventure </li></ul><ul><li>Power </li></ul><ul><li>Passion – Fulfillment </li></ul><ul><li>Comfort </li></ul><ul><li>Health – Vibrancy – Vitality </li></ul>

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