Don’t talk politics or religion. Don’t talk about pricing except when you get asked. Don’t spam. Don’t submit content and run. Don’t have a ‘self-promotion’ agenda only. Don’t start a blog if you plan to post once a year. Don’t use third party services to buy followers or Facebook friends – grow organically with people who really are interested in you.
Do get help or use a ghost writer if you are too busy.
Do use photos and video as much as possible.
The three main steps to success through social media… Listen Listen to what your target audience is saying about your business. Respond Once you understand what your audience is saying, then respond. Enter the conversation and interact with your customers. Engage Once you have followed the conversation, understand your audience and give them feedback. Keep your audience engaged with coupons, contests, interesting information.