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Think Like A Publisher

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If you think like a publisher, you'll create a website that your prospects and customers will come back to again and again

If you think like a publisher, you'll create a website that your prospects and customers will come back to again and again

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  • 1. Think Like A Publisher By Sandeep Arora www .Te le ze nt.c o m Sandeep.Arora@Telezent.com © 2009 www.telezent.com
  • 2. There are over 1 Trillion URL's in Google's search index Each day there are approximately 2,000,000,000 (two billion) Google searches by people trying to find information, ideas and insights to help to solve their problems.
  • 3. People are publishing media at a rate never seen before. © 2009 www.telezent.com
  • 4. There are billions of Conversations happening on Social Media everyday. FaceBook: Has over 175 million users. Is adding 600,000 users every day. © 2009 www.telezent.com
  • 5. How can you or your business stand out in a world with • One Trillion URL's • Two Billion Daily Google Searches • Billions of Conversations on Web2.0 Your Blog website © 2009 www.telezent.com
  • 6. Be a Publisher Publish great ideas, information and insights via Web2.0 applications. © 2009 www.telezent.com
  • 7. BLOGS Start Bloging: Blogging is the best way to help and connect with your customers.
  • 8. Social Bookmarking Create helpful resource libraries on Delicious to help your Customers. -Steve kayser © 2009 www.telezent.com
  • 9. Videos Create You Tube video channels to educate, empower and inform your customers and prospects. --Steve kayser © 2009 www.telezent.com
  • 10. Twitter Use Twitter to help, connect and learn about your Customers and prospects. You © 2009 www.telezent.com
  • 11. Social Networking Social Networks like LinkedIn and Facebook are great Platforms to connect and share with people of similar goals. Help and Connect with Customers BUSINESS Friends Partners Business Jobs You Love Ideas Colleagues Prospects © 2009 www.telezent.com
  • 12. Presentations and E-books Create cool and useful presentations and ebooks to educate and help your customers.Share them freely. Share Freely © 2009 www.telezent.com
  • 13. Social Media revolution is disrupting many industries. The audience is in control. Social Media Tsunami Companies and Individuals need to think and act like Publishers. © 2009 www.telezent.com
  • 14. Content is the new basis of Competition. Users want high quality Information & Services. People Will Share it Social Media Equity Content Profitable Customer Action People will link to it Your Content Higher Ranking
  • 15. According to Steve Kayser It's not PR. It's not Marketing. It's not the end of PR and Marketing. It's the evolution of business communications. It's a revolution in business communications. Use the new media applications and Capabilities to share great ideas, helpful information and insights to connect with and help your customers. © 2009 www.telezent.com
  • 16. Think Like A Publisher Telezent is a SEO, Social Media and SEM services firm. Telezent is a one stop shop helping clients in their Internet Strategy – from Website Development, Interactive Flash and Animation Development, Visual Design, Wordpress Blog Setup and Customization to SEO and Internet Marketing. By Sandeep Arora www .Te le ze nt.c o m Sandeep.Arora@Telezent.com © 2009 www.telezent.com