© 2009 www.telezent.com
Search Engine Ranking Factors
www.Telezent.com
Sandeep.Arora@Telezent.com
By Sandeep Arora
Origina...
© 2009 www.telezent.com
•Titles are important to Search Engines.
•Use keywords in Titles.
•Title should give as much detai...
© 2009 www.telezent.com
•The anchor text is the visible link label,
clickable text in a hyperlink.
•Anchor Text are a impo...
© 2009 www.telezent.com
•The search engine ranking of a page also
depends on the Global Popularity of the
website on which...
© 2009 www.telezent.com
•Refers to the "Time" search engines have been
indexing content of the website.
Age of Site 4.1
Ex...
© 2009 www.telezent.com
•Refers to the number and importance of internal
links pointing to the target page.
•For e.g. In a...
© 2009 www.telezent.com
•Links from your industry specific websites
matter the most.
•If you sell Digital Camera & you hav...
© 2009 www.telezent.com
Page Rank 8/10
2nd
most Popular Blog
•Links from Influencer and Authority websites
in your communi...
© 2009 www.telezent.com
•Use Targeted Keywords in the content of your
page.
Keyword use in Body Text 3.7
Exception Importa...
© 2009 www.telezent.com
•CNN.com and BBC are examples of Globally
Popular Websites.
•A Link from these sites carry a lot o...
© 2009 www.telezent.com
•A linking page having the same theme and
targetting the same keywords helps a lot.
Topical Relati...
© 2009 www.telezent.com
Hire Us
Content Creation
Interactive Flash
Graphics
Search Engine
Optimization
Website Development...
© 2009 www.telezent.com
• Nagpur, is centrally located in India.
• Is the fastest growing Tier III city.
• Has 35 Engineer...
© 2009 www.telezent.com
Search Engine Ranking Factors
www.Telezent.com
Sandeep.Arora@Telezent.com
By Sandeep Arora
Upcoming SlideShare
Loading in...5
×

Search Engine Ranking Factors

733

Published on

SEOmoz's search engine ranking factors showing which metrics are most important for high rankings

Published in: Education, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
733
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
36
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Search Engine Ranking Factors

  1. 1. © 2009 www.telezent.com Search Engine Ranking Factors www.Telezent.com Sandeep.Arora@Telezent.com By Sandeep Arora Original Source Visualised by
  2. 2. © 2009 www.telezent.com •Titles are important to Search Engines. •Use keywords in Titles. •Title should give as much detail as possible about what you sell. Keyword use in Title Tag Keyword in Title 4.9 Exception Importance
  3. 3. © 2009 www.telezent.com •The anchor text is the visible link label, clickable text in a hyperlink. •Anchor Text are a important attribute search engines use in Ranking your page. Anchor Text of Inbound Link Your Landing Page Incoming links with Relevant Anchor text Directory Site Authority Site Blog Site Bot 4.4 Exception Importance Important page about Nokia Phone
  4. 4. © 2009 www.telezent.com •The search engine ranking of a page also depends on the Global Popularity of the website on which it resides. •For e.g. a webpage on importance of Hybrid cars on CNN.com will rank higher than on another website. Global Link Popularity of site 4.4 Exception Importance www.cnn.com Hybrid car Engineering Globally Popular Site Number 15 of top 100 sites in USA PageRank 8/10 Website Weight and trust being passed to page.
  5. 5. © 2009 www.telezent.com •Refers to the "Time" search engines have been indexing content of the website. Age of Site 4.1 Exception Importance March 2007 Jan 2008 Today Date of Domain Registration Search engines crawl & index the Website Age of Site
  6. 6. © 2009 www.telezent.com •Refers to the number and importance of internal links pointing to the target page. •For e.g. In a website about cars, a number of internal important pages link to Page A(which is about Hybrid Car Engineering). •Search Engines will interpret that as a positive for page A. Link Popularity within the Site's Internal Link Structure Important page for Hybrid Car Engineering www.cnn.com Hybrid car Engineering Website Links Bot 4 Exception Importance
  7. 7. © 2009 www.telezent.com •Links from your industry specific websites matter the most. •If you sell Digital Camera & you have links coming in from Electronics or Gadget website it is good sign and carry's Link weight. •If you have links coming in from Flower websites - it is not a good sign. Topical Relevance of Inbound Links to site 3.9 Exception Importance About Digital Cameras Relevant Links Not a Relevant Link About Flowers About Electronics About Gadgets
  8. 8. © 2009 www.telezent.com Page Rank 8/10 2nd most Popular Blog •Links from Influencer and Authority websites in your community carry a lot of weight. •For e.g. Techcrunch.com is a Influencer Website in the Web 2.0 space. •If you have a Web 2.0 product, getting a link from TechCrunch carries a ton of weight. Link Popularity of Site in Topical Community 3.9 Exception Importance Your Website Link weight and trust being passed Your Product : Web 2.0 Collaboration Software
  9. 9. © 2009 www.telezent.com •Use Targeted Keywords in the content of your page. Keyword use in Body Text 3.7 Exception Importance Keyword in Title Keyword in URL Keyword in Headings Keyword in Paragraph
  10. 10. © 2009 www.telezent.com •CNN.com and BBC are examples of Globally Popular Websites. •A Link from these sites carry a lot of weight. Global Link Popularity of Linking Site 3.6 Exception Importance Page Rank 3 Another Website Globally Popular Site Number 15 of top 100 sites in USA PageRank 8/10 Your Webpage Link weight is more Link weight is less
  11. 11. © 2009 www.telezent.com •A linking page having the same theme and targetting the same keywords helps a lot. Topical Relationship of Linking Page 3.9 Exception Importance Link XYZ Security Software XYZ Security Software Webpage about free & Reliable "Security Software" Webpage about free & Reliable "Security Software" Your Website Another Website Same theme,Same Keywords carry more weight
  12. 12. © 2009 www.telezent.com Hire Us Content Creation Interactive Flash Graphics Search Engine Optimization Website Development Blog Setup and Customization. Contact us at Sandeep.Arora@telezent.com Social Media Optimization
  13. 13. © 2009 www.telezent.com • Nagpur, is centrally located in India. • Is the fastest growing Tier III city. • Has 35 Engineering Colleges. • Low cost to do business. • VizEdu.com is a Telezent Blog. We are passionate to make you successful. • We can help you. • Attractive Prices. • Personal Service. Individual Small Business • Telezent will be your outsourcing partner. Big Corporation • Outsource your content development, SEO & SMO to us.
  14. 14. © 2009 www.telezent.com Search Engine Ranking Factors www.Telezent.com Sandeep.Arora@Telezent.com By Sandeep Arora
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×