Blog Measurement Metrics THE ROI OF BLOGGING   Business Value www.Telezent.com [email_address] By Sandeep Arora
Blog Measurement Metrics
Business Value
Money saved Increased Brand Equity <ul><li>Cost of Advertising ($) in traditional media (TV, radio, etc). </li></ul><ul><l...
Product/Service Improvement ROI <ul><li>Company fixes a major product flaw. </li></ul><ul><li>Company improves service and...
Customer Support <ul><li>Customers self service themselves and make fewer calls to company </li></ul><ul><li>support cente...
Marketing / Sales Number of conversions Sales via blog Number of qualified leads. As company sales increase you will be ab...
Online Reputation High Ranking <ul><li>You secure a High Position in Search Engine Results which is equivalent </li></ul><...
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ROI Of Blogging

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Here is a PPT on the "ROI of Blogging". Some points are based on my experience and some are based on other peoples experience. This is not a complete list - so please provide your ideas and we will update the PPT.

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ROI Of Blogging

  1. 1. Blog Measurement Metrics THE ROI OF BLOGGING Business Value www.Telezent.com [email_address] By Sandeep Arora
  2. 2. Blog Measurement Metrics
  3. 3. Business Value
  4. 4. Money saved Increased Brand Equity <ul><li>Cost of Advertising ($) in traditional media (TV, radio, etc). </li></ul><ul><li>Cost to Advertise in similar magazines. </li></ul>ROI <ul><li>Cost of paid search or hiring a internet advertising firm. </li></ul><ul><li>Build Brand Equity which is intangible and will translate to </li></ul><ul><li>profitable customer action. </li></ul>
  5. 5. Product/Service Improvement ROI <ul><li>Company fixes a major product flaw. </li></ul><ul><li>Company improves service and </li></ul><ul><li>makes customers happy. </li></ul><ul><li>Company continuous to spend </li></ul><ul><li>marketing dollars to push a faulty </li></ul><ul><li>product. </li></ul><ul><li>Company continuous to execute poor </li></ul><ul><li>service which customers hate. </li></ul><ul><li>Company creates new product based on </li></ul><ul><li>user ideas. </li></ul><ul><li>Company continuous to focus on </li></ul><ul><li>obsolete products. </li></ul><ul><li>Competition taps customer Ideas and </li></ul><ul><li>launches new product. </li></ul>Blog Without Blog
  6. 6. Customer Support <ul><li>Customers self service themselves and make fewer calls to company </li></ul><ul><li>support center which results in cost saving. </li></ul><ul><li>Gives company insight into consumer behavior. </li></ul><ul><li>Similar effort using traditional focus group cost lot of money. </li></ul>ROI
  7. 7. Marketing / Sales Number of conversions Sales via blog Number of qualified leads. As company sales increase you will be able to measure –
  8. 8. Online Reputation High Ranking <ul><li>You secure a High Position in Search Engine Results which is equivalent </li></ul><ul><li>to Google Insurance. </li></ul><ul><li>This will Help you offset any negative content. </li></ul>
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