Blog Measurement Metrics THE ROI OF BLOGGING Business Value www.Telezent.com [email_address] By Sandeep Arora

Blog Measurement Metrics

Business Value

Money saved Increased Brand Equity Cost of Advertising ($) in traditional media (TV, radio, etc). Cost to Advertise in similar magazines. ROI Cost of paid search or hiring a internet advertising firm. Build Brand Equity which is intangible and will translate to profitable customer action.

Cost of Advertising ($) in traditional media (TV, radio, etc).

Cost to Advertise in similar magazines.

Cost of paid search or hiring a internet advertising firm.

Build Brand Equity which is intangible and will translate to

profitable customer action.

Product/Service Improvement ROI Company fixes a major product flaw. Company improves service and makes customers happy. Company continuous to spend marketing dollars to push a faulty product. Company continuous to execute poor service which customers hate. Company creates new product based on user ideas. Company continuous to focus on obsolete products. Competition taps customer Ideas and launches new product. Blog Without Blog

Company fixes a major product flaw.

Company improves service and

makes customers happy.

Company continuous to spend

marketing dollars to push a faulty

product.

Company continuous to execute poor

service which customers hate.

Company creates new product based on

user ideas.

Company continuous to focus on

obsolete products.

Competition taps customer Ideas and

launches new product.

Customer Support Customers self service themselves and make fewer calls to company support center which results in cost saving. Gives company insight into consumer behavior. Similar effort using traditional focus group cost lot of money. ROI

Customers self service themselves and make fewer calls to company

support center which results in cost saving.

Gives company insight into consumer behavior.

Similar effort using traditional focus group cost lot of money.

Marketing / Sales Number of conversions Sales via blog Number of qualified leads. As company sales increase you will be able to measure –

Online Reputation High Ranking You secure a High Position in Search Engine Results which is equivalent to Google Insurance. This will Help you offset any negative content.

You secure a High Position in Search Engine Results which is equivalent

to Google Insurance.

This will Help you offset any negative content.