0
Responsive Design
vs

Dynamic Serving
vs

Separate Mobile
Website
Selecting the best mobile solution can be
challenging
• Responsive design
• Dynamic serving
• Separate mobile

Here are a ...
1 Your Mobile Traffic and User
Go to Google Analytics and find out the amount of organic traffic coming
from mobile device...
2 Design For Any Screen
Responsive design website change how they look based on the device.
The URLs and HTML stay the sam...
3 Website Complexity
• Complexity may include advanced search features, Rich UI,
dashboards, long and complex step-by-step...
4 Mobile Search
If you want to target your mobile users with a different set of keywords
then having a separate mobile web...
5 Development Time and Cost
Responsive websites may take more time to develop and test, as the
same website has to work on...
6 Long Term Maintenance
• Responsive websites are easier and less costly to maintain.
• Any additions or changes have to b...
7 Speed
• Responsive websites may be a bit slow as both desktop and mobile
traffic is hitting the same set of code.

If sp...
8 SEO (Adding Conversion and Redirects)
• Make sure you tell Google regarding your mobile website.
• For responsive design...
Telezent has a great Web Design, SEO & Digital Team.
In 2014 we are inviting Clients and Digital
Marketing firms to partne...
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Responsive Design vs Dynamic Serving vs Separate Mobile Website

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Responsive Design vs Dynamic Serving vs Separate Mobile Website

Transcript of "Responsive Design vs Dynamic Serving vs Separate Mobile Website"

  1. 1. Responsive Design vs Dynamic Serving vs Separate Mobile Website
  2. 2. Selecting the best mobile solution can be challenging • Responsive design • Dynamic serving • Separate mobile Here are a few factors to consider, which will influence your decision www.telezent.com
  3. 3. 1 Your Mobile Traffic and User Go to Google Analytics and find out the amount of organic traffic coming from mobile devices. • What’s the growth rate? • Which are the most used mobile devices used by your visitors? • You can easily figure this out by going to Google Analytics. • If you notice that mobile traffic is over 30% and is growing – you know that you need a mobile website yesterday. www.telezent.com
  4. 4. 2 Design For Any Screen Responsive design website change how they look based on the device. The URLs and HTML stay the same. Google recommends this setup. A responsive design is easy to maintain and offers a seamless experience to users. One website gets all the SEO equity. Responsive Design Separate Mobile Website Dynamic Serving www.telezent.com
  5. 5. 3 Website Complexity • Complexity may include advanced search features, Rich UI, dashboards, long and complex step-by-step forms (like in insurance websites), calculators, etc. • Converting such a website to responsive design will be difficult and time consuming. Having a separate url (dynamic serving or separate mobile website) may be a better solution. Responsive Design Separate Mobile Website Dynamic Serving www.telezent.com
  6. 6. 4 Mobile Search If you want to target your mobile users with a different set of keywords then having a separate mobile website is the way to go. Bidirectional Annotations Desktop (www.yoururl.com) Mobile (m.yoururl.com) Canonical Version Alternate Version rel="alternate" rel="canonical" Responsive Design Your mobile website will have it’s own HTML, so you can optimize it for Mobile Keywords Separate Mobile Website Dynamic Serving www.telezent.com
  7. 7. 5 Development Time and Cost Responsive websites may take more time to develop and test, as the same website has to work on desktops and all the devices. If your current website is huge and want your mobile users only to see a few important pages, then a separate mobile website is the best option Responsive Design Separate Mobile Website Dynamic Serving www.telezent.com
  8. 8. 6 Long Term Maintenance • Responsive websites are easier and less costly to maintain. • Any additions or changes have to be done once. For separate mobile website or dynamic serving setup, changes have to be made in two sets of code which is expensive and time consuming. < > Responsive Design Separate Mobile Website Dynamic Serving www.telezent.com
  9. 9. 7 Speed • Responsive websites may be a bit slow as both desktop and mobile traffic is hitting the same set of code. If speed is important you can have a thin version of a separate mobile website . <HTML> Responsive Design Separate Mobile Website Dynamic Serving www.telezent.com
  10. 10. 8 SEO (Adding Conversion and Redirects) • Make sure you tell Google regarding your mobile website. • For responsive design nothing needs to be done. • For separate mobile sites, you need to use bidirectional link annotations to indicate the relationship between the two URLs for search engines. • For large websites this could get complex and difficult to manage. • If developers fail to include this, it could result in duplication penalties. Responsive Design Separate Mobile Website Dynamic Serving www.telezent.com
  11. 11. Telezent has a great Web Design, SEO & Digital Team. In 2014 we are inviting Clients and Digital Marketing firms to partner with us and grow together. Sandeep Arora Sandeep.Arora@Telezent.com CEO of Telezent http://www.telezent.com
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