Mobile - A Love StoryConsumers have fallen in love with their Mobile Phones                • Always-On              Mobile...
Mobile Is Effecting All IndustriesThe migration of users from desktop to mobile is happening very fast     Powerful Pocket...
Travel IndustryTravel consumers are already mobile-ready and are changing                    the travel industry          ...
HotelsYear-over-year mobile searches for hotels have increased by                   a staggering 7,000%                   ...
Mobile for RESTAURANTS30% of all restaurant searches are from a mobile phone                                              ...
Mobile Internet               Search is the most visited site on Mobile                                               Comm...
Mobile Shopping                                     Travel                                              Software/HardwareC...
By: www.Telezent.com
Mobile Website   A mobile presence is your newest storefront and it’s always in the                    palm of your custom...
Local Businesses   The smartphone is now the new Yellow Pages     Car Repair                   Handyman RepairsShopping Ce...
Events and ConferencesFor attendees a mobile website acts as an indispensable information                        and plann...
Social networking is the killer app of mobilePeople are connecting on-the-go in real-time using social networking         ...
Mobile Website vs Mobile Apps  Its not a debate anymore - a mobile optimized website is the first step                - it...
Mobile ROIUser Activities                           Business ROIResearchproduct/service/place/personNews                  ...
www.Telezent.comConcept/Written By : Sandeep AroraDesign/Created By : Ashwini Dhagamwar
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Mobile Marketing

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Smartphones have become an integral part of our lives. Businesses, companies, government entities, etc need to understand the current shift and need to embrace mobile across their business processes.

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Mobile Marketing

  1. 1. Mobile - A Love StoryConsumers have fallen in love with their Mobile Phones • Always-On Mobile Uses • Pocket PC • Life Tool News • Decision Tool Mobile Search • Phone Mobile Shopping • Camera/Video Entertainment Navigation Communication By: www.Telezent.com
  2. 2. Mobile Is Effecting All IndustriesThe migration of users from desktop to mobile is happening very fast Powerful Pocket Tool • To Save Time • Get Local Info Travel Local Business Health • Life Tool • Save Money • Entertainment • Mobile Shopping Tourism Real Estate Retail • Social Networking • Mobile Research Entertainment Food Banking By: www.Telezent.com
  3. 3. Travel IndustryTravel consumers are already mobile-ready and are changing the travel industry Travel Planning • Online maps and travel guides • Aircraft seat configuration • Track taxis • Hotel check-in requests • Order room service • Locate nearby restaurants • Search parks, theatres, zoos, etc By: www.Telezent.com
  4. 4. HotelsYear-over-year mobile searches for hotels have increased by a staggering 7,000% User Activities Get Hotel Info • Motel • Vacation Homes Location + Rates + Services • Luxury Villa Browse Pictures • Bed & Breakfast Directions Facilities Amenities Info Near By Places Online Booking By: www.Telezent.com
  5. 5. Mobile for RESTAURANTS30% of all restaurant searches are from a mobile phone By: www.Telezent.com
  6. 6. Mobile Internet Search is the most visited site on Mobile Common Searches News Restaurants/Dining Social Networking Entertainment Internet Videos Local Businesses Travel Finance Directions Health EducationalBy 2013, mobile phones will overtake PCs as the most common web access deviceworldwide. -- Gartner By: www.Telezent.com
  7. 7. Mobile Shopping Travel Software/HardwareClothes/Shoes/Bags Books Food Entertainment Food (Music, Movies) By: www.Telezent.com
  8. 8. By: www.Telezent.com
  9. 9. Mobile Website A mobile presence is your newest storefront and it’s always in the palm of your customers hand Sales Foot Traffic Your BusinessDesktop website is difficult to Mobile Optimized site read and navigate By: www.Telezent.com
  10. 10. Local Businesses The smartphone is now the new Yellow Pages Car Repair Handyman RepairsShopping Center Moving CompanyFitness Company Legal Services Plumbing Home Painting Company By: www.Telezent.com
  11. 11. Events and ConferencesFor attendees a mobile website acts as an indispensable information and planning tool • Attendees Information • Program Details/Agenda • Sponsor Details • Maps • Hotel Information By: www.Telezent.com
  12. 12. Social networking is the killer app of mobilePeople are connecting on-the-go in real-time using social networking sites like Twitter, Facebook, Foursquare etc. In the mobile world potential customers may stumble upon your website via A mention on Twitter or Facebook Third party Apps like yelp/Google places So having a mobile website is critical for your mobile audience. By: www.Telezent.com
  13. 13. Mobile Website vs Mobile Apps Its not a debate anymore - a mobile optimized website is the first step - it is the foundation of your mobile strategyMobile Website Mobile Apps Mobile SMS Mobile PPC QR CodesMobile Landing Pages Reach Need Engagement Cost Approval ProcessMobile Website All Devices All Businesses Partial Affordable NoneMobile App Device dependent Some High Expensive Mandatory By: www.Telezent.com
  14. 14. Mobile ROIUser Activities Business ROIResearchproduct/service/place/personNews Attract new customersMobile SearchMobile Shopping Increase revenueEntertainmentDecision MakingMaps Drive foot trafficWeatherSocial MediaGames Empower Customers on-the-goCommunication - Email/TextManage and plan Leverage mobile specific advertising By: www.Telezent.com
  15. 15. www.Telezent.comConcept/Written By : Sandeep AroraDesign/Created By : Ashwini Dhagamwar

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