Companies focus on finding Customers. Traditional Marketing
Traditional Marketing is on Life Support. Today Traditional Marketing cannot drive sales & success of your product/service/ company. People are connecting, sharing, talking & helping each other like never before.
Content Marketing is based on creating high value compelling content.
People will share your content with their peers, talk about it and recommend it.
High value, relevant and compelling content will virally increase awareness of your company/product/service.
People will subscribe to your content & link to it on their blogs and websites.
Your company/product/service will rank higher in Search Engine Results.
Create information rich, high value, compelling & empowering content.Create content which "Makes your Customers" life better. High value content ideas:
How to articles or videos.
List of Tools / Resources.
Industry specific information hub.
Networking / Exposure hubs.
High value content acts like a magnet to attract visitors.
Content marketing, in my definition, is the ability to produce useful & entertaining information that is worthwhile on its own, but that might also be useful towards a sale or subsequent action.
Increase in Sales
Creating such a “content engine” creates ongoing opportunities-for-attention and dialogue, plus, the constantly-updated content stream aids in SEO. Todd Defren
The below companies are examples of content marketing. Hubspot provides Internet Marketing Services to clients worldwide. The free Ebooks & SEO tools act as a magnet to pull potential customers. Free Ebook
example of content marketing. Mike Michalowicz offers invaluable tips, resources, and networking opportunities for entrepreneurs. He also sells products - a book and a DVD.
Your content is shared, voted, rated and commented.Participate in these conversations. When your content is distributed across and discussed on networks of personal relationships, it becomes more authentic and advanced and is more likely to draw qualified customers to your site. Rick Burnes
Social Media Conversations .
Listen to people.
Join the conversation where it is happening.
Work with people.
Once every hundred years, media changes. The last hundred years have been defined by the mass media. In the next hundred years, information won't be just pushed out to people. It will be shared among the millions of connections people have. Mark Zuckerberg
Blendtec leveraged the power of video on Youtube to become a huge viral marketing success.
What people see on Google/Yahoo is the new corporate homepage.
Put your Brand/Product/Service and see what comes up.
Bob Pearson, VP communities & conversations Dell
If your company/service/product does not show up in Google search results you don't exist.
Your content must be Search Engine Friendly. SEO is the practice of building your site, your content and inbound links to maximize your ranking in Search Engines.
SEO (Search Engine Optimization) Search engine ranking depends on On-page Optimization and number & quality of incoming links.
- Create high value, relevant and compelling content in multiple formats. -Publish your content on various community social websites. Join the conversation with people there. - Apply SEO techniques so that you can be found by customers on search engines.