10 Crawlability Overlooks That buried Your SEO Efforts

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    10 Crawlability Overlooks That buried Your SEO Efforts - Presentation Transcript

    1. 10 Crawlability Overlooks that buried your SEO efforts www.Telezent.com [email_address] By Sandeep Arora
      • Broken Links
      • Poor Internal Linking
      • Complex URL
      • Dynamic Pages
      • Code Bloat
      • Error in Robots.txt
      • Orphan Pages
      • Moving Your Site (301)
      • No Site Maps
      • Fancy Technology
      • Users & Search Engines cannot get to relevant Content.
      • Can be penalized with lower ranking.
      Sites with many broken links face the following problems. Timeout 404 Not found 401 Unauthorized 403 Forbidden 500 Internal error
      • Broken Links
      10 Crawlability Overlooks that buried your SEO efforts
    2. Over creativity can stop the Bot.
      • Link in Image
      • Link using Dynamic JavaScript
      • Image Link in Flash
      Bot
      • Poor Internal Linking
      10 Crawlability Overlooks that buried your SEO efforts
    3. If you decide to use dynamic pages (i.e. the Url contains a "?" character) be aware that not every search engine spider crawls dynamic pages as well as static pages.
      • It helps to keep the parameter short and the number of
      • them few.
      Dynamic URL Session ID's in URL Session generated URL's Complex URL's
      • Complex URL
      10 Crawlability Overlooks that buried your SEO efforts
    4. Allow search bots to crawl your sites without session IDs or arguments that track their path through the site.
      • If you have search engine worthy content reachable only
      • after user input in forms - have it on different static pages
      • reachable by spiders.
      User name Password ASPX Page Static HTML Page Bot Create Static Pages for bot 10 Crawlability Overlooks that buried your SEO efforts
      • Dynamic Pages
      • Code Bloat
      Increase your content to code ratio - it gives you a better chance of getting a good ranking for your page. Move java script code to external file Javacode.src 10 Crawlability Overlooks that buried your SEO efforts
    5. Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled.
      • Error in Robots.txt
      Bot Robot.txt Private Admin 10 Crawlability Overlooks that buried your SEO efforts
    6. You have pages on your site which are not linked to any other pages.
      • Orphan Pages
      Make sure every page is linked by at least one static text link. Orphan Page 10 Crawlability Overlooks that buried your SEO efforts
    7. You changed the URL of a page and forgot to inform Search Engines. Use 301 redirect for permanent changes.
      • Moving Your Site (301)
      Web server 301 Redirect The site has moved. New URL is http://www.coolcamera.com 10 Crawlability Overlooks that buried your SEO efforts
    8. The best way to ensure crawlers can access all pages on your site is to create and submit a sitemap to search engines.
      • No Site Maps
      Bot Website Overview Research Products Legacy Pages Dynamic Pages New Pages 10 Crawlability Overlooks that buried your SEO efforts
    9. Fancy Features can prevent Search engines from 1) Seeing All your Content 2) Following (crawling) all the links
      • Fancy Technology
      Ajax Frames DHTML 10 Crawlability Overlooks that buried your SEO efforts
    10. Hire Us Contact us at [email_address] Content Creation Interactive Flash Graphics Search Engine Optimization Website Development Blog Setup and Customization. Social Media Optimization
      • Nagpur, is centrally located in India.
      • Is the fastest growing Tier III city.
      • Has 35 Engineering Colleges.
      • Low cost to do business.
      • VizEdu.com is a Telezent Blog.
      We are passionate to make you successful.
      • We can help you.
      • Attractive Prices.
      • Personal Service.
      Individual Small Business
      • Telezent will be
      • your outsourcing
      • partner.
      Big Corporation
      • Outsource your
      • content development,
      • SEO & SMO to us.
    11. www.Telezent.com [email_address] By Sandeep Arora 10 Crawlability Overlooks that buried your SEO efforts
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