Your SlideShare is downloading. ×
0
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
10 Crawlability Overlooks That buried Your SEO Efforts
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

10 Crawlability Overlooks That buried Your SEO Efforts

2,915

Published on

If Search Engines cannot crawl your website - your have a big problem. Here we put talk about 10 factors which make your website pages hard or impossible to reach. As a result your website looses on …

If Search Engines cannot crawl your website - your have a big problem. Here we put talk about 10 factors which make your website pages hard or impossible to reach. As a result your website looses on opportunity to be indexed by Google and eventually rank higher.

Published in: Education, Technology, Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,915
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
11
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 10 Crawlability Overlooks that buried your SEO efforts www.Telezent.com [email_address] By Sandeep Arora <ul><li>Broken Links </li></ul><ul><li>Poor Internal Linking </li></ul><ul><li>Complex URL </li></ul><ul><li>Dynamic Pages </li></ul><ul><li>Code Bloat </li></ul><ul><li>Error in Robots.txt </li></ul><ul><li>Orphan Pages </li></ul><ul><li>Moving Your Site (301) </li></ul><ul><li>No Site Maps </li></ul><ul><li>Fancy Technology </li></ul>
  • 2. <ul><li>Users & Search Engines cannot get to relevant Content. </li></ul><ul><li>Can be penalized with lower ranking. </li></ul>Sites with many broken links face the following problems. Timeout 404 Not found 401 Unauthorized 403 Forbidden 500 Internal error <ul><li>Broken Links </li></ul>10 Crawlability Overlooks that buried your SEO efforts
  • 3. Over creativity can stop the Bot. <ul><li>Link in Image </li></ul><ul><li>Link using Dynamic JavaScript </li></ul><ul><li>Image Link in Flash </li></ul>Bot <ul><li>Poor Internal Linking </li></ul>10 Crawlability Overlooks that buried your SEO efforts
  • 4. If you decide to use dynamic pages (i.e. the Url contains a &quot;?&quot; character) be aware that not every search engine spider crawls dynamic pages as well as static pages. <ul><li>It helps to keep the parameter short and the number of </li></ul><ul><li>them few. </li></ul>Dynamic URL Session ID's in URL Session generated URL's Complex URL's <ul><li>Complex URL </li></ul>10 Crawlability Overlooks that buried your SEO efforts
  • 5. Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. <ul><li>If you have search engine worthy content reachable only </li></ul><ul><li>after user input in forms - have it on different static pages </li></ul><ul><li>reachable by spiders. </li></ul>User name Password ASPX Page Static HTML Page Bot Create Static Pages for bot 10 Crawlability Overlooks that buried your SEO efforts <ul><li>Dynamic Pages </li></ul>
  • 6. <ul><li>Code Bloat </li></ul>Increase your content to code ratio - it gives you a better chance of getting a good ranking for your page. Move java script code to external file Javacode.src 10 Crawlability Overlooks that buried your SEO efforts
  • 7. Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. <ul><li>Error in Robots.txt </li></ul>Bot Robot.txt Private Admin 10 Crawlability Overlooks that buried your SEO efforts
  • 8. You have pages on your site which are not linked to any other pages. <ul><li>Orphan Pages </li></ul>Make sure every page is linked by at least one static text link. Orphan Page 10 Crawlability Overlooks that buried your SEO efforts
  • 9. You changed the URL of a page and forgot to inform Search Engines. Use 301 redirect for permanent changes. <ul><li>Moving Your Site (301) </li></ul>Web server 301 Redirect The site has moved. New URL is http://www.coolcamera.com 10 Crawlability Overlooks that buried your SEO efforts
  • 10. The best way to ensure crawlers can access all pages on your site is to create and submit a sitemap to search engines. <ul><li>No Site Maps </li></ul>Bot Website Overview Research Products Legacy Pages Dynamic Pages New Pages 10 Crawlability Overlooks that buried your SEO efforts
  • 11. Fancy Features can prevent Search engines from 1) Seeing All your Content 2) Following (crawling) all the links <ul><li>Fancy Technology </li></ul>Ajax Frames DHTML 10 Crawlability Overlooks that buried your SEO efforts
  • 12. Hire Us Contact us at [email_address] Content Creation Interactive Flash Graphics Search Engine Optimization Website Development Blog Setup and Customization. Social Media Optimization
  • 13. <ul><li>Nagpur, is centrally located in India. </li></ul><ul><li>Is the fastest growing Tier III city. </li></ul><ul><li>Has 35 Engineering Colleges. </li></ul><ul><li>Low cost to do business. </li></ul><ul><li>VizEdu.com is a Telezent Blog. </li></ul>We are passionate to make you successful. <ul><li>We can help you. </li></ul><ul><li>Attractive Prices. </li></ul><ul><li>Personal Service. </li></ul>Individual Small Business <ul><li>Telezent will be </li></ul><ul><li>your outsourcing </li></ul><ul><li>partner. </li></ul>Big Corporation <ul><li>Outsource your </li></ul><ul><li>content development, </li></ul><ul><li>SEO & SMO to us. </li></ul>
  • 14. www.Telezent.com [email_address] By Sandeep Arora 10 Crawlability Overlooks that buried your SEO efforts

×