10 Crawlability Overlooks That buried Your SEO Efforts - Presentation Transcript
10 Crawlability Overlooks that buried your SEO efforts www.Telezent.com [email_address] By Sandeep Arora
Broken Links
Poor Internal Linking
Complex URL
Dynamic Pages
Code Bloat
Error in Robots.txt
Orphan Pages
Moving Your Site (301)
No Site Maps
Fancy Technology
Users & Search Engines cannot get to relevant Content.
Can be penalized with lower ranking.
Sites with many broken links face the following problems. Timeout 404 Not found 401 Unauthorized 403 Forbidden 500 Internal error
Broken Links
10 Crawlability Overlooks that buried your SEO efforts
Over creativity can stop the Bot.
Link in Image
Link using Dynamic JavaScript
Image Link in Flash
Bot
Poor Internal Linking
10 Crawlability Overlooks that buried your SEO efforts
If you decide to use dynamic pages (i.e. the Url contains a "?" character) be aware that not every search engine spider crawls dynamic pages as well as static pages.
It helps to keep the parameter short and the number of
10 Crawlability Overlooks that buried your SEO efforts
Allow search bots to crawl your sites without session IDs or arguments that track their path through the site.
If you have search engine worthy content reachable only
after user input in forms - have it on different static pages
reachable by spiders.
User name Password ASPX Page Static HTML Page Bot Create Static Pages for bot 10 Crawlability Overlooks that buried your SEO efforts
Dynamic Pages
Code Bloat
Increase your content to code ratio - it gives you a better chance of getting a good ranking for your page. Move java script code to external file Javacode.src 10 Crawlability Overlooks that buried your SEO efforts
Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled.
Error in Robots.txt
Bot Robot.txt Private Admin 10 Crawlability Overlooks that buried your SEO efforts
You have pages on your site which are not linked to any other pages.
Orphan Pages
Make sure every page is linked by at least one static text link. Orphan Page 10 Crawlability Overlooks that buried your SEO efforts
You changed the URL of a page and forgot to inform Search Engines. Use 301 redirect for permanent changes.
Moving Your Site (301)
Web server 301 Redirect The site has moved. New URL is http://www.coolcamera.com 10 Crawlability Overlooks that buried your SEO efforts
The best way to ensure crawlers can access all pages on your site is to create and submit a sitemap to search engines.
No Site Maps
Bot Website Overview Research Products Legacy Pages Dynamic Pages New Pages 10 Crawlability Overlooks that buried your SEO efforts
Fancy Features can prevent Search engines from 1) Seeing All your Content 2) Following (crawling) all the links
Fancy Technology
Ajax Frames DHTML 10 Crawlability Overlooks that buried your SEO efforts
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www.Telezent.com [email_address] By Sandeep Arora 10 Crawlability Overlooks that buried your SEO efforts
If Search Engines cannot crawl your website - your more
If Search Engines cannot crawl your website - your have a big problem. Here we put talk about 10 factors which make your website pages hard or impossible to reach. As a result your website looses on opportunity to be indexed by Google and eventually rank higher. less
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