COMPANY REPORT 3DTV 3D该独家报道由高级编辑所作 iPONT and • iPONT’s software solution converts 3D for use with auto- stereoscopic monitors • 3D enjoyment without annoying glasses • Potential for receiver manufacturers to expand their STB’s to include 3D • Compatible with the ■To the left is the “Allee” shopping mall variety of manufacturer in Budapest, Hungary in which iPONT has auto-stereoscopic monitor solutions already installed their 3D system. To the right is the “Allee Corner Office” building in which the startup company iPONT can be found . TELE-satellite Magazine GUARANTEE direct contact Business Voucher www.TELE-satellite.info/11/09/ipont Direct Contact to Sales Manager14 TELE-satellite — Global Digital TV Magazine —— 06-07/201 www.TELE-satellite.com Global Digital TV Magazine 06-07/201 — — www.TELE-satellite.com 1 1 www.TELE-satellite.com — 06-07/201 — —TELE-satellite — Global Digital TV Magazine www.TELE-satellite.com — 06-07/201 1 1 TELE-satellite — 15
COMPANY REPORT 3DTV3D Without GlassesDigital TV in ë BudapestThree DimensionsUsing anAuto-StereoscopicFlat ScreenAlexander Wiese If you wear glasses like I do, the that be possible? One company that has from all the different shops in the mall.idea of carrying a second pair of spe- come up with a solution to this dilemma But, wait a minute, this one monitor iscial glasses just so that I can watch is the startup firm iPONT in Hungary. showing these advertisements in “3D3D TV is not really attractive. Wearing Instead of 3D glasses, you would need without glasses”. iPONT has alreadyone pair of glasses on top of another an auto-stereoscopic monitor. secured the mall next door as a cus-pair just doesn’t work for an eyeglass tomer. It’s a perfect form of advertisingwearer like me. This method would still To find out more about all of this we for this young company!be acceptable if I were going to a movie decided to pay a visit to iPONT in down-theater but it would feel uncomfortable town Budapest. They are located in a iPONT is run by two entrepreneurs:to have to do this at home on my own brand new office building directly ad- Zoltan Korcsok is the CEO and Andorcouch. jacent to the equally brand new “Allee” Pasztor is the CTO (responsible for shopping mall. And just like many shop- technical development). CEO Zoltan The situation would look different if ping malls today, the “Allee” mall has Korcsok explains to us how it all began:3D could be displayed without the need a number of monitors scattered about “iPONT was founded in 2003. Back thenfor any special glasses. But how would displaying advertisements and trailers we developed software for the Inter- net.” In 2007 it became interesting: An- dor Pasztor discovered the first stereo- scopic monitors at an electronic trade show. The two long-time friends knew instantly that there was something new on the rise, but they still had to figure out exactly what. Technical Manager Andor Pasztor ex- plains to us the basics of an auto-ste- reoscopic view: “To perceive three di- mensions you need two images; one for the left eye and the other for the right eye.” A 3D movie is captured using two cameras, that is, stereoscopically. For playback, the question becomes how to get these two images to the eyes of the viewer. One way would be to deliver the two images individually left and right to each eye of the viewer or you sim- ply bypass this method and generate a three-dimensional picture right on the monitor. ■ iPONT’s secret is hidden inside this server box: the software that converts the 3D signals so that they can be viewed on an auto-stereoscopic monitor without any special glasses.16 TELE-satellite — Global Digital TV Magazine — 06-07/201 — www.TELE-satellite.com 1
11. The two friends and business partners: CTO Andor Pasztor andCEO Zoltan Korcsok in their headquarters in Budapest in front of 2one of iPONT’s “3D without glasses” auto-stereoscopic monitors.The company that currently has 40 employees operates two otheroffices in Hungary: the software engineers are in Szeged while thecreative team can be found in Bekescsaba.2. Ervin Farkas takes care of customer service for iPONT’sprofessional customers.18 TELE-satellite — Global Digital TV Magazine — 06-07/201 — www.TELE-satellite.com 1
Andor Pasztor explains how it works: pending on the capabilities of the auto- got our first professional customer – a“Depending on the system technol- stereoscopic monitor that is used). This media partner in The Middle East – whoogy, auto-stereoscopic monitors re- allows an auto-stereoscopic monitor is using 3D monitors in shopping mallsquire between five and ten images.” to present a 3D image that will appear and airports.” By 2010 they added anThe two original images from a 3D film three-dimensional to a viewer as long additional five professional custom-are multiplied to 5 to 10 images using as he’s sitting within a certain angle ers and for 2011 the two partners arespecial software. And what is this spe- and distance from the monitor. expecting another five professionalcial software? This is exactly what was customers to come on board. By thendeveloped by the software specialists At this point the technology is still iPONT will be overseeing several thou-at iPONT: software that can take two so expensive that it really can only be sand 3D monitors; they not only provideimages from a 3D source and gener- put into service by professional users. the technology but the entire handlingate between five and ten images (de- Zoltan Korcsok explains, “In 2009 we of the system and technology. “We can■ "Out of Home Media" is one ofiPONT’s professional customers. Thiscompany operates 3D monitors inshopping malls like the “Allee” mallhere in Budapest, Hungary. This mallis located conveniently right next doorto iPONT’s offices. The customers inthe mall can view ads and trailers onthese monitors in 3D without the needto put on special glasses (“3D withoutglasses”).20 TELE-satellite — Global Digital TV Magazine — 06-07/201 — www.TELE-satellite.com 1
control each and every monitor via the ners are open to the idea of additional Internet”, explains CTO Andor Pasztor. capital investment. “This would allow us to expand on an even faster scale and So much for the professional side of improve our software even further.” iPONT’s business. This technology will If interested, the two partners can be also become interesting for the end-us- reached by Email: firstname.lastname@example.org er before too long. “The prices for auto- stereoscopic monitors are coming down iPONT is already on an expansion and will eventually become affordable course: The company has recently for private TV viewers”, says Andor opened a sales office in Toronto, Can- Pasztor. But what will end-users be ada and is in the process of opening able to see with an auto-stereoscopic two more sales offices in the USA; one monitor? “Some monitor manufactur- in Dallas, Texas and the other in San ers will have their own solution”, Andor Francisco, California. iPONT has discov- Pasztor is convinced, “but it’s receiver ered a very interesting market niche manufacturers that will have new doors that for the time being only has mean- opened for them.” They could upgrade ing for professional users but could also their boxes with 3D auto-stereoscopic. become relevant for private end-users in a very short time if receiver manu- The two business partners Zoltan facturers start incorporating this new Korcsok and Andor Pasztor already technology in their receivers. Actually, have some concrete ideas on how this it’s not a matter of “if” but “when”. could all work: “Receiver manufactur- ers could obtain a license from us or We can’t wait to see the first receiv- 1 we could deliver blueprints for a auto- ers with “3D without glasses” technol- stereoscopic converter box to them”, ogy! explains Zoltan Korcsok. Andor Pasztor1. Glen Harper, who previously worked at a expands on this: “Our software runs viasoftware company, is President of iPONT Linux.” The commercial possibilities for Note: See also our report in this issueUSA. this new “3D without glasses” technol- of TELE-satellite about a 3D converter2. iPONT at CES 2011 in Las Vegas introducingtheir new home-grown 3D system. ogy is so enormous that the two part- for “3D with glasses” 222 TELE-satellite — Global Digital TV Magazine — 06-07/201 — www.TELE-satellite.com 1
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