Dexin
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Dexin Dexin Presentation Transcript

  • ■ 194 195TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 07-08/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 • Established in 1994 in Chengdu • Specializes in professional tv head-end equipment • 50% of their production is exported • Intense quality controls • Very large R&D team Digital TV Head-end Equipment Manufacturer DEXIN DEXIN’s new production facility that the company moved in to at the end of 2012. It’s located in the Wuhou high-tech zone of Chengdu. COMPANY REPORT Digital TV Head-end Manufacturer DEXIN, China
  • ■ ë Chengdu 196 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com Sun Yu is DEXIN’s General Manager. Just like all the other employees, he also wears a jacket with the company's logo. TV Head-end Products for Professional TV Distribution DEXIN is a manufacturer of profes- sional tv head-ends. These types of devices are often specially made ac- cording to customer requirements and since each application would have to be optimally configured DEXIN employes a large number of engineers in their R&D department. DEXIN moved into their new produc- tion building at the end of 2012. Be- fore that the company was located for years in downtown Chengdu. But they outgrew that site and General Manager Sun Yu decided it was time to move to a completely new building. Sun Yu is not only General Manger; he’s also a part owner of DEXIN. He explains to us: “My two brothers are also part owners but they don’t take part in the company’s daily activities. “ It wasn’t always like that. “The com- pany was founded in 1994 under the name DESAI.” Back then analog modu- lators and transmitters were manufac- tured for the local market in China. In those days Sun Yu’s parents were part COMPANY REPORT Digital TV Head-end Manufacturer DEXIN, China
  • 1 2 3 4 5 6 198 199TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 07-08/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 owners of DESAI. “In 2005 the owner- ship changed and my family became the majority holder and since then I’ve been General Manager.” With this change the company start- ed to go in a different direction: “We began focusing more on exports.” Cur- rently, domestic sales make up only 50% of their business; the remaining 50% of their products are exported. “We not only changed our sales territo- ries, we also switched over our product palette primarily to digital TV.” Analog components are still being produced but only for the domestic market and also as replacement parts. Where does DEXIN export their prod- ucts to? “We have many deliveries to Sales Team 1. The expansive Sales Team office is new and modernly equipped 2. Tina Feng is responsible for Sales Europe and Africa 3. Ronnie Pan works with customers in the Middle East, Pakistan and India 4. Jason Zhao speaks Russian and is obviously responsible for the CIS countries 5. Emilio speaks Spanish and deals with customers in South America 6. Fancy Wang is responsible for customers in South Africa
  • 1 2 3 3 4 200 201TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 07-08/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 Product Testing 1. 200 racks can be found in the burn-in room and each of these racks can hold up to 30 devices. All of DEXIN’s products have to undergo a burn-in test. They are fully connected and have to function correctly for 30 uninterrupted days. Only then can they be shipped to customers. 2. Shaoshang Liang is responsible for product testing. He mana- ges the 30 employees that take the finished products and install and connect them in the racks. After a successful 30-day test, they are then prepared for shipment. 3. An employee is connecting a DEXIN modulator for a burn-in test. Production 3. A look in the production area. The different modulator, encoder and IRD components are produced and assembled here 4. The finished products are prepared for shipping Eastern and Western Europe, North and South America and also many Asian countries.” Their success shows that Sun Yu made the right choice with the compa- ny’s realignment: “In 2012 we achieved sales of 120 million RMB (14 million Eu- ros) and for 2013 we’re expecting an increase to 150 million RMB (18 million Euros).” Outside of their main headquarters in Chengdu in central China, DEXIN also has offices in Xinjiang in northwestern China and in the capital city of Beijing. “We also have an office in New Delhi in India”, adds Sun Yu. DEXIN’s largest product group is the Encoder-modulators. “They make up 60% of our exports and are our best sellers.” Aside from that, DEXIN also delivers many individual components such as encoders, modulators and IRDs that are all designed for installation in 19” racks. There are 12 employees in the Sales team that take care of worldwide sales. DEXIN has a total of about 190 employ- ees of which 60 of them are R&D engi- neers. DEXIN can be found at many inter- national trade shows; Sun Yu wants to further increase their exports. Thanks to the highly qualified employees on their R&D team and in their actual pro- duction, that should be no problem.
  • 1 2 3 4 5 6 202 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com Quality Control 1. Xiufang Zhou is the Production Quality Manager. She’s in charge of the 14 inspectors that check all the component groups and finished products. 2. Optical Inspection: an employee uses photos to verify the correct cabling of a just-completed modulator. 3. A completed component is checked for proper operation 4. Functional testing of a completed modulator. An employee connects the device onto different pieces of test equipment and records the results 5. Functionality is tested using a real signal 6. A component is checked with an oscilloscope
  • 1 2 3 204 TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com Component Stock Room 1. Yinghua Xiang manages the component stock room with 15 employees. All the components that will later be used in production are stored here including screws of all different sizes such as those he’s holding in his hand 2. The front panels of all the DEXIN products can be found in the stock room 3. DEXIN uses high-quality test equipment for quality control. This is an AGILENT signal analyzer
  • 1 2 3 4 5 6 7 ■ 206 207TELE-audiovision International — The World‘s Largest Digital TV Trade Magazine — 07-08/2013 — www.TELE-audiovision.com www.TELE-audiovision.com — 07-08/2013 — TELE-audiovision International — 全球发行量最大的数字电视杂志 Research & Development 1. R&D Manager Jerry Lee (center) discusses with employees new details of a DEXIN product 2. A look in the large R&D office. 60 engineers can be found here working on new DEXIN products 3. An engineer works on a board design on a PC 4. A new chip is incorporated into a new DEXIN product Test Laboratory 5. Victory for Zhengiang Zhang: his 30 employees produce and test the sample product that was designed by the R&D team 6. New! A modulator with WiFi. This employee is testing the functions of the new product. The TV monitor to the left is fitted with a WiFi dongle and can receive the wireless TV signal. The iPad to the right of the employee does the same thing. 7. Close up of the new DEXIN WiFi modulator Cloud Yang is Customer Service Manager. Ten employees are standing at his side and handle all of the customer’s questions ranging from the proper setup of a DEXIN product to troubleshooting a failure